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Tag: Phillips

  • DDB MudraMax launches OOH campaign for Pan Vilas

    DDB MudraMax launches OOH campaign for Pan Vilas

    MUMBAI: Godfrey Phillips India’s pan masala brand, Pan Vilas has launched an OOH campaign in tandem with radio and television spots. The campaign has been planned and executed by DDB MudraMax team and was launched across key markets of Gujarat UP, MP and Delhi.  

    The campaign aims to build upon the brand imagery of Pan Vilas and also communicate the message of the new price point of the product. The key challenge faced by DDB MudraMax in creating the campaign was to craft the communication that is eye-catching, helps maximise awareness levels and also add to the brand recall value.

    The creative that is endorsed by Manoj Bajpai is restricted to sites that have large display area and are situated in high footfall regions with heavy traffic coverage so as to maximise viewership numbers. The campaign will be run across cities for 45-60 days.

    Godfrey Philips general manager marketing Arnab Ghosh said, “The OOH campaign was mounted to build salience for Pan Vilas across key markets and to create a buzz prior to the intended price change on the brand. Initial indication on the acceptance of the new price point in most markets is positive. The entire 360 degree approach of which the OOH campaign was a key element seems to have worked in achieving the intended results, thus leaving the brand in a better state of health. DDB MudraMax as a partner has been instrumental in working to a brief of providing the most optimised OOH plan for the key markets, which in the current situation of budgetary constraints was the need of the hour.”

    DDB MudraMax , senior vice president Subhashish Sarkar added, “The Pan Vilas campaign has been taking steady and sure strides across a variety of media in recent years, to entrench itself as the most recalled in category with clear communication, memorable brand endorsement and strategic message locations. For OOH, DDB MudraMax has strived to work closely with the brand team in delivering mileage in tandem with the rest of the brand delivery in all markets. Selection of media, astute buying and a slew of eye-catching innovations gain the Pan Vilas campaign a foothold above budgetary allowances.  We take pride and pleasure in our association with the brand.”

    DDB Mudramax deputy general manager Jagriti Kohli further said, “Good work always happens when the client and agency work as partners, with a clear focus to turn the brand challenge into an advantage. Pan Vilas OOH campaign is testimony to this fact. The campaign in all cities stands out for its outdoor friendly creative as well as the large format, selected media. A thorough understanding of markets, strategic and relevant OOH media planning backed by flawless execution by a team which owns the brand completely has made the Pan Vilas campaign a visual delight across markets.”

  • Contract appoints Monojit Ray as Bengaluru head

    Contract appoints Monojit Ray as Bengaluru head

    MUMBAI: The Bengaluru arm of Contract has got a new head. Monojit Ray has been appointed as the general manager and vice president with immediate effect. He will take charge from Anitha Krishnan who was with the company for 10 years.

    Ray will handle not just the Bengaluru portfolio but also be responsible for the growth of Contract in south India. “Monojit’s diverse advertising and marketing experience of over 18 years, complimented by his entrepreneurial experience makes him an ideal choice for heading the Bengaluru office,” said Contract Advertising COO Rana Barua.

    Prior to this, Ray has worked with Ogilvy, Rediffusion, Radio City, Autocop and Everest. “I think it’s a great opportunity and a challenge to be part of a rejuvenated Contract. The vision that Rana has set for the agency is right up my street. And I sincerely believe that the Bengaluru office will play an extremely important role in achieving that goal. I, for one, am extremely excited to be part of this new journey, and I hope that I will be able to make my team as excited about it as we go along,” said Ray.
    Ray had earlier managed Sachin Tendulkar’s first major advertising assignment with Phillips. He was prominent in launching Tata Teleservices in Hyderabad. He is not new to the IT city, having worked there before. He was also the cricket coach and consultant for the movie Kai Po Che.

  • We are confident of achieving a turnover of Rs 4.5 billion in the digital audio video segment by year end : Moon B Shin- LG managing director

    We are confident of achieving a turnover of Rs 4.5 billion in the digital audio video segment by year end : Moon B Shin- LG managing director

    Electronics major LG Electronics India Ltd (LGIL) recently announced their foray and focus on digital audio video products in Bangalore. LG showcased their latest offerings in the USA – the Super Multi Blue– a product they claim as the world’s first dual high definition player.

    LGIL managing director and LG Group president South West Asia Moon B Shin took on the reins of Indian operations in January 2007. A core member of the LG team, Shin is traveling over 100 countries including the Middle East, Africa and India.

    In an exclusive interview with Indiantelevision.com’s Tarachand Wanvari Shin highlights LG’s plans for India, with a special emphasis on the digital audio video segment.

