ITV

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  • Cannes Lions 2014: 6 Indian agencies enter Media Lions finals

    Cannes Lions 2014: 6 Indian agencies enter Media Lions finals

    MUMBAI: In the Media Lions category, six Indian agencies have been shortlisted. Campaigns by JWT Mumbai, Madison Media Pinnacle, PHD Mumbai, Cheil India, Ogilvy & Mather Mumbai and McCann Worldgroup have qualified to the final round of this category.

     

    JWT’s campaign titled ‘Make Every Yard Count’ for Nike under the subcategory ‘Use of Social Platforms’ appears on the shortlist.

     

    O&M’s work for Akansha Foundation called ‘Barter’ under two subcategories ‘Best Use of Social Platforms’ and ‘Charities Public Health & Safety, Public Awareness Messages’ has made it to the shortlist.

     

    Cheil’s ‘Halonix Safer City Project’ campaign for Halonix Indoor has been shortlisted in the ‘Use of Outdoor’ subcategory.

     

    PHD Mumbai’s work for HUL, titled ‘Kan Khajura Tesan’ has made it to the finals of ‘Use of Audio’ subcategory.

     

    On the other hand ‘Mobile Breathmills’ for Cadbury India by Madison Media Pinnacle under the subcategory ‘Use of Mobile Devices’ has made it to the shortlist too.

     

    McCann Worldgroup India’s campaign called ‘Share My Dabba’ for ‘Happy life Welfare and Dabbawala Foundation’ has qualified to the shortlist under the subcategory ‘Charities Public Health & Safety, Public Awareness Messages.’

     

    The Media Lions competition was created in 1999 to honour excellence in media strategy, planning and execution and give key players in the media industry an annual meeting point.

  • Casbaa organises TV Upfront in Manila

    MUMBAI: Casbaa‘s TV Upfronts road show 2012 landed in Manila this month with a programme of ad sales presentations for agencies, clients and media. The Philippines Screenings followed similar engagements in Hong Kong, Singapore, Bangkok and Kuala Lumpur.

    A showcase for pay-TV networks to screen their upcoming programming. The Philippines Screenings included presentations from BBC Worldwide, Discovery Networks Asia Pacific, History, NBCUniversal, Sony Pictures Entertainment and Turner Broadcasting.

    The enthusiastic audience included agencies MediaCom, Mindshare, OMD, PHD, Starcom, Maxus, MEC and ZenithOptimedia, along with audience data providers AGB Nielsen and Kantar Media. The range of clients ran from senior buyers from Samsonite to P&G Philippines.

    SkyCable chairman Eugenio Lopez III said, “The upscale consumer is one of the most difficult to reach and engage. Cable TV allows for the regularity of reaching this young, affluent, urban audience. Brands that are premium in nature, or that seek to create aspirational imagery, need to reach out to this segment of the market. Companies that do business with upscale consumers should recognise the power of the platform.”

    Casbaa CEO Christopher Slaughter said, “The Philippines has incredible growth potential. The multichannel TV market is expected to benefit from economic development in the coming years, attracting more advertisers looking to target an economically advancing population.”

    With approximately 7.6 million television homes in the country‘s urban areas, Metro Manila accounts for nearly half of TV households, where TV penetration exceeds 95 per cent.

    “The growth potential of the pay-TV market is extremely favourable especially as multichannel TV digitizes and offers services beyond simply a greater choice of content but also high-definition programming and interactive services,” said Slaughter.

  • BBC TV Licensing unveils new communications campaign

    BBC TV Licensing unveils new communications campaign

    MUMBAI: UK pubcaster The BBC’s TV Licensing division has announced the launch of a new integrated communications campaign, Circuit City, which will be rolled out from next month.

    The campaign highlights the power of technology in making it easier for people to pay for their TV licence and harder for them to evade.

    The campaign will feature a new trademark and visual identity, incorporating the name “TV Licensing” and a new symbol.

    The new trademark and visual identity will appear from 1 April on the TV Licensing website and in direct mail.

    The communications campaign comprises BBC TV and radio trails, advertising on commercial television, online banners and posters. It replaces the Sofa campaign which has been running for two years.

    Online banners will run from 1 April, followed by TV from 14, radio from 19 and posters from 21 April.

    TV Licensing’s aims are to ensure that everyone who needs a licence buys one, and to reduce the cost of collection to put more money into BBC programmes and services. The effective use of computer technology is at the heart of both these aims.

