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Tag: Philips

  • Philips launches a digital campaign #StyleThatSpeaksForYou

    Philips launches a digital campaign #StyleThatSpeaksForYou

    Philips India today launches a digital campaign  #StyleThatSpeaksForYou, with the purpose to re-ignite woman’s love for their hair and need to take care of them. The genesis of this campaign is from a simple observational insight that women use their hair to express themselves in small ways every day.

    Sharing a brief concept note and details of the campaign below for your reference.

    Hair has a language of its own, a language the world understands. Women use their hair as an extension to express their myriad moods and expressions. Often, this is a more effective way of getting the point across than using words themselves. Hair holds a special place in a women’s lives, and why caring for their hair is important – irrespective of the circumstance. The campaign #StyleThatSpeaksForYou, puts into focus the importance of how hair is an important tool to express oneself and therefore they should be cared for and styled – "kyunki baal bolte hain".

    Commenting on this new campaign, Gulbahar Taurani, Vice- President, Personal Health, Philips Indian Subcontinent, Philips India says, “Over the years, Philips has put its consumers’ needs first and has introduced innovative solutions that has aided in activation of  the magic of beauty. This insight also becomes the genesis for our campaign that resonates with women and their needs to express themselves.  This campaign puts into focus the importance of how simple act of hair styling & haircare enable their hair to do the talking with its unique & beautiful silent language.”

    To promote the importance of hair care and styling, Philips’ will be launching this campaign across all its social media channels.

  • The Marketing Society India appoints Juhie Gorwara as new chair

    The Marketing Society India appoints Juhie Gorwara as new chair

    NEW DELHI: The Marketing Society India has appointed Juhie Gorwara as its new chair in India. Gorwara is currently working at Philips Indian Subcontinent as head of corporate marketing. She has been a member of The Marketing Society in India since its early days in 2017, and also associated as a board member since July 2019.

    She will take over the position from JioSavaan VP, brand solutions Virginia Sharma who held the position since the launch of the society in India from 2017.

    Gorwara has over 18 years of experience in marketing. Prior to joining Philips, she was associated as a global marketing leader at Aricent (part of Capgemini group). She has also worked with brands like IBM, Avaya, and Yahoo.

    She has a bachelors in English from Jesus & Mary College, Delhi University, and also a degree in marketing management from the London School of Economics and Political Science (LSE). Gorwara has been recognised amongst the most influential marketing leaders in India by CMO Asia in 2017 and 2018 respectively.

  • Brands roll out quirky campaigns for Father’s Day

    Brands roll out quirky campaigns for Father’s Day

    MUMBAI: As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity and even humour, to connect with them. Some brands took to social media to make the most of the day.

    Here are a few campaigns which made quite a buzz.

    Manforce Condoms

    Manforce Condoms has come up with its Manforce flavours of quirky and fun, with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection. The films showcase different situations of ‘When you try to work from home’, with one common message at the end of a child crying. This campaign is a message for all those who don’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!

    Philips

    Philips India has launched a campaign as a tribute to fathers and celebrating the father-daughter bond. The campaign #MyDadMyInspiration is built on the heartwarming moments between a father and his daughter. The campaign launched across Philips’ social media channels. As a part of consumer engagement, Philips will ask people to share their own stories describing how their dad inspired them to be the best version of themselves.

    Paree

    Paree, a homegrown sanitary napkin brand launched a new digital film that celebrates the unconditional love and bond that a father and daughter share. #PapaKiParee focuses on the role of a father in understanding his daughter’s needs and prioritising to make her comfortable when she’s suffering from cramps. The video captures the true sentiments of a concerned father having a candid conversation with his daughter during her periods and understanding the physical and mental discomfort of heavy flow, cramps, and PMS she endures. It beautifully portrays how a father cherishes his daughter and always puts his daughter’s happiness and needs first.

    Glenfiddich

    Glenfiddich re-envisions fatherhood by celebrating individuals for giving birth to disruptive ideas that changed the world. Men have fathered significant contributions and fuelled transformation in their respective fields, right from artificial intelligence to robotics, virtual reality to cryptocurrency. The digital campaign acknowledges the vision and significant contributions of ideators, inventors, risk-takers and trailblazers on the brand’s social media handles.

