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Tag: Phani Kishan

  • Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    MUMBAI: In a move that blends speed with style, Swiggy Instamart has teamed up with Apparel Group to bring Crocs to consumers in just 10 minutes, a first for the global footwear brand in India’s quick commerce space. Shoppers in Mumbai, Bangalore, Delhi, and Gurgaon can now grab iconic Crocs styles like the Classic Clog and Classic Sandal instantly, just in time for Holi and the summer season.

    Swiggy Instamart’s latest partnership underscores its expansion into fashion and lifestyle categories, making premium footwear just a click away. Swiggy Instamart CEO Amitesh Jha highlighted the significance of the collaboration, “At Swiggy Instamart, we’re constantly exploring ways to bring customers what they love faster than ever. With Holi and summer around the corner, we’re excited to introduce a globally loved brand like Crocs, giving customers a seamless and instant shopping experience.”

    For Crocs, the partnership is about enhancing accessibility and making its iconic designs more readily available. Crocs, senior VP and GM (ROW) Adrian Holloway shared, “We’re thrilled that, through our partnership with Swiggy Instamart and Apparel Group, customers can now get their favourite Crocs styles in minutes. This service redefines convenience, making it easier than ever to step into style.”

    Apparel Group India CEO Abhishek Bajpai added, “This marks our brand’s first foray into quick commerce, and we are confident this collaboration will allow us to serve our customers faster and more efficiently. With Holi and summer ahead, we’re bringing the best in fashion footwear straight to their doorstep.”

    Starting March 2025, select Crocs footwear will be available for immediate delivery across major cities, with further expansion planned in the coming weeks. Swiggy co-founder Phani Kishan also took to social media to tease the latest offering for fashion and footwear lovers. As quick commerce reshapes shopping habits, Swiggy Instamart is stepping ahead by bringing instant retail convenience to new categories because now, fashion waits for no one!

  • Swiggy with team Singham creates new Guinness World Record

    Swiggy with team Singham creates new Guinness World Record

    Mumbai: Swiggy along with the team of the film Singham Again has created a new Guinness World Record for delivering the largest vada pav order in a single delivery. In collaboration with the team of Singham Again, Ajay Devgn and Rohit Shetty, Swiggy delivered 11,000 vada pavs to children from the Robin Hood Army, an NGO that focuses on fighting hunger through surplus food distribution across multiple locations in Mumbai.

    Mumbai’s iconic vada pavs from MM Mithaiwala, were delivered using Swiggy’s newly launched Swiggy XL Fleet, designed for handling bulk food deliveries. Swiggy collaborated with the Singham Again team and delivered 11,000 vada pavs across various Robin Hood Army-supported schools in Mumbai.

    The first stop was Airport High School & Junior College in Vile Parle, where Ajay Devgn, Rohit Shetty and Swiggy co-founder Phani Kishan received the order, creating a Guinness World Record for the largest number of Vada pavs delivered in a single order. The vada pavs were distributed across RobinHoodArmy-supported schools in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.

    Swiggy co-founder and chief growth officer, Phani Kishan said, “In the 10 years of Swiggy, we have delivered millions of vada pavs across Mumbai, and other cities. We’re going XL by teaming up with Singham Again to set a Guinness World Record for the largest single food order for Vada pavs. This exciting event perfectly captures Swiggy’s commitment to delivering food whether big or small—and celebrates the love for Mumbai’s iconic street food in a truly spectacular Singham style.”

    Swiggy XL, a fleet of electric vehicles introduced to efficiently handle high-volume orders, played an instrumental role achieving this Guinness World Record. This first of its kind initiative demonstrated Swiggy’s focus on leveraging technology and innovation to address evolving delivery needs while making a significant contribution to the community.

    Speaking about the record, Rohit Shetty expressed, “We are elated to have collaborated with Swiggy for this record-breaking delivery of vada pav, bringing food and joy to children. Just like Singham’s larger-than-life personality and strong ethics, this initiative has achieved a meaningful cause.”

    The event concluded with children enjoying their meals, marking the success of this collaboration between Swiggy and the Singham Again team. The record-breaking delivery was made possible by Swiggy’s newly launched XL fleet designed for large scale orders. Omega Seiki Mobility (OSM) is the vehicle manufacturer with Moeving Urban Technologies Ltd. operating the fleet on the ground.

    The idea was conceptualised and executed by Havas Play. Havas Media Network India CEO Mohit Joshi said, “We’re always driven by the ambition to create meaningful connections through meaningful media that reflect cultural shifts. With Swiggy, we’ve once again tapped into the pulse of pop culture, delivering a campaign that’s bold, innovative, and community focused. Securing the coveted Guinness World Records title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry. ”