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Tag: Philips

  • Philips trims the taboo with Oneblade Intimate

    Philips trims the taboo with Oneblade Intimate

    MUMBAI: Looks like Philips isn’t beating around the bush, literally! The brand has launched the Philips Oneblade Intimate, a sleek, skin-safe grooming device designed to make “down there” care feel as normal as skincare or shaving.

    With India’s Gen Z leading a self-care revolution, Philips’ latest innovation answers a growing need for safe, irritation-free Intimate grooming. A recent Philips survey of over 6,000 young Indians found that a whopping 90 per cent already practise Intimate hair removal, but many still battle nicks, cuts and discomfort from products not built for sensitive zones.

    Enter Oneblade Intimate: a unisex, waterproof device made to trim and shave with precision, protection and peace of mind. Its triple-protection skin protect blade system and fast-moving cutter (100 times per second) promise a smooth, nick-free experience, while a 3mm comb and rechargeable battery make it travel-friendly too.

    To launch the product, Philips rolled out its cheeky Dontbeataroundthebush campaign with the tagline “Down there, done right.” From bush-shaped installations across Mumbai, Delhi and Bengaluru to influencer buzz and a vibrant event at Taj Lands End, Mumbai, the campaign turned Intimate grooming into a confident conversation about comfort and choice.

    “Today’s younger generations are rewriting the rules of self-care,” said Philips personal health India subcontinent head Smit Shukla. “Their openness inspired us to create an honest conversation and a product that delivers safety, comfort, and freedom of choice.”

    Priced at Rs 2,399, Philips Oneblade Intimate is available on Amazon, Blinkit, Instamart and Nykaa (which also offers an exclusive women’s edition with an exfoliating glove). Replacement blades range from Rs 899 to Rs 1,549.

    With its bold messaging and light-hearted honesty, Philips has managed to make grooming talk, well, a cut above the rest.

  • Fast and festive: Instamart’s quick India sale delivers deals in minutes

    Fast and festive: Instamart’s quick India sale delivers deals in minutes

    MUMBAI: No time like the present, especially when the present arrives in 10 minutes. Instamart has kicked off its ‘Ouick India movement 2025,’ promising shoppers lightning-fast festive deals with savings of up to 90 percent.

    http://quickindiamovement.in

    Running from 19 to 28 September on the Swiggy and Instamart apps, the sale is packing in over 50,000 products: from iphones and smart speakers to Barbie dolls and beauty essentials, all dropped at your doorstep in minutes.

    Tech lovers can score blockbuster discounts on top smartphones like the iphone 17, Oneplus, Samsung, OPPO and Motorola, alongside hot gadgets such as the Lenovo ideapad slim 3, JBL flip 5 speakers and Philips smart home must-haves. Beauty buffs, meanwhile, can nab a Plum green tea face wash for just Rs 99, while toy fans get their pick of LEGO and Barbie.

    Adding a playful twist, shoppers voted for their favourite deals to appear during the daily golden hour (5–7 pm), unlocking crowd-pleasers such as the Oneplus 13r at Rs 38,999, Hammer airflow earbuds at Rs 349 and a 20-piece Cello opalware dinner set at Rs 799. Hourly price drops promise even more surprises.

    Instamart, CEO, Amitesh Jha called it “the country’s mega-festive season sale delivering thousands of products at unbeatable value and speed… no more waiting days for your orders to arrive.”

    On top of jaw-dropping deals, banks and wallets are sweetening the pot with instant discounts and cashback offers, including 10 percent off with Axis, ICICI, RBL and HSBC cards, plus extra rewards for Swiggy HDFC credit card and Phonepe UPI users.

    Backed by leading brands such as boat, Philips, Pampers and Nestasia, Instamart’s quick India movement is shaping up as the fastest way to tick off every festive wish list. Because why wait for tomorrow’s deals, when today’s can be at your door in ten minutes flat?
     

  • Philips partners with Snitch to ‘Steam It Up’

    Philips partners with Snitch to ‘Steam It Up’

    MUMBAI: Showcasing an exciting blend of innovation and style, Philips home appliances, from the house of Versuni India has announced a retail partnership with Snitch, a popular men’s fashion brand, and launched “Steam It Up” — an exceptional in-store experience blending modern fashion with smart garment care. The collaboration aims to engage the audience across 12 Snitch stores in Bangalore, Mumbai, Delhi-NCR, Jaipur, and Ahmedabad.