    Nerolac

    With Father’s Day and International Yoga Day around the corner, Nerolac has launched an engaging contest, #NerolacYogawithDad, as an extension of its latest brand campaign #AajCarefulTohKalColourful. Through the initiative, Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future! This is the fourth extension in the campaign’s ongoing series.

    The initiative encourages participants to post a picture practicing Yoga with their father across social media platforms including Facebook, Instagram, and Twitter with the hashtag #NerolacYogaWithDad.The winning entries will feature on Nerolac’s social media page.

  • Mayank Jain assigned as chief Product Officer of short news content app ‘Shortpedia’

    Mayank Jain assigned as chief Product Officer of short news content app ‘Shortpedia’

    MUMBAI: Mayank Jain joins Shortpedia, a technology driven short news content provider as its Chief Product Officer. He will be responsible for the company's product innovations and drive revenue at the same time. A young and dynamic media professional, Mayank’s last stint was with Dentsu Aegis Network where he was quickly elevated to the position of Group Head- Media and was handling prestigious clients like Adidas, Reebok, Philips & Apple.

    Mayank brings a keen understanding of Digital platforms, AI and programmatic advertising which he will leverage to shape Shortpedia’s growth. At Shortpedia, as a part of the management, Mayank will be joining an illustrious team of media and technology professionals which is helmed by Amarjeet Singh who has 15 plus years of experience in IT in the marketing and advertising industry.

    Founded on 1st April 2017, Shortpedia launched its App in March 2019. The app and the website are both available to Android & iOS users in both Hindi and English languages. The handpicked team at Shortpedia is experienced in diverse domains ranging from IT, AI, marketing, advertising, content, brands and management, making it a formidable title in the media and content space.

    Shortpedia is an innovative and smart content platform that facilitates fresh content everyday to help its audiences evolve. In a short while the company has managed to unify and integrate the entire ecosystem of media consumption as content is available in multiple formats such – reading, watching and listening. Audiences can pick and choose the mode that they are always most comfortable with and remain engaged.

    Talking about this new stint at Shortpedia, Mayank Jain, Chief Product Officer, said, “I’m extremely excited to take on this role. Content is a very interesting space and sky is the limit. In this world of clutter it is difficult to find credible and authentic information; we at Shortpedia are absolutely committed towards authenticity while evolving everyday to cater to our dynamic audiences. We are driving at fresh handpicked content, clutter free environment and a phenomenal user experience. Much like our audience, we are a very restless team so we are continuously experimenting and evolving”

    He added, “We have already successfully added audio news to every news item that goes up. Apart from the listening feature we have also deployed AI to understand content consumption behaviour and programmatic enabled advertising. It’s a lean team so there has been no breathing space since I have joined which I’m thoroughly enjoying”.

    Positioned as a new age, lifestyle-oriented smart content app, Shortpedia has a ‘news on the go approach’- supplying fresh content everyday with positive and educational storytelling. It showcases content as per the user’s consumption.

    Talking about Mayank Jain joining the team, Mr. Amarjeet Singh, Mobile Head, Shortpedia stated, “I have known Mayank for a while and witnessed his growth as a professional. I personally feel that Shortpedia is the right platform for a professional like him. His understanding of the digital space is enviable, and we are very glad to have him onboard.”

  • Signify launches new ad campaign for Philips Ceiling Secure downlighter

    Signify launches new ad campaign for Philips Ceiling Secure downlighter

    MUMBAI: Signify (formerly known as Philips Lighting), recently launched its latest TV ad campaign ‘Singh Saab’ for its Philips Ceiling Secure downlighter. The ad highlights the ease of using the Philips Ceiling Secure downlighter and its ‘Twist and Fit’ technology that ensures zero damage to the ceiling while replacing.