    Excerpts:

    LGIL has a turnover of Rs 82.5 billion. Considering that the audio-video segment is expected to account for just Rs 4.5 billion, how are you planning to push your presence in this category?
    I know that comparatively this is a small amount, but these are the products that we expect good growth from. In the video category, we are placed number one with 26 per cent market share, Phillips is next with 22 per cent share. In audio we are far behind, we are around 13 per cent I think there number one is Sony and number two is Phillips because our presence at the moment is very small and we set the targets and these are the areas that we have to pickup. We have to beat Sony and Phillips. We have really worked very hard, product planning and selling, marketing for the last couple of years. We have come with really very new range of products.

    Phillips and Sony are strong in the cassette and audio tapes analog space. You don’t seem to have launched any products in that category?
    Today we launched MP3, MP4, the portable DVD player, the car audio system – from the lower end segment to the high-end, we have a really full range. That analog tape market is the rural market and is coming down. Our focus is on digital.

    How do your other products stack up against competition?
    Overall in India the presence is quite sound. In consumer electronics and home appliances we are around 28-29 per cent. For GSM this year we are going to sell around five million sets and we are going to reach minimum revenues of US$ 200million from this stream. AV is around US$ 100million. We expect a total revenue of Rs 95 billion or around US$ 2.2 billion, so the 300 million translates to a little less than 15 per cent of our overall revenues.

    How important is India as a market for LG?
    India accounts for around 6 per cent share of the global revenues. India is tremendously important for LG. By 2010, our target is to increase the India share to 10 per cent of LG’s global revenues. Our top management, they really pay attention to this market. The market conditions are very good and the government is very smart, they maintain an open policy, India is a market driven economy. All these things are very positive for us. The corporate attention on this market is really huge. Maybe even more than China.

    LG has a large amount of visibility as far as mass communications are concerned. What are marketing and advertisement spends?
    Every year for above the line and below the line, we spend around US$ 50 million in India. Last year we invested around US$ 46-48 million, this year we plan US$ 50 million. This figure may change because every month we are growing by 20 – 25 per cent. We are on right track.

    So which segment is driving the growth?
    The flat panel display, GSM, computer monitors, and now AV these are driving our growth. And they are also our future growth engines. Maybe PC’s too.

    What is your market share in PC’s?
    Laptops and desktops is around 6 million, and this will grow fast, so at the moment it is very minimal, around 3 per cent. But, we are coming up with good designs and technology so the PC potential is very good. The market size of laptops is area that we have to focus on.
    ‘Flat panel display, GSM, computer monitors, and now AV are driving our growth‘

    Do you have lower end laptops also?
    Yes we do, but we are not going to play in the low-end segment. We are going to really play in the top of the line products.

    What are your forecasts for the next year – your growth targets?
    Every year we have to grow by a minimum of 20 per cent. By all means we have to grow by this percentage. By mobilizing the attention from headquarters, from market surveys and through consultants like McKenzie, maybe work together with them if we feel that we cannot meet the targets.

    What is the proportion of the products that you sell here that are made in India?
    Almost 90 per cent. About 10 per cent we import as finished products or complete business units (CBU). The balance 90 per cent we manufacture and export too. Some are CKD, some completely manufactured in India. The local content varies product wise. But it’s between 50-70 per cent.

    Any plans to expand further here in India?
    Not for the next several years no. In Pune we have a large space at Ranjangaon. I would not say that we have idle capacity, we have other buildings-two as a matter of fact, one is full of operations and the second building is 20 per cent operational. So there is space. We have to invest only in the manufacturing facility. The building and everything else is ready. We have to invest only in the machinery, that we will go on within Pune.

    How long have you been in India and what is your experience here?
    I have been here two years. Over this time, I have travelled a lot, to almost every corner of the country, I have pretty much covered the A and B class towns. I was a real frequent flyer, I wanted to see what is taking place in every corner of India and I could observe and find that the potential in India is really good. I think India is the only country that can fight against China. India will definitely be in the forefront as far as economic growth, or the GDP growth is concerned, it will be neck to neck with China in the next 30 years or so. China is growing very fast, but India is also growing as fast. The potential is there and I am going to communicate with the headquarters about this marketplace and how it is important. My outlook for India is very positive.

    Could you speak about the infrastructure in India?
    I was born in a very tiny town in Korea and I have grown up there. Maybe at times the infrastructure was even worse than it is today in India. So I am really accustomed to the poor infrastructure in the rural areas. For me there’s no problem at all.

    What is your opinion about the skill levels, the knowledge quotient of Indians?
    They are good, they are very fast learners. We used to send people to Korea and train them over there and then bring them here. We sent them to our other subsidiaries to benchmark. Their adaptation is excellent. Skill levels are good. I really appreciate them.
    Any R&D work being done in India for the LG group globally?
    Not much. In India we have only around seven people working on design. They have not yet contribute to the designing for LG globally. We have our own design centers all over the world, in Europe, China, in the United States. We have design centers located in every corner of the world to come up with local design and also to supply global designs.
  • Phillips India launches on the go MP3 players

    Phillips India launches on the go MP3 players

    MUMBAI: Phillips Electronics India has launched the GoGear Portable Digital Audio MP3 Players range.

