MUMBAI — Procter & Gamble Hygiene and Health Care has announced a top-level shuffle in its technology leadership. Nikunj Jain, the current head of information technology, will step down from his role at the close of business on 30 June 2025, as he prepares to relocate overseas for a new assignment within the P&G group.
Replacing him is Jai Pankaj, a P&G veteran with over 15 years at the company. He will assume the role of head of IT effective 1 September 2025, and relocate back to India.
Pankaj, a B.E. in chemical engineering from NIT Karnataka and an MBA from IIM Lucknow, is currently based in Indonesia. He serves as the chief information officer for P&G’s Indonesian business as well as its e-commerce operations across Asia, the Middle East and Africa. Over the years, he has spearheaded critical IT initiatives, including Martech and data science for P&G India, and managed tech strategy across 15 markets, including Japan and Korea.
The leadership transition was formally communicated to the National Stock Exchange and the Bombay Stock Exchange in accordance with regulatory disclosure norms.
With Jain’s departure and Pankaj’s homecoming, the FMCG major appears to be tightening its digital strategy amid an increasingly tech-driven consumer landscape.
Mumbai: Gillette India Ltd announced the appointment of Srividya Srinivasan as the company’s chief financial officer effective 1 November 2024. Srividya is taking over the role from Gautam Kamath, who will be moving onwards to his new assignment as vice president – corporate strategy in the P&G Global Headquarter.
Srividya brings a diverse and rich experience in various finance roles across a career spanning 19 years. She joined P&G in 2005 in the United States of America and has since worked across various roles delivering outstanding results for several P&G businesses as well as serving various markets, including USA, Latin America, Philippines. An alumnus of Darden School of Business, University of Virginia, Srividya currently is the vice president & head of global business services and global external reporting in P&G Philippines.
Speaking about her new role, Srividya Srinivasan said, “I am thrilled and deeply humbled to kickstart the next phase of my journey with P&G and coming back to India. This role is a never-before opportunity for me, to work with various stakeholders to bring our integrated growth strategy to life and contribute towards delighting our consumers with superior propositions and growing our business. These are exciting times, and I look forward to contributing to the growth of P&G in India and working towards making peoples’ lives better in small but meaningful ways, every day – together with our people who are the backbone of this organisation.”
Speaking on the occasion, Gautam Kamath said, “It has been an absolute honour and a privilege to serve as the CFO for Gillette India Limited. The last 3.5 years have been rewarding and full of immense learnings, working with various stakeholders of the business to bring our integrated growth strategy to life in our commitment to deliver exceptional results. As I extend a warm welcome to Srividya, I am confident that we will scale new heights of business and people growth. I am only optimistic about what the future holds.”
Mumbai: Vicks breaks Sabse Badi Khabar “Vicks ki Goli Ab Ho Gayi hai Badi” with powerhouse brand ambassador Ranveer Singh unveiling the First-ever Double Powered Transformation of India’s iconic Triangular Vicks Cough drops in two decades.
P&G India category leader, consumer healthcare Sahil Sethi “Vicks ki Goli Lo, Khich Khich Door Karo” the iconic brand jingle of Vicks Cough Drops instantly brings in nostalgia, having helped generations of Indians speak up with a khich khich free voice since the 1960s. Committed to build on this legacy we are always listening to what our consumers want and incorporating these insights across our product formulations and packaging. Along with the charismatic Superstar Ranveer Singh, we are delighted to announce our SABSE BADI KHABAR in decades – launch of Vicks Double Power Cough Drops, our first-ever double-powered transformation of India’s iconic triangular Vicks Cough drops. Formulated based on Consumer feedback on the need of their preferred Cough Drop in a Bigger Size that can help relieve symptoms of throat irritation and cough, our new ‘Vicks Double Power Cough Drops’ is a BADI GOLI which provides BADI RAHAT. Ab Vicks ki Goli Khao, Badi Rahat Pao.”