    The ad film has been developed by Lowe Lintas and targets consumers renovating their homes using downlighters. The film stresses on the constant presence of ‘Singh Saab’ – a man who repairs the damage to false ceilings, through various phases of the protagonist’s life, who would replace downlighters every few years while renovating his home. The cycle finally comes to an end when he installs Philips Ceiling Secure downlighters in his new home.

    Lowe Lintas COO Naveen Gaur said, “Signify is a very special win for us. The Philips Ceiling Secure downlighter is its latest launch in the downlighter category and addresses an important consumer need-gap of pain free installation without any ceiling damage. With our deep understanding of the category and consumers, we have created a memorable and impactful communication for Signify.”

    As revealed in a press statement, the TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news, movie channels, and during the India-Australia T20 series. Furthermore, as the associate sponsor of two T20 matches, the company will also host three aston bands in the live matches along with segment ‘Spinning Moment of the Day’ in the post match show. The TVC will also be showcased across leading cricket website ESPN Cricinfo.

    Signify CMO India operations Sukanto Aich said, “We are very proud to launch a unique product that has been built on strong customer insights of having a downlighter that’s easy to install and does not damage the ceiling. Philips Ceiling Secure’s unique design is loved by installers and customers alike, for its ease of installation and maintenance. Our latest TV commercial will highlight this in a light-hearted manner. We hope that consumers like the ad and become early adopters of this latest innovation from Philips.”

  • Zoom launches ‘Thank God It’s Fryday’ S3 with Philips

    Zoom launches ‘Thank God It’s Fryday’ S3 with Philips

    MUMBAI: On a special afternoon, at a first-of-its kind treasure hunt destined for foodies, Zoom, the Bollywood and lifestyle channel of the Times Network, in partnership with Philips today announced the launch of the third season ofThank God It’s Fryday. The popular series that combines food and fun had celebrity chef Ranveer Brar and the film and television actress Prachi Desai board the TGIF Express that will travel across eight Indian cities to discover treasured recipes.

    Commenting on the show launch, Times Network president revenue Ashit Kukian said, “Looking at the success of Season 1 and 2, and with the demand for more from our foodie viewers, we are pleased to announce the new season which is a treasure recipe-hunt. The show offers a lot of tadka and twist in each recipe and it promises to offer the most delicious and treasured fried food of each city which can be made healthy with the use of Philips Airfryer. We promise viewers will have a more engaging, mouth watering and an exciting ride on the TGIF Express 3.0.”

    Philips India president, personal health, A.D.A Ratnam added, “It has been an extremely satisfying partnership with Zoom. With every edition of TGIF, we take our pride – Philips Airfryer – one step further and prove to everyone that this is the only appliance that can give you best of both the worlds – taste as well as health. TGIF Season 3 comes with an exciting new format but with the same unbeatable combination of Philips Airfryer & Chef Ranveer which I am sure, will leave you hungry for more.”

    A sneak peek into Season 3 was shared at the glittering event combining healthy food with Brar and the ‘Rock On’ actress Desai, who created healthy dishes air-fried on Philips Airfryres. Additionally, the celebrities engaged the media with a fun-filled treasure hunt wherein the winners were gratified with exciting goodies.

    Brar, the brand ambassador of Philips Kitchen Appliances, will set out on a treasure food-hunt in the TGIF Express with his 8 celeb buddies across 8 cities to find their 8 most memorable dishes. Chef will taste the local trademark delicacies of the city, re-creating them with his tadka and a twist, while on the go with the Philips Airfryer guaranteeing same taste but with 80% less oil. As a part of the treasure hunt, he will interact with legendary restaurant owners and city locals for clues. The show will also feature other exciting experiences of the Chef like visiting his celeb buddies’ favorite restaurants/dhabas along with live interactions with fellow foodies in the form of food games that will pique viewers’ mind buds.

    Brar said, “TGIF gets even more fun this time around as I go treasure-hunting in my TGIF Express across 8 legendary cities to find the favourite dishes of my dear friends. I will be recreating those dishes with a healthy twist, but the flavour will still take them down memory lane. After all, for us, Indian Food is the real treasure!”

