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Tag: Phone Pe

  • Subeer Bakshi joins Pocket FM as head – people & culture

    Subeer Bakshi joins Pocket FM as head – people & culture

    Mumbai: Audio Series platform Pocket FM announces the appointment of Subeer Bakshi as the head of people & culture. Subeer brings over two decades of international and multi-industry experience to his new role, having previously held key roles in organisations such as Mercer, Aon, Willis Towers Watson and Bajaj Finserv.  

    In his role at Pocket FM, Subeer will spearhead the build out of people process and culture anchors that will enable the hyper-growth of the company. His experience of building high performing teams in fast-growing companies is expected to play a pivotal role in shaping the company’s expansion on a global scale.

    Subeer Bakshi expressed his enthusiasm for the new role saying, “I am excited to join the rocketship that is Pocket FM. Through a series of innovations, it has powered its way through to a promising market opportunity, building a new category in the entertainment landscape. As the company is scaling up globally, I look forward to contributing to its growth by aligning people’s practices to its unique business needs, building on the foundation of an already exceptional team.”

    Prior to this, Subeer was heading talent strategy at PhonePe and contributed to their efforts in scaling the company to become a market leader. At Pocket FM, he will work closely with Co-founder & CEO Rohan Nayak to build the organisation at a global scale.  

    Pocket FM Co- founder and CEO Rohan Nayak said, “Subeer’s extensive background in the people function, building culture and his track record in building strong, collaborative teams make him a valuable addition to our leadership team. We are confident that his expertise will further strengthen our commitment to creating an enabling culture and propel Pocket FM to become an employer of choice” 

  • Dhoni & Ranveer Singh most recalled celebs in IPL 2021 ads: Report

    Dhoni & Ranveer Singh most recalled celebs in IPL 2021 ads: Report

    MUMBAI: That Bollywood & Cricket reign supreme over Indians’ hearts and minds has never been doubted – in fact it’s a tie between both! In the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year both- Captain Cool Dhoni and the effervescent Ranveer Singh have come up tops with both seeming to have done equally well. This is the second consecutive year that the cricketer was at No. 1, in 2019 Shah Rukh Khan had topped the report.

    The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India with the survey being conducted telephonically.  

    Dream 11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist.

    Jio Fiber, with multiple IPL teams featuring an ever-enthusiastic Ranveer Singh gyrating to a sing-song brand message came in second on recall in the research. This also helped the celebrity endorser to considerably strengthen his personal recall. This was in sync with the ultra-high recall of the brands they respectively endorse. It may be noted however, that on the IPL last year Byju’s being the most spontaneously recalled brand did not help the cause of its celebrity endorser. Shah Rukh Khan trailed behind other celebrities.  

    The study bases the celeb score on Celebrity Brand Association & Recognition to assign a metric score to each celebrity and associated brand. While Dhoni scored a high CELEBAR of 87, Ranveer achieved a score of 86, empirically almost equal to the former’s.

    Virat Kohli, expectedly did well on recall too and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey coming in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence.

    Despite featuring heavy media weights, Ajay Devgn and Shah Rukh Khan the Vimal elaichi ad had only an eight per cent recall.  

    Interestingly, brands without celebrities like Phone Pe, Byju’s and several others performed far better, establishing that sans celebrities good advertising still works,  especially wherever media investments are heavy.

     On the ads without celebrities, the most remembered were Phone Pe, Byju’s, Vivo, One Plus, Groww, Upstox, Kia and MPL.

    Seventeen per cent of respondents spontaneously recalled Rahul Dravid’s association with CRED ad, but only two per cent could recollect that Jackie Shroff and Kumar Sanu were also a part of the campaign.  

  • Retail Insight witnesses a growth in triple digit in 2019; adding headcount by at least 30%

    Retail Insight witnesses a growth in triple digit in 2019; adding headcount by at least 30%

    Bangalore: Retail Insights, a well-recognized Omni Channel technology solution provider for Retailers and Brands has grown by triple digit in the financial year 2019. With this, the company has adding headcount by 30%.

    Retail Insights has onboarded 13 clients in 2019. The company is the preferred system integration partner for word-class products made for retail viz. JDA, Adobe, Kantar, Phone Pe, Salesforce Commerce Cloud, Go Frugal, Diebold, Google, Intel Openvino, Carlippa, Search Tap, Shipsy and Firsthive and Vinicullum.  

    The company has entered into the Omni (All) Channel Commerce implementation (“De-clutter retail complexities and serve customers better from interaction to transaction”) partnerships with Adobe and Salesforce Commerce Cloud being the market leaders in the same category along with next gen technologies development capabilities.

    Retail Insights has up the game by becoming One Stop Solution Centre (Technology + Domain) helps retailers/brands formulate effective online-2-offline (O2O) and Digital strategies with there uniquely positioned eco system.

    Commenting on the growth, Mr. Vishnu Gullipalli – CEO & Solution Advisor, Retail Insights said, “We are pleased with our steady growth rate, and 2019 has been an exciting year for Retail Insights. With our new onboard clients, we have proved to be the strategic Omni Channel Technology partner across the retail value chain and act as innovation pods for business excellence. Our retail solution and technology excellence with  transparent delivery models have played a pivotal role in achieving this significant milestone.”

    The company has entered in Wallet and Market Place Integrations partnership with a leading player Viz. Phonepe. With Shipsy the Retail Insights has entered into the Promise Management partnership, enabling last-mile deliveries. It promises Digital Customer Experience in collaboration with Intel Platform Openvino. The company has also entered in Order Management Retail Insights Proprietary Integrations framework with the SAP and Microsoft AX. Trade Promotion for the CPG – Kantar Retail. Along with partnership with AWS, SAP Cloud and Google Cloud, Post Man, etc.

    For 2020 the Retail Insights has a plan to handle fewer clients with more attention. The company is determined to enter Europe and UK for business expansion. It will also create a stronger partner relationship with Adobe, JDA, Kantar, Diebold and Salesforce in future.