Tag: Philips

Standard Chartered ropes in Philips’ Cummings as global head of digital marketing

MUMBAI: Standard Chartered Bank has appointed Damien Cummings as global head of digital marketing.

He will join the Bank in June 2015 and be based in Singapore, reporting directly to Standard Chartered Bank group head of brand and chief marketing officer Sanjeeb Chaudhuri.

Cummings is currently vice president and chief marketing officer at Philips ASEAN and Pacific. He has over 20 years of experience in digital and marketing transformation. He is currently responsible for brand, communications and digital marketing across Philips Consumer Lifestyle, Philips Lighting and Philips Healthcare.

Prior to joining Philips, he was the regional marketing director, digital and social media at Samsung Asia. Cummings has also worked at major global corporations in Australia and Singapore including Dell, Ogilvy, Citibank, Coca-Cola, NRMA and McKinsey & Company.

Chaudhuri said, “I am delighted to welcome Damien to Standard Chartered. As a strategic hire for the marketing team, Damien will drive innovation and transformation in all aspects of digital and mobile marketing. I am confident that the appointment of an executive of this caliber will further strengthen the Bank’s brand and marketing leadership capabilities in the digital era.”

Cummings will be responsible for providing digital and mobile marketing thought leadership as well as strategy formulation and execution. He will work with business partners to achieve our business aspirations across the Bank.

May 19, 2015
Quasar bags digital mandate for Philips branded television

MUMBAI: Quasar has won the digital duties for leading television brand Philips of PE Electronics. The full service mandate encompasses creating the digital strategy encompassing owned media assets, social media, digital media planning and buying. The account will be handled by the Quasar’s Mumbai office.

PE Electronics CEO Neeraj Sethi said, “We are extremely glad to welcome Quasar on board to help us manage our digital mandate. TV is a dynamic industry and we needed a disruptive agency with a unique approach, which Quasar was able to demonstrate. We are impressed with Quasar’s capability as an all-rounder in the digital industry, their thought leadership and above all their passion and enthusiasm to partner with us made them an obvious choice as our digital partner.”

“We are excited about working with PE Electronics on the Philips LED TV digital mandate. Quasar will manage a 360 degree digital marketing campaign, encompassing paid, owned & earned media initiatives. Our task includes setting up a digital ecosystem encompassing Philips television and its consumers to facilitate positive engagements and build strong brand association,” added Quasar head Gaurav Nabh.

July 28, 2014
Philips teams up with Disney India

MUMBAI: Philips Lighting India has announced the creation of an imaginative LED lighting portfolio offering with innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and their families. The range will be available exclusively on Amazon India’s e-commerce platform.

The new Philips and Disney imaginative lighting range of products combines Philips’ ground-breaking and meaningful innovation in lighting with the magic of Disney characters and story telling to transform a child’s bedroom into a more imaginative place for them to read, play and sleep. It represents the latest achievement in Philips’ journey to transform the home lighting experience and make it digital.

Philips Lighting India president Nirupam Sahay commented, “The blend of Philips’ expertise in lighting and Disney’s beloved characters will transform kid’s rooms to a more imaginative place for them to learn, play and sleep. The e-commerce tie-up with Amazon will help us in making these digitally interactive lighting solutions easily accessible to our target consumer, who is online most of the time and likes to shop without hassle.”

“This product range is a perfect example of how Disney storytelling can extend into children’s bedrooms through an innovative and compelling product offering. We are thrilled to work with Philips to help create comforting reading and bedtime environments for families,” added Disney Consumer Products vice president and head Abhishek Maheshwari.

“The launch of Philips Disney Imaginative Lighting range exclusively on Amazon India is in line with our vision of enabling our customers in India to find, discover and buy anything that they desire online and provide them a unique, delightful and trustworthy shopping experience. This exclusive partnership also serves as a testimony of our commitment to offer our customers products of superior design at exceptional prices,” said Amazon India director category management Samir Kumar.

The Philips Disney imaginative lighting range has been created to inspire children’s play and magical family moments as well as provide comfort to kids through Disney characters they know and love. The range also includes lights featuring ‘light that comforts’, such as nightlights that emit a gentle glow, to products designed to help promote a regular sleep pattern for children by letting them know when it’s time to get up.

The portfolio is designed for kids of ages three to seven years and it has been designed with safety in mind through each product’s construction and the materials used. Smart Philips LED means the lamps are robust, stay cool to the touch and are kind to little hands – with the added bonus that they do not have to be changed often due to their extremely long-life. Each light is also designed to ensure there are no small parts or sharp edges to worry about, and cables can be tidied away using Velcro cable binders.