  • Zoom launches ‘Thank God It’s Fryday’ S3 with Philips

    Zoom launches ‘Thank God It’s Fryday’ S3 with Philips

    MUMBAI: On a special afternoon, at a first-of-its kind treasure hunt destined for foodies, Zoom, the Bollywood and lifestyle channel of the Times Network, in partnership with Philips today announced the launch of the third season ofThank God It’s Fryday. The popular series that combines food and fun had celebrity chef Ranveer Brar and the film and television actress Prachi Desai board the TGIF Express that will travel across eight Indian cities to discover treasured recipes.

    Commenting on the show launch, Times Network president revenue Ashit Kukian said, “Looking at the success of Season 1 and 2, and with the demand for more from our foodie viewers, we are pleased to announce the new season which is a treasure recipe-hunt. The show offers a lot of tadka and twist in each recipe and it promises to offer the most delicious and treasured fried food of each city which can be made healthy with the use of Philips Airfryer. We promise viewers will have a more engaging, mouth watering and an exciting ride on the TGIF Express 3.0.”

    Philips India president, personal health, A.D.A Ratnam added, “It has been an extremely satisfying partnership with Zoom. With every edition of TGIF, we take our pride – Philips Airfryer – one step further and prove to everyone that this is the only appliance that can give you best of both the worlds – taste as well as health. TGIF Season 3 comes with an exciting new format but with the same unbeatable combination of Philips Airfryer & Chef Ranveer which I am sure, will leave you hungry for more.”

    A sneak peek into Season 3 was shared at the glittering event combining healthy food with Brar and the ‘Rock On’ actress Desai, who created healthy dishes air-fried on Philips Airfryres. Additionally, the celebrities engaged the media with a fun-filled treasure hunt wherein the winners were gratified with exciting goodies.

    Brar, the brand ambassador of Philips Kitchen Appliances, will set out on a treasure food-hunt in the TGIF Express with his 8 celeb buddies across 8 cities to find their 8 most memorable dishes. Chef will taste the local trademark delicacies of the city, re-creating them with his tadka and a twist, while on the go with the Philips Airfryer guaranteeing same taste but with 80% less oil. As a part of the treasure hunt, he will interact with legendary restaurant owners and city locals for clues. The show will also feature other exciting experiences of the Chef like visiting his celeb buddies’ favorite restaurants/dhabas along with live interactions with fellow foodies in the form of food games that will pique viewers’ mind buds.

    Brar said, “TGIF gets even more fun this time around as I go treasure-hunting in my TGIF Express across 8 legendary cities to find the favourite dishes of my dear friends. I will be recreating those dishes with a healthy twist, but the flavour will still take them down memory lane. After all, for us, Indian Food is the real treasure!”

  • Navin Shetty’s Nube Studios gets new Baselight facility

    Navin Shetty’s Nube Studios gets new Baselight facility

    NEW DELHI: Nube Studio, set up to provide uncompromised grading services for the Indian market, has opened with a Baselight Two grading workstation as its centrepiece.

     

    The colour-driven facility is providing services for commercials, music videos, television and film throughout the region. As a facility aimed at the top end of production, an important requirement is the potential to work natively with raw files from any camera on the same timeline.

     

    The Baselight system is renowned for its ability to accommodate all professional formats and also fully supports grading metadata of any complexity, including primaries, secondaries, keys, shapes, tracks, LUTs and Truelight Colour Spaces. This allows the colourist to explore all the details from the camera, and achieve the look the cinematographer intended.

     

    Open only since June 2015, Nube already boasts an impressive 100+ TVCs, with a client register including BMW, Philips, Godrej Air, Cadbury, Flip Kart, Maruti, Amazon, Dabur, Yardley, Myntra, Pepperfry, OLX, Sunsilk, Intex, KIT KAT, Kohler, Honda, Nescafe, Britannia, Nerolac, TATA, Airtel, Grofers, STAR TV, EPSON, Mahindra, Olay, Jaguar, Lava, Lifebuoy, Renault, Mentos and Solly Sport.

     

    “Baselight delivers on every feature without restricting the creative process. I am able to concentrate on grading and never compromise on quality or inspiration,” said senior colourist and Nube Studio co-founder Navin Shetty.

