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Tag: Philips India

  • Philips India launches the Philips Avent Hands-Free Electric Breast Pump

    Philips India launches the Philips Avent Hands-Free Electric Breast Pump

    MUMBAI: Philips (NYSE: PHG, AEX: PHIA), announced the launch of their biggest innovation – the Philips Avent Hands-free Breast Pump, in India. It was unveiled at an exclusive event in the presence of Masaba Gupta – renowned fashion designer, entrepreneur, actor, and a new mother herself, who is the face of this campaign. With the #GiftOfFreedom campaign, the launch event highlighted the importance of supporting mothers in their breastfeeding journey with more freedom and flexibility, a key highlight during World Breastfeeding Week.

    New mothers get so overwhelmed with the responsibilities of parenting and their constant focus to do the best for their baby, that they end up sacrificing their own care. Infact, research shows that 2 in 3 new mothers get less than one hour to themselves each day. The Philips Avent Hands-free Breast Pump is designed to give mothers that time back, offering a hands-free, comfortable, and discreet pumping experience, freeing them up to multitask and care for themselves without compromising on their baby’s needs. With features like Natural Motion Technology, hospital strength motor & SkinSense breast shields, it has been designed around the needs of a new mother to make her breastfeeding journey smoother.

    Commenting on the launch, Vidyut Kaul – head of Personal Health, Philips growth region (JAPAC, ISC, META & LATAM), said, “At Philips, our mission is to create meaningful innovations that address real-life challenges faced by today’s consumers. Within our Personal Health portfolio, Philips Avent has long been a trusted companion for parents around the world, supporting every stage of the parenting journey, from feeding and soothing to monitoring and care. The launch of the Philips Avent Hands-free Breast Pump marks another step in our commitment to empowering new-age parents. More than just a product, it reflects our belief that self-care is an integral part of motherhood. With this innovation, we aim to bring greater comfort, freedom, and confidence to mothers, making a lasting impact with care.”

    Speaking about her own experience, Masaba Gupta – founder, Entrepreneur & Actor, shared, “Becoming a mother changed everything including how I think about time, rest, and showing up for myself. I have realized that carving out space for yourself is not luxury, it’s essential. That’s why I am happy to be part of this campaign. As an Avent mom, I’ve personally used and trusted Philips Avent products, and this new hands-free breast pump is truly a game-changer. It gives you the freedom to step out for a meeting, a workout, or just a moment of fun, without second-guessing if your baby is okay. It’s not just tech; it’s a quiet form of support for moms who do it all”.

    The event, hosted by Simone Khambatta, one of India’s top mommy bloggers, featured a heartfelt video by Masaba Gupta, followed by a candid conversation between Masaba & her mother Neena Gupta on how parenting has evolved across generations. A powerful ramp- walk with new mums, with Masaba as the showstopper, revealed that all mothers were using the Philips Avent Hands-free breast pump live on stage, showcasing the true freedom it offers to new mothers, setting a new benchmark & empowering mothers to embrace self-care while supporting to always provide the best for their baby.

    In their constant endeavor towards supporting new mothers in their parenting and breastfeeding journey, the event concluded with the announcement of a landmark strategic partnership between Philips Avent and Apollo Cradle & Children’s Hospital, who are coming together to drive awareness and education regarding the challenges of breastfeeding for new mothers, and towards achieving and ensuring that mothers can get all their doubts clarified, they are joining hands to soon provide complementary lactation consultation sessions to all mothers who buy a Philips Avent Electric Breast Pump.

    Sriram Iyer – CEO, Apollo Health and Lifestyle Ltd. said, “At Apollo Cradle & Children’s Hospital, we believe that informed care is empowering care – especially for new mothers navigating the uncertainties and challenges of breastfeeding. This partnership with Philips Avent is a reflection of our shared commitment for supporting mothers with the right knowledge, guidance, and tools they need during this beautiful yet demanding journey.”

    He added further, “Philips Avent’s commitment to empowering new mothers in the motherhood journey through their innovative products, perfectly complements our dedication to expert maternal care and nutrition for newborns. Together, we aim to make momhood a little easier and a lot more empowering- helping mothers live with greater freedom, confidence, and peace of mind.”

  • Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Mumbai: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly announces its partnership with two prestigious Indian Premier League (IPL) teams, Sunrisers Hyderabad (SRH) and Kolkata Knight Riders (KKR), as their official grooming partner for the IPL 2024 season. This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative “Groom like a Pro, Play Like a Pro,” aligning seamlessly with the brand’s ethos of excellence and performance.