July 24, 2014
SHOPYOURWORLD celebrates black Friday & Cyber Monday in India

MUMBAI: ShopYourWorld kickstarts the count down to the shopping attraction of Black Friday and Cyber Monday from November 24. The global online shopping portal ShopYourWorld.com is all set to glee the Indian consumers by giving them unbelievable deals and discounts on electronics and gadgets.

Internet users can log on to www.shopyourworld.com , and get special deals round the clock, beginning with the ‘Countdown to Black Friday Sale’ between November 24 and 28. The deals and discounts get better and better on ShopYourWorld leading up to the best deals on November 29, the much-awaited ‘Black Friday’. All those who join in late, can still grab good deals on the great Cyber Monday sale on 2nd December.

“Black Friday and Cyber Monday are an International celebration, trending online since the last couple of years, in India. Being the only player in the cross-border trade we wanted to extend to our Indian consumers the exclusive access to products which are not yet launched in India; also offering them the special Black Friday and Cyber Monday deals and discounts. It is a great opportunity for Indian consumers who envied their US counterparts,” said Mr. Sandip Shah, Co-Founder and Managing Director, ShopYourWorld. “The shopping festival will be a gala event for shoppers and the first-time buyers will have the opportunity to explore and gain from deals across a wide variety of products. With exciting deals and discounts, over a million hits were recorded in just one day last year and we are hoping that the amazing response for Black Friday and Cyber Monday would continue this year too”, he further added.

Last year on Shop Your World, shoppers in India grabbed the Black Friday Sale offers with great gusto! Continuing last year’s great offers, many more deals are up for grabs this year. Prime brands like JBL, Pyle, and Philips are offering Bluetooth Speakers with a discount of up to 70%. Watch brands like Seiko, Swiss Military and Stuhrling have products with almost 80% off on their market price. And if you are looking to upgrade your laptop, this could be the best time as there is up to 50% off on Dell, HP Pavillion, Toshiba and other laptop brands. This year shopaholics across India can expect some fabulous deals including up to 80% off on Home Theatres, speakers & mp3 players, 70% on headphones & headsets, 60% off on cameras, 40% off on tablets and more!

The Black Friday Sale is a yearly shopping extravaganza on the Friday following Thanksgiving Day in the United States. Considered to be the beginning of the Christmas shopping season, retailers offer promotional sales and offers exclusively on this day. This year, Shop Your World offers an online experience of America’s favourite Black Friday Sale, exclusively for Indian consumers!
So what are you waiting for, just log on to shopyourworld.com and fulfill your wish list this festive season.

November 25, 2013
CNBC, Philips join hands for branded content campaign

MUMBAI: Leading global broadcaster of live business and financial news CNBC and Philips have come together for a branded content commercial campaign based around CNBC’s new video series, Innovation Cities.

The series was launched worldwide across CNBC TV and digital platforms and on innovationcities.cnbc.com today. It will feature innovations that can improve the way people live and work. Each two-and-a-half-minute episode will focus on one facet of city life and will explore innovations that can provide dynamic change.

The nine-week video series will air once a week after the network’s flagship morning show, Squawk Box in the EMEA and Asia Pacific regions, and on the Al Bousaiah programme on CNBC Arabiya in the Middle East.

Highlights of the video series will also air on CNBC in the United States, and CNBC World, while full episodes will be immediately available across all CNBC’s online video and mobile platforms.

November 16, 2013
CNBC, Philips join hands for branded content campaign

MUMBAI: Leading global broadcaster of live business and financial news CNBC and Philips have come together for a branded content commercial campaign based around CNBC’s new video series, Innovation Cities.

The series was launched worldwide across CNBC TV and digital platforms and on innovationcities.cnbc.com today. It will feature innovations that can improve the way people live and work. Each two-and-a-half-minute episode will focus on one facet of city life and will explore innovations that can provide dynamic change.

The nine-week video series will air once a week after the network’s flagship morning show, Squawk Box in the EMEA and Asia Pacific regions, and on the Al Bousaiah programme on CNBC Arabiya in the Middle East.

Highlights of the video series will also air on CNBC in the United States, and CNBC World, while full episodes will be immediately available across all CNBC’s online video and mobile platforms.

November 16, 2013
Arvind Sharma steps down from Leo Burnett, Saurabh Varma to take charge

MUMBAI: Tom Bernardin, Chairman and CEO, Leo Burnett Worldwide announced today the new leadership of the India operations. Chairman and CEO of Indian subcontinent Arvind Sharma will be leaving the agency to pursue other business interests outside the industry after a successful stint of 30 years.

