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Tag: personal care brand

  • Wow Skin Science appoints Harsh Parekh as GM – marketing

    Wow Skin Science appoints Harsh Parekh as GM – marketing

    Mumbai: FMCG personal care brand Wow Skin Science on Monday announced the appointment of Harsh Parekh as general manager – marketing. 

    With his vast repertoire in the field of marketing and advertising for over 14 years, Parekh has developed expertise in various branches– from conceptualising and ideating to executing creative and content marketing solutions for brands across India and in the MENA region. 

    In this leadership role, his KRA has been to develop and execute long-term strategic plans and objectives through the identification of issues and opportunities that could influence business growth and profitability. “He will be responsible for building and defining Wow Skin Science’s social media, content strategy, influencer marketing, along with overlooking celeb endorsements, brand partnerships, and associations,” the brand said in a statement.

    “With consumers riding the 5G wave, access to various marketing campaigns has become easier. Relevance, innovation and technology have become the drivers of marketing and the success rate of a campaign is often judged by how effectively it was marketed holistically,” stated Harsh Parekh. “At Wow Skin Science, I aim to build and amplify the brand and its equity in the market along with executing impactful campaigns.”

    Parekh has played a pivotal role in conceiving and executing numerous marketing and branding campaigns and built IPs for brands across FMCG, beauty, fashion, F&B, hospitality, automobile, education, e-comm, tech, and retail. Few of his IPs/AFPs and digital films have received accolades at prestigious award ceremonies such as – Indian Television Academy Awards, International Content Marketing Summit, Promax Awards. He has conceived and executed buzzworthy campaigns and content marketing solutions for notable brands such as Cultfit, Nykaa, Flipkart, FirstCry, Nexa Showrooms, Honda, TVS, Tresemmé, Lakme, Splash, Max Fashions, Lifebuoy, Knorr, and many more.

    “We are delighted to welcome Harsh to the Wow Skin Science family,” commented Wow Skin Science co-founder Manish Chowdhary. “With his business acumen and ingenuity, we look forward to his expertise and vision that will accentuate the status quo of Wow Skin Science through innovative strategies, various partnerships, collaborations and associations.”

  • Wow Skin Science onboards Varman M as GM – media, research & corporate comms

    Wow Skin Science onboards Varman M as GM – media, research & corporate comms

    Mumbai: FMCG personal care brand Wow Skin Science has announced the onboarding of Varman M as general manager – media, research and corporate communications. 

    In this role, Varman will be responsible for defining a media investment plan to drive maximum ROI for Wow Skin Science, Wow Life Science and Body Cupid. “His role will also entail amplifying the corporate communications for all the brands through brand awareness, brand messaging and capitalising on opportunities to elevate the positioning of the brands,” said the company in a statement.

    “We welcome Varman to the Wow family,” said Wow Skin Science co-founder Manish Chowdhary. “With his hands-on experience and knowledge in establishing strategies, I believe his leadership skills will help Wow Skin Science in the path of growth, innovation, creativity and development.” 

    In his career spanning over 13 years, Varman has donned multiple hats from the agency to the advertiser side of the business. His core competencies lie in developing a data-driven media strategy for FMCG, automobile, e-commerce and electronics industries. 

    He has led both offline and digital media to drive integrated media planning and delivered investment strategies for clients like TVS Motor Company, Cadbury, and Flipkart. He also led the media and brand PR for Himalaya Wellness Company prior to joining Wow Skin Science.

    “With the escalation of social media and the exponential rise in content generation across platforms, what sets a brand apart, is the strategic planning, data-driven multimedia approach that ensures a holistic growth, thus driving maximum eyeballs,” said Varman M. “I am looking forward to building Wow Skin Science in a way that helps us elevate our positioning through trends and analytics and of course creativity.”

  • Arata onboards Taapsee Pannu to launch its hair styling gel

    Arata onboards Taapsee Pannu to launch its hair styling gel

    Mumbai: Homegrown personal care and haircare brand Arata has onboarded Bollywood actor Taapsee Pannu to promote its advanced curl hair styling gel.

