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Tag: Philip Thomas

  • Burger King Cannes Lions’ creative marketer

    MUMBAI: The Cannes Lions International Festival of Creativity has today announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.

    Cannes Lions runs for eight days from 17- 24 June, in Cannes, France. The main Festival venue is the world famous Palais des Festivals.

    Burger King has a hugely successful track record at Cannes Lions. The company has totalled 76 awards, including two Grands Prix in 2016 for the ‘McWhopper’ campaign, in Print & Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for ‘Skinny Burger’. Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.

    “Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Ascential Events CEO Philip Thomas. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact”.

    Burger King CMO Axel Schwan, and head of brand marketing Fernando Machado will collect the award during the 64th Cannes Lions International Festival of Creativity, taking place from 17-24 June 2017.

    Schwan commented, “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create”.

    Machado added, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time”.

    Cannes Lions celebrates the ‘Best of Burger King’ on Stories, the new editorial arm of the Festival. From classic campaigns that kick-started digital marketing to modern masterpieces of integration.

  • Cannes Lions announces jury presidents

    Cannes Lions announces jury presidents

    MUMBAI: The Cannes Lions International Festival of Creativity has completed its announcements of the 2016 jury presidents, revealing the names of the remaining seventeen.

    Lions Festivals CEO Philip Thomas said, “It’s not easy to win a Lion. On average our juries will award just three per cent of more than 40,000 entries. They’re looking for unique work that is creatively exceptional and challenges the norm. What we look for in our presidents is people that have been in this three per cent time and time again – it’s a significant responsibility leading a Cannes Lions jury and we’re incredibly proud to have such a powerful mix of individuals who know what creative excellence looks like, because they have it in abundance themselves.”

    The full line-up of 2016 Cannes Lions jury presidents have been named as follows:

    Creative Effectiveness Lions: BBDO, Global CEO Andrew Robertson 
    Creative Data Lions: Havas helia, Global group CEO Tash Whitmey
    Cyber Lions: R/GA, Global SVP, executive creative director Chloe Gottlieb 
    Design Lions: Landor, France executive creative director Tristan Macherel 
    Digital Craft Lions: MediaMonks, The Netherlands founder & COO Wesley ter Haar 
    Direct Lions: Publicis Communications, Global creative chairman and Leo Burnett Worldwide global chief creative officer Mark Tutssel   
    Entertainment Lions: CAA Marketing, USA chief creative officer & co-head Jae Goodman 
    Entertainment Lions for Music: Grey Group, USA EVP/director of music Josh Rabinowitz 
    Film Lions: The Martin Agency, USA chief creative officer Joe Alexander 
    Film Craft Lions: Great Guns, Global founder & CEO Laura Gregory 
    Glass Lion: The Lion for Change: Geena Davis Institute on Gender in Media, Global CEO Madeline Di Nonno 
    Health & Wellness Lions: The CDM Group, USA president Joshua Prince 
    Innovation Lions: Finch, Australia director – applied technology Emad Tahtouh 
    Media Lions: Dentsu Aegis Network, Asia Pacific CEO Asia Pacific Nick Waters 
    Mobile Lions: Cheil Worldwide, Global global chief creative officer Malcolm Poynton
    Outdoor Lions: J. Walter Thompson, Brazil chief creative officer Ricardo John 
    Pharma Lions: Publicis Healthcare Communications Group, North America group president, North America Alexandra von Plato 
    PR Lions: Edelman, North America chair, Canada, head of creative and content John Clinton 
    Print & Publishing Lions: DDB Group, Singapore group executive creative director Joji Jacob 
    Product Design Lions: fuseproject, USA lead industrial designer Amina Horozic 
    Promo & Activation Lions: McCann Worldgroup, Global global creative chairman Rob Reilly 
    Radio Lions: Pirate Group Inc., Canada CEO and director Tom Eymundson 
    Titanium and Integrated Lions: BBH, Global founder, creative Sir John Hegarty 

    The presidents will be joined in Cannes in June by over 400 jurors as they work to identify Lion-winning creativity. The winners will be revealed and honoured during a series of six awards ceremonies which will take place during Cannes Lions.

