ITV

Tag: Philips

  • Philips India launches the OneBlade Cup

    Philips India launches the OneBlade Cup

    Mumbai: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly announces the launch of the OneBlade Cup – a thrilling tournament dedicated to discovering the next top BGMI team in India. This competition offers gamers and enthusiasts the chance to showcase their skills and compete for glory.

    With this initiative, Philips continues to empower budding gamers to #MoveFearlessly both in their grooming routines and their gaming endeavors. The OneBlade Cup is more than just a tournament; it’s a celebration of talent, ambition, and innovation, encouraging Gen Z to push their limits and chase their dreams without hesitation.

    Recognizing the potential in students across the nation who turn to gaming and esports, Philips aims to bridge the gap by offering a platform for those who aspire to excel in the professional gaming world. This tournament is open to all, giving everyone the opportunity to compete against the best and prove their mettle.

    Commenting on the launch, Philips Indian subcontinent’s business head – personal health Deepali Agarwal said, “At Philips, innovation is our driving force. We are not just about products; we are about experiences that resonate deeply with our audience. With the OneBlade Cup, we are diving headfirst into the world of dynamic youth, those who live life fearlessly and demand solutions that match their pace. Our commitment to empowering them is unwavering. The OneBlade Cup is more than just a tournament; it is an opportunity for participants to showcase their talent, take on new challenges, and achieve greatness.”

    Commenting on Philips’ entry into one of India’s biggest esports IPs, BGMI Masters Series (BGMS), NODWIN Gaming co-founder and MD Akshat Rathee said “Philips is one of the largest legacy brands globally, and for them to integrate further into the esports space with their own tournament, recruitment of young talent and giving them a chance to compete on a large platform like BGMS 2024 is a testament to their commitment. This development is monumental and will have a notable impact on the overall Indian esports ecosystem. We at NODWIN are thrilled to partner with Philips in facilitating the tournament and look forward to hosting Team OneBlade at BGMS 2024!”

    Philips has a longstanding commitment to innovation, continuously offering cutting-edge solutions to its consumers. By partnering with prominent gaming brands for OneBlade, Philips is dedicated to inspiring today’s youth to #MoveFearlessly, embracing their unique identities and passions through gaming and grooming.

    The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. The competition is fierce, and only the best team will earn the Philips sponsorship and qualify for BGMS.

    Register yourself and your team now for the OneBlade Cup 2024 by clicking on the microsite: https://philips.nodwingaming.com/

  • Philips Audio launches launch of TAT3225 earbuds

    Philips Audio launches launch of TAT3225 earbuds

    Mumbai: India’s TWS market has witnessed a robust growth of 34 per cent wherein the surge was primarily driven by the growing consumer preference for wireless convenience and portability as reported by IDC. Additionally, technological advancements resulted in the development of TWS earbuds offering improved sound quality, extended battery life, and enhanced features, thereby propelling the category’s expansion. Keeping this in mind, TPV Technology has further expanded its footprint in the audio market with the launch of the brand-new Philips TAT3225 TWS.

    Ideated to revolutionise the audio experience of its users, these new TWS boasts an array of top-notch features that promise unparalleled sound quality and comfort. From immersive audio performance to seamless connectivity, the TAT3225 is designed to redefine the audio experience for all. Available at leading retail outlets and online platforms, this TWS will be available at a special price of Rs 1990/-.

    The Philips TAT3225 TWS offers an exceptional 24-hour playtime, along with echo cancellation and an IPX4 rating, ensuring it’s the perfect companion for all on-the-go adventures. With the added flexibility of mono mode and intuitive integrated controls for easy access to the phone’s voice assistant, these earbuds are tailored to suit every individual’s needs. They are also equipped with low latency ultra-responsive mode- offering the user a smart pairing feature, while LED indicators keep users effortlessly connected at all times.