     

    “Even at HDR 4K, Baselight delivers real-time playback as soon as the content is in the system,” added Shetty. “Clients are not kept waiting, and with the help of the superior grading tools they can see the final result immediately. For clients, the faster system equals staying within budget.”

     

    FilmLight CEO Wolfgang Lempp said, “We are proud to be associated with India’s leading colourist, Navin Shetty. He is very particular about the quality and output of his films. What he and his business head, Ranjan Karkera, have recognised is that directors and producers want to come to a post house and see great pictures just the way they imagined them. At FilmLight we developed our core systems to provide real-time performance even when there is a multi-level grade on top of the raw image. Baselight takes away the technical constraints of transcoding, proxies and unpredictable performance and leaves the colourist to achieve the best look in the shortest time.”

     

    FilmLight will be demonstrating the capabilities of its real-time, render-free grading approach using FilmLight’s BLG interchange format at Broadcast India on the stand of their partners, RED and Avid at Broadcast India 2015 to be held at Bombay Exhibition Centre, Mumbai, 15 to 17 October. 

  • NDTV & Philips present ‘Breathe Clean Conclave’ 2015

    NDTV & Philips present ‘Breathe Clean Conclave’ 2015

    MUMBAI: India is home to 6 of the world’s most polluted cities, and the air we are breathing causes more deaths than tobacco smoking or poor nutrition. Indoor air is 2 to 5 times worse than outside air. It is toxic for our children and families, causing cancers, reduced life expectancy, lung damage and air borne allergies.

     

    Inhaling pollutant air takes away atleast 1-2 years of a typical human life. In an effort to highlight this critical national issue and recommend possible solutions, NDTV and Philipshosted the ‘Breathe Clean Conclave 2015’ today at Taj Palace Hotel, Delhi. Actor Soha Ali Khan also extended her support for the initiative.

     

    The conclave began with an opening keynote address by  Prakash Javadekar, Minister of State for Environment, Forest and Climate Change (Independent Charge)  and was attended by leading medical practitioners, environmentalists, NGOs and concerned citizen and parent groups. The two panel discussions held as part of the Breathe Clean Conclave focused on Breathe Clean- Act for Better Air and Indoor Air Quality and Children’s Health.

     

    Inaugurating the conclave, Prakash Javadekar, Minister of State for Environment, Forest and Climate Change (Independent Charge) said, “I am really happy that NDTV has taken this initiative because I feel media houses can make people aware and also help tackle issues. At the outset, I must say we have a problem as any other city in the world and this is because of growing population, growing density and growing rate of urbanization. Delhi air has gone bad in the last 8-10 years and if media would have started a campaign earlier it could have worked faster. We must create awareness of more ventilation, more plantation and more education to address this issue. I want to launch Fresh Air – My birth right campaign to help address this problem.”

     

    Sharing his thoughts on the initiative, Vikram Chandra, Group CEO of NDTV said, “The health and economic impact of pollution is worrying and with the rising vehicular and industrial pollution, this national issue is only going to get worse. NDTV believes that clean air should be a basic human right. Through this conclave, we hope to give experts as well as citizens a platform to suggest recommendations to the government, as well as motivate people to take action at an individual level.”

     

    Krishna Kumar, Managing Director and Vice President, Philips India, said, “The rising toll of deteriorating quality of air is becoming a household concern. A lot more potent than outdoor air pollution, indoor air pollution is increasingly being recognized as a threat. We, at Philips, recognize this challenge and are committed to deliver a healthier lifestyle for our consumers through meaningful innovations. Breathe Clean Campaign is an initiative to help consumers and institutions recognize the need to switch to healthier lifestyle practices. Since clean air has become a rarity, Philips is constantly innovating to bring about freedom from indoor air pollution.”

     

    Soha Ali Khan, Actor, also voiced her concern and said, “It is alarming that the very air we are breathing can be so harmful to our health. I was shocked to find out that air pollution levels inside our homes can be twice as high as those outside. This is an issue that demands our immediate attention and I am happy to be associated with NDTV’s Breathe Clean Conclave, a platform dedicated to finding solutions to this crisis affecting all of us – especially children and the elderly.”

