ITV

Tag: PhD

  • Satyaki Pal joins DamGoodFish as senior manager for growth and marketing

    Satyaki Pal joins DamGoodFish as senior manager for growth and marketing

    MUMBAI: DamGoodFish has hired Satyaki Pal as senior manager, growth and marketing. Pal, who brings nearly a decade in digital and media roles, joins the seafood brand after stints at some of India’s biggest agencies.

    He was previously director, digital at Interactive Avenues (2022–24), where he led key accounts in Gurugram. Before that, he served as account director for client servicing (South) at Logicserve Digital in Bangalore, overseeing performance marketing mandates. His earlier roles include media planning leadership at Phd, Havas, iProspect and AdGlobal360, alongside business development at Linq Digital and Click Thru Network.

    Pal’s appointment signals DamGoodFish’s intent to sharpen its brand presence and accelerate growth in a competitive category.

  • Dr Mukul Jain joins LG-affiliated agency HS AD as digital head

    Dr Mukul Jain joins LG-affiliated agency HS AD as digital head

    MUMBAI: The Dr in Dr Mukul Jain’s name is because he has completed his Ph.D in information technology working for his thesis between 2011-2018, showing his degree of patience in getting it. The degree is in the past now for Dr Mukul has  joined Seoul-headquartered HS AD, an LG Electronics affiliated global ad agency as its digital head of strategy & operations. He will be based in Noida.

    Dr Mukul’s last posting was in AGL Hakuhodo where he rose from group head in March 2021 to account director in April 2022 and to director – account management & marketing strategy in April 2024. Whilst at AGL Hakuhodo he managed accounts like Startup India, Indian Airforce, Alliance Air, and others.

    Prior to that he spent a year as a client servicing director at Crayons Advertising (Jan -Dec 2020), almost five years at Internet Moguls as head of digital marketing and a good seven years and some months as a research associate at the Jaypee Institute of Information Technology from where he also completed his Phd.

    He has had brief stints with the Asian Business School as an assistant professor (Apr 2013-Jun 2014); GL Bajaj Institute of Management & Research as an assistant professor (Jun 2012-March 2013); as a business analyst at Google (Jan 2011-Jun 2011).

    Dr Mukul has other educational credits to his name: an MBA in business management, marketing  and related support services and a B. Tech in electrical, electronics and communications engineering.

    He considers himself a dynamic marketing strategist, a digital transformation leader and a growth architect.  He also is a start up investor.

    “With over 14 years of experience, I’ve partnered with leading global brands, driving growth and enhancing visibility through strategic marketing initiatives, says Dr Mukul. “ My expertise spans digital marketing, brand strategy, public procurement, and project management, with a proven track record of delivering measurable results for clients like the Indian Air Force, Thai Airways, Startup India, Bira, Alliance Air, ITDC, Ministry of Shipping, MP Tourism, Leela Hotels.”

     

  • PHD India rolls out new campaign for Volkswagen Taigun

    PHD India rolls out new campaign for Volkswagen Taigun

    Mumbai: PHD India has launched a campaign in partnership with evo India magazine, demonstrating the sheer power of the Volkswagen Taigun and highlighting its one-year journey in a way that has never been done before.

    To showcase the SUVW’s distinctive characteristics, sturdiness, and perseverance, PHD India and evo conceptualised the “Border Patrol” campaign, which shines a light on its state-of-the-art features and puts its safety and endurance to the test.

    The idea behind the campaign involved taking the Taigun on a challenging and thrilling 579-km journey through the unmapped terrain of the Bharatmala Road in the Rajasthan sector, along the borders of Pakistan. From dusk to dawn, the four variants of the Taigun powered through sandy and snowy routes to reach their final destination, setting a national record in the India Book of Records for the longest drive along the Western border and establishing a high performance and safety benchmark for the segment.

    Volkswagen head of marketing Abbey Thomas flagged off the epic event, and the evo India team, led by Sirish Chandran, undertook the journey while Team PHD took on the reins of the marketing strategy.

    Speaking about the campaign, PHD Media CEO Monaz Todywalla said, “As challenger brands, both Volkswagen and PHD Media share a highly ambitious mindset, and redefining the status quo is in our DNA. It was an exciting opportunity for us to execute a campaign that draws inspiration from this viewpoint and helps Volkswagen create unparalleled experiences unlike any other.”

