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Tag: PhantomFX

  • Beyond the reel, India’s tech dreams take shape

    Beyond the reel, India’s tech dreams take shape

    MUMBAI: Lights, camera, revolution! The silver screen is turning digital, and India’s film industry is ready for its next big act, one fuelled by technology, imagination and a dash of innovation.

    At FICCI Frames 2025, the session “Beyond Imagination: The Future of Filmmaking” brought together industry leaders to explore how new-age tools like AI, VFX and virtual production are transforming storytelling. The discussion came in the wake of the Maharashtra government’s Rs 3,268 crore AVGC-XR Policy 2025, an ambitious plan to make the state a global powerhouse for animation, gaming and extended reality.

    DNEG co-founder and president Merzin Tavaria set the tone for the session. “Content is still king,” he said. “Technology should help us tell better stories, not distract from them. AI is here to stay as a tool, but it must never replace the individual.” He added that India’s post-pandemic film resurgence has proven the world-class calibre of its creators.

    Phantomfx founder and CEO Bejoy Arputharaj urged filmmakers to evolve with technology. “Filmmakers must embrace the changing landscape,” he said. “Virtual production and AI aren’t here to take over, they’re here to help us imagine what was once impossible.”

    From Japan, Dwarf Studios CEO Shuhei Harada emphasised originality over imitation. “The world doesn’t need more copies,” he said. “India should focus on creating authentic, original entertainment. Bringing international talent here can help local creators learn new methods and grow faster.”

    Moscow Film Cluster deputy director Georgy Prokopov called for international collaboration. “Russia and India can build a technology bridge,” he suggested. “Shared virtual production infrastructure can reduce costs and accelerate creative exchange.”

    Meanwhile, FICCI AVGC-XR Forum chair and Graphiti Studios co-founder Munjal Shroff stressed the need for India to sharpen its technical edge. “We already have the talent and the tools,” he said. “Now it’s about mastery, using technology not as a crutch but as a canvas.”

    As the session wrapped, the takeaway was clear: the next blockbuster might not just be shot in India, it could be built here, pixel by pixel. Because in the cinema of tomorrow, the script won’t just be written. It will be rendered.
     

  • London and Partners brings first-ever creative trade delegation to India

    London and Partners brings first-ever creative trade delegation to India

    Mumbai: London & Partners (L&P), the business growth and destination agency for London, will showcase the best of India’s creative tech and VFX industry to international companies looking to expand to and invest here.

    L&P’s creative delegation will take place from the 19 to 22 February with companies from the media, advertising, entertainment, and VFX sectors. Bringing together three leading creative tech ecosystems from London, Chennai, and Mumbai, the itinerary includes studio visits, panel discussions, knowledge-sharing and exclusive business speed networking sessions.

    The delegation will be immersed in India’s thriving media, advertising, gaming, and entertainment sectors. Among the impressive list of Indian companies that are excited to host the creative trade delegation are Tata Consultancy Services (TCS), Disney Star, Qube Cinema, PhantomFX, Basilic Fly Studios, iGene Media Solutions, Vajra Global, Schbang and Jio Cinema Labs.

    London and Partners country director, India Hemin Bharucha said, “India’s creative prowess coupled with its thriving startup ecosystem has garnered significant attention on the global stage, attracting many international and London-based creative tech companies. We are also seeing tremendous interest from Indian companies wanting to grow and expand into London. This Creative Trade Delegation provides a unique platform for UK and Indian companies alike to venture beyond their borders to form connections that transcend boundaries on a global scale.”

    London is a global leader in creative technology and aims to create more investment and growth opportunities in this sector.  According to a City Hall report, the creative industries are contributing more than 200,000 jobs to London’s economy in the last five years. As per last year’s Sector Vision, the UK’s government aimed to grow the creative industries by £50 billion and support a million new jobs by 2030 through creative careers.  The UK Government is committed to supporting the creative industries. For instance, it intends to strengthen the audio-visual expenditure credit, a tax relief for companies producing specific types of audio-visual content within the UK, particularly in the visual effects domain.