    As the official Garment Care Partner for Snitch, Philips home appliances brings its innovation-led STH5000 Garment Steamer range into the lifestyle space. Known for its vibrant colors, sleek design and travel-friendly body, the garment steamer is designed for today’s fashion-forward generation— aligning perfectly with the high-energy, expressive aesthetics that define Snitch.

    Extending an engaging and value-added customer experience, the activation makes Snitch’s walk-in customers experience Philips’ latest range of handheld garment steamers—a product designed to make daily fashion care easier, quicker, and more effective.

    The campaign kicks off with a pan India activation across Snitch stores, including select in-store setups where customers can design Snitch outfit looks, steam them up with the Philips STH5000 garment steamer, and post their styled photos on social media to participate in an exciting daily contest. Every day, one lucky winner will receive a Philips garment steamer and Snitch’s exclusive fragrance set.

    “We wanted to create an experience that seamlessly weaves garment care into the fashion narrative. The Philips garment steamer is the perfect everyday solution for your garment care needs. This partnership with Snitch is a celebration of individuality, functionality and style—values that deeply resonate with today’s Gen Z audience,” said Versuni India CMO Pooja Baid.

    Philips home appliances and Snitch are working together to create a unified consumer experience – covering everything from high-tempo fashion to effective garment care. This is the beginning of a long-term strategic partnership that will engage a new-age consumer relating to style, utility, and lifestyle. It combines the legacy retail expertise of Philips with the new-age content driven retail expertise that Snitch offers.

    “At Snitch, we’re always looking to create engaging in-store experiences that go beyond shopping. This collaboration with Philips brings together two brands focused on smart, stylish everyday living. It’s our way of adding a little more ease, energy, and excitement to our customers’ fashion journey,” said Snitch founding member and CMO Chetan Siyal.
     

  • Mission Sponsor Possible as Special Ops 2 locks in 14 brand partners

    Mission Sponsor Possible as Special Ops 2 locks in 14 brand partners

    MUMBAI: Espionage has never looked so marketable JioHotstar’s Special Ops 2 is back, and it’s bringing more than just bullets and secrets to the screen this 18 July. It’s bringing brands. Fourteen of them. Special Ops 2, the latest instalment of the hit thriller franchise, is already making headlines before its premiere not just for its high-stakes cyber warfare plot, but for its impressive brand line-up. With 14 marquee sponsors on board, the show has set a new benchmark in branded entertainment for scripted Indian OTT content.

    From automobiles to FMCG, and personal care to mutual funds, Special Ops 2 has attracted a cross-sectoral advertiser base that includes Hyundai, Jaquar & Co, Directors Elaichi, Asian Paints, UTI Mutual Fund, Envy, Philips, Lux Industries, Domino’s, JK Cement, Oppo, Swiggy, Toothsi, and Sony Bravia. This marks the highest-ever sponsor count for a title under the Specials banner on JioHotstar.

    “With Special Ops, we’ve built an iconic IP that delivers both cultural impact and business value,” said JioHotstar head of revenue entertainment & international Ajit Varghese. “This kind of brand response speaks to the power of premium storytelling and the platform’s ability to deliver engaged, meaningful audiences at scale.”

    Returning to the screen is Kay Kay Menon as Himmat Singh, the stoic intelligence officer at the centre of the action. But this time, he’s stepping into a more shadowy world of cyber espionage, system sabotage, and faceless digital enemies, a timely theme in an age of digital vulnerability.

    The rise in sponsorships also underscores how advertisers are shifting focus towards long-form, high-quality original series as strategic storytelling platforms. JioHotstar’s previous original, Criminal Justice Season 4, similarly drew widespread brand attention, signalling a growing trend in content-backed advertising integrations.

    Special Ops 2 premieres on 18 July exclusively on JioHotstar, and if the buzz (and brand budget) is anything to go by, this mission’s already a success before its first intel drop.