    Commenting the launch of the two new products, TPV Technology India Pvt Ltd country head Atul Jasra said, “We are delighted to unveil our latest addition, the Philips TAT3225 TWS earbuds, to our valued customers. These innovative earbuds are tailored with audiophiles in mind, offering an exceptional audio experience. At TPV, our passion for excellence drives us to continually raise the bar, and these new releases are a testament to our dedication to providing the highest quality audio experiences. With advanced features ensuring superior sound performance, we have spared no effort in ensuring that these earbuds not only meet but exceed expectations, ultimately enhancing the audio experience for our esteemed customers.”

    Key features of the new Philips TAT3225 TWS

    24 hours’ playtime (Six + 18 hours)

    Experience uninterrupted music on the move with our latest TWS earbuds, boasting an impressive 24-hour playtime. You can indulge in your favorite tracks all day long. Whether you’re commuting, exercising, or unwinding at home, these earbuds guarantee non-stop musical enjoyment. Bid farewell to frequent recharging hassles and welcome endless hours of audio bliss with our TWS earbuds.

    IPX4 splash and sweat resistant

    ⦁ IPX4 certification ensures reliable protection against water and sweat damage

    ⦁ Can handle while doing activities like running, gym workouts, and sudden rain showers

    ⦁ Perfect companion for an active lifestyle, providing freedom to focus on workouts or outdoor adventures without distractions

    Integrated controls

    Say goodbye to unwanted echoes with the echo cancellation feature. Whether you’re in a noisy environment or speaking in windy conditions, our echo cancellation feature guarantees optimal sound quality, allowing you to enjoy seamless communication with friends, family, or colleagues and immerse yourself fully in your audio experience, whether you’re making calls or listening to music. Communication becomes more convenient by activating your phone’s voice assistant with just a tap making your tasks easier by giving out simple commands. Moreover, the built in mic feature provides sound clarity to both the speaker and listener ensuring that your work calls and meetings go smooth without any hindrances.

    Mono mode

    The TAT3225 offers the convenience of mono mode, allowing you to multitask activities while using a single earbud.  Whether you need to stay aware of your surroundings while on a call or simply prefer mono listening during certain activities, this feature provides enhanced flexibility and versatility. With mono mode, you can enjoy uninterrupted audio playback or engage in hands-free calling with ease, without the need to wear both earbuds simultaneously. Simply pop in one earbud and enjoy your favorite content while staying connected to the world around you.

    Smart pairing and design

    Immerse yourself in uninterrupted connectivity through our innovative smart pairing feature, enhanced by the state-of-the-art “Low Latency Ultra Responsive Mode” for swift connections. These earbuds are ergonomically designed to provide a snug and cozy fit for every user, promising unparalleled indulgence.

  • Empowering moms every day: Philips avent unveils #ShareTheCare campaign

    Empowering moms every day: Philips avent unveils #ShareTheCare campaign

    Mumbai: In the hustle of this demanding world, an eye-opening 72 per cent of mothers grapple with less than an hour of personal time each day, underscoring the relentless balancing act they endure. Research says that 86% percent of mothers feel a huge pressure to embody the perfect parent, and this constant struggle takes a toll on their mental well-being, with 74 per cent of women experiencing heightened anxiety since embracing motherhood. Moreover, 48% of the general population believes mothers sacrifice a substantial part of their happiness and well-being for their children.

    Recognising these challenges and liberating mothers from the dogma of this devotion, Philips India proudly introduces the #ShareTheCare campaign, partnering with influential mothers and celebrities. Through this initiative, we aim to spotlight authentic stories, challenges, and inspiring triumphs while supporting mothers on their unique journey, fostering a community that not only understands the essence of sharing the care but actively plays a crucial role as a support system for mothers.

    #ShareTheCare with Philips Avent

    The #ShareTheCare campaign, a heartfelt initiative by Philips Avent, is a tribute to mothers and an invitation for others to extend support to their journey through motherhood. We recognise that it takes a village to raise a child, and for mothers to provide the best care for their babies, self-care is not selfish; it’s an essential component of their well-being.