The currently regional chief strategy officer of Leo Burnett Asia Pacific Saurabh Varma has now been appointed as the CEO Leo Burnett Group India.

I would like to start something totally new, says Sharma after his 30 years of successful stint with Leo Burnett

The appointment will be effective from 1November, 2013. In his new role as CEO for the India operations across Mumbai, New Delhi and Bangalore, Varma will report directly to Leo Burnett Asia Pacific President Jarek Ziebinski.

As chief strategy officer of Leo Burnett Asia Pacific, Varma oversees all heads of strategy and planning directors in the region. His role also sees him playing a key role in the management of regional and global accounts. A post graduate in Communications from Mudra Institute of Communications Ahmedabad (MICA), Varma has 16 years of experience in the business. He has spent seven years with Leo Burnett based at Singapore. Some of the brands he has worked on include Indian Oil, Lakme (Unilever), Vicks (P&G), NIVEA, Fosters, Philips, HP, Blackberry, Samsung, Friesland Campina Asia Pacific (Dutch Lady/ Foremost/ Frisian Flag), MCYS and UOB Bank.

Varma has spent the first nine years of his career in advertising in India. He began his career with DDB India and within four years of being in the business, he was made head of account management at TBWA India. In the last three years, Varma has won more than 50 awards including the Effie Gold, the Appies Gold, the Grand Prix for Direct Marketing, the most effective media campaign at Hall of Fame, 2 Gold Lions at Cannes, the Grand Prix at the ADFEST, the Viewers’ Choice Award (Mediacorp) and many more. In 2010, Varma was awarded the ‘Strategic Planner of the Year’ at the Hall of Fame Awards.

His strength lies in being able to bring life into a strategic process, unearthing societal contexts and creating out of the box briefs.

Commenting on his new role, Varma said, “India is home to me. This new role is coming full circle to where it all began. Over the years, I have always kept a keen eye on the developments in India and in some ways, I felt like I have never left. I look forward to coming back with a fresh perspective gained from my time away and bring the best learnings of Leo Burnett network to India. Being a part of the regional team for Asia Pacific has given me a unique perspective and experience of diverse markets across the region and I look forward to bringing this understanding to my new role. Together with the management team, most of whom I already know and have the privilege of working with, we will be focused on driving a positive change for the agency to take it to the next level.”

Varma’s strength lies in being able to bring life into a strategic process, unearthing societal contexts and creating out of the box briefs

Bernardin, who is in Mumbai today with the regional management team for the announcement said, “We would like to take this opportunity to express our deep gratitude and appreciation to Arvind Sharma. He has worked tirelessly over the past 30 years to build Leo Burnett into one of India’s leading creative agencies and laid down a solid foundation for the agency to progress to the next level. During his tenure, Arvind built a stellar client base that includes blue chip multinational and local clients and nurtured some of the brightest stars within the Indian advertising industry today. Though he remains available for his advice and counsel, we bid farewell to Arvind today, in his official capacity, with our very best wishes and as a dear friend.”

Ziebinski added, “I’d like to thank Arvind for his contribution to our success and close collaboration over the past four years since I arrived in the region. I wish Arvind nothing but the best for his new future.”

While bidding adieu, Sharma had some fond memories, as he said, “I had a very long and fruitful run as the leader of Leo Burnett in India Subcontinent. As I approached the company-defined age of 58, I would like to start something totally new. I look back at my 30 years at the agency and 21 years of leading it with a great deal of satisfaction.”

The agency was awarded Global Agency of the Year by Leo Burnett Worldwide for 2003 and 2008. In partnerships with its clients, the agency has been recognised creatively across leading award shows globally including Cannes, Clios, D&AD, One Show and London International Awards. Work produced by Leo Burnett India has also run in multiple countries worldwide. Last year, the agency successfully completed the acquisition of digital agency, Indigo Consulting and integrated it into the Leo Burnett Group.

Continued Bernardin, “We are fortunate to have a strong management team on ground in India and equally fortunate in having the bench strength in the region in naming Saurabh to this role. Saurabh’s talent and track record is well-recognised within the network. His combined experience and knowledge of having worked across creative, media and digital agencies is invaluable as we look to elevate the agency to its next stage of development in India, a key market for the network globally. He will have the full support of the global and regional management in his new role.”

October 28, 2013
Philips signs Ranbir Kapoor as brand ambassador

Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first ever celebrity endorsement.