  • Yajur Gulati Joins Cinépolis India as lead – brand & communications

    Yajur Gulati Joins Cinépolis India as lead – brand & communications

    MUMBAI:  Yajur Gulati, a distinguished marketing professional with extensive expertise in brand strategy and communications, has taken on a new role as lead – brand & communications at Cinépolis India. This strategic appointment marks an exciting chapter in Gulati’s career, as he takes charge of enhancing the brand’s presence and communication strategies across India.

    Gulati brings a wealth of experience to Cinépolis India, with a career spanning over a decade in diverse marketing and leadership roles. Before this, he led integrated media and communication strategies at Philips, where he played a pivotal role in promoting categories like male grooming, beauty, oral healthcare, and personal health. His initiatives included media planning, digital marketing, product launch activations, and brand health KPIs.

    Earlier in his career, Gulati held significant positions at companies such as HT Media Ltd., Reliance Brands Limited, GroupM, and LinkedIn, managing marketing operations, digital strategies, and brand activations. His impressive portfolio also includes managing marketing campaigns for Fortune 500 clients like Google, Microsoft, and Unilever.

    A graduate of Delhi University with a bachelor’s in commerce, Gulati further honed his marketing expertise through a postgraduate diploma in marketing from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS).

    In his new role at Cinépolis India, Gulati is expected to drive innovative campaigns and strengthen the brand’s consumer connection, ensuring its leadership in the entertainment and cinema industry.
     

  • Apple ropes in Mili Kapoor as IPad product marketing lead

    Apple ropes in Mili Kapoor as IPad product marketing lead

    MUMBAI: In her 17 years of employment, Mili Kapoor has worked in various trades, verticals and product categories  –   as a jeans designer, a retail consultant, as a brand manager on oats, at a spirits company, at a global factual television channel, at a foods giant, at a global social media giant,  and at a consumer electronics megacorp.

    .Not only did Mili make her career choices such that she could give herself as wide an exposure as she could, she took the same path for her education as well.

    She completed her high school in commerce from La Martiniere Girls High School, Kolkata. Then she went to do her fashion design course from NIFT, Delhi. Mili followed that up with an MBA in marketing and strategy from the Indian School of Business.  Clearly, she wanted to educate herself to the fullest she could by getting herself certifications in Google, Meta, social marketing, content marketing, and programmatic 101.

    That kind of a varied career, colourful background and her go-getting attitude are what excited the out-of-the box-thinking company called Apple to hire her as product marketing lead for the iPad in India.  

    That Mili is  a fast learner is quite obvious. However, she has been a fast riser up the  corporate ladder as well. Amongst the companies she then chose to work with include: 

    VF Corp (designer, Wrangler Jeans, 2007-08); Technopak Advisors (associate consultant, Sep 2008-Apr 2010).  PepsiCo  (sr brand manager Quaker Dairy,  July 2011-Aug 2018), Pernod Ricard (sr mkg mgr, premium portfolio-north zone, Aug 2018-jul 2019);  National Geographic Channel (AVP-mktg & brand strategy, July 2019-Nov 2020), Nestle (mktg lead-Purina petcare, Nov 2020-March 2022), Meta (Biz mktg mgr, March2022-Dec 2022), Nestle (mktg head, Nestle Profeesional, Dec 2022-Jul 2023), and Philips (consumer mktg leader, Jul 2023-Oct 2024). 
     

  • Philips introduces Philips Avent connected baby monitor

    Philips introduces Philips Avent connected baby monitor

    Mumbai: Philips has introduced the Philips Avent connected baby monitor through an emotional TVC featuring Indian actors and new parents Rubina Dilaik and Abhinav Shukla. This campaign is part of the globally launched #ShareTheCare initiative. The monitor offers parents peace of mind by enabling real-time monitoring of their babies from any location at any time.

    The film resonates with parents, showcasing Rubina’s journey as she balances her personal and maternal responsibilities. It highlights the monitor’s advanced features, including high-definition video streaming, night vision, real-time audio monitoring, and two-way communication.

    The TVC portrays the shared experience of new motherhood, capturing the anxieties and support systems of new parents. It opens with Rubina singing a lullaby to her baby, while Abhinav reassures her about the monitor’s capabilities, emphasizing the bond between mother and child through modern technology and maternal care.

