ITV

Tag: Philips Lighting

  • Hindware ropes in Nirupam Sahay as new CEO for bath and tiles business

    Hindware ropes in Nirupam Sahay as new CEO for bath and tiles business

    MUMBAI: It’s got  a new senior executive in the corner office.  Bathware brand Hindware Limited has appointed Nirupam Sahay as CEO of its bath and tiles business. Sahay’s extensive leadership experience and strong track record in driving growth will support Hindware’s expansion in sanitaryware, faucets, and tiles.

    Nirupam joins Hindware from Dixon Technologies, where he served as president of the lighting solutions business. He has held senior roles at prominent companies such as Philips Lighting, GE Capital, Whirlpool, and Asian Paints. Additionally, he has served on the boards of Rexxam Dixon Electronics and GE Money Financial Services, and is an advisor at the Institute for Advanced Studies in Complex Choices.

    Hindware chaIrman & managing director Sandip Somany expressed confidence in Nirupam’s leadership skills, stating, “His deep understanding of the Indian market and focus on innovation will drive our bathware business’s growth.”

    Nirupam Sahay shared his enthusiasm, saying, “I am honored to join Hindware, an iconic brand in Indian households. My focus will be on fostering innovation and creating value for all stakeholders.”

    Nirupam holds an honors BA in economics from St. Stephen’s College, a master’s in management from NMIMS, and completed the advanced management program at Wharton.

  • Signify launches new brand campaign for Philips Hue in India

    Signify launches new brand campaign for Philips Hue in India

    MUMBAI: Signify (formerly known as Philips Lighting) launched its latest TV advertisement campaign ‘Light your home smarter’ for Philips Hue in India. The campaign features four television commercials, including one brand film and three application-led films highlighting various applications of the Philips Hue product range such as remote access, voice control and wake-up feature.

    The campaign is aimed at building awareness for the smart lighting category in India and has been developed by advertisement agency Lowe Lintas.

    The Philips Hue campaign is currently on-air on the Star Sports channel in India, during the ICC Cricket World Cup 2019. The company has also partnered with Star Sports as the presenting sponsor of the Cricket Live segment throughout the 45 days of the World Cup. The Philips Hue Cricket Live Show features cricket experts sharing their analysis of the match with the audience. Given the popularity of cricket in India, the company is confident that the campaign will enhance the target consumer’s awareness of Philips Hue.

    https://www.facebook.com/PhilipsLightingIndia/videos/1025015647693949/

    Speaking about the campaign, Signify Innovations India Ltd director, marketing communications Ipshita Chowdhury said, “Philips Hue is a new-age connected home lighting product and these latest advertisement films do a great job in bringing alive the product’s key propositions like wake-up feature, remote access and voice control. The campaign is designed based on sharp consumer insights and emphasises the consumer’s relationship with the product. Having made significant media investments for this campaign during the ICC Cricket World Cup, we are confident that the campaign will resonate with consumers.”

  • Signify launches new ad campaign for Philips Ceiling Secure downlighter

    Signify launches new ad campaign for Philips Ceiling Secure downlighter

    MUMBAI: Signify (formerly known as Philips Lighting), recently launched its latest TV ad campaign ‘Singh Saab’ for its Philips Ceiling Secure downlighter. The ad highlights the ease of using the Philips Ceiling Secure downlighter and its ‘Twist and Fit’ technology that ensures zero damage to the ceiling while replacing.

    The ad film has been developed by Lowe Lintas and targets consumers renovating their homes using downlighters. The film stresses on the constant presence of ‘Singh Saab’ – a man who repairs the damage to false ceilings, through various phases of the protagonist’s life, who would replace downlighters every few years while renovating his home. The cycle finally comes to an end when he installs Philips Ceiling Secure downlighters in his new home.

    Lowe Lintas COO Naveen Gaur said, “Signify is a very special win for us. The Philips Ceiling Secure downlighter is its latest launch in the downlighter category and addresses an important consumer need-gap of pain free installation without any ceiling damage. With our deep understanding of the category and consumers, we have created a memorable and impactful communication for Signify.”

    As revealed in a press statement, the TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news, movie channels, and during the India-Australia T20 series. Furthermore, as the associate sponsor of two T20 matches, the company will also host three aston bands in the live matches along with segment ‘Spinning Moment of the Day’ in the post match show. The TVC will also be showcased across leading cricket website ESPN Cricinfo.

    Signify CMO India operations Sukanto Aich said, “We are very proud to launch a unique product that has been built on strong customer insights of having a downlighter that’s easy to install and does not damage the ceiling. Philips Ceiling Secure’s unique design is loved by installers and customers alike, for its ease of installation and maintenance. Our latest TV commercial will highlight this in a light-hearted manner. We hope that consumers like the ad and become early adopters of this latest innovation from Philips.”