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Tag: personal care

  • Honasa Consumer onboards Pratik Mukherjee as vice president of Brand Factory

    Honasa Consumer onboards Pratik Mukherjee as vice president of Brand Factory

    Mumbai: Fast growing house of brands for personal care and parent company of Mamaearth, The Derma Co., Ayuga, & Aqualogica, Honasa Consumer (HCPL) has appointed Pratik Mukherjee as vice president, Brand Factory, where he will be responsible for crafting, launching, and building new brands business for Honasa. Mukherjee will be based out of the Honasa Consumer head office in Gurgaon.

    With over a decade of experience, Mukherjee has been a part of prestigious brands like P&G, Gillette, and Urban Company. He began his professional career with Tata Consultancy Group before moving on to IIM-Ahmedabad to complete his master’s degree. Thereafter, he joined Procter & Gamble, where he worked on the Gillette brand and oversaw brand launches and campaigns, earning him awards. He served as the head of Procter & Gamble’s DTC business for India and South Asia.

    Later, he joined Urban Company as the marketing head for beauty, grooming & cleaning verticals. As the head of marketing at Infra.Market (a construction unicorn), A Cannes awardee, Mukherjee has been acknowledged with various other awards like the Asia President’s Award and Global President Awards.

    Speaking on his role, Pratik Mukherjee said, “I am honoured and excited to join Honasa and contribute towards the journey to build a house of consumer-loved brands leveraging the digital-first D2C playbook. Honasa Consumer’s brands have created tremendous displacement, capturing sizable market share and garnering consumer trust in a very short period. I look forward to joining this trailblazing team and contributing to the next wave of growth for the company.”

    Honasa Consumer co-founder and CEO Varun Alagh said, “Honasa has emerged as the fastest growing D2C brand and being a digital-first brand, it is critical to constantly innovate and stay ahead of competition in this extremely dynamic digital ecosystem.”

    “Pratik has extensive experience of building millennial brands, and he will elevate and support us as we plan to implement efficient strategies to launch new brands and take the businesses to the next level with his knowledge and expertise. We are thrilled to have him on board as we expand the company,” he further said.

  • Clensta appoints Ankit Gaur as the new CGO & Strategy Officer

    Clensta appoints Ankit Gaur as the new CGO & Strategy Officer

    Mumbai: Home and personal care startup Clensta on Tuesday announced the appointment of Ankit Gaur as their chief growth and strategy officer.

    As Clensta gears up to expand its portfolio and offerings, Gaur will be spearheading brand and performance marketing, communication, sales & growth functions for the brand.

    With deep expertise in spearheading disruptive innovation, Gaur brings to the table an innate knack for understanding consumer behaviour. In his role, Ankit will be expected to deliver transformational growth in establishing Clensta as the undisputed market leader in home and personal care segment.

    An alumnus of the prestigious SP Jain School of Global Management, Gaur comes with an extensive experience of 13 years in the industry, and has worked across different industries and verticals throughout his career. Prior to joining Clensta, Gaur was at the helm of the direct-to-consumer (D2C) business at Livpure. He has also held various senior leadership positions with organisations such as CuroCarte, Ashok Leyland, Wal-Mart India, Big Bazaar India and Wonderchef.

    In his previous stint as an entrepreneur, Ankit piloted the launch of his startup, EthnicRoom, an omnichannel ethnic fashion startup, and successfully raised series-A funding for the brand. His expertise as an entrepreneur will be instrumental in strengthening Clensta’s brand positioning across the country.

    “We are delighted to have Ankit on board as our chief growth and strategy officer and would like to welcome him to the Clensta family,” said Clensta founder and CEO Puneet Gupta. “Clensta was incorporated in 2016 with a vision to provide affordable and effective cleaning solutions to the world while also ensuring our planet’s commitment by contributing towards reducing pollution and waste. As we complete six years in business and progress towards the next leg of our journey, we are aiming to expand our presence across markets and enhance our product portfolio to include a more comprehensive set of offerings. Ankit, with his extensive experience across different sectors and industry, is a welcome addition to the team and would play a significant role in catapulting the company to newer heights.”