    Philips growth region – head of personal health, Vidyut Kaul said, “The journey of parenthood is an extraordinary experience that comprises many ups and downs. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering solutions that provide comprehensive support for babies while empowering mothers to prioritise themselves. Our campaign film authentically depicts the daily experiences of many new mothers, showcasing tender moments of connection and the challenges they face. By highlighting real-life scenarios, we emphasise the importance of modern solutions in easing the parenting journey, making a positive impact on the holistic well-being of both mothers and their little ones.”

    Dilaik said, “As a mother, I have experienced the joy, the doubts, and the overwhelming sense of responsibility that comes with nurturing a little life. Being part of this campaign was truly touching as it beautifully mirrors the highs and lows of motherhood. And with the launch of Philips Avent Connected Baby Monitor, we’re not just monitoring our little ones; we’re nurturing a bond that’s unbreakable, even from afar.”

    Shukla said “As a new father, I understand the importance of being present for every precious moment. The Philips Avent Connected Baby Monitor allows us to stay connected with our baby, no matter where we are. It offers peace of mind by ensuring we never miss a beat in our child’s development. This technology not only reassures us but also strengthens our bond with our baby, knowing we can always be there to provide comfort and care, even from a distance.”

    The monitor features advanced capabilities for secure monitoring. It uses 2.4GHz wireless technology for a stable connection with minimal interference and integrates with a mobile app for remote access and customizable alerts. Parents can tailor VOX mode and sound sensitivity to their preferences and create a calming environment with 15 lullabies. Emphasizing safety and environmental responsibility, the eco-friendly packaging, which includes one camera and adapter, is made from 90 per cent recycled paper.

  • Philips appoints Bharath Sesha as managing director for the Indian Subcontinent

    Philips appoints Bharath Sesha as managing director for the Indian Subcontinent

    Mumbai: Philips (NYSE: PHG, AEX: PHIA), health technology and innovation, announced the appointment of Bharath Sesha as managing director for the Philips Indian subcontinent, effective 1 September 2024.

    In this role, Bharath will spearhead Philips’ growth strategy in India, with a strong focus on enhancing customer satisfaction and driving operational excellence. He will manage the Healthcare business headquartered in Gurgaon and hold responsibility for Philips’ Licence to Operate in India, which includes the Philips Innovation Campus (PIC) in Bangalore, the Healthcare Innovation Centre (HIC) in Pune, and Global Business Services (GBS) in Chennai.

    Bharath succeeded Daniel Mazon, who was vice chairman and managing director for the Philips Indian Subcontinent until 1 April 2024 and has since taken on a global role at the Philips headquarters in the Netherlands.

    Bharath is a seasoned leader with over two decades of global experience, bringing a profound understanding of the Indian market, particularly within the pharmaceutical and chemical industries. His expertise spans strategic leadership, business development, and operational excellence. Before joining Philips, he served as managing director at Heubach Colorants India Ltd., Renowned for his ability to inspire and lead teams toward achieving world-class performance, he consistently delivers results while driving innovation. He holds a master’s degree in international management from the Thunderbird School of Global Management and an MBA from the Institute for Technology & Management (ITM).

    Commenting on his new role, Bharath said, “I am thrilled to join Philips and contribute to our mission of improving healthcare accessibility and affordability in India. I look forward to working with our talented team to bring our innovative technologies to address India’s unique healthcare needs. We will continue to collaborate with our partners and stakeholders to enhance our impact on the lives of millions by expanding access to quality care.”

    Philips’ ongoing investments in India have been instrumental in solidifying the brand’s position as a leading Healthtech innovator, while also enhancing its presence across the country. Key initiatives such as the new Philips Innovation Campus (PIC) in Bangalore in 2023 and the announcement of a new R&D campus at the Healthcare Innovation Center (HIC) in Pune in 2024, have significantly strengthened the company’s operational footprint. These efforts have not only driven technological advancements but have also propelled India to the forefront of healthcare innovation and research.

  • Philips appoints Bharath Sesha as MD for the Indian subcontinent

    Philips appoints Bharath Sesha as MD for the Indian subcontinent

    Mumbai: Philips announced the appointment of Bharath Sesha as managing director for the Philips Indian subcontinent, effective 1 September 2024.