    Adding to this, Omnicom Media Group chief content officer Shailja Saraswati stated, “Milestones are a terrific moment to spark joy, and as celebrations go, nothing speaks volumes like a stand-out immersive experience that draws audiences in. The Border Patrol campaign is an ode to Volkswagen’s journey in India and captures Taigun’s ‘hustle mode’ with evocative storytelling of heroic stories and pizzazz!”

    Volkswagen Passenger Cars India head of marketing and PR Abbey Thomas said, “The Volkswagen Taigun is one of our most admired models by virtue of being the first SUVW made with love in India for the Indian market. Our goal is to stay true to our roots and create a slick SUV built on the core DNA of the Volkswagen brand. The hustle that could take on the most challenging terrains in India with ease while delivering the highest level of safety and comfort. To showcase its capabilities and celebrate its first anniversary, we needed to go the extra mile and do something out of the ordinary. Thanks to PHD Media and evo India, we delivered an experience that is off the beaten track and puts the spotlight on the unmatched endurance and performance of the Volkswagen Taigun.”

    evo India editor Sirish Chandran said, “Our partnership with Volkswagen and PHD India enabled us to carry out a thrilling campaign that we were glad to be a part of. Having the opportunity to do something we had never done before was an exciting prospect in itself. Undertaking such a challenging but exciting journey and setting a new national record in the process was an experience unlike any other. We knew it was not going to be easy, but the Taigun’s capabilities on the road far exceeded our expectations and made it an unforgettable journey unlike any other.”

  • Shobhit Gaur joins Madison Digital as VP

    Shobhit Gaur joins Madison Digital as VP

    Mumbai: Madison World’s digital unit, Madison Digital, has announced the return of Shobhit Gaur as vice president. Gaur will report to Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.

    Gaur has over 14 years of experience in various facets of the digital world including ROI, business development, data science, integrated, online, mobile and performance marketing, social media, brand planning, digital strategy and analytics. He joins the agency after a brief stint with PHD. In addition to PHD, he has also worked at MEC, Interactive Avenues, Starcom – Mediavest Group and Omnicom. He holds a bachelor’s degree in commerce from the Delhi University, a master’s degree in business administration from Sydenham Institute of Management, Mumbai and an IT diploma from National Institute of Information Technology (NIIT).

    Madison Digital & Madison Media Alpha CEO Vishal Chinchankar said, “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

    Says Gaur on rejoining Madison, “I am excited to be returning to Madison Digital and look forward to contributing to the organisation in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.”

  • My focus is on creating a happy and passionate team: Monaz Todywalla

    My focus is on creating a happy and passionate team: Monaz Todywalla

    NEW DELHI: One of the most skilled, innovative, and capable marketing professionals active in the country right now, Monaz Todywalla began her third decade in the field with possibly the biggest achievement she could have asked for; she was made the CEO of PHD India in September this year. Rather than balk at the challenge, she is taking by the reins the fastest-growing and successful agencies in India amidst a global pandemic that has the industry at a big inflection point. In a recent conversation with Indiantelevision.com’s Mansi Sharma, Todywalla talked about her role, her strategies, and what 2021 bodes for the industry as a whole. Edited excerpts follow:

    On her new role

    I am very excited to begin this new phase of my career and it has been the best experience of my life, thus far. I am becoming a CEO for the first time but I somewhere knew what to expect from this role. However, certain unexpected things also happened, making it the fastest learning experience of my life. The lockdown came with its own challenges and my first and foremost priority was to support the new team and I think all of us have emerged victorious. I am looking forward to more such learning experiences. 

    The thing that I am enjoying the most here is that PHD is a young agency and doesn’t have many traditional roots, unlike my previous organisations. The team here is relatively younger and the culture is more enthusiastic, promoting rapid learning. 

    On her short-term and long-term goals

    For any leader, obviously, the long-term goals are building new businesses, talent building within the organisation and skill appreciation. But for the short-term, my whole focus is on taking care of the mental and emotional well-being of my employees. I believe that a happy and passionate team is far more capable of delivering great things and I want to create a positive work environment for all of them. 