    As cricket aficionados enjoy the thrilling matches of IPL 2024, Philips India elevates the grooming routines of players and fans alike, urging them to present their best selves on and off the field. This partnership underscores Philips’ dedication to cricketers and individuals, enabling them to achieve a professional trim with our innovative grooming solutions.

    In this collaboration, players from Sunrisers Hyderabad proudly display the Philips India logo on their headgear, amplifying brand visibility both on-ground and across digital and social media platforms throughout the tournament. Additionally, Philips India plans to curate personalized experiences in various cities, featuring contests and events where fans can win exclusive signed merchandise from their favorite players.

    Through these initiatives, Philips India seeks to forge authentic connections between fans and their cherished teams, while reinforcing the brand’s superiority exemplified by the Philips Multigroomer. By inspiring a generation of cricket enthusiasts to groom like professionals, Philips aims to instill confidence that enhances performance, ultimately shaping a new standard of grooming excellence in the realm of cricket.

    Philips Indian Subcontinent, business head – personal health Deepali Agarwal commented, “We are delighted to join forces with Sunrisers Hyderabad and Kolkata Knight Riders as their official grooming partner for the IPL 2024 season. Cricket and grooming share a common thread of precision, skill, and confidence, and we are excited to champion this synergy with our advanced grooming products. Through this association, we aim to inspire men across India to groom like professionals and unleash their full potential, mirroring the ethos of our brand.”

    Expressing their enthusiasm about the collaboration, the owners of Sunrisers Hyderabad and Kolkata Knight Riders shared their thoughts:

    Sunrisers Hyderabad CEO K Shanmugan stated, “We are thrilled to welcome Philips India on board as our official grooming sponsor for the upcoming T-20 season. As we deliver exceptional performances on the field, it is equally important for our players to maintain their grooming standards. With Philips’ expertise in grooming solutions, we are confident that our players will look their best and feel confident, contributing to their overall performance.”

    Kolkata Knight Riders, CMO Ninda Dey added, “The association with Philips India comes at an opportune moment for Kolkata Knight Riders as we embark on another exciting journey this season of T20. Grooming plays a crucial role in the lives of our players, and partnering with Philips allows us to provide them with the best grooming tools and products. Together, we aim to set new benchmarks of excellence on and off the field.”

  • Philips launches #BarberKeBarabar campaign for its all-in-one trimmer

    Philips launches #BarberKeBarabar campaign for its all-in-one trimmer

    Mumbai: Philips India revolutionizes male grooming with its latest campaign, #BarberKeBaraber, aimed at empowering men to achieve professional grooming standards in the comfort of their homes. The campaign spotlights cricket icon Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool for achieving salon-like precision, underscoring the brand’s commitment to provide high-quality grooming solutions.

    The campaign film prominently highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer. The campaign highlights the unique Twin Trim blades, which ensure a precise trim and deliver a polished, professional finish in the convenience of one’s home. The campaign’s tagline, “#BarberkeBaraber,” succinctly encapsulates the aspiration to achieve a grooming experience of professional calibre, akin to the expertise offered by a skilled barber.

    Commenting on the campaign, Philips Indian subcontinent business head – personal health Deepali Agarwal stated, “At Philips, we’re constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to provide top-notch grooming solutions for men. With this campaign our aim is to empower men to groom with confidence and ease at their convenience.”

    The Philips All-in-One Trimmer stands as a grooming powerhouse, delivering an impressive 120 minutes of cordless operation with just a one-hour charge. It offers multiple options to consumers in the form of it 7000 series and 9000 series. Boasting multiple attachments, it offers a comprehensive solution for grooming from head to toe.  Its advanced Twin Trim blades are meticulously engineered to guarantee maximum precision in every trim. Embrace the transformative shift in grooming standards with the Philips All-in-One Trimmer and actively engage in the ongoing discourse regarding contemporary male grooming. Elevate your grooming experience with a device that epitomizes efficiency, precision, and innovation.

  • Philips introduces hair straightener with NourishCare technology

    Philips introduces hair straightener with NourishCare technology

    Mumbai: Philips India introduced hair straightener designed to style with no heat damage with NourishCare Technology. This straightener boasts of specially designed serum strips infused with hair nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting them from heat damage. This technology locks in moisture that is usually lost due to heat and gives nourished, healthy-looking hair.

