Tag: Pernod Ricard

Lowe Lintas appoints Naveen Gaur as COO

MUMBAI: MullenLowe Lintas Group has announced the elevation of Naveen Gaur as the chief operating officer, Lowe Lintas. He was until now the president of Lowe Lintas in charge of the New Delhi (NCR) operations.

Effective immediately, Naveen would oversee Lowe Lintas’ offices in New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. He continues to be based in New Delhi and will report to Raj Gupta, whose elevation to CEO, Lowe Lintas was announced a few days back.

Commenting on the appointment, MullenLowe Lintas Group chairman & CEO Joseph George said: “Naveen has played a significant role in strengthening Lowe Lintas’ operations of New Delhi (NCR) and has had an incredibly successful run the past 5 years. His proven track record of driving growth and creative excellence makes him a very strong support for the Lowe Lintas leadership of Arun Iyer and Raj Gupta as we put in place an ambitious and futuristic roadmap for the agency.”

Commenting on his appointment, Naveen Gaur said: “It’s a great opportunity and a privilege to further strengthen this great agency, as we move into this ever changing dynamic business environment. I look forward to partnering with Arun and Raj to drive this agenda.”

Naveen joined Lowe Lintas in 2010 as Branch Head, Delhi. Over the years, he has built a strong team of professionals and encouraged an entrepreneurial culture of growth and creative excellence. Under his leadership, the Delhi office added clients like OLX, Sun Pharma, Pernod Ricard, Cargill Foods, Google among others over the past few years. He even led his team to win major accolades across effectiveness award shows each year over the past seven years.

In a career spanning over two decades, Naveen has built a startup health and wellness, been the Chief Growth Officer at McCann Worldgroup India, and Business Director (at McCann) for clients such as Coca-Cola, Mastercard, Microsoft, Reckitt & Colman, General Motors, Bacardi, Dabur amongst others.

April 12, 2017
Pernod Ricard AOR retains Maxus India

MUMBAI: Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India.

Maxus has been working with Pernod Ricard over the last decade. The multi-agency pitch saw participation from other leading agencies along with the incumbent agency Maxus. The account will continue to be handled out of Delhi office led by Navin Khemka.

Maxus South Asia managing director Kartik Sharma said, “This is a moment of pride for all of us and such wins ensure we continue to deliver the best for our brands. It (our retention) is extremely satisfying and a validation of our work. I am grateful to Pernod Ricard for reposing faith in us and continuing our decade-old relationship. We eagerly look forward to the next leg of this partnership.”

Pernod Ricard India business development executive director Sumeet Lamba said, “Maxus’s superior understanding of the category and its nuances has helped us in meeting our brand marketing goals. We are confident that they will continue to be an effective partner in the years to come.”

Maxus managing director Navin Khemka said, “We are committed to enhance our cutting-edge creative thinking on Pernod Ricard. Together, we have created iconic brands that we are proud of and we are confident of delivering unmatched media value, going forward.”

September 29, 2016
Pernod Ricard AOR retains Maxus India

MUMBAI: Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India.

Maxus has been working with Pernod Ricard over the last decade. The multi-agency pitch saw participation from other leading agencies along with the incumbent agency Maxus. The account will continue to be handled out of Delhi office led by Navin Khemka.

Maxus South Asia managing director Kartik Sharma said, “This is a moment of pride for all of us and such wins ensure we continue to deliver the best for our brands. It (our retention) is extremely satisfying and a validation of our work. I am grateful to Pernod Ricard for reposing faith in us and continuing our decade-old relationship. We eagerly look forward to the next leg of this partnership.”

Pernod Ricard India business development executive director Sumeet Lamba said, “Maxus’s superior understanding of the category and its nuances has helped us in meeting our brand marketing goals. We are confident that they will continue to be an effective partner in the years to come.”

Maxus managing director Navin Khemka said, “We are committed to enhance our cutting-edge creative thinking on Pernod Ricard. Together, we have created iconic brands that we are proud of and we are confident of delivering unmatched media value, going forward.”

September 29, 2016
Lowe Lintas names Shayondeep Pal as Delhi creative head

MUMBAI: Lowe Lintas has named executive creative director Shayondeep Pal as its creative head in Delhi. Pal takes over from Shriram Iyer, who was recently named Mullen Lintas NCD.

Pal will report to Lowe Lintas chief creative officer Arun Iyer.

Pal has been part of the creative team in Delhi for more than six years and is involved in the creative execution of a number of campaigns for clients in the region like OLX, Micromax, Hindustan Times, Maruti Suzuki, Google and Pernod Ricard.