    “I am honoured to have been appointed as the chief growth and strategy officer at Clensta,” said Ankit Gaur. “I have been closely following the developments at Clensta and am impressed with what the brand has achieved in such a short span of time. The ecosystem of sustainable consumption and production that Clensta is trying to build is truly commendable and closely mirrors my personal ethos. I am excited about the new role and look forward to establishing Clensta as one of the most sought-after brands in the D2C space.”

  • The Moms Co. onboards Sonam Kapoor as a brand ambassador

    The Moms Co. onboards Sonam Kapoor as a brand ambassador

    Mumbai: Leading toxin-free & natural personal care D2C brand The Moms Co. has roped in soon-to-be mother and actor Sonam A. Kapoor as brand ambassador for its skincare & babycare range. 

    The actress believes in the company’s natural, toxin-free, and highly effective products that don’t compromise either efficacy or safety. With this association, the company will also launch its first-ever television campaign to promote its natural skin care products that come with proof of performance.

    The TV commercial talks about how the products are entirely natural and dermatologically tested, and that 100 per cent of women who used them noticed smoother skin.

    Speaking about her association as a brand ambassador with The Moms Co. Sonam said, “The Moms Co. is a brand that was born out of a mother’s need to find the best products for her baby and is built on the philosophy of creating products that are natural, effective, clinically tested and one that meets global safety standards. I have been using The Moms Co.’s products as part of my daily skincare regime and they have proven extremely effective for me and I look forward to using them for my baby as well.”

    The Moms Co. founder & CEO Malika Sadani said, “Over the past five years, The Moms Co. has become India’s go-to brand for safe and effective products and is trusted by over two million consumers. In this journey, we have found the perfect partner in Sonam A. Kapoor. She is known for her conscious and discerning choices in all aspects of life. The synergy between our brand values and what she represents is remarkable. We are delighted to partner with her to make The Moms Co. reach many more homes.”

    Commenting on this launch, The Good Glamm Group CEO of beauty and FMCG brands business Sukhleen Aneja commented, “The Moms Co. is the first brand The Good Glamm Group acquired, and to see the brand grow and make such bold moves is really exciting. The Moms Co. is one of our most awarded clinically certified brands within our portfolio. It creates clinically proven products encouraging women to love their skin without compromising. With its new campaign, we would like The Moms Co. to become the first brand of choice for mom and baby backed by-products that are gentle yet highly effective.” 

    In October 2021, The Moms Co. was acquired by South Asia’s largest beauty and personal care conglomerate and beauty unicorn The Good Glamm Group with an aim of increasing the company’s Rs 500 crore revenue run rate over the next two years. The acquisition was one of the largest DTC (depository transfer check) transactions to have taken place in India. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging content-to-commerce as a growth engine.

  • Wow Skin Science appoints Vaibhav Arora as VP of e-commerce

    Wow Skin Science appoints Vaibhav Arora as VP of e-commerce

    Mumbai: FMCG personal care and wellness brand Wow Skin Science has appointed Vaibhav Arora as vice president of e-commerce.

    In this role, Arora will be responsible for building consumer franchises through the company’s D2C website, expanding the online footprint across social commerce and establishing Wow Skin Science as a market leader across horizontal and vertical marketplaces in personal care nutrition and wellness segments, said the statement.

    With a career spanning over ten years, Arora in his previous mandate led the vendor management function for grocery, health and personal care businesses at Cloudtail before which he has led leadership roles at organisations such as Amazon, Myntra and Tata group. He has also led diverse characters encompassing launching private brands in multiple categories, business strategy, risk management, business development and product management.