    The campaign’s purpose is to facilitate a supportive network around mothers, encouraging the shared responsibility of caregiving. This not only eases the pressure on mothers but also allows them the selfcare time they need for themselves. In fostering this virtuous care cycle, #ShareTheCare places the well-being of parents at the forefront.

    Commenting on the campaign, Philips India Subcontinent business head, Personal Health, Deepali Agarwal said, “Embarking on the journey of motherhood is an extraordinary experience. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering tangible solutions that provide comprehensive support to mothers so they can care for their wellbeing along with their child. With the #ShareTheCare campaign, we aim to foster a more inclusive and compassionate environment for mothers, encouraging shared responsibility for caregiving among individuals, making a positive impact on the holistic well-being of both mothers and their little ones.”

    In this campaign, women from diverse backgrounds come together to celebrate the influential figures in their motherhood journey, emphasizing the importance of #ShareTheCare. Expressing gratitude, they spotlight maternal connections and commit to supporting fellow mothers. Through a chain of acknowledgment, each celebrity nominee shares their motherhood story, emphasizing the solidarity among mothers. The campaign invites all mothers to participate and share their stories using #ShareTheCare, acknowledging those who have shaped their journey into motherhood. The campaign is live on Philips Avent’s Instagram, as well as the social media handles of the following celebrities:
    Embed: Philips Avent’s

  • Terribly Tiny Tales & Philips Airfryer celebrate love in #MakeNotBuy IG film

    Terribly Tiny Tales & Philips Airfryer celebrate love in #MakeNotBuy IG film

    Mumbai: It’s that time of the year, when cupid weaves love in mysterious ways. With Valentine’s day 2024 around the corner, Terribly Tiny Tales, India’s most revered storytelling platform, renowned for its heartwarming narratives centered around love and relationships, unveils an IG film titled #MakeNotBuy with the Philips Airfryer, featuring newlyweds Mukti Mohan and Kunal Thakur, urging viewers to express their affection by preparing a romantic homemade meal for their partners this Valentine’s Day. The campaign beautifully portrays the idea that homemade gestures of love are irreplaceable, whether it’s cooking a favorite meal from scratch, baking cookies with care, or crafting a handmade card.

    In our chaos-driven lives, we have almost forgotten to pause and reflect to embrace the simple pleasures of life. What alone happened to the charming old-school romance? The tiny acts of love, little surprises and intimate home dates over lavish outdoor spreads! High on nostalgia, the ad campaign is crafted to celebrate Valentine’s Day 2024 with a romantic culinary gesture with the  help of a Philips AirFryer, to  pleasantly surprise your better half and strengthen your bond. The essence of the love campaign is to add an extra layer of love, warmth and  personalization to Valentine’s Day 2024, igniting passion and affection in your relationship. It encourages viewers  to rekindle the romance this Valentine’s day by cooking a hearty homemade meal for your partner. The IG film features the recently married dance icon and actress Mukti Mohan and Indian Actor & Model Kunal Kapoor, for the first time as newlyweds, adding more authenticity and depth to the narrative.

    Cooking for your partner is perhaps the most underrated expression of love, that can revive bonds and add a fresh perspective to your relationship. The #MakeNotBuy campaign by TTT, for Valentine’s Day 2024, is crafted with love compelling audiences to ditch that elaborate outdoor dinner this Valentine’s and instead opt to cook for your special ones. Picture your loved ones’ faces lit up with that simple bowl of their favorite comfort food, laced with a homemade aromatic coffee.

