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Tag: Philip Xia

  • Hit for Six Rohit Sharma bats again for TCL in year two of brand play

    Hit for Six Rohit Sharma bats again for TCL in year two of brand play

    MUMBAI: Rohit Sharma isn’t just mastering moments on the cricket pitch, he’s now doubling down on doing so in your living room too. The Indian skipper has returned for a second innings as brand ambassador for TCL India, extending a partnership that fuses cool-headed consistency with cutting-edge consumer tech.

    TCL, known for its growing footprint in the smart TV and home appliance sector, continues to lean into Indian sensibilities with this brand move. Rohit, who is exclusively managed by Rise Worldwide, fits snugly into the brand’s “Master the Moment” philosophy bringing a blend of precision, poise, and impact to the company’s message.

    “We are thrilled to have Rohit continue with us,” said TCL India general manager Philip Xia. “His leadership under pressure and reliable performance mirror the values we stand by at TCL innovation, dependability, and cultural resonance.”

    The feeling is mutual. “TCL’s drive to innovate resonates with my own approach to the game,” said Rohit Sharma, sounding as composed as ever. “Together, we want to remind people that technology, when used well, empowers you to live every moment to its fullest.”

    The extended association comes at a time when TCL is betting big on its AI-powered solutions, expanding its smart TV and appliance range across Indian markets. From product rollouts to emotion-led campaigns, Rohit’s face (and finesse) will front a host of initiatives aimed at turning tech into a lifestyle statement.

    As TCL plays the long game in India’s fast-growing consumer electronics arena, it’s clearly banking on cricketing charisma to keep it in pole position and Rohit Sharma, as always, is ready to deliver.
     

  • TCL reveals Republic Day campaign ‘Spin to Win Big with TCL’

    TCL reveals Republic Day campaign ‘Spin to Win Big with TCL’

    MUMBAI: What’s better than upgrading your TV? Winning big while doing it. And trust me, Indians love winning big on super saver deals.

    TCL has unveiled its ‘Spin to Win Big’ Republic Day campaign, an exciting initiative running from 13-31 January 2025. With this campaign, customers buying TCL’s 55-inch and above televisions can snag assured prizes while enjoying cutting-edge home entertainment.

    The campaign celebrates the spirit of India’s 76th Republic Day, marking the nation’s transition to a sovereign republic. For TCL, it’s an opportunity to connect with Indian consumers through a unique blend of innovation and inclusivity. Why just shop when you can shop and win?

    To participate, customers need to purchase a TCL TV model of 55 inches or above through authorised channels like Reliance Digital, Croma, TCL brand stores, or online platforms including Amazon and Flipkart. Whether you shop online or offline, participation is seamless.

    . Offline shoppers: Scan the QR code provided at the point of sale.

    . Online shoppers: Visit the TCL India website or brand page to access the QR code.

    Once scanned, the QR code takes participants to a contest page where they input details, upload the purchase invoice, and spin a virtual wheel to win prizes ranging from air conditioners, soundbars, and washing machines to gift vouchers.

    Expressing enthusiasm for the campaign, TCL India general manager Philip Xia said, “Republic Day is a time to celebrate unity and progress, and we, at TCL India, are proud to bring both to the forefront with our ‘Spin to Win Big’ campaign. This campaign is an extension of our efforts to thank our customers for their trust in TCL and give them a unique opportunity to make their purchases even more memorable. In addition, we strive to deliver cutting-edge products and unparalleled experiences, and this campaign exemplifies that commitment.”

    The ‘Spin to Win Big’ campaign not only adds excitement to Republic Day shopping but also highlights TCL’s focus on customer satisfaction and innovation. By combining offline purchases with an engaging online experience, TCL underscores its commitment to seamless integration and exceptional value.

    This exclusive offer is available at Reliance Digital, Croma, TCL brand stores, and authorised retailers across India. The campaign perfectly aligns with TCL’s mission to redefine consumer electronics while delivering memorable customer experiences.