    The Festival runs from 18-25 June and incorporates specialist events, Lions Health, Lions Innovation and Lions Entertainment.

  • Cannes Lions announces jury presidents

    Cannes Lions announces jury presidents

    MUMBAI: The Cannes Lions International Festival of Creativity has completed its announcements of the 2016 jury presidents, revealing the names of the remaining seventeen.

    Lions Festivals CEO Philip Thomas said, “It’s not easy to win a Lion. On average our juries will award just three per cent of more than 40,000 entries. They’re looking for unique work that is creatively exceptional and challenges the norm. What we look for in our presidents is people that have been in this three per cent time and time again – it’s a significant responsibility leading a Cannes Lions jury and we’re incredibly proud to have such a powerful mix of individuals who know what creative excellence looks like, because they have it in abundance themselves.”

    The full line-up of 2016 Cannes Lions jury presidents have been named as follows:

    Creative Effectiveness Lions: BBDO, Global CEO Andrew Robertson 
    Creative Data Lions: Havas helia, Global group CEO Tash Whitmey
    Cyber Lions: R/GA, Global SVP, executive creative director Chloe Gottlieb 
    Design Lions: Landor, France executive creative director Tristan Macherel 
    Digital Craft Lions: MediaMonks, The Netherlands founder & COO Wesley ter Haar 
    Direct Lions: Publicis Communications, Global creative chairman and Leo Burnett Worldwide global chief creative officer Mark Tutssel   
    Entertainment Lions: CAA Marketing, USA chief creative officer & co-head Jae Goodman 
    Entertainment Lions for Music: Grey Group, USA EVP/director of music Josh Rabinowitz 
    Film Lions: The Martin Agency, USA chief creative officer Joe Alexander 
    Film Craft Lions: Great Guns, Global founder & CEO Laura Gregory 
    Glass Lion: The Lion for Change: Geena Davis Institute on Gender in Media, Global CEO Madeline Di Nonno 
    Health & Wellness Lions: The CDM Group, USA president Joshua Prince 
    Innovation Lions: Finch, Australia director – applied technology Emad Tahtouh 
    Media Lions: Dentsu Aegis Network, Asia Pacific CEO Asia Pacific Nick Waters 
    Mobile Lions: Cheil Worldwide, Global global chief creative officer Malcolm Poynton
    Outdoor Lions: J. Walter Thompson, Brazil chief creative officer Ricardo John 
    Pharma Lions: Publicis Healthcare Communications Group, North America group president, North America Alexandra von Plato 
    PR Lions: Edelman, North America chair, Canada, head of creative and content John Clinton 
    Print & Publishing Lions: DDB Group, Singapore group executive creative director Joji Jacob 
    Product Design Lions: fuseproject, USA lead industrial designer Amina Horozic 
    Promo & Activation Lions: McCann Worldgroup, Global global creative chairman Rob Reilly 
    Radio Lions: Pirate Group Inc., Canada CEO and director Tom Eymundson 
    Titanium and Integrated Lions: BBH, Global founder, creative Sir John Hegarty 

    The presidents will be joined in Cannes in June by over 400 jurors as they work to identify Lion-winning creativity. The winners will be revealed and honoured during a series of six awards ceremonies which will take place during Cannes Lions.

    The Festival runs from 18-25 June and incorporates specialist events, Lions Health, Lions Innovation and Lions Entertainment.

  • Cannes Lions announces Lions Live winners; to live stream sessions

    Cannes Lions announces Lions Live winners; to live stream sessions

    MUMBAI: After a record breaking number of votes, the Cannes Lions International Festival of Creativity has confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

     

    As 19,135 people, nine per cent more than in 2014, cast their vote on the sessions they most want to see.