    TTT CEO Anuj Gosalia, “ TTT has always celebrated the idea of romance and enduring relationships with every campaign. The #MakeNoBuy campaign for Valentine’s Day 2024, in collaboration with Philips AirFryer, celebrates the nuances of love and highlights the power of simplicity and warmth, in expressing love to your partners. With this campaign, we aim to inspire individuals to rediscover the joy of making for their loved ones, transcending beyond the conventional notions of romance. The campaign celebrates the charm of old school romance, and encourages viewers to go the old-fashioned way this Valentine’s. We believe that cooking for your partner, a seemingly ordinary act, holds immense power in conveying affection and strengthening bonds. We are certain that the campaign will be a success in stirring affection amongst partners and will encourage them to experiment with cooking. There couldn’t be a better collaboration than with Philips Air Fryer for the campaign to endorse this property, to weave a magical narrative that resonates deeply with our audiences.”

    Versuni India chief marketing officer Pooja Baid, shared her excitement, stating, ” At Versuni, we believe in the power of love and its seamless connection with the culinary world. The #MakeNotBuy campaign is not just about flavors; it’s a celebration of the heartfelt moments we create through the joy of cooking. The overwhelming response to our #TasteOfLove campaign last year was truly heartening. This year, we are bringing it back with even more passion and creativity. Our goal is to reach a wider audience, spreading the message that a thoughtful, homemade gesture can create lasting memories. With Versuni’s exceptional range of domestic appliances, we empower consumers to make this Valentine’s Day and the entire month of love extraordinary.”

    This Valentine’s Day is all about #MakeNotBuy. Here’s hoping we all wake up to baked muffins and coffee with our special one this Valentine’s.

     

  • Youthbeat bags Philips India’s youth marketing mandate

    Youthbeat bags Philips India’s youth marketing mandate

    Mumbai: Youthbeat, the youth marketing wing of Sociowash, one of India’s leading advertising agencies has been awarded the youth marketing mandate of Phillips. The agency will be responsible for building a community of young individuals who can make Philips more relevant and popular among young consumers. The Delhi office of Youthbeat will handle this account.

    As per the mandate, the key objective of Youthbeat would be to create a dynamic pool of young people who will bring together like-minded individuals, creating a platform for them to engage with the brand and each other. Youthbeat intends to shift perceptions of Philips among its target audience through strategic collaborations with youth ambassadors and implementing micro-influencer programs. Youthbeat’s influencer marketing vertical will leverage its expertise to navigate the brand toward its intended audience.

    Youthbeat is well-equipped to assist Philips in working with youth ambassadors and developing campaigns tailored to their tastes. The spotlight will be on promoting Philips OneBlade with its move fearlessly campaign, and Philips Hair Straightener with nourishcare technology with its No Heat Damage campaign, elevating them to hero status among the target audience.

    Speaking on the association, Philips Indian subcontinent business head, personal health Deepali Agarwal said, “Our offerings, Philips OneBlade and Philips hair straightener with NourishCare Technology, are strategically crafted to resonate with the discerning and bold Gen Z demographic. We recognize the importance of fostering a lasting connection with our consumers, ensuring that their unique preferences are comprehensively understood. The collaboration with Youthbeat positions Philips to adeptly comprehend and exceed the expectations of this emerging generation, solidifying our brand’s relevance and resonance in the evolving market landscape.”

    Commenting on the collaboration, Youthbeat co-founder Raghav Bagai said, “We are committed to leveraging our experience to help Philips navigate the evolving landscape of youth marketing. Our commitment is to not only build a vibrant community around Philips but also to redefine how the brand connects with its audience. Together, we look forward to creating a narrative that paves the way for a future where innovation and engagement seamlessly intersect.”

  • Philips introduces hair straightener with NourishCare technology

    Philips introduces hair straightener with NourishCare technology

    Mumbai: Philips India introduced hair straightener designed to style with no heat damage with NourishCare Technology. This straightener boasts of specially designed serum strips infused with hair nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting them from heat damage. This technology locks in moisture that is usually lost due to heat and gives nourished, healthy-looking hair.