    Known for her bold, fierce, and fearless on-screen image, Taapsee embodies Arata’s curl care philosophy, flipping the narrative that censors curlies, the thought process that mandates curly hair to be ‘in place,’ stated the brand.

    “Conventional beauty standards are not only restrictive, but they also fail to elevate diversity. The very idea that beauty is defined by a set of adjectives – straight hair, tall, slender, fair, etc. is harmful and excludes most of us who don’t fit the norm,” said Taapsee. “For me, having this curly hair representation – whether on-screen or with the brands I choose to work with, is highly important. I support Arata’s clean, toxin-free approach to personal care.”

    “We love how authentic Taapsee is and how she embraces her curls in their true form. We’re delighted to have her on board as Arata’s CurlFriend – someone who advocates for our brand and our new collection’s ethos, in the most befitting manner,” said Arata founders Dhruv Madhok and Dhruv Bhasin.

  • Wow appoints Nikita Jaswaney as head of innovation

    Wow appoints Nikita Jaswaney as head of innovation

    Mumbai: Personal care brand Wow Skin Science has announced the appointment of Nikita Jaswaney as head of innovation, in order to strengthen its senior team.

    In this role, Jaswaney will be at the helm of product innovation and development for Wow Skin Science, Wow Life Science, and Body Cupid. She will also be responsible for leading the launch of new brands & strategic brand mixes under the parent company, Body Cupid Pvt Ltd, said the company in a statement.

    “I am pleased to welcome Nikita Jaswaney to the Wow family,” said Body Cupid Pvt Ltd co-CEO Manish Chowdhary. “An expert at creating innovative product mixes and strategic brand development plans, Nikita brings along with her the experiences that will help us widen our thought processes and have a very focused outreach to reach our goals and objectives for 2022 and ahead.”

    Jaswaney has vast experience in product innovation and category development across global personal care brands. With more than a decade of experience in the beauty, grooming and personal care segments both globally and in India with legacy brands and industry leaders such as Unilever and L’oreal, her core competencies are in brand innovation, deep consumer insight-led product development, and strategic brand communication.

    In her earlier stints, Jaswaney led many successful new-format launches and renovations in hair-care and makeup. On her last international project on innovation and marketing communication with Garnier Hair Color she launched the disruptive Garnier Men five-minute shampoo color in South Asia and global emerging markets.

    “Wow is a super brand, born in India, born in digital and native to today’s consumers across geographies. The pace and action-led culture of innovation and consumer focus of the company are the main reasons I find this role challenging and exciting,” stated Nikita Jaswaney on her role. “Leading the team in this new world where legacy brands are kept fit on the ground with active competition from agile and super innovative D2C brands like WOW. Consumer insights and the velocity of translating those insights into exciting brands drive today’s beauty and personal care spaces and I am looking forward to driving those disruptive strategies at Wow.”

  • WOW Skin Science onboards Sandeep Ghoshal as head of international business

    WOW Skin Science onboards Sandeep Ghoshal as head of international business

    Mumbai: Personal care brand WOW Skin Science has announced the appointment of Sandeep Ghoshal as head of international business.

    With his vast repertoire in the said field, Ghoshal will play a pivotal role in leading and expanding the international market for Body Cupid Pvt Ltd with a special focus on WOW Skin Science in APAC, Middle East, and in the African regions by setting up a strong team and building robust partnerships, said the company.

    With an extensive experience of 16 years in the FMCG industry, Ghoshal’s core competencies lie in international business development, trade marketing, and retailer management. Previously, as Godrej Consumer Products Ltd’s deputy general manager, he led their international business across various geographies of APAC, Europe, CIS, and North America. With his proficiency in communication skills and collaboration, he has lent his expertise and worked as a senior business manager (APAC) with BIC. He has also worked as a national trade marketing manager for Himalaya Herbals and escalated to become business manager for their Latin American & Caribbean markets. 