    The creative approach for the Circuit City campaign brings to life how TV Licensing uses technology to make it easier for people to pay their licence online and how its database of more than 29 million addresses plays a key role in detecting licence fee evaders.

    The campaign was developed in partnership with AMV BBDO, PHD and Proximity London, with TV production by Red Bee.

    Circuit City will be the first campaign featuring the new TV Licensing trademark and visual identity.

    It is the first time the trademark has been revised since it was registered almost 20 years ago. The old trademark did not work well electronically (eg, online) and research showed that people did not regard it as reflecting a modern organisation.

    The new TV Licensing trademark is based on the power button design seen on many electrical devices. Many of these, such as laptop computers and mobile phones, are now able to receive TV signals and, therefore, their use may need to be covered by a TV licence.

    In the new trademark, the power button is combined with a tick to convey the positive connotations of being properly licensed.

    The new trademark and visual identity has been designed by The Partners.

    TV Licensing marketing manager Peter Kirkfor says, “TV Licensing has come a long way since 1990, when the old trademark was registered. We’ve more than halved the estimated evasion rate and significantly reduced collection costs.

    “In 1991, many people queued to pay their TV Licence in cash. You can now pay in many more ways, including setting up a direct debit online and receiving an e-licence.

    “TV Licensing is a modern, efficient organisation making effective use of technology. It’s now easier to pay than ever before and harder to hide if you are an evader. Our new campaign and trademark are important tools in conveying these messages.”

  • Nick celebrates ‘Worldwide Day of Play’ on 30 Sept; analyses American leisure habits

    Nick celebrates ‘Worldwide Day of Play’ on 30 Sept; analyses American leisure habits

    MUMBAI: As Nickelodeon celebrates Worldwide Day of Play by “going dark” on air 30 September to encourage kids to get up, go out and go play, Leisure Trends Group takes a look at recent trends in America’s leisure habits.

    Sponsored by Nickelodeon and its partners, Worldwide Day of Play is the highlight of its Let’s Just Play Go Healthy Challenge that has evolved into a health and wellness movement. Leisure Trends, the market research company has conducted an ongoing US survey to examine the changing landscape of Americans at play and publishes results in its quarterly LeisureTRAK.

    Leisure Trends data confirms Worldwide Day of Play is well timed to encourage continued activity when most households are burrowing in for winter. On average, as Americans move from summer into fall, they lose 20 minutes of leisure time per day, according to Leisure Trends Research director Laurel Hyslop, PhD. Americans lose an additional 10 minutes of leisure time once winter rolls around, she added.

    As time outdoors declines, TV becomes a bigger lure. Americans begin spending 13 more minutes on average a day watching television in September as compared to summer months. In fact, when asked what leisure activities they participated in the previous day, an analysis indicate outdoor sports decline 28 per cent from summer to fall and decline 40 per cent from fall to winter.

    In addition to seasonal changes in leisure habits, Leisure Trends has identified differences in leisure motivations and activities Americans pursue, with the tragedy of 9/11 marking a pivotal shift in priorities. Spending time with family and friends has always been a high priority, but since 9/11 it has become the top priority – moving ahead of the two traditional top choices, reading and TV. Family and friends matter, and Americans are finding time for them. This trend cuts across all ages and includes both sexes. As a favourite activity, socializing has risen from 23 per cent of Americans prior to 9/11 to 36 percent more recently.

    According to Hyslop another key trend is Americans 16 and older are moving away from team sports to individual sports. Team sports require more time, both to play and to organize playing partners. With all the things Americans want to do in their leisure, individual sports provide the most flexibility.

    “These trends also point to the shift toward pleasure and away from competition that has altered the very hierarchy of leisure motivations,” Hyslop said. The company has been studying leisure motivators for the past 15 years, finding they yield stronger consumer insights than such traditional dimensions as demography and geography. “Pleasure-seeking now exerts a stronger pull than competition in determining leisure pursuits. The changes point toward a growing desire to have fun and a declining interest in competition and getting ahead in life.”

    The clearest manifestation of the changing motivations is the long-term growth in participation in entertainment activities, up from 42 percent to 52 percent since 1990. “The ongoing battle between sport and entertainment will determine the future of leisure time in America,” Hyslop said.

    The absolute authority on leisure in America, Leisure Trends Group provides powerful insight into the changing habits of America at play and the implications to business.