Speaking about the Brand’s Badi Rahat promise, Vicks Research & Development director Dr Jaspreet Kochhar “New Vicks Double Power Cough Drop is a superior product for relief from sore throat and cough formulated with a proven mix of effective and well known Ayurvedic ingredients such as Menthol, Eucalyptus oil and Camphor. The new formulation designed to be stronger with 2X Menthol comes in 3 different variants in cooling menthol, soothing honey, and warming ginger – developed and tested with Indian consumers. Consumers can now pop in their favourite and well-loved cough drops for better, fast, and long relief, with superior cooling and great taste. That’s what we call Badi Rahat.”
Bringing the ‘Sabse Badi Khabar’ to life is none other than the face of Vicks- Ranveer Singh through a quirky new Television Commercial.
Talking about his association with Vicks Cough Drops, Powerhouse Ranveer Singh shared, “ Vicks ki goli is a part of our culture. It’s always been the go-to remedy for clearing khich-khich! Proud to represent such an iconic brand as Vicks. I’m excited about the new Double Powered Cough Drops. The TVC is cute and quirky. I hope the audience receives the message with a smile.”
With a legacy of powerful relief and care of over 125 years, Vicks the World’s #1 selling cough and cold brand continues to innovate for India towards providing superior products that enables families and friends to care for one another. This is the Vicks’ 4th Innovation over the last 15 months after the launch of Vicks ZzzQuil Natura (from the World’s #1 Sleep Aid Brand) for occasional sleeplessness, New Vicks VapoRub Steam Pods, its first steam inhalation capsules globally, and New Vicks Roll-On for Fast & On-the-Go Relief from Headaches.
Vicks Cough Drops are now available on shelves of major chemist, mass, and modern retail stores across the country.
Mumbai: Tide has announced an iconic new partnership as it continues its history of delighting consumers with superior laundry solutions. The last decade has witnessed Tide’s commitment to innovation through a host of initiatives, including the launch of new wash care solutions like Tide Matic Liquid and Tide PODS. At the core of Tide’s promise is the dedication to irresistibly delight consumers. Recognizsng the significant shifts in consumer habits, from evolving wardrobes, food consumption habits, stain incidents to changing lifestyles, Tide is relentlessly focused on the consumer needs for upgraded laundry solutions. In response to these changes, the new and improved Tide, equipped with boosted magnets, is designed to effectively tackle deep-seated stains like tea, coffee, oils & gravy, ensuring an outstanding clean. This advanced formula not only removes tough stains but ensures your garments maintain a long-lasting freshness. Tide has been engineered with cleaning chemistry tailor-made for both hand wash and machine conditions, ensuring your garments are cared for with exceptional whiteness and freshness.
In this endeavor, Tide an iconic brand, has chosen to partner with another beloved Indian figure, Shah Rukh Khan, uniting in a joint commitment to delight fans and consumers. King Khan’s relentless pursuit of perfection and undeniable excellence serves as the cornerstone of Tide’s consumer promise. The new and improved Tide brings this shared commitment to life through a memorable new campaign.
At the heart of this transformative launch, lies a captivating partnership with the iconic Shah Rukh Khan! The superstar has joined Tide India, as a brand ambassador to endorse Tide as the ‘asli/real SRK – Stain Removal King’. Speaking on the partnership, King Khan said, “This collaboration with Tide is not just about endorsing a brand; it’s about a shared commitment to perfection, and the relentless pursuit of excellence. I am glad to have joined in this first of its kind partnership and recommend Tide as the ‘asli/real SRK’. Tide’s New and Improved performance and its ability to remove stains will delight consumers on their laundry needs”.
Sharing on his experiences in the shoot, Khan added: “I have seen Tide’s iconic ‘swoosh’ and the “Chaunk Gaye” many times. A reminder of the outstanding clean offered by the brand. It was fun to be a part of it and bring it to life in my own way. It’s not just an entertaining element but demonstrates Tide’s stain removal expertise.”
