ITV

Tag: personal

  • HLL launches six new home and personal care products

    MUMBAI: Hindustan Lever Limited (HLL) has introduced six new products in its personal wash, detergents, oral care and skin care portfolios in the September quarter.

    In the foods division, Bru has been made the master brand for all formats in coffee. The slew of launches is in line with HLL’s strategy of relevant extensions of its Power Brands and improvement of product quality.

     
     
    In detergents, HLL has launched Rin Advanced, both in powder and bar formats. The new formulation offers superlative whiteness and also has a new premium perfume and packaging. The new mix is being aggressively activated through a nationwide sampling exercise.
     
     
    In personal wash, the company has launched a new variant of Lux soap, with exotic flower petals and Jojoba oil, offering the benefit of moisturising. The Lux soap franchise, which is the largest personal wash brand in India, also includes Lux Almond, Lux Sandal and Saffron and Lux Honey and Fruit Extracts.

     
     
    HLL has also relaunched Hamam, which is the market leader in personal wash in Tamil Nadu. Hamam’s formulation now has improved with the addition of Aloe Vera to Neem and Tulsi. The shape has been contemporised and the packaging modernised. This is the first time the brand has undergone such a significant upgradation, since its launch.
    HLL’s oral care Power Brand – Pepsodent, now has a new whitening variant, which contains a clinically proven ingredient to remove yellowness from teeth.

    HLL’s skin care category has relaunched Vaseline Intensive Care Petroleum Jelly, in new distinctive packs. Vaseline is one of HLL’s fastest growing Power Brands. The new portfolio includes a low unit price pack, priced at Rs 4, aimed at aggressively growing the segment.

    The foods division, in line with the Power Brand strategy, has made Bru the master brand for the Coffee business. Deluxe Green Label, the leading Roast and Ground Coffee brand, has been migrated to Bru, which already is nationally popular as an Instant Coffee. HLL’s Coffee business has been posting handsome growth. Bru, with its consolidated portfolio of both Instant and Roast and Ground formats, will further foster the brand’s position as a national choice.

  • ESS gets personal with EPL coverage

    MUMBAI: ESPN Star Sports (ESS) is leaving no stone unturned in its efforts to get fans more involved with its football coverage. In the recent past it launched the interactive initiative Goals in asociation with Nokia. This was for the English Premier league (EPL).

    Earlier this month it had announced that Bobby Robsoin would join its team of commentators for the EPL and FA Cup. Now to give the EPL an additional boost it has launched a 13 part series Toyota Football Up Close.

    Hosted by one of ESS’ best-known faces, John Dykes, Toyota Football Up Close covers a series of in-depth profile interviews with past or present players from the English Premier League. The show focuses primarily on the players’ career in the game, embellished with brief highlights from the archives and statistics.

    Throughout the series, football viewers will get the real deal as the programme is shot entirely on location in the UK. The show airs every Wednesday at 6:30 pm.

    ESS production VP Huw Bevan said, “Toyota Football Up Close adds that something extra to whet the appetite of our football viewers who are constantly craving for more soccer news, especially updates and information on their favourite players. Our close association with the League enabled us to gain access to some of the world’s best players. They openly and candidly talked about their careers in extended interviews.

    ” Our new show has allowed the network to take full advantage of this relationship to produce a programme series with a distinct style and format. We are certain our viewers will find this new format very entertaining.”

    Dykes talks to the biggest names in the world of football such as Dennis Bergkamp, Gary Speed, Steve McManaman, Sam Allardyce, Thierry Henry, Alan Shearer, Jamie Redknapp and David Dein.