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Tag: Peter Daboll

  • MySpace.com gets 50 mn US visitors in May: comScore Media Metrix

    MySpace.com gets 50 mn US visitors in May: comScore Media Metrix

    MUMBAI: comScore Media Metrix, which provides insight into American consumer behaviour and attitudes has released its monthly analysis of consumer activity at top online properties and categories.

    The social networking phenomenon continued its stratospheric ascent, as MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors.

    In addition to shopping for moms and grads, checking out job sites, and staying on top of personal finance and politics in May, Americans also flocked to their favourite TV show and sports sites, including those focused on the World Cup and NBA playoff games. 

    comScore Media Metrix president and CEO Peter Daboll says, “The popularity of social networking is not expected to wane in the near future. This is a phenomenon we’re seeing not only in the U.S., but also around the world. The challenge for social networking sites will now be monetisation and how advertisers will respond to the global marketing potential of these sites.”

    Americans demonstrated their interest in the World Cup soccer tournament and NBA Playoffs in the weeks preceeding the June tournaments. The NBA Internet Network attracted 6.3 million visitors in May which represents a 24 per cent increase versus April. fifaworldcup.yahoo.com — the official World Cup site — doubled its traffic, reaching more than 788,000 visitors.

    Even more impressive was the worldwide traffic to the official World Cup site during the opening days of the tournament, with more than five million unique visitors from around the globe visiting the site on 9 June. Traffic to the site remained strong throughout the opening weekend, with average daily visitors through 11 June surpassing 4.4 million visitors.

    Television fans headed to TV web sites in numbers to check out details for the season finales of their favourite shows. ABC, which aggressively promoted streamed versions of Lost and Desperate Housewives was rewarded with a 39 per cent increase in visitors to ABC.com, surging to 6.9 million visitors.

    Traffic to the Lost site increased 71 per cent to 1.2 million visitors in May. Meanwhile, the Desperate Housewives site attracted 528,000 visitors, up 36 per cent from the prior month, and the Extreme Makeover: Home Edition site saw a 41 per cent uptick in traffic to 286,000 visitors. The season finale of NBC’s long running ER drove traffic to the show’s site, with 236,000 visitors in May, up 49 per cent compared to April.

  • 694 mn people use internet worldwide: Survey

    694 mn people use internet worldwide: Survey

    MUMBAI: A total of 694 million people, age 15+, used the internet worldwide from all locations in March 2006, representing 14 per cent of the world’s total population within this age group.

    These findings were delivered by the US-based comScore Networks, which looked at countries that comprise 99 per cent of the global internet population.

    The company also announced the launch of comScore World Metrix, which provides an estimate of global online audience size and behavior.

    comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 per cent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 per cent larger than the U.S. (152 million users).

    “Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience,” said comScore Media Metrix president and CEO Peter Daboll. “This is a sea change of enormous proportion, and comScore is pleased to be able to provide measurement to aid the world’s largest marketers in understanding how the world uses the Internet.”

    MSN International vice president of sales Chris Dobson said, “Previously, MSN has attempted to harmonize disparate sources of data to get a global view. The fact that comScore World Metrix data are produced with a consistent methodology worldwide will make a significant difference, enabling us to analyze what is happening globally and truly understand consumer online behavior.”

    “This is a significant step forward for the industry and timed perfectly as the importance of markets outside the US grows, especially rapidly developing countries like China and India, which up to now have not enjoyed such insight,” he added.

    Top 15 Online Populations by Country, Among Visitors Age 15+*March 2006
    Total Worldwide – All Locations
    Unique Visitors (000)
    Source: comScore World Metrix
    Unique Visitors
    (000)
    Worldwide Total 694,260
    China
    74,727
    India 16,713

    comScore also issued a preview of the top fifteen media properties worldwide, with MSN- Microsoft Sites topping the list with 538.6 million global users, followed by Google (495.8 million users), and Yahoo! (480.2 million users). Yahoo! Sites however, led all global properties in page views with 137.2 billion page views during March, followed by Google (108.7 billion page views), and MSN- Microsoft Sites (96.2 billion page views). comScore will officially release World Metrix statistics with the issuance of May data in June.

    “While the ‘big three’ properties remain consistent among worldwide and U.S. audiences, Wikipedia has emerged as a site that continues to increase in popularity, both globally and in the U.S. Wikipedia’s popularity demonstrates the global power of the Web to unite and provide information across countries and languages, but the full extent of its global appeal is only measurable through this new worldwide measurement,” Daboll added.

  • 694 mn people use internet worldwide: Survey

    MUMBAI: A total of 694 million people, age 15+, used the internet worldwide from all locations in March 2006, representing 14 per cent of the world’s total population within this age group.

     

    These findings were delivered by the US-based comScore Networks, which looked at countries that comprise 99 per cent of the global internet population.
     

    The company also announced the launch of comScore World Metrix, which provides an estimate of global online audience size and behavior.

    comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 per cent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 per cent larger than the U.S. (152 million users).
     

    “Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience,” said comScore Media Metrix president and CEO Peter Daboll. “This is a sea change of enormous proportion, and comScore is pleased to be able to provide measurement to aid the world’s largest marketers in understanding how the world uses the Internet.”

     

    MSN International vice president of sales Chris Dobson said, “Previously, MSN has attempted to harmonize disparate sources of data to get a global view. The fact that comScore World Metrix data are produced with a consistent methodology worldwide will make a significant difference, enabling us to analyze what is happening globally and truly understand consumer online behavior.”

     

    “This is a significant step forward for the industry and timed perfectly as the importance of markets outside the US grows, especially rapidly developing countries like China and India, which up to now have not enjoyed such insight,” he added.

     

    Top 15 Online Populations by Country, Among Visitors Age 15+*March 2006
    Total Worldwide – All Locations
    Unique Visitors (000)
    Source: comScore World Metrix
      Unique Visitors
    (000)
    Worldwide Total 694,260
    China 74,727
    India 16,713

    comScore also issued a preview of the top fifteen media properties worldwide, with MSN- Microsoft Sites topping the list with 538.6 million global users, followed by Google (495.8 million users), and Yahoo! (480.2 million users). Yahoo! Sites however, led all global properties in page views with 137.2 billion page views during March, followed by Google (108.7 billion page views), and MSN- Microsoft Sites (96.2 billion page views). comScore will officially release World Metrix statistics with the issuance of May data in June.

     

    “While the ‘big three‘ properties remain consistent among worldwide and U.S. audiences, Wikipedia has emerged as a site that continues to increase in popularity, both globally and in the U.S. Wikipedia’s popularity demonstrates the global power of the Web to unite and provide information across countries and languages, but the full extent of its global appeal is only measurable through this new worldwide measurement,” Daboll added.