    Secondly, Covid2019 has transformed our industry massively. Trust has become a very large factor impacting client-agency relationships. So before we go on getting newer clients on-board, I want each of my existing clients to believe that they can count on me and the agency. 

    On her inspiration and role models

    I was always very passionate about being on the agency side of things and worked really hard to reach there. I was hired by Lodestar during a campus placement drive at my alma mater NMIMS and there has been no looking back since. I was very fortunate to have worked with some of the best bosses in the industry, be it Sam (Balsara), Shashi (Sinha), and Karthik (Sharma). 

    What influenced me personally a lot was the fact that I was trained under a number of kickass female bosses like Punitha Arumugam, Apurva (Purohit) and Vanita (Keswani), who remain my role models to date. 

    All of them gave me an understanding of the business and especially how to build and maintain client relationships. The top lessons that I would now be adopting as my personal style are going to be: clarity of thought – knowing what to do and how it will be done; collaboration – working as a team; leading from the front – your team should be comfortable in approaching you with any problem and you should be able to demonstrate the solutions; most importantly, telling it like it is.

    On the future of the industry

    As I said, Covid2019 has impacted our industry immensely and things are going to be different from here on. Digital, obviously, has grown manifold, offering a lot of opportunities to agencies like ours. The pandemic has also changed consumer behaviour in a massive way, and for good. Our focus is going to be on helping clients connect better with their consumers online, as well as offline. There is definitely a need to relook at e-commerce too. 

    Next, purpose-led commerce is going to only accelerate from here. Products have become much more than just a commodity and it has made a lot of clients go back to the drawing board. We want to partner with them. 

    In terms of working models, hybrid working is going to stay. Agencies will collaborate with skilled professionals more. There is also going to be a big focus on in-house skill development. 

    On her 2021 resolutions

    Personally, I want 2021 to be a period of hyper-learning and new experiences. For the agency, I want to create improved business models based on the core competencies of media, creativity, innovation, and science. 

  • Shavon Barua quits PHD

    Shavon Barua quits PHD

    NEW DELHI: Shavon Barua has moved on from her role of chief client officer at PHD. She confirmed the news to Indiantelevision.com. Although, she did not divulge her next move.  

    She spent over five years at PHD and was spearheading multiple businesses.

    Read more news on PHD

    Prior to joining PHD, Barua was serving as president – west & south India at Havas Worldwide.

    She is a media veteran and has spent over two decades of experience. Barua has worked at multiple agencies such as Havas Worldwide, JWT, Rediffusion, and Lintas. 

  • PHD Appoints Monaz Todywalla as CEO for India

    PHD Appoints Monaz Todywalla as CEO for India

    Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz held the role of VP of growth & strategy at Wavemaker India.

    PHD APAC CEO James Hawkins said, “We could not have asked for a more experienced, skilled and innovative thinker to lead the India team. With Monaz’s strong emphasis on cross-functional, multi-disciplinary work, and her focus on creating an inclusive work environment, I am absolutely confident that Monaz will lead PHD India to greater heights.”

    Monaz comes with close to two decades of extensive experience in the field of media, marketing and communications, with an in-depth understanding of planning, buying, strategy and execution across industries such as FMCG, Telecom, BFSI, Retail and Confectionary. Her diverse experience is best illustrated by the sheer range and number of clients she has worked closely with. From L’Oréal, Vodafone, Kotak, HDFC Life and Starbucks, to Tata Cliq, Asian Paints, MDLZ, Amul and Marico – her varied expertise has led to her being recognised as a top media and marketing professional in India.

    Todywalla said, “I am excited about working with the talented and diverse team at PHD India, fostering creativity and inclusiveness in a space that is already abuzz with innovative thought. Coupled with a solution-oriented and richly-curious ethos at PHD, I am looking forward to leveraging my experience and helping our clients make the leap in a rapidly changing business landscape.

  • PHD makes two Delhi appointments

    PHD makes two Delhi appointments

    MUMBAI: PHD India has strengthened its leadership team in Delhi with the appointment of Dipika Bhasin as the new head of Delhi office while Anuj Madan has been elevated to Delhi digital lead.

