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Tag: Phoenix Marketcity

  • Max Fashion gets a makeover that fits the future

    Max Fashion gets a makeover that fits the future

    MUMBAI: Looks like Max Fashion just hit refresh. The homegrown style favourite has unveiled a brand-new identity and flagship store at Bengaluru’s Phoenix Marketcity, marking a bold stride from racks to experiences.

    The new look isn’t just a logo glow-up, it’s a mindset shift. With a clean, modern design language and an emphasis on how shoppers feel inside the store, Max is moving from being product-first to experience-led. Think open layouts, warm lighting, ambient music, and even a signature scent, all crafted to make fashion feel personal, social, and selfie-ready.

    “Max Fashion has always stood for great style, but today’s customers want more: relevance, ease, and inspiration,” said Max Fashion CEO Sumit Chandna. “Our new identity celebrates individuality while keeping the value promise that Max is known for.”

    The 12,000 square feet flagship store brings this fresh philosophy to life with a dramatic “fashion theatre” display, curated trend edits, and intuitive store navigation that makes shopping feel effortless. Trial rooms come with flattering lighting, checkout happens via sleek digital POS counters, and the “endless aisle” feature lets customers browse more sizes and styles online.

    From bold visuals to reimagined collections featuring easy fits and modern cuts, Max’s reboot is designed for a generation that wants to look good and feel good while doing it.

    With over 500 stores across 140 cities, Max plans to roll out this identity nationwide in the coming months, setting a new tone for value fashion that’s modern, connected, and confidently Indian.

    New look. New vibe. Same Max magic, just made for now.

  • Phoenix Marketcity Pune to host Spectacular Supercars Festival

    Phoenix Marketcity Pune to host Spectacular Supercars Festival

    Mumbai: Phoenix Marketcity Pune in collaboration with Turbocharged, is set to ignite Pune with an automotive spectacle on  9 and 10 December. These days, attendees can expect a fusion of style and speed, with a dazzling display of more than 12 supercars at Phoenix Marketcity, Pune. This collaboration promises a captivating celebration of speed, style, and immersive storytelling, bringing together the dynamic world of high-performance vehicles with the vibrant ambience of Phoenix Marketcity.

    Turbocharged renowned for its immersive storytelling and visual prowess, is set to elevate the excitement of high-performance vehicles to new heights in partnership with Phoenix Marketcity. As the premier automotive publication in India, Turbocharged is dedicated to injecting passion into every automotive narrative, redefining the way automobiles are perceived and is committed to providing a fresh perspective on the high-octane world of supercars. Their partnership with Phoenix Marketcity signifies a merging of creative forces, aiming to offer attendees more than just a visual spectacle of impressive vehicles.

    The Spectacular Supercars Festival, boasting a dazzling display of over 12 supercars, will be a testament to cutting-edge design and engineering excellence. The festival promises an unforgettable experience, seamlessly blending the glamour of supercars with the vibrant atmosphere of Phoenix Marketcity. Enthusiasts and casual admirers alike will revel in the spectacle, from the thunderous roars of engines to the awe-inspiring design on display.

    This unique event offers an opportunity for attendees to witness the convergence of style, speed, and storytelling at Phoenix Marketcity Pune. Join us for a weekend of automotive excellence and embrace the thrill of the Super Cars Festival on 9 & 10 December.

  • Phoenix Marketcity surprised flyers at Pune airport on New Year

    Phoenix Marketcity surprised flyers at Pune airport on New Year

    MUMBAI: Phoenix Marketcity Pune celebrated the New Year, on the first Sunday of the year, by welcoming people at Pune Airport with gift boxes rolling out from the conveyor belts. The initiative was a part of its 100-day long Phoenix Festival.

    For the campaign, Phoenix Marketcity Pune tied up with 24 flights, including 10 Spicejet and remaining 14 being a mix of other airlines like Jet Airways, Vistara, IndiGo. The activity went on for 18 hours with Phoenix Marketcity distributing more than 4300 gifts.

    Phoenix Marketcity shared in a press release that people were delighted to get the surprise gifts and soon made the unique campaign viral by posting photographs and thank you messages across various social platforms with hashtag #TheGoodLifeMoment and #happynewyear2019.

    Phoenix Marketcity Pune centre director Arun Arora said, “Phoenix Marketcity Pune is not just a shopping paradise but also an inspirational abode for the residents of Pune and around. The objective of this exclusive campaign was to engage directly with our loyal patrons making their new year more exciting and at the same time express our deepest gratitude for making us the best shopping, lifestyle and entertainment destination since inception. I wish everyone a fabulous new year 2019.”

  • First ever Snow Dandiya exclusively at Snow World, Phoenix Marketcity

    First ever Snow Dandiya exclusively at Snow World, Phoenix Marketcity

    MUMBAI: Navratri is back here and it’s time to celebrate the joyous festival of Dandiya with gusto. To ensure that you have a memorable time, for the first time in India Snow World at Phoenix Marketcity, Kurla gives you the opportunity to play Snow Dandiya. Get ready to replace the embroidered cholis, ghagras and bandhni dupattas with stylish Parka Jackets, hoods, gloves and shoes as you move to the beats of the dhol at Phoenix Marketcity, Kurla from 5th to 15th October.

    Snow World, one of the best entertainment zones at Phoenix Marketicity, Kurla that facilities ice skating, snow play area, ice slide, sledging, frozen waterfall, tunnel, igloo and many more attractions at -10 degree Celsius will now see youths and elders playing Dandiya Ras for the very first time in snow.

    This innovative concept comes from one amongst reputed business tycoons of the city, the CMD of Freezing Rains at Snow World in Kurla, Mr. Rajendra Jain “I am a devotee believer of Godess MATAJI, the Snow Dandiya and Ghata Stapna is my way of paying homage to the Godess. We thought the concept of Snow Dandiya from last year. The Ice and Snow Ganpati was well received by the devotees of Lord Ganesha and thousands of devotees took the darshan  of  our Ice Ganesha. This Time in Navratri we have already started receiving calls from the public, enquiring about what we are up to on  the festival of Navratri and seeing their excitement we have decided to sell our tickets at discounted rates to RS 800/- PER couple for  enjoying Snow Dandiya along with Snow Sports at Snow World on claiming your offer on Snow World Mumbai facebook page”

    Speaking about the event, Mr. Rajendra Kalkar, Senior Center Director, Phoenix Marketcity, Kurla said,” We at Phoenix Marketcity, Kurla believe in celebrating every festival in a unique and elaborate manner. This year we wanted to make Navratri special for all our customers by providing them with a one of a kind experience of Dandiya on Snow that will surely be a memorable and joyous event.” So make this festival a memorable one by playing SNOW DANDIYA at SNOW WORLD exclusively at Phoenix Marketcity, Kurla!