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Tag: PG Aditiya

  • Gautam Reghunath, PG Aditiya launch new creative agency Talented

    Gautam Reghunath, PG Aditiya launch new creative agency Talented

    Mumbai: After a combined 20 years at dentsu Webchutney, the former Webchutney CEO and CCO Gautam Reghunath and PG Aditiya are exploring their entrepreneurial sides with the launch of their new project, Talented. According to the statement, the duo has centred their venture around what they believe has to be the most valued currency in the industry – its talent. 

     Reghunath & PG Aditiya were both homegrown leaders at dentsu Webchutney having started out in 2010 and 2012 respectively.

    The new founders said that they have a few ‘radical ideas’ they believe can fundamentally alter the agency business – including employee ownership and stronger skin in the game relationships with clients.

    “We love the agency business. But the world certainly doesn’t need another advertising agency,” Gautam Reghunath & PG Aditiya said, on their new start. “What we believe it does need is a serious re-imagination of the agency experience – both for clients and for the talent in advertising. With Talented, we’re starting-up because we have some ideas that we believe can fundamentally alter what our business means, first for those working in it and then therefore for our clients.”

    “We want to build a workplace where what every member of the leadership & its youngest colleagues think and say about the company, are the exact same,” they further added.

    The duo further said they hope to create an ambitious, world-class, creative company ‘with a big heart’ – addressing age-old advertising tropes like pay, work hours, inequity, lack of employee ownership, lack of ESOPs and the industry’s looming irrelevance while at it. “We all know perfectly well what needs to improve in the agency business: we just plan to execute it to perfection. There’s so much we can learn from our friends in tech.”

    The founders then went on to add that it’s only natural that the benefits of all of this will flow directly into their work for their clients. “When a client chooses us, we want them to know that we’re committed to putting the sharpest, most motivated talent in front of them. How we operate internally is going to play a huge role in making that happen,” stated the duo, adding, “And at the end of all of this, we just want to do great advertising.”

  • Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

    Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

    Mumbai: Dentsu Webchutney on Wednesday announced that CEO Gautam Reghunath and COO PG Aditiya will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of dentsuMB Group CEO Sidharth Rao. Rao, founder of dentsu Webchutney, will front the agency’s leadership team, even as Reghunath and PG Aditiya will continue to work with him through this period to ensure a smooth transition for the creative agency.

    “Gautam & PG have been the two most defining hires in our history. As a founder, you want your people to find their calling at the company you build, and the legacy the two of them leave behind is the best possible example of this,” said Sidharth Rao. “From joining at entry-level positions in 2010 and 2012 respectively, and rising to the very top through hard work, passion and just simply being the best in the business at their jobs. It’s a story that makes me believe that we’ve created an organisation where anyone can shine. And now, they have a chance to do it for themselves as creative entrepreneurs.”

    “There is a lot that we at dentsu Webchutney owe them but none more so than the culture they’ve created for us all to thrive in. They’ve also assembled an outstanding leadership group, an army of superstars across all levels, all of whom give me and the rest of dentsu’s management immense confidence in how we will march forward as a company,” Rao further said. 

    In a joint statement, Reghunath and PG Aditiya said, “There is no other agency or network in the country where we would have had the chance to build our careers as we have at dentsu and at Webchutney. We’ve spent nearly 90 per cent of our careers here, so moving on is not a decision we’re taking lightly. Our personal views of what success, failure, and everything else in-between look like have been shaped at Webchutney and the people that we’ve had the privilege of working with & leading here. We’re so proud and thankful for how it’s all panned out.” 

    “As for the future, we’re more excited than ever about this wonderful business and have a few ideas germinating in our heads—ones that we get to build out. But for now, we’ve got a few more months left in this dream job, and we’re just going to try and maximize every minute of it. There are so many exciting new pieces of work launching over the next few months, some of them possibly the best work we’ve ever had the chance to be a part of. The best years of Webchutney are ahead of it and we’ll be cheering from the very front,” they added.

  • Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

    Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

    MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart.

    The emoji slider sticker on Stories, is another fun place where your friends can interact with each other. The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something. But can a simple emoji slider be used for something even bigger?

    Flipkart  senior director, marketing Kartikeya Bhandari, , said, “At Flipkart, we keep innovation & creativity at the core of all our marketing interventions. The ‘SlideShot’ game for Honor 7A is a use case of our efforts to constantly create engaging content for our customers while driving home the core proposition of the campaign & the product.”