The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

Talking about the campaign, Philips Lighting India president Nirupam Sahay said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

Philips Lighting India marketing head Sumit Joshi further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

The comprehensive 360 degree campaign covers all important media including print, OOH, PR and digital alongside television.

Philips India CMO Vivek Sharma commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey and conceptualized by Ogilvy.

Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”

October 25, 2013
Philips brings the goodness of Keratin to hair Appliances with its new KeraShine range

Philips India, a leading Health and Well-being company, today launched the first Keratin infused hair appliances range in India. Marketed under the brandname KeraShine, the new range of Keratin infused appliances will include amulti-styling brush -GlamStyler, aHair Straightener and a Hair Dryer.

Keratin, a fibrous protein, forms the main structural component of human hair. Infusion of Keratin rejuvenates and revitalizes hair, giving it a softer, silkier feel.The new KeraShine range offers a portfolio of quick styling appliances to create glamorous hairstyles at home, giving women the freedom to sport a new look every day. While the Keratin infused in the ceramic plates of the appliances smoothens hair by closing cuticles, ions reduce frizz and make hair dust repellent.

Highlighting the innovation in this product range, Mr. ADA Ratnam,President, Consumer Lifestyle,Philips India said “In India, healthy, shiny and soft hair is considered the epitome of a woman’s beauty. In today’s fast paced lifestyle, while women want to experiment with their hair styles, they have little time to care for their hair. Philips’ new KeraShine range not only gives women the freedom to style their hair fearlessly every day, it also protects their hair against pollution, keeping them soft and safe. ”

Consumer research conducted by Philipsreveals that dryness, pollution and hair fall are cited as the leading hair problems by 31, 41 and 40 percent women respectively. On the other hand, with constant exposure to international markets and changing dressing trends, women in Indiaarealso adopting versatile hairstyles and are experimenting with their looks. The Haircare appliances market has thus seen tremendous growth over the past few years, with an exceptionally high growth in multi-stylers. With a product range like KeraShine, Philips intends to empower women to style every day, while also caring for their hair.

Following the launch of the KeraShine range, Philips will also release10 Do-It-Yourself hairstylingvideos to help women create new hairstyles using theGlamStyler. This is a special marketing initiative keeping in mind the upcoming festive season. These videos will present a step-by-step hair-styling tutorial and will be hosted on Philips’ YouTube Channel.

The unique design of the Kerashine range, with its distinctive Black and Gold look, makes it the perfect gift for the festive season as well. The range includes three products to suit different styling needs:

October 14, 2013
Dutch brand consultancy Brand Dialogue forays into Indian Market

New Delhi : Brand Dialogue, a European brand communications company headquartered in Amsterdam has announced its entry into the Indian Market.

The Dutch company under its umbrella has a group of specialist agencies namely Fabrique, Globrands, THEY and Yellow Dress Retail. Being a multi-disciplinary, working with leading Dutch design firms Brand Dialogue thereby offers collective strength in – visual branding, internet and digital, advertising, naming, retail, packaging, product design, brand strategy and project management.

Announcing this, Willem Woudenberg, CEO Brand Dialogue said that, "For a small country like the Netherlands India is an important international market. As a brand communications and design consultancy, we see huge potential in India in this space. Considering the country's richness and diversity of culture, we can assist brands in simplifying complexity; thereby, moving with the theme 'Simple Solutions, Bright Design'. Entering India with the steadfast support of The Netherlands Consulate in Mumbai and the Netherlands Embassy in Delhi, we are encouraged towards strengthening the ties between India and The Netherlands in the space of design and brand communications."

Commencing operations with Mumbai, Brand Dialogue next eyes New Delhi and the 'Silicon Valley of India', Bangalore. The company is also open to the idea of having a tie-up with creative agencies based in India looking for global partnerships to widen their stance.

"At Brand Dialogue, our mission is to help our clients in strengthening their positioning, identity and communication, so as to present a more positive picture to their target audience and in due course improve their results. We do this in various ways, depending on what is required. It always involves a robust analysis and focused advice, which we like to carry through creatively, in concrete project plans" added Willem.

Swearing by Brand Dialogue's credibility, some of its long term list of clients includes prominent brands like Metro India (retail/packaging), Delhi Airport (positioning, branding), Heineken International (corporate branding), Rabobank (branding) City of Amsterdam (city branding), Philips (naming/labeling, annual report), Rijksmuseum (recent website), Business World India (branding, advertising), among others.

August 19, 2013