     

    Google, Europe head of B2B brand marketing Donal Mac Manus said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it.”

     

    Lions Festivals CEO Philip Thomas added, “The results of Lions Live are always interesting, it shows what’s top of the industry’s agenda. This is a solid mix of current issues – from the buzz around ‘disruption’ to climate change with former Vice President Al Gore, as well as data insights and lessons in creativity from top-performing, global clients – we’re delighted that we can bring this content to those missing out on Cannes Lions this year.”

     

    The Lions Live schedule has been confirmed as:

    21 June: ‘How to Survive a Zombie Attack (and Harness Cultural Trends to Grow Brands)’, hosted by MediaCom

    The guys behind the hit show The Walking Dead talk zombie attacks and cultural phenomena.

     

    22 June: ‘Toolkit for Transformation’, hosted by Razorfish Global & Contagious

    With combined expertise in creative business transformation, consumer culture and technology, Razorfish Global and Contagious offer learning on the future of the industry.

     

    23 June: ‘Sentience: The Coming AI Revolution’, hosted by PHD

    Creator of the World Wide Web, Sir Tim Berners Lee, joins PHD’s Mike Cooper to talk about the revolution that is Artificial Intelligence.

     

    24 June: ‘Marketing For People’, hosted by Unilever

    Keith Weed explores how our industry can transform to market for people in everything we do.

     

    25 June: ‘Social Networking Since 1864’, hosted by Heineken

    Learn about Heineken’s legendary creativity and its role in unlocking social networking around the globe to ultimately elevate their creative output.

     

    26 June: ‘The Cannes Debate: Sir Martin Sorrell in Conversation with Al Gore,’ hosted by WPP

    Sir Martin Sorrell talks Live Earth: Road To Paris, The Climate Reality Project and the role of communications in political and environmental campaigning, with former US Vice President Al Gore.

     

    27 June: ’25 Years of Disruption: Conversation with Today’s Most Disruptive Marketers’, hosted by TBWA

    Some of today’s most disruptive marketers join Jean-Marie Dru to discuss the role Disruption continues to play in creating and growing global brands.

     

    Mindshare global CEO added, “We believe that we work in the most exciting industry in the world and we are delighted to be able to share some of the reason why with the wider marketing world. We believe that marketing has to be fundamentally adaptive to achieve the best results and Lions Live is an experience that adapts by allowing the viewers to decide the content.”

     

    Voting for Lions Live was open to everyone. Across a period of two weeks people were invited to cast their votes through www.canneslions.com. The seven winning sessions for 2015 will be streamed live via the Cannes Lions YouTube channel, https://www.youtube.com/user/canneslions, which will also be updated with Festival highlights throughout the Festival week, running from 21 – 27 June.

  • Cannes Lions launches Cannes Chimera competition

    Cannes Lions launches Cannes Chimera competition

    MUMBAI: The Cannes Lions International Festival of Creativity has launched the fifth Cannes Chimera Competition, an initiative to engage the global creative industry in building public awareness and support for solutions to critical global development problems.

     

    This year, the brief for the Cannes Chimera Competition calls for the development of a one-time brand activation that will attract massive public attention to the growing Global Citizen platform, and result in a surge of sign ups to the campaign, through email capture and Facebook.

     

    Global Citizen, which recently launched its “Unlock your power” campaign to expand its global community, will create the largest, most effective platform in the world for people to share, communicate and take action on issues affecting the world’s poorest. Supported by major NGOs in the development space and a diverse group of corporate partners, it provides new ways for people to understand and follow issues they care about – from gender equality or health to water and sanitation.

     

    Through content, campaigns, and events such as concerts and rallies, Global Citizen gives people a simple and easy way to use their voice to support global change. It builds on people’s desire for connection and their passion to do good, and shows them how their actions make a difference for people around the world.

     

    “Being able to engage the global communications industry to lend their creativity to a campaign as worthwhile as Global Citizen is very special for us. It’s an innovative and large-scale project with an incredible ambition: to turn millions of us into global citizens that are willing to take action to help people living in the world’s poorest countries build a better life for themselves,” said Lions Festivals CEO Philip Thomas.