P&G India CMO and VP, fabric care Mukta Maheshwari spoke on this new partnership: “P&G, home to the world’s no 1* detergent brand, is committed to solving everyday consumer needs with superiority that drives brand preference. We’re delighted with the partnership with Shah Rukh Khan and his endorsement of the New and Improved Tide as the Stain Removal King. Tide, the world’s number one detergent brand, is focused on offering laundry solutions that delight consumers every day where it matters most. In this continued endeavor, we’re thrilled that Tide has upgraded to remove deep-seated stains and offer an outstanding clean on the toughest stains. We are delighted to have SRK recommend Tide as the ‘asli/real SRK – Stain Removal King’ to consumers and fans across the country.”
*Source Euromintor International, Home Care 2023 Ed, retail volume (Tonnes), 2022 data”
Mumbai: Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich khich free voice, announced the launch of its special Indian sign language version of the #VicksKholIndiaBol cheer anthem in collaboration with ‘India Signing Hands’ – an organisation dedicated to promoting Education, Awareness, and Accessibility for the Deaf Community in India.
Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich khich. Earlier this month, Vicks Cough Drops joined hands with cricket icon Yuvraj Singh to unveil its new #VicksKholIndiaBol Cheer Anthem celebrating our nation’s boundless enthusiasm for cricket and enable 142 crore Voice champions to cheer for their team this cricket season.
P&G India category leader – personal healthcare Sahil Sethi stated, “Our #VicksKholIndiaBol anthem in collaboration with Yuvraj Singh, aims to inspire millions to cheer aloud with a khich khich free voice and support their team this cricket season with a josh like never before. Towards ensuring that no cheer goes unheard, we are delighted to launch a special version of this anthem in Indian Sign Language in collaboration with India Signing Hands for the 6.3 crore hearing-impaired cricket fans. Directed, performed, and edited by enthusiastic members of the hearing-impaired community from India Signing Hands, in collaboration with Vicks India, the sign language version brings together this special community of fans in cheering through their gestures, and celebrating their passion for the game.”
India Signing Hands founder & CEO Alok Kejriwal shared, “It’s crucial to recognize that the individuals of the deaf community possess extraordinary talents, just like anyone else. However, due to the physical constraints, they often find themselves and their voices hidden from the larger narrative of the society. Vicks has been a household brand for many of us, and we were so excited to be approached by Vicks Cough Drops to create this fun anthem in Indian Sign language to enable the deaf to also join in to cheer during this cricket season. The experience was incredibly moving. The participants, who often struggle to express themselves, found their voices through the anthem. They felt empowered, and the recording process became a memorable journey for many, filled with emotion and joy. We applaud Vicks Cough Drops for this inclusive effort and thank Yuvraj for his enthusiastic support.”
The anthem features passionate fans from the community and Cricket icon Yuvraj Singh himself grooving to the lyrics using the Indian Sign Language.
“I enjoyed learning and performing the #VicksKholIndiaBol anthem in Indian Sign Language. I thank Vicks and India Signing hands for this opportunity to connect with this very special community of cricket fans,” said Yuvraj Singh while sharing his experience.
Mumbai: Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich khich free voice, joined hands with cricket icon Yuvraj Singh to unveil its new #VicksKholIndiaBol Cheer Anthem. The #VicksKholIndiaBol cheer anthem celebrates our nation’s boundless enthusiasm for cricket and aims to enable 142 crore Voice champions to cheer for their team this cricket season.
Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich khich. This cricket season, Vicks Cough Drops presents a fresh musical take on keeping the Cricket Fans at the centre and giving them a khich khich free voice to cheer for their team.
The renowned #VicksKholIndiaBol anthem was crafted and conceived by Vicks India in collaboration with LK Saatchi & Saatchi. Vicks Cough drops have been a trusted solution for generations, providing relief from pesky throat irritations. This time, the challenge was unique. With the cricket season approaching, Vicks aimed to make a memorable impact in an unconventional manner. The connection between cheering and the brand was evident, but the question was how to stand out in the sea of cricket anthems.
L&K Saatchi & Saatchi Jt. national creative director Rohit Malkani said, “After several brainstorming sessions, the team embarked on a quest to find India’s ‘Voice Champions,’ rallying support from the 1.42 billion-strong Indian populace. The resulting anthem is an uplifting tribute that includes the legendary ‘six sixes’ man himself, Yuvraj Singh, and a cast of over 220 members. It has been a gratifying journey, working closely with the dedicated Vicks team who supported and encouraged us every step of the way.”
