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MUMBAI: As 2025 draws to a close, India’s Hindi General Entertainment Channels (GECs) are a study in contrasts. The industry is effectively bifurcated into two distinct...
US: The soap opera, that hoary old format P&G helped pioneer nearly a century ago, is getting a makeover for the TikTok generation. And this time,...
MUMBAI: Talk about a full-circle moment, Ravi Bhaya is back at Publicis, this time to steer the ship as chief client officer at Publicis Media India....
MUMBAI: Advanced technical solutions provider Aurionpro has just made a power move in the marketing game—roping in Sachin Salian as its new chief marketing officer. With...
MUMBAI: Aniruddha Khandekar, a true grand fromage in the marketing consultancy world, has just revved up his career with a cracking new gig. He’s been tapped...
MUMBAI: Shamik Guha has swapped healthcare for high-stakes hygiene as he steps into the role of general manager – client services at EssenceMediacom, where he’ll now...
MUMBAI: Anymind Group just hit the gas pedal on its AI-native ambitions and they didn’t stop for speed limits. In one of its biggest leadership reshuffles...
MUMBAI: There’s change at the top in Procter & Gamble Hygiene & Health Care. The FMCG major informed the stock exchange yesterday that come 1 January...
Mumbai: TAM AdEx India has released a report on television medium – reflections of 2023 for advertising in movies genre. Trends in ad volumes of movie...
Mumbai: Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich-khich free voice, joined hands with cricket icon Yuvraj Singh to...
Mumbai: Procter & Gamble (P&G) Health & the Federation of Obstetric and Gynecological Societies of India (Fogsi) have created a unique world record for the largest...
Mumbai: Procter & Gamble (P&G) has announced the appointment of Sundar Raman as global CEO of the company’s fabric and home care division which includes P&G...
Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with...
MUMBAI: P&G laundry and fabric care brand, Tide has launched its latest digital campaign #TideforTime which aims to contextualise the importance of time for the families...
Mumbai: Whisper is finally keeping it real. India’s leading sanitary napkin and personal hygiene brand has debuted its new commercial using realistic red fluid- not blue-...
Mumbai: ‘Mooche Ho Toh Nathulal Jaise, Warna Na Ho’ was a popular dialogue by Big B from a Bollywood movie from the 80’s, where the actor...
MUMBAI: With India battling a deadly second wave of the pandemic, night curfews and partial-to-near-complete lockdowns seem to be the norm in many parts of the...
Mumbai: As India struggles to combat the record spike in Covid2019 cases, Procter & Gamble (P&G) announced on Monday that it will contribute towards the vaccination...
MUMBAI: Procter & Gamble (P&G) has announced a Rs 400 crore ‘India Growth Fund’ to collaborate with existing and new suppliers to build capacities that will...
NEW DELHI- Star Sports, theofficial broadcaster of the Indian Premier League (IPL 2020), has signed a partnership with Daily Hunt as an associate sponsor. A close...
NEW DELHI: Announcing a series of interventions that protect, improve, and restore nature, P&G has committed to going carbon-neutral by the end of this decade, it...
NEW DELHI: After beauty standards and the flawed idea of "fair is beautiful" caught the limelight amid the #BlackLivesMatter protests in the US, brands have taken...
NEW DELHI: Procter & Gamble (P&G) is a widely-recognised face in the FMCG world with products scattered across the globe. It's not surprising that it has...
MUMBAI: Godrej and P&G are the new entrants amongst the top 10 advertisers in the Hindi-speaking market this week as compared to week 16, the seventh...
MUMBAI: The World Federation of Advertisers (WFA) has published a new guide on diversity and inclusion in the marketing industry, providing brand marketers and their agencies...
MUMBAI: On this International ASMR Day, Ariel India is giving men yet another reason to #ShareTheLoad of domestic tasks, and giving women a way to relax,...
MUMBAI: While most ads propagated the notion that women bear all the brunt of housework, Ariel India was the first to break that stereotype a few...
MUMBAI: Bhojpuri content has been giving a tough time to its Hindi counterparts if one goes by weekly Broadcast Audience Research Council of India (BARC) data....
BENGALURU: FMCG player Procter & Gamble Hygiene and Health Care Ltd (P&G) reported 7.6 percent year-on-year (y-o-y) growth in revenue from operations for the quarter ended...
MUMBAI: This Women’s Day, Ariel partnered with PVR to host a special screening of the movie, Captain Marvel. Ariel’s latest campaign Sons #ShareTheLoad emphasises on the need...
MUMBAI: Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns...
MUMBAI: The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters...
LAS VEGAS: Can an FMCG company go the connected product route too? Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At...
MUMBAI: Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch – the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed...
MUMBAI: Nearly all of us remember the Vicks ad that went viral last year featuring transgender social worker Gauri Sawant and her daughter Gayatri. The ad...
BENGALURU: Indian television broadcasters have a reason to smile in 2018. During the first 32 weeks of 2018, the top 10 advertisers from Broadcast Audience Research...
MUMBAI: In order to reaffirm its commitment towards improving the quality of education, P&G India has unveiled a beautiful new digital film for its flagship CSR...
Agencies in India have 18 finalists’ entries for the 45th annual One Show, as announced by The One Club for Creativity, the world’s foremost non-profit organization...
MUMBAI: The world of media and advertising never seems to have a dull day with another action-packed week coming to an end. Amid the yo-yoing fortunes...
MUMBAI: In a bid to enhance strategic product and delivery and usher in greater opportunities, Starcom India (Starcom) has appointed Rajiv Gopinath as its chief client...
MUMBAI: Vicks, a brand synonymous with care globally, has launched a heartwarming new campaign ‘Touch of Care’. It reasserts the importance of care while challenging and...
MUMBAI: Grey group India announced the appointment of Ketan Desai, as president north. Desai has been in the Marketing Services businesses for close to two decades,...
MUMBAI: Grey group India announced the appointment of Ketan Desai, as president north. Desai has been in the Marketing Services businesses for close to two decades,...
MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai. Bharadwaj, who...
MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai. Bharadwaj, who...
MUMBAI: It’s very easy to overlook a fundamental fact about brands: people bring brands to life – not companies. Brands aren’t to be found in the...
MUMBAI: It’s very easy to overlook a fundamental fact about brands: people bring brands to life – not companies. Brands aren’t to be found in the...
MUMBAI: Publicis Communications has made an important leadership transition at Leo Burnett Worldwide. Effective 1 February, 2016, Leo Burnett North America CEO Rich Stoddart will be...
MUMBAI: Publicis Communications has made an important leadership transition at Leo Burnett Worldwide. Effective 1 February, 2016, Leo Burnett North America CEO Rich Stoddart will be...
MUMBAI: In response to the tremendous growth and success of Carat over the past five years, the agency has realigned its global leadership team to ensure...