    Phillips says that its GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving the user ‘ultimate control’ over playback and browsing.
    Your Music, Your Data on the go – everyday

    Philips has launched the GoGear Portable Audio MP3 Players range in an effort to deliver on its recently launched Brand Promise of “Sense and Simplicity”. The Philips GoGear MP3 Players range offers great benefits such as providing convenient wire-free USB transfer, adequate memory storage in the range of 512 Mega Byte -1Giga Byte, voice recording facility, a battery life of 8 hrs, audio playability of MP3, WMA and WAV.

    Phillips India dierctor entertainment solutions Gunjan Srivastava said, “Through the launch of the Phillips Go Gear Portable Digital Audio MP3 Players, Phillips aims to make this segment affordable to a broader base of Indian consumers, who are young at heart and enjoy the music experience. Phillips has always worked towards bringing cutting edge technologies and providing ‘value for money’ to the consumers.

    “Phillips GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving you “ultimate control” over playback and browsing.”

    The Phillips GoGear Portable Digital Audio MP3 Players range is available at select multi-brand Consumer Electronics outlets and Mobile phones counters in addition to the Arenas- network of exclusive Phillips Brand shops, in key cities, spread across the country.

    In conjunction with the Go Gear MP3 Players launch, Phillips in partnership with Radio City has sannounced a contest for Bangalore consumers called The Phillips GoGear Contest, that allowed music enthusiasts to create a play list of their favourite songs and send it to Radio City. The contest attracted a large number of participants and many of them got a chance to win Philips GoGears, invites to the special launch party and one mega prize of being a ‘DJ for a night’.

    At a press conference, Neema Shariff, the participant with the best play list, was declared as the winner of the contest. Followed by the Press Conference, the winner got a chance to be the DJ for a Night and play her song list along with the famous DJ Chico at a party specially organised by Philips to celebrate the launch at Club Noir, Le Meridien – one of the most happening pubs of Bangalore.

  • Phillips reports sales growth of 10 per cent in 2Q

    Phillips reports sales growth of 10 per cent in 2Q

    MUMBAI: Royal Philips Electronics has reported that sales in the second quarter were up 10 per cent year-on-year. Its net income was 301 million euros.

    Sales increased strongly in the second quarter to 7,601 million euros. This represents a 10 per cent rise from the same quarter last eyar.

    Adjusted for the effects of currency movements and consolidation changes, comparable sales increased by 11 per cent driven by strong growth in all operating divisions.

    EBIT amounted to 367 million euros compared to 158 million euros in the same period of last year. In difficult market conditions, the EBIT of the consumer electronics division held up. Brand campaign costs were 47 million euros lower than in the same quarter for last year due to an amended seasonal spend pattern.

    Financial income and expenses resulted in income of 127 million euros compared to an expense of 57 million euros in thew same quarter last year. The improvement is due to the recognition of a TSMC cash dividend of EUR 223 million, net of tax.

    Cash inflow from operating activities increased to 300 million euros, compared to 52 million euros in the same quarter last year due to lower additional working capital requirements. Inventories as a percentage of sales amounted to 12.2 per cent, a decrease of 1.2 percentage points compared to Q2 2005.

    Philips’ president and CEO Gerard Kleisterlee says, “We had an excellent second quarter to round off a good first half year. Our transformation into a market-driven healthcare, lifestyle and technology company starts to show its merits, with strong profit contributions from Medical Systems, Lighting and DAP. Our consumer electronics business model is showing its robustness in difficult conditions for the industry and Semiconductors is delivering the expected benefits of its business renewal programme.

    “Continuing our consistent focus on shareholder value, we are pleased to announce the launch of a further 1.5 billion euros share repurchase programme, to start in the third quarter.”

  • Phillips, Yahoo survey reveals the passion of soccer fans

    Phillips, Yahoo survey reveals the passion of soccer fans

    MUMBAI: With the football World Cup gaining momentum in Germany Fifa partners Philips and Yahoo! conducted an Ultimate Football Fan Survey.

    The aim was to gain more insight into how fans enjoy and celebrate the game. The results include more than 4,500 respondents from nine countries, including World Cup hopefuls such as Brazil, Germany and The Netherlands, all of whom provided their feelings and perspective on a variety of topics ranging from what they would give up for a ticket to the Fifa World Cup to which team will triumph as the champion.

    What makes a great football fan? According to the survey, 44 per cent of respondents in Argentina and 41 per cent of respondents in the U.K. said that a true football fan is someone who will support his or her favorite team even during a losing season. Other markets differ in their view of what makes a football fan a fanatic, including 23 per cent of Brazilian respondents who will watch every game of the season and almost 24 per cent of Italian respondents who said that they will paint their body in national colors to gear up for the matches.