Edited Excerpts:
On Vicks Cough Drops’ legacy of iconic campaigns enabling Indians to speak up in critical life moments without hesitation, and what made you want to do this campaign ‘VickskholIndiabol anthem’ now
Cheer is such an integral part of any sport and is a major factor for any sports personality to get motivated when fans cheer them. That precisely is why we thought of coming with the #VicksKholIndiaBol cheer anthem for the upcoming cricketing season and ensuring that nothing stands in between the celebrations whilst making 142 crore voice champions of India. The lyrics of the anthem reveal how voices have the power to make the loudest cheer and how cheers can turn tables during a match and multifold the passion of cricket fans from every nook and corner of our country. Towards ensuring that no cheer goes unheard, we have also partnered with India Signing Hands to create a fun-filled version of this anthem in Indian sign language for the estimated 6.3 crore strong hearing-impaired community, who share the same passion and enthusiasm for the game. With this anthem, Vicks cough drops is celebrating the unity in diversity that defines our nation and its love for the game.
On the strategy behind the campaign and the decision to make an anthem as a centerpiece for the cricket campaign, rather than exploring other mediums
If anyone thinks about ‘Vicks cough drops’, the next thing that comes to their mind is khich khich durr karo. That’s the brand recall value our product has. When we started brainstorming to drive relevance for the brand with our customers for the upcoming cricketing season, we thought Cheering could play a pivotal role in our campaign. Hence this fresh musical take keeps the Cheers of Cricket Fans at the center. We want to give them a special way to cheer with a khich khich-free voice. The #VicksKholIndiaBol anthem celebrates our nation’s boundless enthusiasm for cricket, and the power of the collective voices of India’s 142 crore Voice Champions as they cheer during this cricket season. It reminds all of us of the power of cheering and how Vicks Cough Drops is enabling India to cheer uninterrupted to lead their team to victory. The lyrics of the anthem reveal how voices have the power to make the loudest cheer, how cheers can turn tables during a match and multifold the passion of cricket fans from every nook and corner of our country.
On the creative process behind creating this anthem and is it the first time that Vicks has explored this territory
The genesis of this idea was the desire to bring together Fans from across the country as Voice Champions to cheer for their team. We went through several rounds of brainstorming to figure out the best method to connect with our audience, and it became evident that music was the key. Music, being a universal language, was selected as the medium for bridging cultural and social boundaries and instilling a sense of solidarity and pride. The lyrics of the anthem reveal how voices have the power to make the loudest cheer, how cheers can turn tables during a match and multifold the passion of cricket fans from every nook and corner of our country. In this anthem we have brought together music, cricket and the power of 142 crore voices to cheer aloud and together. It’s a call to action, reminding us that our cheers, no matter where they originate from, can resonate on a large scale, symbolising unity in diversity.
Secondly, we are also bringing in inclusivity with this anthem by partnering with India Signing Hands. The brand is set to release a special version of the anthem for the deaf community. There are approximately 6.3 crore cheers that remain unheard of the hearing-impaired community. For that, the brand has unveiled a one-minute version of the anthem featuring passionate fans from the community and Yuvraj Singh grooving to it. This version of the anthem will be released in the coming weeks.
On social media and digital playing a big role for every brand today, your plan to amplify the anthem and your marketing/communication for a vast regional and vernacular market
The Anthem will be live across our channels and will be engaging consumers in a host of online and offline activities making them CHEER the loudest with a khich khich free voice. This campaign will be digitally led with a primary focus on platforms like YouTube, Hotstar, and Meta. Although we are using a variety of media outlets, these platforms will be a key part of our advertising strategy because they offer an ideal setting to interact with a large and varied audience. We are also looking to create a shorter duration of the anthem and partnering with influencers who will bring their version of the anthem digitally. We also have a hook step challenge that will go live soon.