    Commenting on the new launch, Philips Indian Subcontinent business head- personal health Deepali Agarwal said, “Embodying our commitment to continuous innovation and consumer well-being, the introduction of the Hair Straightener with NourishCare Technology marks a very big milestone in our journey at Philips. In line with our purpose of empowering young Indian consumers to care for their specialness, we are committed to delivering technology that not only meets but exceeds the evolving and intricate needs of our consumers. The Philips Hair Straightener with NourishCare Technology, proudly ‘Made in India,’ incorporates cutting-edge technology, offering a superior hair nourishing and styling experience without compromising on hair quality and health. Our brand ambassador, Alia Bhatt personifies the spirit of effortless style and resonates with the empowered individuals we aim to serve. With our campaign, we want to convey the transformative experience of using NourishCare Technology, where styling and hair protection coexist seamlessly.”

    Today we are launching our campaign film that captures the key consumer barrier of heat damage due to styling and how our innovative technology addresses this and brings joy to our consumers. With Alia being the face of the campaign, it simply adds a touch of glamour with authenticity and credibility for – ‘No heat damage. Just gorgeous, straight hair’. She added.

    Alia Bhatt, brand ambassador of Philips Beauty elaborates on the launch of Philips Hair Straightener with NourishCare Technology, saying, “As someone who believes self-expression is really an important layer of who I am, being the face of the much-awaited launch of Philips NourishCare Hair Straightener fills me with excitement. More than just a styling tool, it’s a statement urging everyone to effortlessly embrace their unique style without the constant worry of heat damage. Philips, at the forefront of innovation rooted in consumer needs, also sets a great example of the amalgamation of beauty with technology that truly cares and the TVC reflects exactly this. Here’s to styling with care with Philips and celebrating individuality.”

    This cutting-edge device not only delivers an unparalleled nourishing and styling experience but also serves as a testament to pioneering innovation by enabling styling without heat damage. This unique technology forms a protective coating on hair to prevent water loss caused due to heat and hence locks in moisture. The inclusion of serum strips enriched with nourishing ingredients like Vitamin E and Moroccan Argan Oil along with Kerashine care provides the ultimate styling experience with a result of softer, smoother, shinier and healthy-looking hair. The straightener comes with easy clip-on, clip off heat resistant brackets and replaceable serum strips uniquely designed to work with this straightener. The replaceable serum strips will be available for repurchase separately.

    The product will be available for purchase at www.shop.philips.co.in and at other online and offline channels for the following variants:

    Witness the all-new product launch by Alia Bhatt : 

  • Signify lights up Ram Mandir and Ram Path with ornamental street lighting

    Signify lights up Ram Mandir and Ram Path with ornamental street lighting

    Mumbai: Taking a historical step ahead with the nation, Signify (Euronext: LIGHT), has announced the illumination of Ram Path and sections of Ram Mandir with customised ornamental and functional lights. Focused on unlocking the extraordinary potential of light, Signify takes pride in contributing to the cultural heritage of Ayodhya.

    Signify, India business head, systems and services Vikas Malhotra expressed enthusiasm for this exceptional project, stating, “Inauguration of the Ram Mandir in Ayodhya is a milestone event in the history of India and we are honored to light up Ayodhya’s landscape with our distinct range of lights. At Signify, we have always been at the forefront of the lighting industry for our technology, innovation and customisation. Our lighting designs at the Ram Mandir and Ram Path are a harmonious blend of heritage and cutting-edge technology, capturing the essence of Lord Ram’s triumph, illuminating the space to honor the divine journey and celebrating its unique heritage.”