    Webchutney executive creator director PG Aditiya, , said, “We at Dentsu Webchutney absolutely love Instagram – it’s such a simple and dynamic platform which gives you so much creative liberty to play with. The ‘SlideShot’ game we created is a great example of how you can creatively gamify features within Instagram. We just can’t wait for their next feature.”

    Conceptualized by Dentsu Webchutney, Bengaluru, it cleverly gamifies the emoji slider feature to highlight the phone’s features. A set of 3 games have been posted on their Instagram story where users must be at their dexterous best, to slide the emoji and quickly take a screenshot when it’s in the right box. Users have to DM the screenshot to Flipkart to win gift vouchers worth 10k. Sounds simple, right? Well, it’s a daunting task that’s easier said than done.

  • Flipkart launches digital campaign on new-age #PenguinDad

    Flipkart launches digital campaign on new-age #PenguinDad

    MUMBAI: According to a report from Psychology Today ‘Fathers and Their Impact on Children’s Well-Being’, children who have an involved father right from their birth are more likely to be emotionally secure, confident about exploring their surroundings, and, as they grow older, better social connections.

    Indian society, since centuries, has had stringent gender roles when it comes to parenting – keeping the mother as the nurturer, the caretaker and the time-spender while the father has been the provider and the bread-winner. While patriarchs may simply state the ‘time is money’ adage to develop the rhetoric of “since I make the money, why do I need to give the time?”, this isn’t how a child sees it. What’s also unfortunate is that generations of fathers have subliminally considered it unnecessary, and themselves incapable, of having an involved, intimate everyday relationship with their children.

    It has been proven beyond doubt that an everyday, involved relationship between the father and the child goes a long way in everything – from character building and social connections to emotional resilience for the child. Millions of young, new-born Indian fathers today are making this come alive by supporting their spouses and making that ‘idealistic’ parenting equation a reality. Through this, they are discovering a side to themselves that they never knew existed and ushering a change in the Indian social fabric.

    For such a relationship to flourish, these dads choose to do it all for their children – right from braiding their hair and changing their diapers to singing them lullabies and finding a work-life balance to spend more time with them, every day. And it’s this cause of Progressive Dads that Flipkart has chosen to celebrate in its latest 360-degree brand campaign: #PenguinDad.

    Flipkart vice president of marketing Shoumyan Biswas says, “Indians today are breaking old moulds, challenging stereotypes and breaking limiting beliefs to move forward as a nation. In the last 10 years, we at Flipkart have also been part of the movement to build a progressive India. In this journey, walking alongside progressive moms are today’s dads and our recent campaign is a celebration of these new age #PenguinDads.”

    The male emperor penguin, interestingly, is considered one of the ‘best dads’ in the animal kingdom. The penguin child, actually is one of the few species on earth, that is raised equally by both mother and father, who take turns going into the sea to catch fish so that one is always with the child. Flipkart’s campaign takes a leaf out of the habits to recognise fathers in their own little human world, who’ve kick-started their journey as a #PenguinDad. 

    The campaign, conceptualised by Dentsu Webchutney, was launched with a musical directed by national award-winning director Ashwiny Iyer Tiwari. It is set to be followed up by multiple digital first initiatives to champion the community of ‘Penguin Dads’ even further.

    Dentsu Webchutney senior creative director PG Aditiya adds, “As society evolves and becomes more progressive, dads will play a more crucial role. This, to me, is a film that celebrates those who choose to label themselves as a ‘parent’ before labelling themselves as a ‘dad’ and the power of that change in mindset can change society and nation at large.”

  • Dentsu Webchutney introduces ‘Bro’ster for smart drinkers

    Dentsu Webchutney introduces ‘Bro’ster for smart drinkers

    MUMBAI: Clubs, pubs and other F&B establishments have constantly tried their best to grasp the attention of their patrons in different ways. However, most experiences are soon forgotten once the night passes. And all that remains as a mark of a great night is an even greater hangover.

    Cue in Morning Fresh- a safe and natural alcohol detox drink that gives you a shot at a fresh start the next morning. But here’s the thing. No one can estimate whether a hangover is in line before it’s too late- especially when we’ve had one too many!