    “We are excited to welcome Vaibhav Arora onboard and leverage his leadership within the Wow Skin Science family,” Wow Skin Science co-founder Manish Chowdhary stated. “With Vaibhav’s deep expertise and experience in e-commerce as well as his passion and enthusiasm, he will help shape how customers experience WOW across our increasingly diverse online commerce touchpoints, including our D2C platform. We look forward to Vaibhav building long term partnerships that will drive growth and profitability.”

    About his new role, Vaibhav Arora said, “Wow Skin Science breaks the clutter with its online GTM strategies and is deeply invested in delivering a superior product to the consumer. I am excited to make the organisation more data-centric, build scale mechanisms, and use customer insights to shape our innovation pipeline. I look forward to bringing Ww’s customer experiences to come alive across all online commerce touchpoints.”

  • Palmolive India urges women to ‘Say Yes To You’ in new campaign

    Palmolive India urges women to ‘Say Yes To You’ in new campaign

    Mumbai: Palmolive, the personal care brand from the house of Colgate-Palmolive has announced the launch of its face washes and scrubs portfolio in India with a new campaign titled ‘Say Yes To You.’ Conceptualised by Red Fuse Communications – a WPP agency, the campaign aims to inspire women for ‘self-love.’

    “The campaign reiterates the brand’s core message that Indian women, who have been conditioned to prioritise everything and everyone but themselves, need to indulge more and make self-care a priority every day,” said the brand in a statement.

    The three ad film series features multitasking women; a working mother, a woman hosting people, and a working millennial’s day off, who settle for nothing but the best when it comes to their family and work responsibilities. The ad films showcase how amidst all the chaos that is their life, their moment of self-indulgence comes in the form of the brand’s new range of face products that offer them the care and pampering they deserve.

    The campaign films, produced by Fingerprint Films, depict a series of situations celebrating women luxuriating in their chosen moments of pause and normalises women prioritising themselves.

    “We saw a clear white space in the face cleansing segment. Current brands were speaking to the modern Indian woman as if she was just a skin type or a skin problem,” said Colgate-Palmolive (India) VP of marketing  Arvind Chintamani. “With this campaign, Palmolive speaks to women with a message and tonality that is authentic, real and purposive to what women are feeling today. We sincerely believe brands have a responsibility to communicate with purpose and products have a responsibility to deliver on the promises they make.”

    “Whilst our primary aim was to land the idea of women saying yes to themselves… it was equally important for us to ensure we were saying yes to women across all geographies, age groups and life stages… and saying yes to us in all our myriad shapes and colors and sizes,” stated Red Fuse (WPP integrated agency) executive creative director Delna Sethna. “This is not just a launch of a brand new beauty brand but a labor of love for the creative women who have been instrumental in shaping this narrative!”

  • 56% of families report increase in overall household spending in Aug ‘21: Survey

    56% of families report increase in overall household spending in Aug ‘21: Survey

    Mumbai: Over 56 per cent of families across the country reported an increase in household spending in August, with North India leading the chart, according to consumer data intelligence company Axis My India’s latest monthly report. The ‘India Consumer Sentiment Index’ is a monthly analysis of consumer perception on a wide range of issues.

    The industry has pinned hopes on the upcoming festive season to push growth across sectors with rise in consumer spending. According to the survey done via Computer-Aided Telephonic Interviews, the consumers have reported an increase in spends on essentials like personal & household care. The spends on non-essential & discretionary products are still cautious with only 21 per cent of families reporting an increase. “This shows the festive spirit slowing building up with the net score having increased to +9 from -12 last month. Interestingly, the sentiment increase is highest in rural India,” said Axis My India.

    The survey covered as many as 10,482 respondents across the country of which 72 per cent were male and 28 per cent were female.

    Health still remains an important consideration and consumption of health-related items has increased or remained the same for 79 per cent of families and decreased only for 21 per cent of families. The health score which has a negative connotation i.e. the lesser the spends on health items the better the sentiments has a net score value of -24.