    Ram Mandir Temple with cutting-edge lighting solutions

    For Temples’ perkota lighting, Philips Uni fixtures are strategically placed on walls, columns, and ceilings. These fixtures, discreet in size, ensure that the light source remains almost invisible to pilgrims, reducing glare yet delivering a bright and vibrant ambience. A unique proposition lies in their specific beam angle, expertly illuminating the temple’s intricate carvings. The landscape lighting of the temple transforms surroundings into a mesmerizing visual spectacle. Utilising step lights, LED strips with profiles, and a blend of decorative fixtures like post tops and inground up-lighters, we artfully illuminate ramps and sculptures. Each fixture is customized to the project specifications, creating a captivating ambiance befitting the sacred setting. Our landscape lighting on Kuber tila, further enhances the temple’s grandeur, merging seamlessly with the architectural marvel. Within the Pilgrim facility center, our indoor lighting fixtures redefined the pilgrimage experience, marrying functionality with aesthetics. As we continue to work on these endeavors, we remain committed to bringing brilliance to every corner of the Ram Mandir Temple, ensuring a divine and enlightening atmosphere for all.

    Ram Path – the main arterial path from Dharampath gate leading to Ram Mandir

    The customized ornamental pole is one-of-its-kind and features a majestic Philips Uni Urban lighting fixture and a top bracket crafted to replicate Lord Ram’s iconic bow and arrow. The newly unveiled pole enhances the city’s aesthetic appeal symbolizing the spirit of victory and success inherent in Lord Ram’s legend. The unique installation showcases an imposing lighting fixture characterised by its grand design adding a touch of regality to the ensemble. The intricacy extends to the top bracket, which has been thoroughly crafted to emulate Lord Ram’s bow and arrow. Every detail, from the precision in design to the thoughtful incorporation of cultural symbolism has been attended to with the utmost care. The bottom of the pole has beautiful images of Lord Ram and Hanuman. These innovative installations are also high energy efficient and boast state-of-the-art LED lighting.

    Dharampath gate and Surya Stambh gate

    Signify is also executing façade lighting for Dharampath Gate and Surya Stambh Gate, elevating its architectural features and enormous structure. This not only elevates the visual appeal of Ayodhya’s nightscapes but also underscores Signify’s dedication to sustainable lighting solutions.

    In the past, Signify also executed facade lighting for key landmarks like Hanuman Garhi, Kanak Bhawan, Dasarath Mahal, and Digambar Akhada, utilizing the advanced Philips Uni range of products equipped with DMX controls. Through these innovative and sustainable lighting solutions, Signify aspires to leave a lasting impact on both the visitors and local residents of Ayodhya, contributing to a well-lit and aesthetically pleasing urban environment.

  • Pravis unveils two innovative services to leverage YouTube marketing

    Pravis unveils two innovative services to leverage YouTube marketing

    Mumbai: Pravis, a comprehensive growth marketing agency conceived by Momspresso.com co-founders Vishal Gupta and Prashant Sinha, has announced the launch of two ground-breaking services focused on YouTube, the world’s second-largest search engine. The services are aimed at driving organic growth, designed specifically to address crucial gaps in the market.

    Pravis plays a pivotal role in enhancing brands’ presence on YouTube through its specialized YouTube practice. The innovative tool is dedicated to measuring, increasing, and tracking a brand’s Share of Voice on YouTube. The practice identifies a brand’s share of voice and determines content strategies that resonate effectively with the target audience. This organic strategy promotes meaningful brand conversations, enhancing middle-of-funnel salience and seamlessly translating into improved engagement and customer conversions.

    The second new offering from Pravis is the Content Factory that leverages its proprietary content science framework for enabling well researched video content creation at scale. The practice employees globally benchmarked tools and in-house analysis to identify fresh content creation that resonates with the brand’s target audience and drives performance.

    The YouTube practice at Pravis is led by a dynamic team consisting of Gaurav Gupta, a 2X entrepreneur and IIM-A alumnus, who spearheads the role of driving YouTube as a solution for partner brands.  Anirban Naskar, an IIT-Delhi alumnus and ed-tech entrepreneur, who leads the growth marketing solution at Pravis. Yashika Mittal, with a background in Fork Media and Network 18, heads the Content Factory division, bringing her extensive experience in video production. This collective leadership, along with their diverse industry backgrounds have joined as partners and are instrumental in realizing Pravis’s vision of organic and impactful digital marketing, aligning with the founding principles of reducing brand’s dependence on paid marketing.