    PHD India CEO Jyoti Kumar Bansal says, “The appointments reflect the growing demands of our clients based in North India and the volume of activity the Delhi office now manages, especially after the Vivo digital account win and the growth in mandates from HP, SC Johnson and other clients. With Dipika’s deep-rooted knowledge of the North India market and how to make brands thrive there, as well as Anuj’s digital prowess, I am confident that we will continue to see more impressive wins come out of our office in Delhi.”

    Bhasin brings over 17 years of experience, joining from sister-agency, OMD, where she spent six years and most recently served as vice president for the Delhi office. Prior to joining Omnicom Media Group in 2011, Bhasin developed extensive media experience through roles at Zee Telefilms, Carat and Aircel.

    Dipika Bhasin mentions, “PHD has demonstrated impressive growth, having been recognised as Campaign’s Agency of the Year last year and won prominent international and local business in recent years. I am excited to be joining the team and continuing the momentum in Delhi and North India.”

    Madan has an experience in transforming digital businesses for brands like Renault, HP India, Samsung, Amex, Lufthansa and Swatch, among others, over the last 12 years. Prior to joining Omnicom Media Group in 2015, Madan served as a business director at Cheil Worldwide and Mindshare, leading the digital business to build brands by driving high performance marketing.

    Anuj Madan adds, “It’s been great to have played a part in PHD’s growth journey in Delhi during my role at Omnicom Media Group, with the recent Vivo win a testament to the agency’s superior digital offering in the market. I look forward to working with Vivo and our other clients in North India on raising their digital credentials and driving real business performance for them as a result.”

  • APAC Effie Awards 2016 names Omnicom’s Cheuk Chiang as awards chairman

    APAC Effie Awards 2016 names Omnicom’s Cheuk Chiang as awards chairman

    MUMBAI: Asia Pacific Effie Awards has named Omnicom Media Group CEO, Asia Pacific Cheuk Chiang the 2016 Awards chairman.

     

    Chiang oversees the global media and communications network in Asia Pacific, with brands like OMD, PHD and M2M that have been built on strong cultures of creativity and innovation.

     

    Chiang’s career to date spans across account management, strategy planning and agency management roles in creative, direct marketing, digital and media agencies over the past 23 years.

     

    Prior to joining Omnicom Media Group, Chiang had a long spell as the managing director of CumminsNitro in Australia and was recognised as one of the top executives in the region. He joined PHD as CEO for Asia Pacific in 2008 and had led the agency in achieving numerous milestones and awards year-on-year. Chiang was subsequently appointed as CEO, Asia pacific for Omnicom Media Group in 2013. Under his leadership and vision, OMD and PHD continues to grow progressively.

     

    “It is an honour to be invited to chair the APAC Effie Awards this year. Having been involved in the APAC Effie, I am very impressed with the efforts Effie has in place to uphold and celebrate high standards in marketing effectiveness. APAC Effie is indeed the gold standard when it comes to recognising and rewarding marketing effectiveness in the region. Effectiveness is arguably the most important factor when it comes to judging the success of a campaign and something we always strive to achieve. I am excited to work with my peers in the industry to continue driving marketing effectiveness in the Asia Pacific region,” said Chiang.

     

    Speaking on the appointment, APAC Effie Committee chairman Jarek Ziebinski added, “We are pleased to have Cheuk Chiang on board as the chairman for the upcoming awards. Cheuk’s credentials and expertise in the field will be invaluable to APAC Effie in championing the most effective works in the region.”

     

    APAC Effie 2016, the third edition of the Awards, continues to celebrate the most effective marketing communications efforts in Asia Pacific. Call for Entry will begin in the coming weeks.

  • JWT’s ‘Make Every Yard Count’ leads at Spike Asia

    JWT’s ‘Make Every Yard Count’ leads at Spike Asia

    MUMBAI: At the Spikes Asia Festival of Creativity 2014, Indian entrants won four Gold, nine Silver and 32 Bronze Spikes. JWT India’s ‘Make Every Yard Count’ for Nike bagged two Golds, one each in the Film and Film Craft categories. Bagging two Gold, two Silver and five Bronze Spike trophies, JWT emerged as the winner amongst the Indian entrants, this year.

