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  • ABP is digital media partner of Professional Golf Tour of India

    ABP is digital media partner of Professional Golf Tour of India

    Mumbai: ABP Network has announced its collaboration with Professional Golf Tour of India (PGTI) as the digital media partner for its golf tournaments to be held in 2021. With this move, ABP claims to have become the first Hindi news network to cover a golf tour in the country and broadcast it live on its digital platform – ABP Live and other social media platforms.   

    The partnership was launched in October with the coverage of the first leg of the 5 City, Tata Steel PGTI, MP Cup 2021 held in Delhi. Inaugurating the event, MOS for external affairs and culture Meenakshi Lekhi said, “Golf is perceived to be a sport of the elite, but it is played by people from all sections of society. It also provides economic support for many. It is great that ABP is streaming the tournament live and popularising the sport with the masses.” She presented the award and a cash prize of Rs 11, 31,550 to Viraj Madappa – winner of the Delhi leg.

    Live broadcast of the next leg of the tour that was held in Jaipur garnered more than two million views on ABP Live during the four-day coverage. The remaining three legs of the tournament to be held in Chandigarh (13 and 14 November), Kolkata (27 and 28 November) and Jamshedpur (18 and 19 December) will witness over 300 professional golf players, including Olympians and past winners for a chance to lift the Rs 1.5 crore title. 

    Commenting on the partnership with PGTI, ABP Network CEO Avinash Pandey remarked, “While Golf is rising as a sport in India, we at ABP believe that it should be made accessible to the masses of the country. ABP, with its widespread reach and popularity, strives to make this possible.”

    “Over the last few years, we have been aggressively looking towards ramping up our offerings in the sports segment like Kabbadi and Olympics, while not remaining restricted to cricket. This initiative of broadcasting golf is in line with the larger goal. It’s a prestigious moment for the network to associate with PGTI and facilitate a pan-Indian viewership for the tournament,” he added.

    PGTI is the internationally recognised controlling body for professional golf in India which is included in the Official World Golf Ranking (OWGR) system. 

  • PGTI scouts for title sponsor as Aircel pulls out

    PGTI scouts for title sponsor as Aircel pulls out

    MUMBAI: Professional Golf Tour of India (PGTI) is scouting for a title sponsor after telecom major Aircel pulled out of the deal.

    Aircel has decided to focus completely on the Indian Premier League (IPL) where it sponsors the Chennai Super Kings team,. The company, thus, did not go ahead with the renewal of its title sponsorship deal with PGTI.

    PGTI director Padamjit Singh Sandhu said, “We had a very healthy partnership with Aircel for three and a half years, but they have decided not to renew the deal.”

    While Sandhu refused to reveal the financials of the sponsorship agreement, the three-year agreement is believed to be in the region of Rs 150 million.

    An Aircel spokeswoman confirmed that the company was not renewing its sponsorship of PGTI without specifying any reason.

    The telecom company, which has its roots in Chennai, had last year renewed its partnership with CSK for three more years.

    Sandhu, however, affirmed that the professional golf body was in talks with three potential sponsors – two Indian business conglomerates and one MNC – to replace Aircel.

    “I can’t say anything right now but we should be able to sign-up a sponsor in two months,” Sandhu asserted.

    Sandhu also revealed that the PGTI has already signed-up two more partners which include a soft beverage partner and a magazine partner in Golf Plus. Without divulging the name of the soft drink partner, he hinted it’s between Pepsi and Coca -Cola.

    Aircel had associated with Golf to engage with consumers from the higher income socio-economic category.