    Speaking on the new appointment, WOW Skin Science, co-founder, Manish Chowdhary said, “With this vast knowledge in understanding business development in the overseas market, he is a resourceful personnel who will drive the growth trajectory for WOW Skin Science and take it one step further to achieve our goals and objectives. We look forward to having Sandeep as an asset to the organisation who will make our vision of becoming a global Indian brand in its truest sense.”

    Elated about his new role, Ghoshal said, “When you think of truly iconic brands, they transcend their country of origin and are known the world over for their superior quality and their ability to deliver on customer promise every single time. We have the same vision for WOW Skin Science. We want WOW to be the first truly global Indian brand with their strong ‘nature inspired’ positioning & world-class packaging to reach every nook and corner beyond India.”

  • mCaffeine launches new initiative to support Covid vaccination drive

    mCaffeine launches new initiative to support Covid vaccination drive

    Mumbai: Homegrown caffeinated personal care brand mCaffeine has launched the #GetTheGoodDose initiative to encourage millennials to get the COVID-19 vaccine.

    The initiative hopes to inspire these youths to better take care of themselves while supporting the government’s vaccination drive. To further foster this sense of social responsibility, anyone who is 18 and above and pledges to get vaccinated on their website, will earn a token of appreciation in form of a special reward, the brand said in a statement.

    “With the second wave of Covid-19 just settling, we all need to come together and ensure that we act responsibly by pledging to get vaccinated, whilst also urging and helping others around us to get their jab,” said mCaffeine’s co-founder & CEO Tarun Sharma. “With #GetTheGoodDose, we aim to be vocal through the voice of our consumers, and strengthen their resolve to get vaccinated, for we truly believe that our consumers are the best advocates for our country.”

    “If we are able to bring them all together to share this common goal via large participation, we can lead by example and our campaign can serve as an authentic voice to encourage the nation’s millennials to safely act before it is too late. Every small step towards this contribution could make a huge impact, as the more people are vaccinated, the closer we are to our pre-covid routines. Our campaign thus aims to put together a collective effort to curtail the spread of this year-long global pandemic,” he further added.

    #GetTheGoodDose went live on 7 July on mCaffeine website; the registration process details are available at: https://www.mcaffeine.com/pages/vaccination-drive.

  • Bombay Shaving Company announces R Ashwin as brand ambassador

    Bombay Shaving Company announces R Ashwin as brand ambassador

    New Delhi: Personal care brand Bombay Shaving Company has announced its association with Indian cricketer R Ashwin as its ambassador. The brand has launched an omnichannel campaign called ‘Shave to Shine’ featuring the cricketer in a completely new avatar.

    With the festive season coming up in a few months, starting with Rakhi, the brand intends to capture the gifting market with innovative shaving and gifting solutions, it said in a statement.

    The campaign is co-developed with The Collective Artist Network and produced by Cutting Crew Films.

    Bombay Shaving Company’s VP-marketing, Samriddh Dasgupta said, “Our research indicates that men feel better prepared to take on the day after a great shave. We are all amazing in our own lives, and a good brings out that confidence in us. We have attempted to capture the intelligence, wit, and panache of Ashwin in this very high-style high-impact film. We wanted the viewer to see Ashwin in a completely new avatar – not just as a cricketer, but as the suave R Ashwin off-the-field. As a challenger brand, we invest in disruptive, visually delightful, social media-friendly, and relevant storytelling. The campaign will be taken across products, digital media, retail branding, and influencers.”

    Speaking on the association, R Ashwin shared, “I am delighted to support and co-create solutions with Bombay Shaving Company. Shantanu and the team have built an iconic brand that delivers an exemplary experience of grooming through the superior quality of their products. I have used all their hair removal solutions and find them to be thoughtful, consciously created, and specially crafted for Indian men’s skin. I spend a lot of my time on the field and need products that are gentle, effective, and high-quality. I have found that in Bombay Shaving Company. I am superbly excited with what the future holds for the brand, and wish them the best.”

    The brand has also launched its flagship silver metal razor in two exciting new colors and material changes. Both the razors are signed by R Ashwin and available on the brand website, as well as on Amazon, Flipkart, Nykaa, Cred, and across many retail outlets.