On how the festive season along with the ICC World Cup is being played in India after 11 years, every brand wants to be associated with cricket as it is worshipped in India, and on planning to stand out in this cluttered space and what would be your USP
Vicks Cough Drops, the market leader in Throat Lozenges in India has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich khich. This cricket season, Vicks Cough Drops presents a fresh musical take on keeping the Cricket Fans at the centre. We want to give them a special way to cheer with a khich khich-free voice.
The Vicks Khol India Bol campaign shall be disseminated across all the touch points relevant to the target audience like YouTube, Hotstar & Meta. Young Adults are the ones who really help spread the word, and therefore, we are going to get them on board to remind all fans to cheer without khich khich for their favourite team this cricket season with reminders across cricket matches on Hotstar. We have an exciting contest also coming up for all the cricket fans as discussed by Yuvraj and the details will be available on the Social Media handles of Vicks very soon.
On Vicks cough drops showcasing the power of India’s 142 crore Voice Champions, its importance for brand Vicks and on taking it forward
Cricket holds a special place in the hearts of Indians, going beyond being just a sport. This campaign aims to celebrate the power of cheering and the emotional connection people have with cricket, especially during the festive season. To reach consumers effectively, the brand plans to leverage various touchpoints and have and multiple phases of activations designed to involve consumers in creating their content. Towards ensuring that no cheer goes unheard, we have also partnered with India Signing Hands to create a fun-filled version of our new cheer anthem in Indian sign language for the estimated 6.3 crore strong hearing-impaired community, who share the same passion and enthusiasm for the game. With this anthem, Vicks cough drops is celebrating the unity in diversity that defines our nation and its love for the game.
Mumbai: Procter & Gamble India (P&G India), maker of brands like Gillette, Whisper, Vicks, etc, has announced a ₹300 crore ‘P&G Supply Chain Catalyst Fund’ to collaborate with external partners and innovators, in co-creating solutions that accelerate its journey towards supply 3.0 – the modern supply chain ecosystem. This fund will provide an opportunity to start-ups and innovators to collaborate with P&G on business solutions customized to create the next level of supply: a supply chain that provides greater agility, flexibility, scalability, transparency and resilience.
The announcement is in line with the prime minister’s Gati Shakti initiative, which is an endeavour towards multi-modal connectivity in the country that will enhance seamless movement of goods and services through targeted interventions.
P&G India’s strategic investment, as part of ‘P&G Supply Chain Catalyst Fund’ will encompass a diverse array of initiatives, including supply chain optimisation, digitization, capacity enhancement and sustainability, all designed to catalyse the company’s supply chain prowess. This new fund is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organisations offering innovative industry-leading business solutions. These solutions will help the company in delivering a superior experience to its consumers and continuing to drive constructive disruption.
With this announcement, the company also launched the sixth edition of ‘P&G vGROW External Business Partner Summit,’ to be held from 28 to 29 September 2023. The Summit offers a platform to existing and new suppliers, in partnership with Incubate Hub, to pitch their solutions to P&G India’s leadership team. Senior leaders from P&G’s global leadership team, including P&G chief purchasing officer Ana Elena Marziano and P&G Sr VP Chandra Vaddadi, purchases also attended the summit.
P&G India subcontinent CEO LV Vaidyanathan said, “We are as committed to the nation’s progress as we are to serving consumers with superior products every day. With the ‘P&G Supply Chain Catalyst’ fund, we are focused on co-creating innovative solutions that enhance the very backbone of our operations – the supply chain. We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities including constructive disruption and productivity.”
He further added, “Six years ago, we launched ‘vGROW’ – with the vision to create a platform to foster collaboration and partnerships with external partners and suppliers, to solve business challenges and provide a breeding ground to emerging startups across the country. With this fund, we have committed spends of more than ₹1800 Crore to date in business solutions through vGROW. We strongly believe that a healthy dissatisfaction with the status quo will help us raise the bar on constructive disruption and better serve consumers, customers, and communities.”
vGROW is P&G’s first-of-its-kind platform to identify and collaborate with businesses and individuals offering industry-leading solutions. Through this platform, P&G engages with over 2300 suppliers including start-ups, small businesses, and large organizations from a wide range of industries and services – from creative agencies to technology partners to material suppliers.
