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Tag: Peter England

  • Peter England is the official ‘Style Partner’ for Chennai Super Kings

    Peter England is the official ‘Style Partner’ for Chennai Super Kings

    MUMBAI: Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. once again announces its partnership with Chennai Super Kings (CSK), the two-time champions of the prestigious Indian Premier League Trophy (IPL).  

    As the team’s official style partner, Peter England will style the CSK players and will also be the official cheerleading partner of ‘Whistle Podu Machans’, giving the cheerleaders an exciting new avatar this year.

     The partnership will also bring to stores, interesting co-branded CSK merchandise for fans who wish to take home a piece of memorabilia of their favourite team. The merchandise will include t-shirts and accessories and will be available at select Peter England exclusive stores.

    Speaking on the partnership, Peter England, Chief Operating Officer, Mr. Manish Singhai, “We are happy to associate once again this year with Chennai Super Kings to celebrate the spirit of cricket and take the brand closer to a larger audience. Our new range reflects the ethos of this partnership and is a celebration of the sport. Besides this, Peter England’s revamped wardrobe for the youth offers an array of fashionable and innovative options ranging from comfortable office wear to a wide range of casual wear”.

    Chennai Super Kings, Chief Executive Officer,  Mr. KS Viswanathan said, “Peter England epitomises the spirit of Chennai Super Kings in the manner it has earned the trust of millions of Indians by consistently delivering quality to grow into a much-loved and one of the largest menswear brands in India.”

  • Peter England aims at being relevant to youth

    Peter England aims at being relevant to youth

    MUMBAI: Peter England is desirous of strengthening its appeal among the newer generation of users while retaining the same core principles on which the legacy of the clothing brand has been built. Its latest campaign marks a big shift in tonality/brand conversation distinct from earlier messaging.

    The new campaign is inspired by the philosophy of young India that life experiences are as important as material wealth.

    It’s no longer about a single minded goal, but a host of exciting things happening at the same time. Increasingly, the youth don’t want to be stereotyped as unidimensional and want to be seen as their multidimensional self

    This campaign includes print ads led by the TVC of a young man at an interview. He faces a panel of three ‘formal’ gentlemen who ask him what is probably the most repeated interview question: “Where do you see yourself five years from now?” The protagonist’s answer is the perfect showcase of this generation’s multidimensional and eclectic thought process. The multitude of experiences, not only showcase the protagonist’s passions in life but also highlight the versatility and range of Peter England’s apparel within those experiences.

    The baseline “Be everything you love” is carefully crafted to sum up the attitude of today’s youth. It also aims to reinforce the idea that whoever you wish to be, Peter England lets you be fashionable while pursuing this goal.

    The campaign has garnered an impressive 352,000+ views on Facebook and a remarkably fast 470,000+ views on YouTube for its innovative breakthrough commercial.

    DDB Mudra group chairman and chief creative officer Sonal Dabral says, “There is a restless creative energy about the youth that makes them want to learn more, explore more. Peter England as a brand has always been a beacon to them, never preaching but always encouraging, guiding them in their journey. In keeping with the many exciting options and choices youth face today the brand’s new campaign encourages the young to try out the opportunities, to evolve, to be creative and yet with some conscience and goodness attached to it. Most importantly it tells the young that the old codes of success are not applicable anymore. Go ahead and succeed on your terms. I’m very excited by this campaign from our teams in DDB Mudra South & East. It’s being loved by our audience and it’s another example of great creative and effective work now being produced by offices across the DDB Mudra Group.”

  • DDB Mudra south brightens up Peter England

    DDB Mudra south brightens up Peter England

    MUMBAI: Peter England, the apparel brand of Madura Fashion & Lifestyle has launched a new campaign which features Siddharth in colourful denims and smart young formals and is aimed at the late university youth and early jobbers.

    The campaign was mounted on the insight that today’s youth thinks formal wear stands for boring office clothing. Given this context Peter England wanted to tell them that office wear can also be exciting and expressive. So the campaign idea was simple – ‘Brighten up’ in office with the new line of young formals from Peter England.