     

    “We know there are millions of people out there who are willing to support global development issues, but they don’t know how to, or where to start. Global Citizen provides a forum where people can unlock their social power to take action on these critical issues, but we need creative ways to build awareness of the platform. We’re thrilled by the opportunity to partner with the Cannes Lions community to share this opportunity with the world,” added The Global Poverty Project CEO Hugh Evans.

     

    The competition is free to enter and consists of filling out a one-page submission form. Open from 30 April, it closes on 27 May. A maximum of three winners will be chosen from the pool of entries, each receiving a contract for a maximum of $150,000 to make their winning activation a reality. All activations must then be executed between July and September 2015.

  • JWT India’s Tista Sen on Cannes Lions’ Glass Lion Jury

    JWT India’s Tista Sen on Cannes Lions’ Glass Lion Jury

    MUMBAI: J. Walter Thompson India national creative director & senior vice president Tista Sen is one of the nine members of the first Glass Lion: The Lion for Change jury that were announced by Cannes Lions.

     

    The award, launched with the support of Leanin.Org, recognises work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women. It will be judged by an accomplished, diverse group who will bring a broad cross-section of cultural perspectives, insights and experience to the table.

     

    IfWeRanTheWorld/MakeLoveNotPorn founder and CEO Cindy Gallop will be the president of the jury.

     

    The jury members are:

     

    USA: IfWeRanTheWorld/MakeLoveNotPorn founder and CEO Cindy Gallop

     

    Brazil: AlmapBBDO partner and co-president of the board Marcello Serpa

     

    France: BETC managing director Catherine Emprin

     

    UK: Mr President creative partner Laura Jordan Bambach

     

    India: J. Walter Thompson national creative director & senior vice president Tista Sen

     

    UK: Isobar chief executive officer and executive creative director Nick Bailey

     

    USA: Leo Burnett chief creative officer Susan Credle

     

    USA: Weber Shandwick president Gail Heimann

     

    USA: The Representation Project founder & CEO Jennifer Siebel Newsom

     

    USA: Head @HeForShe Campaign senior advisor to Under Secretary-General UN Women Elizabeth Nyamayaro

     

    Lions Festivals CEO Philip Thomas said that they would be instrumental in helping to shape the future of the award, and, in turn, the industry. “We believe that marketing actively shapes culture, and the Glass Lion is part of our commitment to having a positive impact on this. The introduction of a new Lion is an opportunity to define both the category and what we hope the communications landscape might look like,” he said.

     

    Stressing on the importance of the award in actively shaping industry change, Gallop said, “I want every single creative in every country around the world to desperately want to win the Glass Lion – because the work that wins this award represents The New Creativity: the gold standard for creative and sociocultural change in our industry.”

     

    Bailey agreed, adding that the global, multi-disciplinary perspective of the jury would also play a role in how the work is judged. “It’s no secret that one gender and one viewpoint is over-represented in our industry, which means inevitably a certain viewpoint is over-represented. The Glass Lion seeks to redress that by recognising work that holds a mirror up to the world as it really is, rather than just as a minority of people see it. That’s why it’s particularly exciting to see not just a truly international mix in the jury, but also a mix of viewpoints from both within and from outside our industry,” he said.

     

    The introduction of the Glass Lion: The Lion for Change follows on from the 2014 launch of the See It Be It initiative, created to address the industry’s gender imbalance by accelerating creative women’s careers in advertising. The three-day programme for 12 creative women is returning to Cannes Lions this year and nominations are now open. Successful candidates will receive airfares to Nice, a Classic Pass to the Festival and accommodation for the duration of the programme, which is being held from 21 – 24 June 2015.

  • McDonald’s, the marketer of the year

    McDonald’s, the marketer of the year

    MUMBAI: Winning a Cannes Lions is every brands and agency’s ultimate vision. And, for McDonald’s it has been a common phenomenon.