    Commenting on the new launch, Philips Indian Subcontinent business head- personal health Deepali Agarwal said, “Embodying our commitment to continuous innovation and consumer well-being, the introduction of the Hair Straightener with NourishCare Technology marks a very big milestone in our journey at Philips. In line with our purpose of empowering young Indian consumers to care for their specialness, we are committed to delivering technology that not only meets but exceeds the evolving and intricate needs of our consumers. The Philips Hair Straightener with NourishCare Technology, proudly ‘Made in India,’ incorporates cutting-edge technology, offering a superior hair nourishing and styling experience without compromising on hair quality and health. Our brand ambassador, Alia Bhatt personifies the spirit of effortless style and resonates with the empowered individuals we aim to serve. With our campaign, we want to convey the transformative experience of using NourishCare Technology, where styling and hair protection coexist seamlessly.”

    Today we are launching our campaign film that captures the key consumer barrier of heat damage due to styling and how our innovative technology addresses this and brings joy to our consumers. With Alia being the face of the campaign, it simply adds a touch of glamour with authenticity and credibility for – ‘No heat damage. Just gorgeous, straight hair’. She added.

    Alia Bhatt, brand ambassador of Philips Beauty elaborates on the launch of Philips Hair Straightener with NourishCare Technology, saying, “As someone who believes self-expression is really an important layer of who I am, being the face of the much-awaited launch of Philips NourishCare Hair Straightener fills me with excitement. More than just a styling tool, it’s a statement urging everyone to effortlessly embrace their unique style without the constant worry of heat damage. Philips, at the forefront of innovation rooted in consumer needs, also sets a great example of the amalgamation of beauty with technology that truly cares and the TVC reflects exactly this. Here’s to styling with care with Philips and celebrating individuality.”

    This cutting-edge device not only delivers an unparalleled nourishing and styling experience but also serves as a testament to pioneering innovation by enabling styling without heat damage. This unique technology forms a protective coating on hair to prevent water loss caused due to heat and hence locks in moisture. The inclusion of serum strips enriched with nourishing ingredients like Vitamin E and Moroccan Argan Oil along with Kerashine care provides the ultimate styling experience with a result of softer, smoother, shinier and healthy-looking hair. The straightener comes with easy clip-on, clip off heat resistant brackets and replaceable serum strips uniquely designed to work with this straightener. The replaceable serum strips will be available for repurchase separately.

    The product will be available for purchase at www.shop.philips.co.in and at other online and offline channels for the following variants:

    Witness the all-new product launch by Alia Bhatt : 

  • Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Mumbai: With the influx of social media and the pressure laid on people to be presentable concerning societal benchmarks, millennials today tackle both physical and mental issues impacting their overall well-being. Keeping this thought in mind, Philips India has launched a new campaign called #TenOnTenYou with brand ambassador Virat Kohli.

    The campaign video created by Philips takes you on a journey through the eyes of Kohli. It captures a day of his life starting from the stadium to his home. The focus of this video is to highlight how people around him are constantly judging him, shown through the analogy of holding up various scorecards.

    The film parallelly puts into focus Philips BT3000’s innovative product offering of Power Adapt Sensor which demonstrates how no matter what happens in life, the only score those matters is the one you give yourself. The vision for this video is to talk about self-importance and confidence that people need to have within themselves, as nothing beyond that matters.

    “In life, we often face the pressure of living up to certain expectations and always are under the radar of being judged by the people around us, leaving little room for self-confidence. Through the latest campaign #TenOnTenYou, we hope to create awareness around how individuals need not adapt to the standards set by society but have a certain level of self-confidence coming from how they perceive themselves,” said Philips Indian subcontinent head of personal health Vidyut Kaul. “This level of self-esteem can only come when they are vocal about their own needs and demands and look for a personalised experience. BT3000 series is Philips’ answer to all these desires of consumers to break free from the shackles of societal pressure. Have a journey for yourself, and an experience just like you wanted, which is exactly what our new product BT3000 offers which adapt to the hair density 125 times a second to give you the perfect trim and enables you to be the best version of yourself that works for you.”

    The campaign breaks with a long-format digital film and extends to OTT (IPL on Hotstar) TV, outdoor, YouTube as well as social media influencer engagement.

  • Philips India sparks off Diwali festivities

    Philips India sparks off Diwali festivities

    MUMBAI: Philips, a leading player in the consumer electronics segment, has launched a campaign for the festive season titled Khushiyon ki Ladi.    

    Traditionally, the brand has been a key advertiser during this period because people love to upgrade their homes with electronic devices. A large chunk of people wait for the festive season to buy new goods because they get great discounts, which adds to their celebrations. 

    The marketing objective of Philips is to revive the spirit of celebration this Diwali, and as a result revive people’s need to make a purchase for their home.