In partnership with WEConnect International, P&G India also conducted the next edition of the Women Entrepreneur Development Program (WEDP). About 30 women entrepreneurs, who were selected via an application process, graduated from the two-day program aimed at their capacity development. As part of the program, senior leaders from P&G conducted training and workshops with real-time case studies covering various aspects of building a sustainable business including professional skills like business strategy, finance capital, new customer outreach and more, including strategic inputs for driving business growth.
Mumbai: Procter & Gamble (P&G) on Tuesday announced that LV Vaidyanathan will take over as chief executive officer for its operations in India from 1 July.
Vaidyanathan will take over from Madhusudan Gopalan, who is going to take on an important leadership role within P&G as senior vice president – grooming & oral care, P&G Japan & Korea. During his four-year tenure at the helm of P&G India, Madhusudan led the transformation of the business to consistently deliver sustainable top and bottom-line growth, according to the company.
An alumnus of IIM Ahmedabad, Vaidyanathan started his journey with P&G in 1995 as an intern and joined the India Sales team straight from campus in 1996. He has more than 26 years of experience across diverse geographies and cultures like India and ASEAN countries including Singapore, Philippines, Thailand and Vietnam. He is currently leading the P&G business in Indonesia as CEO where he has been responsible for industry-leading growth and value creation for the company. Under his leadership, the Indonesian business has transformed to become value accretive for the parent company and has overtaken a formidable competitor in the market by turning around the share gap in the last four years. A passionate advocate for Equality and Inclusion, under his leadership, P&G has achieved the milestone of having 50 per cent women representation in their leadership team, the company shared. Vaidyanathan has also served as the chairman of Indonesia Chapter of US ASEAN Business Council.
“It is a moment of great pride for me to come back to India and spearhead the P&G business,” said LV Vaidyanathan. “I am looking forward to being back in the market, learning more about the Indian consumers and serving their needs. For us, going forward, it will be important to continue the focus on our strategy which is delivering consistent results. We will continue to drive productivity improvements to fund investments in innovation and help drive balanced top-and bottom-line growth. As a focused and agile and accountable organisation operating at the speed of the market, we will also aim to lead constructive disruption across the value chain in the industry.”
Madhusudan has been heavily invested in developing young Indian talent and grooming Indian talent for international roles within the company. Under his leadership, the company launched its ‘P&G Suraksha India’ program towards Covid relief where it contributed towards vaccine doses, oxygen concentrators, masks, and sanitizers for the protection of frontline workers and underprivileged communities. He has been instrumental in sharpening the company’s focus on environmental sustainability and P&G recently became one of the first FMCG companies in the country to achieve ‘plastic packaging waste neutrality,’ stated the FMCG major.
“It has been a great honour to lead the P&G business in India, my home country where I started my P&G career. The four-year journey has been an enriching and rewarding one and I’m proud of what we have achieved together as the India team. I am delighted with the appointment of LV Vaidyanathan as my successor, one of India’s home-grown talents who I firmly believe has the right expertise to lead the growth of our business in India in the years to come. I am confident that he will continue to lead the P&G India business to greater heights and in turn, incrementally contribute to the overall growth for the parent company,” said Madhusudan Gopalan.
“I want to thank Madhusudan for his outstanding leadership of the India organisation over the last four years and the transformation of the business to delivering consistent balanced growth and value creation,” P&G president for Asia Pacific, Middle East, and Africa Magesvaran Suranjan said. “Not only has his leadership been exemplary to guide the company through the pandemic, but he is also leaving the business well-positioned to win in India for years to come. I am thrilled with LV Vaidyanathan’s appointment as the India CEO, who has been an integral part of the P&G growth story for well over two decades. The moves for both Madhusudan and LV are testament to the strength of Indian talent and India’s importance as a talent factory for P&G globally.”