     

    Since 1979, it has won 77 Lions and this year, it has been made the Marketer of the Year by Cannes Lions International Festival of Creativity.

     

    The award is presented to ‘brands that have distinguished themselves by inspiring innovative marketing of their products worldwide across multiple platforms and who embrace and encourage creativity in their brand communications produced by their agencies’.

     

    Lions Festivals CEO Philip Thomas said, “McDonald’s consistently places creativity at the heart of its advertising and communications, and that has resulted in the brand receiving many Lions at the Cannes Festival. McDonald’s and its agencies have taken creative risks to produce meaningful work, and they see award-winning content earning higher returns – a success story that will, we hope, inspire other brands. We look forward to congratulating the team from McDonald’s by presenting this very important Creative Marketer of the Year Award in Cannes.”

     

    The award will be presented to McDonald’s on 21 June in the Palais des Festivals, Cannes, France.

     

    McDonald’s senior executive vice president and global chief brand officer Steve Easterbrook says, “McDonald’s is honoured to be named Creative Marketer of the Year. This award recognises the enduring and inspiring relationships we have with our agencies around the world. It’s a nod to our creative heritage and the power of the brand to connect with customers around the world with a local accent. Our restless energy moves us to uncover new ideas, and pursue excellence in insight, positioning, idea and craft. The honour of winning Creative Marketer of the Year at Cannes Lions recognises the hard work of many people throughout the McDonald’s system.”

     

    Last year, the award was presented to Coca-Cola.

  • Cannes Lions announces major changes in Cyber Lions category

    Cannes Lions announces major changes in Cyber Lions category

    MUMBAI: The Cannes Lions International Festival of Creativity has announced significant changes that will be made to the Cyber Lions category ahead of the 2014 awards, in line with current digital trends.

     

    Three new sub categories; Social, Branded Technology and Branded Games, have been introduced to better reflect the industry and in turn spark a renaissance of the Cyber Lions category.

     

    Social will reward focused executions with social thinking at the core of the work. The jury will consider levels of engagement, social reach and the creative use of social networks and activity to successful commercial effect. Branded Technology will honour executions that utilise or harness technology in order to enhance or complement the brand, and Branded Games will recognise creative executions that have been specifically produced for a client in order to enhance overall brand experience.

     

    Commenting on the changes, Lions Festivals CEO Philip Thomas said, “The Cyber Lions have seen many changes since their launch back in 1998. More recently, with the ever-changing digital landscape and the introduction of the Mobile Lions category in 2012, it has become increasingly important to revise the structure and purpose of the category. We thank the many industry leaders who have helped shape the new-look Cyber Lions, and adapt them to the ever-changing world of creative communications.”

     

    Speaking about the changes to Cyber Lions, industry professionals say:

     

    Studio Heiss founder Flo Heiss who was in 2013 Cyber Lions Jury said: “At a time when the nature of digital marketing and advertising is changing by the day, the minute, the second, Cyber Lions are not playing catch-up, but leading the charge in modern awards categories.”

     

    Iris creative director Clarence Chiew said: “It’s clear, comprehensive and definitely sets the Cyber Lions apart not only for Cannes, but against other award shows.”

     

     “Both the breadth and specificity of the new Cyber Lions are equally impressive, and feel like a true reflection of the range of great creative work being done around the world,” sais CAA Marketing co-chief creative officer and co-head Jae Goodman.

     

    AKQA chief creative officer Rei Inamoto said: “Cannes Lions is introducing a newly revamped Cyber Lions category and it shows how vibrant Cyber is in our industry. I’m convinced that this is where the next big thing will come from.”

     

    Further endorsements have been captured in a video that pulls together some of the current industry leaders’ thoughts on the direction of Cyber Lions. The video is now online and available to view at http://youtu.be/S7K2h8pceK8.  

     

    Entries for the 61st Cannes Lions Awards open on 23 January 2014. 