    Conceptualised by Ogilvy, the film talks about how each one of us can ignite a Khushiyon ki Ladi or string of happiness. The film illustrates how joy and prosperity can trickle down from one family to another this Diwali – all triggered by one single purchase. Besides film, the campaign extends to other media like Instagram stories, carousels, print and point-of-sale.

    The key challenge was to devise a festive campaign keeping in mind the sensitivity of the time. The country is still very much in the middle of the pandemic and an economic crisis. Full blown celebrations are not expected as these have limitations and challenges. Therefore, people are not yet ready to celebrate in a full-blown manner. 

    Read more news on Ogilvy

    The agency shares that when it sat down to think on the communication strategy, it realised that the power to evoke joy and reinvigorate the economy lies in the hands of a single individual. Any purchase made, no matter how big or small, can help make someone else’s Diwali. This becomes especially relevant in the context of India slowly opening up post-lockdown.

    Ogilvy (north), chief creative officer, Ritu Sharda said, “We’re all expecting Diwali to be a little different this year, but we’re hoping something will still spark that infectious festive spirit. In some way or the other, we will all celebrate Diwali together. So, we thought why don’t we light a ladi this year, a slightly different one, but one that involves everyone. The beauty is that any one person can spark off this Khushiyon ki Ladi, a ladi that quietly but surely, spreads joy from one home to another.”

    It will be interesting to see how the festive season pans out for the consumer electronics segment.

  • Philips India launches CSR campaign ‘HarSaansMeinZindagi’ to promote awareness on Childhood Pneumonia in India

    Philips India launches CSR campaign ‘HarSaansMeinZindagi’ to promote awareness on Childhood Pneumonia in India

    MUMBAI: Philips India, a subsidiary of Royal Philips, Netherlands and a leader in health technology today launched ‘HarSaansMeinZindagi’, a CSR campaign to increase awareness around childhood pneumonia in India. The aim of this campaign is to reach parents, family and caregivers and sensitise them on the seriousness of Childhood Pneumonia, one of the major causes of under 5 mortality among infectious diseases in the country.  

    India has the highest number of childhood pneumonia cases in the world, both in terms of morbidity and mortality. Around 1.5 lakh children lose their life due to pneumonia each year with 30 million new cases reported annually. In children under five years, pneumonia contributes to nearly a sixth (15%) of all deaths in India, with one child dying from pneumonia every four minutes*.

    Being a communicable disease, it can be easily prevented, diagnosed and treated. However, it is under-addressed, under-diagnosed and under-funded in the country. As our contribution towards UN Sustainable Development Goal #3 and to help reduce childhood mortality caused by Childhood Pneumonia, Philips India is committed towards awareness and prevention of this disease. Through this campaign, we aim to focus on both urban and rural areas and reach out to the people through multiple mediums including TV, radio, print, digital, social media channels and on-ground initiatives.

    Speaking on the occasion, Daniel Mazon, Vice Chairman and Managing Director, Philips Indian Subcontinent, said, “The key to preventing pneumonia in children below the age of 5 years is identifying those at risk and educating parents and caregivers on its diagnosis and treatment. Philips is committed to contribute towards the reduction of cases of childhood pneumonia in India through this nationwide awareness campaign.”

    Philips India is committed towards improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis and treatment. As a part of this commitment, the company aims to address pressing societal issues with a focus, making healthcare accessible and affordable.

  • Signify launches new ad campaign for Philips Ceiling Secure downlighter

    Signify launches new ad campaign for Philips Ceiling Secure downlighter

    MUMBAI: Signify (formerly known as Philips Lighting), recently launched its latest TV ad campaign ‘Singh Saab’ for its Philips Ceiling Secure downlighter. The ad highlights the ease of using the Philips Ceiling Secure downlighter and its ‘Twist and Fit’ technology that ensures zero damage to the ceiling while replacing.

    The ad film has been developed by Lowe Lintas and targets consumers renovating their homes using downlighters. The film stresses on the constant presence of ‘Singh Saab’ – a man who repairs the damage to false ceilings, through various phases of the protagonist’s life, who would replace downlighters every few years while renovating his home. The cycle finally comes to an end when he installs Philips Ceiling Secure downlighters in his new home.

    Lowe Lintas COO Naveen Gaur said, “Signify is a very special win for us. The Philips Ceiling Secure downlighter is its latest launch in the downlighter category and addresses an important consumer need-gap of pain free installation without any ceiling damage. With our deep understanding of the category and consumers, we have created a memorable and impactful communication for Signify.”

    As revealed in a press statement, the TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news, movie channels, and during the India-Australia T20 series. Furthermore, as the associate sponsor of two T20 matches, the company will also host three aston bands in the live matches along with segment ‘Spinning Moment of the Day’ in the post match show. The TVC will also be showcased across leading cricket website ESPN Cricinfo.