    When respondents were asked if they would shop more or less this festive season, 42 per cent of families said they would shop more or the same as compared to last year. “This gives an indication that there is a sense of cautious optimism and the pent-up demand or degree of revenge shopping which happened last year might not be the same this year. This expected increase in spends is higher among private & government service employees,” according to the survey.

    Among other findings, consumption of media has increased for 25 per cent families & remained same for 47 per cent. The corresponding increase figure was 28 per cent last month, net score being at -3. The media consumption increase was found to be highest in the 18-25-year age group at 32 per cent.

    Tourism, however, continues to be a concern as 83 per cent of the respondents are still averse to travelling, and 15 per cent mentioned they would only travel domestically. Showing a sign of self-maturity, 96 per cent of people said they will implement Covid appropriate behaviour this festive and hopefully this will reduce the level of cases in case the third wave strikes. 

    “As the festive season approaches, consumers are slowly stepping out – as proven by increased numbers for non-essential spending and mobility. This should have a positive effect on the hospitality industry which has been severely affected due to the pandemic,” said Axis My India CMD Pradeep Gupta said. “A positive score of an additional 5.5 points over the last month indicates steady progress towards social and economic normalcy, with this trend expected to improve further in the next few months. Overall, we hold a cautious but optimistic outlook on consumer sentiments.”

  • Sebamed launches new campaign for its baby care portfolio

    Sebamed launches new campaign for its baby care portfolio

    Mumbai: German personal care brand Sebamed has launched its all-new baby care campaign urging moms and to-be-moms to use Sebamed products with pH 5.5 benefits right from first bath.

    In line with its previous bathing bar and shampoo campaigns, the brand has once again based the campaign on its ‘new knowledge’ about skin’s pH at the time of birth and highlights the importance of using Sebamed products with pH 5.5 right from day one.

    The campaign ‘Prathm Snan Se’ uses situational humour to drive home the point that the new age moms will reaffirm and choose nothing but the best products for their babies. The film features a young mom in labour, asking frantic questions about the skin pH of newborn and showing her utmost trust on brand Sebamed by sharply reminding the surprised medical staff to use the brand’s products for her newborn’s first bath. With the message – ‘maa ka dil hai, sawaa to pucchega hi’ it encourages all moms and to-be-moms to stay curious and reaffirm their choices based on ‘proven scientific facts’.

    Rooted in curiosity-centered consumer strategy, it’s the fourth campaign launched by the brand in last one year in the skin, hair and baby care space, which also included ‘Film Stars ki nahi, science kee suno’, Sirf science ki suno and recent digital campaign inspiring India to get #BackToNormal.

    Sebadmed, country head, Shashi Ranjan said, “We strive to create a new narrative in every category we operate and our products are proven safe and scientifically superior. Baby care portfolio is one of the key growth drivers for us and through this campaign; we are celebrating the unwavering trust of mothers on brand Sebamed and relevance of pH 5.5 products for new born right from day one. The campaign delivers this message in a unique way and we are sure it will establish a strong connection with our audience.”

    The Womb, creative partner and co-founder, Navin Talreja said, “Sebamed pH 5.5 baby care range is scientifically proven safe for new-born’s right from day one. Our campaign seamlessly delivers this message, and we remain confident that it will resonate with mothers and fathers. Across Indian culture, occasions like Godh Bharai, Annaprashan etc are highly celebrated, but there’s nothing for the first bath. So we created ‘Pratham Snan’, to protect the baby’s skin from the first bath itself.”

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  • Resilient rural market drives HUL’s growth in Q1, net profit rises to Rs 2,100 cr

    Resilient rural market drives HUL’s growth in Q1, net profit rises to Rs 2,100 cr

    New Delhi: A resilient rural market, coupled with subsequent decline in Covid cases has infused growth in theFMCG major Hindustan Unilever Ltd (HUL) this quarter. The company reported a 10.7 per cent increase in its consolidated net profit for Q1 ended June, 2021.

