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Tag: pets

  • Wiggles says #NoToNoise, urges all to have a pet inclusive Diwali

    Wiggles says #NoToNoise, urges all to have a pet inclusive Diwali

    Mumbai: In continuation with its efforts to promote a pet inclusive and animal safe festive season, D2C preventive pet care brand Wiggles.in is encouraging people to include animals and pets in celebrations and festivities this Diwali.

    Making way for a festive season that is free from anxiety, stress, and aggression for pets and animals, Wiggles.in has launched its #NoToNoise Diwali campaign that focuses on ensuring that our pets and animals equally enjoy a festive season filled with cheer, positivity, and happiness. #NoToNoise is currently live on digital and social media platforms. The campaign also engages with customers and stakeholders through an experiential outreach.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Wiggles (@wiggles.in)

     

    Wiggles.in founder and CEO Anushka Iyer said, “What may seem like a celebration to us is certainly not a celebration for our pets. Diwali is generally the toughest period of the year for animals. #NoToNoise is an extension of our belief that our pets deserve as much affection and care just like anyone of us. Our aim through this campaign is to introduce a matchbox that doesn’t light up, which is a metaphor to remove the instrument that people generally use to burst crackers. This, in turn, will help light up the world for street animals and pets while bringing about a positive change in behavior and outlook towards our pets not just for Diwali, but holistically.”

    Based on a well-known fact that we often forget, animals have extremely sensitive hearing abilities. If they can hear a bag of treats being opened from the next room, imagine what happens when a loud firecracker is lit. According to research, dogs can hear sounds four times stronger and louder than we can. And while we have the ability to protect ourselves from such noises, they often don’t.

    The #NoToNoise campaign by Wiggles.in was ideated with the intention of increasing awareness of the fact that though there has been a reduction in the bursting of crackers, it hasn’t ceased completely and that our voiceless friends still need to be protected from such loud noises & the pollution that accompanies it.

  • Wiggles launches India’s first 100% alcohol-free sanitizer for pets

    Wiggles launches India’s first 100% alcohol-free sanitizer for pets

    Considering the growing hygiene and sanitation related concerns by pet owners and more so during the COVOD-19 pandemic, preventive pet care brand Wiggles launches India’s first 100% alcohol free and pet-safe instant sanitizer. Wiggles’ ‘Instant Pet Sanitizer’ is the first of its kind hassle-free solution for pets and pet parents after returning home from walks and outdoor activities. The Instant Pet Sanitizer contains essential oils and is based on a 100% alcohol free unique composition making it the perfect and safest alternative to the repeated need for rinsing and bathing known to cause drying and rashes. The sanitizer is affordable, easy to use, dries instantly and can be used on the pets’ paws and coat on a daily basis and whenever needed offering rinse-free protection on the go.

    Recognized for introducing transparency in the pet care ecosystem in India, Wiggles, has launched distinct business verticals while keeping in mind the need of pets and pet parents within a short span of time. The Instant Pet Sanitizer by Wiggles.in is a category creator, and is developed by a team of experts keeping in mind the needs of pets and pet owners.

    On launching yet another pioneering product for pets, Founder and Chief Executive Officer of Wiggles.in, Anushka Iyer, says, “With change being the only constant, innovation is the key, it has become imperative for us at Wiggles to prioritize the needs and demands of our pets and pet parents. Being a pet parent myself and an ardent animal lover, I have personally felt the need for a safe, and affordable product for instant cleansing without having to worry and bother too much. During the lockdown, we have been receiving several such requests as well as queries and concerns from pet owners about the use of alcohol based sanitizers and other regular hand sanitizers for their pets which are otherwise extremely dangerous and can even cause poisoning. Keeping this in mind, and the increasing need to maintain hygiene and sanitation of our pets, we have launched the Instant Pet Sanitizer, an extremely safe and easy to use product for dogs and cats. We have been working relentlessly to come up with a product that is gentle, and reliable and yet does the job. We are extremely happy on launching a milestone product that not only happens to be the first in India but also a first of its kind. We are hopeful that we will further develop on this category and introduce some more products that will ease duties for pet owners.”

    The Instant Pet Sanitizer is a spray based sanitizer that is irritation free and has a soothing and calming effect on the pet. The Instant Pet Sanitizer is available across India at a nominal price of Rs. 330 for 100 ml. Pet owners can also purchase the product on the Wiggles.in website as well as through Amazon, Flipkart, Snapdeal, ShopClues, Pawrulz, Vetco, and other leading e-commerce platforms.