Tag: Peter Bullard

  • Nigel Robbins replaces Frank Brown as MTV Networks Asia-Pacific president

    Nigel Robbins replaces Frank Brown as MTV Networks Asia-Pacific president

    MUMBAI: MTV Networks International has promoted its Australia head Nigel Robbins to the position of MTV Networks Asia-Pacific president.

    Robbins replaces Frank Brown, who announced he was quitting in September. Robbins is currently MTV Networks Australia managing director. A replacement for Robbins in Australia has not yet been announced.

    Based out of Singapore, Robbins will be responsible for driving the growth of MTV, Nickelodeon and VH1 in the Asia-Pacific, as well as developing new brands and businesses in the region.

    In addition, it was announced today that effective immediately, MTV Networks Japan will operate as a separate division to MTV Networks Asia-Pacific, recognising the unique nature and importance of this key market.

    MTVN Japan executive vice-president and managing director Peter Bullard will continue to lead the Japanese operations, which include managing MTVNI’s interest in its MTV Japan joint venture, as well as its digital media brand Flux and Nickelodeon’s channel, licensing and syndication businesses.

    Robbins and Bullard will report to MTVN vice-chairman and MTV Networks International president Bill Roedy.

    Robbins is credited with leading MTV to market leadership in Australia, launching Vh1 and is also on the board of Nickelodeon.

    Robbins has spent 12 years with MTVN in the Asia-Pacific region, focusing on both the creative and commercial realms. Prior to his Australian assignment he ran the MTV Japan joint venture, and was in charge of content and creative at MTV Japan.

    Prior to that he had a pan-regional role as MTV Networks Asia senior vice president, creative and content and was based in Singapore and Hong Kong.

    For the last few months he has also been leading MTVN India, acting as interim managing director (after the departure of Alex Kuruvilla) until newly appointed MD Amit Jain takes charge in January.

  • MTV launches 24-hour channel in Thailand

    MTV launches 24-hour channel in Thailand

    In a bid to further strengthen the MTV brand and presence in Thailand, MTV Asia has launched a 24-hour MTV Thailand channel in association with Ten Music Television (TMT).

    TMT is a Thai company, which produces music television programs for Thailand’s youth. The announcement follows the renewal of a distribution deal with United Broadcasting Corporation (UBC) effective from 1 November.

    The channel aims to take advantage of the local talent to produce shows which will complement the existing international and regional shows already popular in the country. MTV will bring in its distinctive programming expertise to the venture. The release states that the initiative is a part of MTV Asia’s ongoing localisation plan for the region. An official release states that more hours of Thai-language programming will be rolled out progressively throughout the year.

    MTV Thailand is being aired via United Broadcasting Corporation on Channel 49 in Thailand. Speaking on this senior vice president and managing director, MTV Southeast Asia and Network Group Peter Bullard said: “This year has been an eventful year for MTV Asia. We launched MTV Philippines in January, MTV Korea in July, and we wrapped up the year on a festive note with the joint venture to launch MTV Thailand, as well as winning the coveted title of ‘Broadcaster of the Year’ at the Asian Television Awards.