     

    Moderated by Vikram Chandra, the first session had an eminent list of panelists including Soha Ali Khan, Actor; Prof Sanjay Zodpey, Vice President, Academics, Public Health foundation of India ; A Krishna Kumar, MD and CEO, Philips India; Dr Gary Stutte, Senior Scientist, NASA; Parthaa Bosu, India Director and South Asia Liaison, Clean Air Asia; Anumita Roychowdhury, Executive Director – Research and Advocacy , Centre for Science and Environment; Kalikesh Narayan Singh Deo, MP, Odisha and Dr Randeep Guleria, Head of the Department of Pulmonology, All India Institute of Medical Sciences who shared their insights on how we can contribute for better clean air.

     

    The second discussion focused on the health impact of air pollution on children and was moderated by NDTV’s Ravish Kumar. The panel included Jayati Singh, Director and Business: Head Health and Wellness and Air, Philips Consumer Lifestyle; Kunal Kohli, Director and Concerned Parent; Dr Vivek Nangia, Pulmonologist, Fortis Hospital; Sushma Paul Berlia, Apeejay Stya & Svran Group, Barun Aggarwal, Breathe Easy and Dr Randeep Guleria, Head of the Department of Pulmonology, All India Institute ofMedical Sciences.

     

    The closing key note address was delivered by Prof Sanjay Zodpey, Vice President, Academics, Public Health foundation of India.The key takeaways from the sessions were presented to Minister Shri Prakash Javadekar as recommendations for a clean air future.

  • Zoom and Philips launch ‘Thank God It’s Fryday’ season 2

    Zoom and Philips launch ‘Thank God It’s Fryday’ season 2

    MUMBAI: Bollywood and lifestyle channel from the Times Network stable, Zoom is leaving no stone unturned in strengthening its content, in keeping with the revamp strategy.

     

    The channel is all set to bring back the season 2 of its food fashion show, Philips Air Fryer Thank God It’s Fryday with chef Ranveer Brar, this August. The show that will travel to eight cities, including Lucknow, Hyderabad, Mumbai, Delhi, Kolkata, Ahmedabad, Goa and Amritsar will bring to the viewers the local cuisine of the region combining it with health, style and fashion.

     

    Times Network MD & CEO M K Anand said, “Zoom is connected closely with its premium audiences who are driven in their pursuit of a stylish and fulfilling lifestyle. Philips Air Fryer Thank God It’s Fryday helps them in their quest, as it shows them ways to keep their diet healthy even as they happily enjoy tasty, fried food. This is why we are particularly pleased to launch season 2, in which it will offer even more engaging, entertaining and extremely useful and relevant content to our viewers.”

     

    Philips India president consumer lifestyle ADA Ratnam added, “Thank God It’s Fryday was a truly innovative concept that seamlessly brought together food, fitness and travel to create a very interesting story. As expected, the audience loved its first edition in 2014 and were left hungry for more. This year, once again, Philips Airfryer is joining hands with Zoom to explore more cities and more cuisines to create interesting stories that the audiences will love. And it is not just stories – we have received tremendous response from people trying the innovative recipes and re-discovering tasty, healthy food. Like everyone else, we are also looking forward to Chef Ranveer once again creating magic with his trusted companion Philips Airfryer.”

     

    What’s new in season 2

     

    This season the show will have a new format, new fried flavours, and most important, a host of healthy and delicious new regional delicacies created in the Philips Airfyer.

     

    Season 2 will also feature a new fusion of cooking and photography. The chef and his photographer friend will travel to different cities around the country, exploring various local delicacies and new fried flavours. Chef Ranveer will recreate a healthy version of the same dish in the Philips Airfryer, but with an interesting twist to create a new fusion dish.

     

    Brar said, “In today’s world of stress and convenience, where well-being and health have become all the more important, a gadget like the Philips Airfryer, along with Thank God It’s Fryday, brings back well-being into our lives, and with style.”