    The survey also probed into what fans would do for a ticket to the final, including selling their car or even giving up well-deserved vacation. Adding to the fervor, an average of 15 per cent of the global respondents claim to watch more than 31 hours of football a month, with 30 per cent of the fans in Argentina responding that they think about the World Cup ‘every waking moment’ when not watching the games.

    Football and technology: A true match both on and off the field

    With many fans dreaming of attending this high-profile sporting event in person, the majority of sports enthusiasts watch from the comfort of the couch. An average of 89 per cent of survey participants stated that they typically watch a football match at home versus an average of only 25 per cent who will attend the games in person.

    For the fans at home, Philips provides home entertainment products to ensure they are immersed in the game. More than 45 per cent of respondents in Argentina, Brazil, the U.K. and Spain agree that a new Flat TV would create the perfect World Cup M home viewing experience.

    35 per cent of fans in Mexico think that a DVD Recorder with Hard Disk would enhance the experience. Providing a colorful element to the entertainment experience, Philips’ says that its Ambilight FlatTVs are ideal for sports aficionados and design-discerning individuals alike. Philips’ Ambilight sets create a better perceived image and expand the viewing area to ensure fans catch all of the action on the field.

    Although there is a certain thrill to attending the game in person, sports enthusiasts believe watching the World Cup at home certainly has its advantages. 57 per cent of survey participants believe they are in a better position to make an important judgment call in front of their television versus a referee on the field.

    A true football fan will always remember those great moments of the game that make the World Cup an exciting and dramatic international sporting event in the world. The great moments are more than a memory to many fans thanks to some of the technology that has changed the game of football. More than 50 per cent of global survey respondents said that instant replay is the technology that has most influenced the game of football.

    When asked which team will be the most feared nearly 70 per cent of the survey respondents named Brazil, which was also named by more than half of the survey respondents as the clear favorite to win the World Cup. The rest of the world will also have their eyes set on the Brazilian team with 64 per cent of respondents outside of Brazil watching this exciting team during the World Cup.

    With Brazilian football star Ronaldinho, who was selected by nearly 62 per cent of the global respondents as the best player in the world today, it’s no surprise that Brazil is the clear favorite to win the World Cup.

    According to the survey, an average of 46 per cent of the global respondents believe that Maradona’s “Hand of God” goal in Mexico in 1986 was the greatest World Cup moment, while 26 per cent of the global respondents feel that Geoff Hurst’s hattrick was the best highlight in World Cup history.

    Keeping up with the FIFA World Cup™ away from home

    According to the survey, nearly 70 per cent of all respondents will follow their team’s progress on the Internet while away from the television; yet new technology allows fans to turn up their FIFA World Cup™ experience a notch further, even while at work or away from the computer.

    With time zones and work schedules posing a problem for the action, Philips DVD Recorders with Hard Disk enable sports enthusiasts around the world to control the game on their own terms, and never miss any of the action. Phillips says that its DVD Recorder with Hard Disk is the ultimate game and memory preserver, enabling users to record the game directly onto a DVD or preserve it on the unit’s hard disk drive.

    This survey was commissioned by Philips and fielded to more than 4,500 respondents throughout Argentina, Brazil, Mexico, The U.K., Germany, Italy, France, Spain and The Netherlands via the Yahoo! global network. The survey focussed on both male and female respondents over the age of 18 with at least one television in their home.

  • Mike Phillips returns to BBC Worldwide

    Mike Phillips returns to BBC Worldwide

    MUMBAI: Mike Phillips will to return to UK pubcaster BBC’s commercial arm BBC Worldwide in a consultative capacity.

    He will work as an executive producer, theatrical films, on projects such as Earth, the feature film produced in parallel with the series Planet Earth and other factually based theatrical titles that BBC Worldwide plans to develop in the future. Before relinquishing corporate duties, Mike was deputy CEO at BBC Worldwide, responsible for managing the relationships with BBC production departments and with independent producers; for rights acquisition and investment in programmes; for marketing and communications and for exploiting programme formats through the international production business.

    BBC Worldwide director of content and production Wayne Garvie said, “Mike has an incredible passion for films and is also very well connected in the industry. There’s no-one better to work with producer, Alastair Fothergill and our partners in Greenlight Media to ensure that Earth is an outstanding production and to develop other ideas for the international market.”

    Phillips said, “The success of our oceans movie, Deep Blue, alongside other factually based films like Fahrenheit 9/11, Touching The Void and March Of The Penguins has created tremendous international interest in the genre. With Earth we have a uniquely ambitious project, already pre-sold in key territories. In addition, we are developing a number of other strong stories both with BBC producers and with UK independent firms.”