Mumbai: Consumer goods major Procter & Gamble (P&G) India said it has become ‘plastic waste neutral’ in the past FY, April 2021–March 2022. The company made this announcement during its ‘It’s Our Home Sustainability Summit’ held here on Thursday. With this, P&G becomes the first few FMCG companies in India to achieve plastic waste neutrality.
“The company has collected, processed, and recycled over 19,000 MT of post-consumer plastic packaging waste from across the country which is more than the amount of plastic packaging in its products sold in a year,” said the conglomerate in a statement.
P&G India also announced that it will set up two more in-house solar plants at its manufacturing sites in Goa and Mandideep in India. This is in addition to the existing in-house solar plant that the company set up at its Hyderabad manufacturing site in 2021. P&G will be among the first few FMCG companies in India to have three in-house solar plants across its manufacturing sites, according to the consumer goods major.
P&G is working with recycling partners across 75 cities in India to collect plastic which is then sent to different recyclers, waste to energy plants, and cement kilns. In addition to recycling, the company has also made a deliberate effort to reduce the packaging material and in the last five years has reduced usage of packaging material by more than 5,000 MT, according to the statement.
“We are proud of the significant progress we have made on environmental sustainability, and achieving ‘plastic waste neutrality’ is a key milestone in this journey,” said Procter & Gamble – Indian sub-continent CEO Madhusudan Gopalan. “Plastic waste does not belong in the environment, and we will continue to partner with multiple stakeholders in our efforts to reduce and recycle packaging waste.”
“We are also taking a deliberate approach to reducing the impact of our operations, and setting up in-house solar plants is a step in this direction. We have made strong progress across our brands, our supply chain, our operations with support from our partners and employees. We are fully committed to making a positive impact in the world and creating a sustainable future for generations to come,” he further said.
In recent years, the company has made significant progress on environmental sustainability which can be seen across its operations and brands. According to the company, these include:
· All P&G manufacturing sites in India are ‘zero manufacturing waste to landfill’
· Five P&G India sites have already achieved the 2030 P&G global target of 35 per cent water efficiency
· P&G India purchases 100 per cent renewable electricity for all its manufacturing sites in India
· P&G’s fabric care brands in India Ariel and Tide continue to be phosphate-free since 2015, thus helping preserve the quality of water resources
· The liquid detergent bottles of fabric care brand Ariel are recyclable
· Using recycled material in the packaging of its baby care and feminine care products which will reduce the usage of 500 MT of virgin plastic annually
The conglomerate further said it aims to achieve net-zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer by 2040.
Mumbai: Ariel India’s 2019 #ShareTheLoad campaign has made it to the most awarded work for Media excellence in the WARC list for the year 2020. World Advertising Research Centre (WARC) is an online marketing intelligence service that provides an independent benchmark for excellence in creativity, media, and effectiveness.
Ariel started the #ShareTheLoad campaign in 2015 to address the inequality that exists within Indian households. As the social debate evolved, the brand continued to bring different perspectives and launched the third edition of the campaign in February 2019. The Sons #ShareTheLoad urged parents to raise the next generation as equals and teach their sons important life skills like laundry, cooking, etc. The TVC raised the pertinent question – “Are we teaching our sons what we are teaching our daughters?”
P&G India CMO & VP – fabric care Sharat Verma said, “We started off by raising a pertinent question on 'Is laundry only a woman’s job?' back in 2015. We have kept the conversation alive all these years to continue to create awareness around the issue. With Sons #ShareTheLoad, we urged parents to teach our sons what we have been teaching our daughters over decades. We will continue to leverage our brand as a force for good and make laundry the face of the change we are trying to drive across the country.”
The digital film garnered over 83 million views in partnership with Mediacom as the media partner. A mother-son fashion show was also organised in Chandigarh to drive home the message of teaching the sons of today basic household chores, where mothers sported clothes washed by their sons.
Mediacom CEO south Asia Navin Khemka said, “It’s a moment of great pride to see our work getting recognised globally. We are proud to be an ally in this social change with Ariel and P&G India, not just now but since the start of #ShareTheLoad in 2015. Together, we aim to address the inequality that exists in Indian households and continue to work in that direction even now.”