    DDB Mudra south strategic planning VP Rajesh Sharma said “Youngsters these days do not want to conform to existing codes, even if they are early jobbers in workplaces. It’s not about ‘rebelling’ but about the belief in ‘expressing’ themselves. The young formals campaign is a celebration of this spirit. The idea on the PE jeans campaign is to tie up the product innovation to something deeper and meaningful about the youth of today. The campaign has been executed with appealing non-office colours and off-the-trodden-path ensembles.  The campaign was shot with Siddharth, who’s been Peter England’s brand ambassador for the past three years.”

    Peter England’s jeans business has taken different route in this segment with innovation in the product. The innovation story has been a recurring theme for the brand. The objective this season was to take the innovation story forward and to bring out the functional features of the product.

    Peter England chief operating officer Kedar Apshankar said, “Formals has always been considered to be ‘boring/conformist’ by the younger generation today. The challenge was to, catch their imagination by portraying “formals” in a new light. This campaign is a significant step in that direction. Denim has a very crowded brand landscape, with multitude of brands positioned across various platforms. PE Jeans, in this context is attempting to carve out its own niche by focusing its offering on meaningful consumer benefits and a communication which provides an inescapable focus on the merchandise and the much needed cut-through in the cluttered ad-space.”

    For both young formals and PE Jeans, print & OOH campaign have been created and released across all major markets in India.

    On the new segment, DDB Mudra south creative director Ajesh N said, “What one wears has a great influence on one’s mood and how one performs in office. Peter England’s young formals collection reflects the youthful spirit through vibrant colours and young cuts. Clothes make the work atmosphere lively and brightens you up.  That is precisely what we tried to capture in the campaign.”

    Added, the agency’s creative director Saurabh Doke said, “Simplicity and fashion always goes hand in hand. In today’s cluttered ‘wallpaper fashion advertising’ especially where every other denim brand uses the grunge look to showcase denim attitude, the new PE Denim campaign stands out. Perfect balance between product innovations and core brand values.”

  • DDB Mudra south brightens up Peter England

    DDB Mudra south brightens up Peter England

    MUMBAI: Peter England, the apparel brand of Madura Fashion & Lifestyle has launched a new campaign which features Siddharth in colourful denims and smart young formals and is aimed at the late university youth and early jobbers.

    The campaign was mounted on the insight that today’s youth thinks formal wear stands for boring office clothing. Given this context Peter England wanted to tell them that office wear can also be exciting and expressive. So the campaign idea was simple – ‘Brighten up’ in office with the new line of young formals from Peter England.

    DDB Mudra south strategic planning VP Rajesh Sharma said “Youngsters these days do not want to conform to existing codes, even if they are early jobbers in workplaces. It’s not about ‘rebelling’ but about the belief in ‘expressing’ themselves. The young formals campaign is a celebration of this spirit. The idea on the PE jeans campaign is to tie up the product innovation to something deeper and meaningful about the youth of today. The campaign has been executed with appealing non-office colours and off-the-trodden-path ensembles.  The campaign was shot with Siddharth, who’s been Peter England’s brand ambassador for the past three years.”

    Peter England’s jeans business has taken different route in this segment with innovation in the product. The innovation story has been a recurring theme for the brand. The objective this season was to take the innovation story forward and to bring out the functional features of the product. 

    Peter England chief operating officer Kedar Apshankar said, “Formals has always been considered to be ‘boring/conformist’ by the younger generation today. The challenge was to, catch their imagination by portraying “formals” in a new light. This campaign is a significant step in that direction. Denim has a very crowded brand landscape, with multitude of brands positioned across various platforms. PE Jeans, in this context is attempting to carve out its own niche by focusing its offering on meaningful consumer benefits and a communication which provides an inescapable focus on the merchandise and the much needed cut-through in the cluttered ad-space.”

    For both young formals and PE Jeans, print & OOH campaign have been created and released across all major markets in India.

    On the new segment, DDB Mudra south creative director Ajesh N said, “What one wears has a great influence on one’s mood and how one performs in office. Peter England’s young formals collection reflects the youthful spirit through vibrant colours and young cuts. Clothes make the work atmosphere lively and brightens you up.  That is precisely what we tried to capture in the campaign.”

    Added, the agency’s creative director Saurabh Doke said, “Simplicity and fashion always goes hand in hand. In today’s cluttered ‘wallpaper fashion advertising’ especially where every other denim brand uses the grunge look to showcase denim attitude, the new PE Denim campaign stands out. Perfect balance between product innovations and core brand values.”