     

    PHD India and Lowe Lintas received a Gold each for Kan Khajura Tesan (HUL), in the media and mobile categories, respectively. Ogilvy & Mather India bagged a trophy for its entry ‘The Good Road’, for Castrol Activ/Bengaluru Traffic Police in the Innovation Spikes category.  

     

    The winners were declared in Singapore on 26 September, the final day of this year’s event. The Indian winners are listed below, by category.

     

    Branded Entertainment

     

    Two Bronze Spikes were won by JWT’s ‘Make Every Yard Counts’ for Nike and ‘Kan Khajura Tesan’ entered by Lowe Lintas, PHD and Ozontel, for Hindustan Unilever.

     

    Design

     

    Two Bronze wins again. One by DDB Mudra’s campaign ‘Identity 1, Identity 2’ for Volkswagen and the other by BBDO India for Visa’s ‘Dream2Advance’.

     

    Digital

     

    Ogilvy & Mather bagged a Silver Spike for The Akanksha Foundation’s ‘Message Barter’.

     

    Direct

     

    Ogilvy & Mather’s ‘Message Barter’ received a Silver along with Visa’s ‘Dream2Advace’ by BBDO taking the count to two Silvers.

     

    McCann Worldgroup India and Cheil Worldwide India won two Bronze awards each for ‘Share my dabba’ and ‘The Light Bag’ respectively. Havas Worldwide India also bagged a Bronze for ‘No Child Brides’, for Child Survival India.

     

    Film

     

    JWT’s ‘Make Every Yard Count’ for Nike received a Gold while Bronze went to Ogilvy & Mather for ‘Google Reunion’.

     

    Film Craft

     

    Besides a Gold, ‘Make Every Yard Count’ for Nike by JWT also acquired two Silver trophies.

     

    BBH India won two Bronze Spikes, one each for Skoda India’s ‘Hydrant’ and ‘A Family Story’.

     

    Innovation

     

    Ogilvy & Mather secured one for ‘The Good Road’ campaign for Castrol Activ/Bangalore Traffic Police.

     

    Media

     

    PHD India landed a Gold and a Silver for Kan Khajura Tesan (HUL).

     

    22Feet Tribal Worldwide earned a Bronze for ‘Push the Pin’, for Tata Global Beverages (Media agency: Maxus Bengaluru).

     

    Cheil India collected a Bronze for work on Halonix – the entry ‘The Safer City’.

     

    McCann scooped a Bronze for ‘Share My Dabba’. 

     

    Vizeum’s entry for MTV also took home a Bronze trophy.

     

    Mobile

     

    Kan Khajura Tesan entered by Lowe Lintas and Partners in this category bagged a Gold award.

     

    Outdoor

     

    Grey received two Bronze awards for work on Duracell – one for the entry Torch ‘Squeeze’ entry, and the other for the campaign (Choo-Choo, Remote Control, Camera)

     

    McCann won a Bronze for the campaign on Big Babol (Tangerine, Mango, Pear).

     

    JWT’s campaign for Godrej Security Solutions (House, Antique Store, Music Store) also secured a Bronze. 

     

    Cheil India received a Bronze for ‘The Light Bag’, for Salam Balak Trust.

     

    PR

     

    Ogilvy & Mather acquired two Silver – one each for The Akanksha Foundation (Message Barter) and Road Safety Awareness (The Seatbelt Crew, for Channel V).

     

    BBDO obtained a Silver too, for ‘Illegal Sand Mining’ for client Awaaz Foundation.

     

    Print

     

    McCann won one Bronze for its Big Babol series, while Grey bagged one for the Duracell campaign. 

     

    A Bronze went to DDB Mudra Group for work on Future Group, a campaign comprising entries ‘TV Unit’ and ‘Dining Table’ for Hometown Retail.

     

    Print & Poster Craft

     

    DDB Mudra bagged a Bronze in this category for its campaign for Volkswagen (Identity1, Identity2).

     

    Promo & Activation

     

    JWT received three Bronze for the Nike ‘Make Every Yard Count’ film.

     

    BBDO’s ‘Dream2win’ won two Bronze awards. 

     

    Geometry Global was awarded one Bronze for Lifebuoy Hand Pump (HUL).

     

    Radio

     

    Ogilvy & Mather acquired a Bronze for Mumbai Police’s ‘The Train’ entry, India’s lone metal in the category.