    Signify CMO India operations Sukanto Aich said, “We are very proud to launch a unique product that has been built on strong customer insights of having a downlighter that’s easy to install and does not damage the ceiling. Philips Ceiling Secure’s unique design is loved by installers and customers alike, for its ease of installation and maintenance. Our latest TV commercial will highlight this in a light-hearted manner. We hope that consumers like the ad and become early adopters of this latest innovation from Philips.”

  • Philips Air Purifier partners with ‘PK’

    Philips Air Purifier partners with ‘PK’

    MUMBAI:   Today, in-branding in television and films has become a must. The visibility given to it through these popular shows and films is humongous.

    The latest to join the bandwagon is Philips India, which has entered into a marketing association with the movie ‘PK’ starring Aamir Khan and Anushka Sharma to promote the company’s innovative range of air purifiers.

    On the association, Philips India consumer lifestyle president ADA Ratnam asserted, “Clean and Healthy Air should be everyone’s right. We at Philips have always aimed at serving our patrons in the best possible way and have strived each time to offer solutions that meet the real needs of people. It gives us enormous pleasure to communicate the novelty of this range to the spectators in association with the movie ‘PK’ which is one of the biggest films releasing this year.”

    This campaign highlights the uniqueness in the product range, while displaying different facets of Aamir Khan’s unique character in the movie, thereby supporting the message of, ‘Think Differently. Breathe Differently’.

    Go Fish Entertainment, an entertainment and sports marketing company with more than nine years in the industry, has been instrumental in getting the deal done. The company’s director Sajay Moolankodan said, “Philips has never failed to impress consumers with its wide-ranging products, and yet again, will evince a similar response as in the past. It is important to identify the right movie that would connect with the brand’s identity and communicate the right message to its target audience. What could be better than associating the Philips Air Purifier with PK, the year’s most anticipated movie!”

    Producer and director Rajkumar Hirani shared his thought about this association saying, “We are pleased and excited to be associated with Philips on PK.. This is truly a dynamic association and we are delighted to have Philips Air Purifier as a marketing partner on PK.”

     

  • Philips India adds celebrity quotient to its male grooming category

    Philips India adds celebrity quotient to its male grooming category

    MUMBAI: Macho man is passé; metrosexual is the current breed of men who with a high disposable income is the most promising consumer today.

     

    They don’t mind filling their shopping carts with make-me-look-good goodies. And this is the reason why a bunch of male grooming products have sprung up in the last few years.

     

    The male grooming segment which was projected to be Rs 1,500 crore market in 2012 is expected to reach Rs 5,300 crore by 2016.

     

    According to a Nielsen study on the Indian male grooming segment, there is a rising aspiration among Indian men to look groomed, which has led to the Indian men’s grooming market’s rapid growth of more than 34 per cent.

     

    The Nielsen study further stated that this growth is faster than the growth rate of the total personal care and beauty industry in India. The research company believes time is ripe for beauty and grooming brands to make the most of this growing male attention.

     

    The segment can be divided into sub categories: beauty range of products and grooming gadgets (manual and electronic).

     

    As per a report by Euromonitor International on male grooming sector in India, Gillette India lead men’s grooming with a value share of 28 per cent in 2012. The company has a strong horizontally diversified portfolio of razors and blades, with brands such as Mach, Vector, 7’O clock and many more, enhancing its long term sustainability. Hindustan Unilever was second, accounting for a 15 per cent share. These products fall in to the manual sub category.

     

    On the other hand, in the electronic sub-category, Philips with a range of grooming gadgets for men including trimmers, shavers and stylers, is ruling the market share, claims the company.

     

    To take a step further, the brand is set to roll out an extensive marketing campaign.

     

    The brand has decided to add celebrity quotient to its communication and has roped in actor Arjun Kapoor to be its face in the country. It can be noted that earlier John Abraham was its brand ambassador.

     

    The TVC which went on air on 10 July has been conceptualised and created by Ogilvy & Mather. The brand will also splash its communication on other media platforms. About 15-20 per cent of its marketing budget is expected to be invested on digital.

     

    The business of electronic brands of this segment is growing at 30-40 per cent year on year, mentions Philips India director marketing-personal care Anurita Chopra.

     

     “The Indian market is fast adopting this particular category. The reason to bring Arjun on board is mainly because he brings in positivity which we as a brand are trying to promote through our communication,” says Philips India president consumer lifestyle ADA Ratnam.

     

    However, the pricing strategy of the brand is to make it affordable.