    In this role, Bharath will spearhead Philips’ growth strategy in India, with a strong focus on enhancing customer satisfaction and driving operational excellence. He will manage the healthcare business headquartered in Gurgaon and hold responsibility for Philips’ licence to operate in India, which includes the Philips Innovation Campus (PIC) in Bangalore, the Healthcare Innovation Centre (HIC) in Pune, and Global Business Services (GBS) in Chennai.

    Bharath succeeds Daniel Mazon, who was vice chairman and managing director for the Philips Indian subcontinent until 1 April 2024 and has since taken on a global role at the Philips headquarters in the Netherlands.

    Bharath is a seasoned leader with over two decades of global experience, bringing a profound understanding of the Indian market, particularly within the pharmaceutical and chemical industries. His expertise spans strategic leadership, business development, and operational excellence. Prior to joining Philips, he served as managing director at Heubach Colorants India Ltd., Renowned for his ability to inspire and lead teams toward achieving world-class performance, he consistently delivers results while driving innovation. He holds a master’s degree in international management from the Thunderbird School of Global Management and an MBA from the Institute for Technology & Management (ITM).

    Commenting on his new role, Bharath said, “I am thrilled to join Philips and contribute to our mission of improving healthcare accessibility and affordability in India. I look forward to working with our talented team to bring our innovative technologies to address India’s unique healthcare needs. We will continue to collaborate with our partners and stakeholders to enhance our impact on the lives of millions by expanding access to quality care.”

    Philips’ ongoing investments in India have been instrumental in solidifying the brand’s position as a leading healthtech innovator, while also enhancing its presence across the country. Key initiatives such as the new Philips Innovation Campus (PIC) in Bangalore in 2023 and announcement of a new R&D campus at the Healthcare Innovation Center (HIC) in Pune in 2024, have significantly strengthened the company’s operational footprint. These efforts have not only driven technological advancements but have also propelled India to the forefront of healthcare innovation and research.

  • Philips Avent celebrates Breastfeeding Week 2024

    Philips Avent celebrates Breastfeeding Week 2024

    Mumbai: Philips (NYSE: PHG, AEX: PHIA) has unveiled a new campaign video this Breastfeeding Week 2024. As part of the ongoing #ShareTheCare initiative, Philips Avent presents a touching narrative captured through a unique social endeavour, designed to deeply connect with new parents and their families across the nation.

    The latest Philips Avent campaign sheds light on the often solitary and demanding journey of motherhood in India. It highlights the profound sacrifices mothers make, striving to provide the best for their children while frequently setting aside their own needs in deference to strong familial values. At Philips Avent, the company’s commitment extends beyond the well-being of babies as it designs the products to support the entire family. By fostering a sense of community, the products enable families to actively participate in the motherhood journey, creating a nurturing environment for both mothers and their children.

    The video opens with a poignant scene: three mothers, each tenderly cradling their babies, share their personal breastfeeding experiences. In separate rooms, their husbands and families watch via a live feed, listening intently as the mothers discuss the joy and importance of breastfeeding. They speak of the profound bond it fosters with their babies and highlight the nutritional benefits of breast milk. However, they also candidly discuss the challenges they face – initial struggles with latching, moments of soreness, and the physical strain.

    As the mothers share their stories, the film captures the husbands’ and their families’ reaction – a mix of empathy and frustration at being unable to directly alleviate their wives’ or daughter-in- law’s difficulties. Moved by their spouses’ sincerity, the scene transitions into a heartwarming gesture as the husband surprises his wife with a Philips Avent Electric Breast Pump. The cameras capture the emotional moment as the mothers’ face lights up with appreciation and relief.

    Speaking on the campaign video, Philips growth region head of personal health, Vidyut Kaul said, “At Philips, we are dedicated to supporting mothers every step of the way. This campaign video is more than just a social endeavour; it’s a reflection of our commitment to supporting families. Our Philips Avent range of products are designed for comfort and convenience, empowering mothers to nourish and care for their babies with ease. Through our #ShareTheCare initiative, we aim to create a supportive community where families can thrive, enhancing the breastfeeding experience and fostering strong bonds between parents and children.”

    Embed: Philips Avent In Conversation with New Moms | World Breastfeeding Week Special (youtube.com)