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Tag: Philips Lighting India

  • Philips partners with MTDC to light up Gateway of India

    Philips partners with MTDC to light up Gateway of India

    MUMBAI: Philips in partnership with Maharashtra Tourism Development Corporation (MTDC) has announced that it will give a “lighting” make over to the city’s iconic monument – the Gateway of India – on 24 January.

     

    Philips Lighting India marketing head Sumit Joshi said, “Philips is extremely proud to partner with MTDC to design the lighting of the Gateway of India. Counted among the architectural heritage of India, this structure is of greater historical importance to the city of Mumbai. This initiative reiterates our commitment towards enhancing the magnificence of towering monuments in India with energy efficient lighting solutions. With our range of dynamic LED solutions and our expertise, we hope to enhance the architecture of this city and create an inspiring public space that attracts more and more visitors. We are confident that the lighting makeover on 24 January will be amazing and will enhance the night time view of Gateway of India.”

     

    In line with Philips’ and MTDC’s commitment towards sustainability practices, the heritage building will not only go greener but also more colorful as it gets a new energy-efficient LED lighting system called Philips Color Kinetics.

     

    The brand ambassador Ranbir Kapoor said, “As a Mumbaikar, it makes me immensely proud to know that the Gateway of India is going in for a spectacular visual makeover. The majestic monument is a must-visit in Mumbai and with this initiative; it will surely become a must-visit at night. With Philips lighting up the Gateway of India using its technologically advanced LED lighting solutions, we can look forward to a visual treat from January 24 onwards.”

     

    The technologically-advanced LED lighting system, offers a palette of 16 million shades that can be programmed to create dynamic and unique lighting shows.

  • Philips signs Ranbir Kapoor as brand ambassador

    Philips signs Ranbir Kapoor as brand ambassador

    Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first ever celebrity endorsement.

    The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

    Talking about the campaign, Philips Lighting India president Nirupam Sahay said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

    Philips Lighting India marketing head Sumit Joshi further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

    The comprehensive 360 degree campaign covers all important media including print, OOH, PR and digital alongside television.

    Philips India CMO Vivek Sharma commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

    To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey and conceptualized by Ogilvy.

    Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”