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Tag: Phase 1

  • Reliance Jio Media on track for Phase 1 of cable TV rollout between Jan – Mar 2016

    Reliance Jio Media on track for Phase 1 of cable TV rollout between Jan – Mar 2016

    MUMBAI: Reliance Jio Media, which acquired a pan-India multi system operator (MSO) licence from the Ministry of Information & Broadcasting (MIB) in June this year, is on track for the roll out of its cable television business across digital addressable system (DAS) in Phase 3 areas.

     

    Calling a recent report published as “misleading,” which stated that the company is going to  focus more on 4G and broadband,  as compared to digital television and distribution, a senior Reliance Jio official tells Indiantelevision.com, “MSO business is an integral part of our services and we are as focussed on it as we were from the very beginning.”

     

    Reliance Jio Media has already shortlisted the cities for the first round of MSO rollout. “We will start with 15 cities initially and eventually will reach out to more than 100 cities over the next three years. The first round of launch will take place anytime between January to March 2016,” the official informs.

     

    The MSO will offer both standard definiion (SD) and high definition (HD – incluing Ultra HD)  services to garner high average revenue per user (ARPU). “We will follow a model, which is sustainable in the long run. Having all the viewing experiences for consumers is an important factor and we won’t compromise with that,” added the official.

     

    “Headends, technological partnerships and other infrastructure deals have already been sealed with a few vendors and we will have everything sorted out before 31 December. We are in conversation with several LCOs for both broadband and cable partnerships. Post Diwali we will have the final round of discussion with LCOs for digital cable business,” said the official.

     

    Reliance Jio CEO K Jayaraman leads the company’s MSO business.

     

    A source from the industry opined, “The team that they’ve got in place has the muscle power to deal with any situation. I don’t think there is any lacklustre attitude towards the MSO business from the conglomerate.”

     

    Another senior official from a technological giant, on condition of anonymity said, “We have been working closely with Reliance Jio creating different products for them. We are actively pursuing our partnerships and have no information of a slow down or postponement of launch of distribution of cable TV.”

  • Phase 1 all set to start operations in Mumbai

    Phase 1 all set to start operations in Mumbai

    MUMBAI: Phase 1, an experiential marketing agency based out of Bangalore has announced the launch of their full-fledged Mumbai operations. This office will be a hub to expand the company’s reach to the western region of India and offer clients the Phase 1 trademark expertise.

     

    Phase 1 founder and managing director Oum Pradutt said, “Phase 1’s expansion to Mumbai is a result of the path-breaking projects that the company has executed for niche brands.  In Mumbai, the company has seen exponential growth in the past years and has conceptualised and executed some memorable events. We would like to extend this expertise to our Mumbai clientele.”

     

    Phase 1 brings with it over 18 years of expertise in event and experiential solutions, executed both in India and internationally.

     

    The company headed by Pradutt, who is also vice president south for event and entertainment management association (EEMA) and member of the national executive committee (NEC), EEMA, has grown strength to strength since inception and is constantly diversifying into niche businesses and international markets.

     

    “Phase 1’s operations are not restricted to events alone, though that is the core area of expertise. In keeping with the global economic and business trends we have diversified our portfolio to include MICE (meetings incentives, conferences, exhibitions) and IP (Intellectual Property),” informed Pradutt.

     

    The MICE sector in 2010 was valued at a phenomenal US $5.7 trillion, and with India’s strategic position as one of the top growing economies in the world,  MICE is the new dimension in events and experiential marketing programs, catering to high end clientele.

     

    “Phase 1 has in its portfolio an eclectic mix of both lifestyle and numerous corporate events, as we diversify into niche sectors, like MICE and IP. In the coming years Phase 1 will focus on expanding its international business portfolio. The fact that we have established and expanded our base in two years, speaks volumes of the region’s potential and growing demand for quality agencies with creative edge,” he added. “We are excited at the prospects and are here for the long run. We firmly believe that experiential marketing programs are very powerful media for marketing brands,” Pradutt informed.