  • Cannes Lions 60th festival opens for delegate registration

    MUMBAI: The 60th edition of Cannes Lions International Festival of Creativity has opened for delegate registrations.

    Delegates can choose from a range of packages, including 7-day, 4-day and 3-day registrations, all providing access to content and stimulating exhibitions showcasing the best of global creativity in communications.

    For the younger Lions, special discounted packages are available for young creatives, young account executives, young marketers and students, helping to provide the next generation with invaluable learning opportunities.

    All Festival attendees are eligible for preferential rates on accommodation. The online accommodation guide offers possibilities for all budgets and preferences and can be viewed on Cannes‘ official website.

    Launching this year, the Cannes Lions Premier Package is the Festival‘s new VIP package.

    Lions Festivals CEO Philip Thomas said, “What Cannes Lions offers is a unique environment in which delegates can truly immerse themselves in creativity. Delegates can find inspiration, learning and networking opportunities throughout the week, and it is they who make the Festival the special event that it is. The 60th Festival is set to be an exceptional seven days and a true celebration of the industry‘s achievements. We look forward to bringing the global creative communities together in June.”

    The 2013 Festival will run from 16- 22 June and will see a packed week of over 50 seminars delivered by world renowned speakers, more than 20 hands-on learning workshops, the return of The Forum with themed sessions offering insights, dedicated technology content with TechTalk, exhibitions of the global work, four awards ceremonies and two galas.

    Alongside this, multiple academies and Young Lions competitions will run throughout the seven days helping to nurture and drive fresh talent.

    The Berlin School of Creative Leadership will team up with Cannes Lions for the Cannes Creative Leaders Programme, a two week training initiative that takes place in Berlin and Cannes giving participants the tools, insights and actionable ideas to help them lead with more creative excellence in their organisations.
    Founded in 1954, Cannes Lions International Festival takes place every June in Cannes, France.

    The festival gives awards in categories like Film, Print, Outdoor, Interactive, Radio, Design, Promo and Activation, Film Craft, Mobile, Branded Content and Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas.

  • Cannes Lions honours Ikea with advertiser of the year award

    Cannes Lions honours Ikea with advertiser of the year award

    MUMBAI: Swedish home furnishing retail company, IKEA, will receive the prestigious Advertiser of the Year Award at the 58th Cannes Lions International Festival of Creativity, to be held on 19-25 June.

    The trophy will be presented to IKEA Group global retail manager and VP Noel Wijsmans, during the Film, Film Craft, Titanium and Integrated and Creative Effectiveness Lions on 25 June.

    “This important accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies,”an official statement from Cannes Lions said.

    Working with a number of different agencies, IKEA has encouraged creative, unconventional and humorous advertising to raise awareness of their brand and drive people to enter their stores.

    Maintaining their marketing strategy, which is based around their business idea of offering a wide range of home furnishing products, the company has been able to localise its global target market and create advertising campaigns that vary significantly across territories. IKEA aimed to adapt to unique marketing conditions and cultural sensibilities of each country.

    Cannes Lions CEO Philip Thomas added, “IKEA‘s approach to its marketing and communications, with its decentralised structure and strong relationships with many different kinds of agencies, has been hugely successful over many years. We congratulate both IKEA and its many agencies across many countries on this well-deserved honour.”

    Since winning their first Cannes Lion in 1991, IKEA ads have gone on to win 50 Lions across all categories, including the Film Grand Prix in 2003 for ‘Lamp‘ and a Titanium Lion in 2010 for ‘Facebook Showroom‘.

    Wijsmans commented, “I am honoured to receive this award on behalf of IKEA. It is a great recognition of IKEA advertising that speaks to all of us who want to have a functional and beautiful home. We want to inspire people to fulfill needs and dreams in their everyday life at home. And we want to do that with a smile.”

    IKEA is named as an acronym comprising the initials of the founder‘s name, the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Sm?land, South Sweden).