Tag: peter hujiboom

  • dentsu India CEO Anand Bhadkamkar moves on

    dentsu India CEO Anand Bhadkamkar moves on

    Mumbai: Anand Bhadkamkar has stepped down as chief executive officer of dentsu International India. He was associated with the agency network for 14 years and served as CEO from September 2019.

    Dentsu International APAC, CEO and chairman India, Ashish Bhasin and dentsu media and global clients, global CEO, Peter Hujiboom will step in to assume the day-to-day leadership of dentsu India in the interim. The company has yet to find a successor for Bhadkamkar.

    “In the last year, and despite the pandemic, we have started to optimise our portfolio of brands into six global leadership brands, making us more agile and simpler for our clients to access our world-class capabilities and talents. To accelerate this transformation, Ashish Bhasin, CEO, APAC and chairman India, and Peter Huijboom, global CEO, media and global clients will assume interim, day-to-day leadership of dentsu India while the business completes its search for a successor to Anand Bhadkamkar, who leaves dentsu on August 31,” said the agency in a statement on Tuesday.

    “With this new structure, we are well-positioned to unlock higher levels of business performance, innovation, and solution-led strategies for our people and for our clients. Our ambitions and goals are interconnected, and this is the beginning of dentsu India 2.0’s new and transformed path to success,” it added.

    Bhadkamkar joined Dentsu Aegis Network as chief financial officer for India in 2008 and was given additional charge as chief operating officer in April 2019. During his 25-year career, he has been associated with Lowe Lintas and Ernst and Young.

    Bhadkamkar is a chartered accountant who completed his bachelor’s in commerce from Narsee Monjee College of Commerce and Economics.

  • Dentsu names Prerna Mehrotra as APAC media CEO

    Dentsu names Prerna Mehrotra as APAC media CEO

    NEW DELHI: dentsu International APAC has named Prerna Mehrotra as its new CEO for APAC Media. She will take on the additional responsibility along with her role as the managing director of the media group in Singapore. 

    Mehrotra will be reporting to dentsu APAC CEO Ashish Bhasin and global CEO – media & global clients Peter Hujiboom. She will be responsible for driving dentsu’s global media strategy and delivery in the APAC region. Her focus will be on developing a portfolio of tools and capabilities to maximise effectiveness, relevance, and performance of the campaigns.  

    Mehrotra joined DAN back in 2016 as Amplify APAC head of investment management. She was also the client president at Carat. Previously, she has worked with Starcom and Zenith.