    Pravis co-founder Vishal Gupta said, “As brands seek to leverage regional language audiences and videos. We believe that YouTube is arguably the most important platform for brands to focus on. And our YouTube Practice enables brands to harness this platform more effectively.”

    Pravis co-founder Prashant Sinha said, “With our Share of Voice on YouTube service, we aim to cultivate meaningful brand dialogues that resonate with the audience, translating into tangible and impactful growth. Furthermore, our unique Content Science framework is poised to be a game-changer for creating data driven video content at scale to drive effectiveness and efficiencies.  At Pravis, we’re not just offering services, we’re providing a new playbook for driving organic growth.”

    Pravis is already providing its YouTube solutions to leading brands, such as Philips, Johnson & Johnson, Jovees, and Care Health Insurance. 

  • Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Mumbai: Signify on Monday announced the launch of its new festive campaign “Smarter Generation ki smart lights” for its Philips smart wi-fi LED lighting range, featuring actor and Philips brand ambassador Sanya Malhotra.

    The peppy 40-second film, designed by Hashtag Orange, features a catchy soundtrack and highlights the remarkable features of Philips smart wi-fi LED lights, such as dimming, pre-set modes, voice and app control, and 16 million colour options to create the perfect ambience during the festive season.

    The TVC will play on primetime TV slots across leading general entertainment, movies, and news channels across India, in addition to YouTube and social media channels.

    The TVC begins with Sanya’s younger cousin asking her what’s new this Diwali, to which Sanya responds by turning on the magic of Philips smart wi-fi LED lights. By tapping on the multiple colour options on the WiZ app, she is able to transform the mood and ambience of the room completely, eliciting a sense of wonder from her young cousins who are dancing alongside her. She also shows them its multiple pre-set modes and smart dimming features. The film ends with a naughty twist, as Sanya uses the voice control feature to instantly change the colours of the room from party to Diwali scene when their parents walk in.

    Embed Link: https://fb.watch/fhWcWZt_m_/

    Speaking about the new campaign, Signify Innovations India head of marketing and integrated communications and commercial operations Nikhil Gupta said, “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient, and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room, and the campaign tagline “Smarter Generation ki Smart Lights” aptly positions the new Philips smart wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

    Commenting on the idea behind the campaign, Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “There couldn’t have been a better brief for Diwali than Philips smart wi-fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing that these LED lights are wi-fi enabled with voice commands and have a customised WiZ app that lets you switch between millions of colours based on your mood.”

    He added, “To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights, which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic, and truly Diwali film. After this wonderful film, we have come to realise that when it comes to smart lighting, it has to be Philips.”

  • Mercedes-Benz’s Ira Pradhan joins Freshworks as communications lead

    Mercedes-Benz’s Ira Pradhan joins Freshworks as communications lead

    NEW DELHI: Days after stepping down as corporate communications lead at Mercedes-Benz R&D India, Ira Pradhan has joined Freshworks as leader of internal communications, diversity & inclusion, and CSR.

    Freshworks provides SaaS customer engagement solutions through a suite of products for organisations of all sizes.

    Pradhan made the announcement in a post on professional networking platform LinkedIn.

    “Often described as a rocketship by most who work here, Freshworks has inspired many, including me, by being a global product company from India, a home-bred SaaS unicorn with one of the most talked about people culture. I am excited to begin this next step in my career and thrilled to work with some of the most talented group of individuals across the globe,” she wrote.

    Pradhan was with Mercedes-Benz India for a little over six years, from September 2014 to November 2020. She has over 15 years of experience in communications and has worked with brands like Philips, Wipro and Tesco in the past.

    She was recently named among the 20 Rising Stars of 2020 by PRovoke Media in its annual Influence 100 report. She also mentors young women professionals through the Shenomics program: Lead Like a Girl.