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Tag: Philips Avent

  • Philips, Carat India evoke emotions with ‘World Breastfeeding Day’ initiative

    Philips, Carat India evoke emotions with ‘World Breastfeeding Day’ initiative

    MUMBAI: Philips Avent, one of India’s most loved ‘mother & child’ care brands collaborated with Carat India, the flagship media agency from the house of Dentsu Aegis Network, to pay tribute to the heart-warming journey of motherhood with a narrative that captures every emotion felt by mothers.

    Featuring prominent Spill Poetry artist Priya Malik, the campaign shares an untainted version of motherhood. Peeping into the refreshing reality of being a mother, Malik beautifully sheds light on how her own mother managed everything from cooking to nurturing her, all without any help and support. She touches on raw aspects of motherhood such as so many outfits that are rendered ruined with excess milk from breasts and the usual hesitation fathers show in contributing towards changing diapers and waking up in the middle of the night.

    While motherhood is definitely a joy that can’t be explained, it is also an exhausting journey that demands sacrifices and adjustments that a mother alone can’t do. New mothers often suffer post-partum symptoms, discomfort of breast-feeding, guilt of not giving them enough care and attention, and a range of emotions that would be hard to comprehend. This phase of a mothers’ life is completely joyous only with the support and understanding of their loved ones.

    Philips Avent takes a fresh and bold attempt towards creating awareness around the love and support mothers need in their motherhood journey, especially during the breastfeeding days. The brand urges viewers to direct breastfeeding mothers towards products and facilities that proffer them with the support, convenience and understanding they deserve.

  • Philips Avent and WOOP collaborate to create community of new moms

    Philips Avent and WOOP collaborate to create community of new moms

    MUMBAI: Women of Opinion (WOOP), an engagement and advocacy platform, has collaborated with parenting and baby products brand Philips Avent with an aim to create the country’s largest community of pregnant and lactating moms. Through its gamified platform, WOOP will help Philips Avent engage deeper with expecting and new mothers to help them understand the concept of assisted breastfeeding.

    With its proprietary technology powering the platform, WOOP’s advocacy campaign will enable Philips Avent to reach out to millions of new mothers and pregnant women to educate them on the importance of breastfeeding and create awareness about the availability of products like breast pumps that can assist them in their endeavor to provide best nutrition to their baby.

    Speaking about the partnership with Philips Avent, WOOP co-founder and CEO Rashi Mittal Nair said, “It’s great to work with clients like Philips Avent that understand that true consumer advocacy is not a short-term campaign but an ‘always on’ brand strategy. The WOOP platform has been designed to identify, engage, and leverage advocates on an ongoing basis in a scalable and measurable manner.”

    She added, “Having used breast-pumps myself when my daughter was born, I can honestly say that if it wasn’t for this product, I wouldn’t have been able to provide her with mothers milk for the 18 months that I did. I’m really happy that with this program on WOOP, we get to spread this awareness and joy to more mothers in India and get them to experience how life-changing it can be.”

    Commenting on the program, Philips India business head, health & wellness, Pooja Baid said, “Philips is committed to the cause of breastfeeding in India. WOOP has given us a platform where peer support for nursing mothers and to-be moms will further drive awareness around the adoption of breastfeeding practices and the various solutions available to help prolong breastfeeding to the extent possible. This collaboration will also help us gain the scale we think this campaign deserves, and more importantly, we will be able to do it in a measurable manner.”

    As revealed in a press statetment, in a test run, the campaign witnessed mothers spending an average time of over 11 minutes with the brand. In addition, Philips Avent has also been able to drive actionable insights from the on-tap community they have built by asking for feedback in the campaign.

    Moms on WOOP can choose to advocate breast-pumps via either sharing their stories on social media, having conversations on trusted parenting forums, creating content for the brand, or even convincing other new moms to use breast-pumps. In the test run, over 50% of the moms helped spread the word and encouraged other moms to learn and try assisted breastfeeding; over 20% of moms created images, videos and stories around their experience of learning assisted breastfeeding. 

    Philips Avent plans to keep identifying, engaging, and leveraging these advocates, keeping the program ‘always on’. Campaign looks to reach out to millions of moms in the coming years. It has got off to a great start with over 30,000 moms already advocating the brand in just a few months of its first run.

  • Pulp designs Philips Avent’s breastfeeding awareness campaign

    MUMBAI: Royal Philips, a leader in healthcare technology, recently rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also introducing solutions to prolong breastfeeding as much as possible.

    Philips Avent has rolled out a digital film that focuses on the bond between a mother and child and how mothers can empower themselves to ensure that their babies get the best nutrition.

    It highlights how new mothers can strike a balance between their personal and commitments without comprising on the nutrition of their young ones through modern healthcare solutions for assisted breastfeeding.

    Philips India director – health & wellness – personal health Dipanjan Chakraborty said: “We believe that a healthy start is a healthy future.”

    Pulp Strategy MD Ambika Sharma said, “The healthcare solution brings out the nuances of a little spoken about subject to start conversations across the country.”

    According to World Health Organisation, a child must be breastfed for six months, with continued breastfeeding supplemented by the desired complementary food for up to two years of age.