    This is why, Morning Fresh, along with its digital partner, Dentsu Webchutney, has created a ‘Bro’ out of the one thing that knows how you drink best: the Coaster. Dentsu Webchutney, in partnership with Morning Fresh, has designed the Bro’ster – the first-ever interactive coaster that holds your drink, helps you drink smart, and even cues in a hangover in real time! Much like a wingman, for your drink.

    The Bro’ster is a pocket-sized entertainer with built-in load sensors that calculate your drinking data over a span of time and it throws up funny, flirty and sometimes sarcastic messages on its LCD screen, after every sip that you take.

    Once you’re done drinking, the Bro’ster even plans to use the data received through your session to set customized rewards and offers. Think cab-rides for those that drank too much, to food coupons for those who’ve had very little, to bottles of Morning Fresh when the Bro’ster knows you may have a hangover.

    “At Morning Fresh we are always trying to push the envelope to create an innovative and fresh experience for our customers. As a young brand, it is important for us to find ways to engage with our audience in a meaningful and relevant way,” says Mitali Tandon, Co-Founder of Morning Fresh.

    “The brand promise of Morning Fresh and the entire Bro’ster experience were a great fit,” says Gautam Reghunath, Senior VP, Dentsu Webchutney. “Though the Bro’ster is still in its early stages, we can’t wait to explore its possibilities and develop it further. Internet of Things is an area we’re experimenting with for a lot of our clients through the Dentsu Webchutney Innovation Labs. The idea is to consistently try and create new, out-there experiences that can get brands and consumers to interact,” he adds.

    “We wanted to ensure no one felt left out,” says PG Aditiya, Creative Director (Copy) at Dentsu Webchutney. “Alone or with your gang, the Bro’ster will surely make your night a memorable one.”

    The way forward for the Bro’ster? Mitali says, “We’re starting with a few pubs and bars in Bangalore, and hope to scale it to serve more patrons. Additionally, it is exciting to see the role real–time data can play in the F&B industry.”

  • Dentsu Webchutney introduces ‘Bro’ster for smart drinkers

    Dentsu Webchutney introduces ‘Bro’ster for smart drinkers

    MUMBAI: Clubs, pubs and other F&B establishments have constantly tried their best to grasp the attention of their patrons in different ways. However, most experiences are soon forgotten once the night passes. And all that remains as a mark of a great night is an even greater hangover.

    Cue in Morning Fresh- a safe and natural alcohol detox drink that gives you a shot at a fresh start the next morning. But here’s the thing. No one can estimate whether a hangover is in line before it’s too late- especially when we’ve had one too many!

    This is why, Morning Fresh, along with its digital partner, Dentsu Webchutney, has created a ‘Bro’ out of the one thing that knows how you drink best: the Coaster. Dentsu Webchutney, in partnership with Morning Fresh, has designed the Bro’ster – the first-ever interactive coaster that holds your drink, helps you drink smart, and even cues in a hangover in real time! Much like a wingman, for your drink.

    The Bro’ster is a pocket-sized entertainer with built-in load sensors that calculate your drinking data over a span of time and it throws up funny, flirty and sometimes sarcastic messages on its LCD screen, after every sip that you take.

    Once you’re done drinking, the Bro’ster even plans to use the data received through your session to set customized rewards and offers. Think cab-rides for those that drank too much, to food coupons for those who’ve had very little, to bottles of Morning Fresh when the Bro’ster knows you may have a hangover.

    “At Morning Fresh we are always trying to push the envelope to create an innovative and fresh experience for our customers. As a young brand, it is important for us to find ways to engage with our audience in a meaningful and relevant way,” says Mitali Tandon, Co-Founder of Morning Fresh.

    “The brand promise of Morning Fresh and the entire Bro’ster experience were a great fit,” says Gautam Reghunath, Senior VP, Dentsu Webchutney. “Though the Bro’ster is still in its early stages, we can’t wait to explore its possibilities and develop it further. Internet of Things is an area we’re experimenting with for a lot of our clients through the Dentsu Webchutney Innovation Labs. The idea is to consistently try and create new, out-there experiences that can get brands and consumers to interact,” he adds.

    “We wanted to ensure no one felt left out,” says PG Aditiya, Creative Director (Copy) at Dentsu Webchutney. “Alone or with your gang, the Bro’ster will surely make your night a memorable one.”

    The way forward for the Bro’ster? Mitali says, “We’re starting with a few pubs and bars in Bangalore, and hope to scale it to serve more patrons. Additionally, it is exciting to see the role real–time data can play in the F&B industry.”