    The FMCG major posted a net profit of Rs 2,100 crore in Q1 2021, compared to Rs 1,897 crore recorded in the April-June quarter of the previous fiscal. Net sales during the quarter under review stood at Rs 11,996 crore, up 13.49 per cent, as against Rs 10,570 crore in the corresponding period a year ago.

    HUL’s total expenses were at Rs 9,546 crore in the quarter under review, up 14.68 per cent from Rs 8,324 crore a year ago. The FMCG major delivered a strong performance with domestic consumer growth of 12 per cent, underlying volume growth of 9 per cent and profit after tax growth of 10 per cent, said the company in a statement.

    “In a challenging environment, we have delivered a strong performance across topline and bottomline. Our performance in the quarter has been resilient and is reflective of our capabilities, the agility in our operations and the intrinsic strength of our portfolio, “said HUL CMD Sanjiv Mehta.

    The number of Covid cases have come down June onwards, paving the way for FMCG industry’s growth and market levels to reach close to March 2021 levels. “The rebound that we have seen in the month of June and early July is led by rural. So, the good news is that rural is resilient, and it has started to come back, strongly ahead of urban,” HUL CFO Ritesh Tiwari while talking to the media virtually post Q1 results. “Rural has been a good engine for FMCG for the last few quarters, and it continues to be resilient. Hopefully, we see a good monsoon and this will augur well for the rural economy.”

    The company witnessed double-digit growth across all three divisions — Home Care, Beauty & Personal Care and Foods & Refreshment.

    Household care continued to perform well growing in high double-digits on a strong base. Liquids and Fabric Sensations also benefited from robust market development initiatives. HUL’s revenue from the home-care segment was up 11.94 per cent this quarter to Rs 3,797 crore, as against Rs 3,392 crore in the corresponding quarter in 2020.

    The company’s revenue from Beauty & Personal Care was up 13.41 per cent to Rs 4,585 crore, as against Rs 4,043 crore of the corresponding quarter. This was led by Hair Care and Skin Care, both growing in high double-digits, said HUL. “Contextual communications in Hair Care continue to yield good results. Skin Cleansing continued its strong momentum, soaps grew on a high base and the premium segment performed well. Hand Hygiene portfolio declined against an exceptionally high base,” it said in a statement.

    The Food & Refreshment segment was up 12.2 per cent to Rs 3,319 crore, as against Rs 2,958 crore in the corresponding period, helped by double-digit growth in segments as tea, ketchups, soups and nutrition business. According to HUL, all Tea brands also continued to grow in high double-digits despite a very strong base in the prior year.

    HUL said it is cautiously optimistic about future demand recovery.

  • Mamaearth showcases cherished moments with #ChampiConfessions

    MUMBAI: Personal care brand Mamaearth highlights playful exchanges between loved ones during ‘Champi Time’ in their new campaign #ChampiConfessions. The light-hearted banter perfectly captures those cheeky moments when unintentional confessions come flowing out of us when we are in our most relaxed state-getting a head massage.

    The ads showcase the endearing moments when Champi time reaches peak relaxation, allowing recipients of the head massage to become loose-lipped-spilling playful confessions to each other. The campaign is set to make a splash across all digital and social media channels and will be promoted by the brand’s core influencers as well.

    Mamaearth VP-marketing, Sambit Dash comments, “Champi is an age-old tradition practiced in every Indian household. We want to encourage everyone to celebrate this time with their loved ones as they have a much-deserved downtime. #ChampiConfessions highlights these special moments and with the catchy jingle, we want to engage with the consumers and get everyone grooving to it.”

    The brand is no stranger to showcasing authentic moments shared between family members, as evidenced by their recent national commercial which brought actors and the mother-daughter duo of Sara Ali Khan and Amrita Singh together on-screen for the first time. The actors were seen together indulging in fun banter.