Iyer said, “Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi. I wish him the best in his new role at the agency.”

Pal has been the creative lead on Micromax for the last four years and has worked on campaigns like Sliver 5 with Hugh Jackman, Qube, Canvas HD and Canvas 2. In fact, he has also directed a few commercials for Micromax.

He has also worked on the Hindustan Times campaign ‘You Read, They Learn,’ which went on to win an award at Cannes Lions in 2013.

Pal said, “I am lucky enough to be part of a great team in Delhi. The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle – through new media, unexplored media and not just 30-second commercials.”

August 17, 2015
Lowe Lintas Delhi bags Pernod Ricard India account

MUMBAI: Pernod Ricard India, the multinational alcohol and beverage company in India, has appointed Lowe Lintas Delhi as its brand communication partner, after being shortlisted from a multi-agency pitch.

This makes them the second agency that works the wide portfolio of brands in a dual agency format.

The agency will be handling the mandate of some of the brands marketed by Pernod Ricard India including Absolut, Blenders Pride and Nine Hills among others.

Lowe Lintas Delhi president Naveen Gaur said, “It’s a very exciting and challenging category but the more thrilling part is working with Pernod Ricard India. They have a bouquet of some iconic brands like Absolut and Blenders Pride and our task will be to take the brands further in a very unique and a disruptive way. We are really looking forward to our association with Pernod Ricard India to create some outstanding and out-of-the-box work.”

Pernod Ricard India executive director of business development Sumeet Lamba added, “We are delighted to be associated with Lowe Lintas Delhi who will partner us in our journey ahead for some of our core brands. The team showcased their ability to think in a very non-linear way and that’s what made the selection decision easy for us, we look forward to harnessing Lowe Lintas’ expertise to make sure the team delivers some amazing work.”

July 13, 2015
Grey India appoints Vishal Ahluwalia as Bangalore head

MUMBAI: Grey Group India has appointed Vishal Ahluwalia as vice president and office head of its Bangalore ops. He will be reporting to Grey Group India chairman and managing director Sunil Lulla.

Ahluwalia joins Grey with two decades of marketing communications experience, across various geographies and disciplines. In his various avatars, he has headed businesses and has been an entrepreneur. Until recently, he worked as a member of the Board of IRIS Worldwide, in which he spearheaded the digital and retail verticals. Prior to that he was TBWA South India head; JWT -Taipei head for Unilever business and has also had stints with Contract and JWT.

“Vishal brings a great blend of advertising savviness and digital smarts to Grey. His experience across geographies and diverse categories, will strengthen the leadership team at Grey. He will take further our integrated offerings to various clients and enable their brands to be famous and effective,” said Lulla.

Ahluwalia added, “I am very excited about the prospect to bring my skills across various stream to Grey Group’s rich and diverse client roster. I do believe the future requires us to be able to deliver services in a wholesome and integrated fashion. I am delighted to return to Bangalore which has always been a springboard for my learning and my success.”

March 23, 2015
Royal Stag is now ‘India’s most valuable brand’

MUMBAI: Royal Stag, the leading whisky brand from Pernod Ricard India has been chosen as ‘India’s Most Valuable Brand’ in the liquor category in an in-depth ranking of Indian brands. The ranking was undertaken by one of Asia’s leading brand rating companies, World Consulting & Research Corporation (WCRC) in association with KPMG.

Royal Stag has been awarded “The 100 most valuable brands of the year” in the country in terms of innovation, aspiration and admiration from a shortlist of nearly 750 brands. The WCRC ranking is the largest multi-platform ‘brand trust’ and ‘loyalty benchmark’ project involving the most prestigious brands in the Indian market.

Royal Stag, by virtue of its unique value propositions and attributes was adjudged as the leading brand, having successfully reinforced a profound and meaningful connect with its customers. In line with the brand philosophy of “It’s your life, Make it Large”, Royal Stag, reaches out to consumers who believe in looking beyond materialistic success, and for whom it is important to earn stature, dignity and respect.

Speaking about the award, Raja Banerji Assistant Vice President Pernod Ricard India said, “The award is a testament of the hard work that has gone into making Royal Stag – an iconic brand. I take this opportunity to thank everyone who has contributed in taking this brand to exhilarating heights. This was an outcome of a rigorous ranking exercise and we are pleased to be recognised as one of the best brands in the country. We are confident that Royal Stag will continue to power ahead with the same passion and commitment”

Created in 1995, Seagram’s Royal Stag and Royal Stag Barrel Select (more recently in 2011) are the flagship brands of Pernod Ricard India. A delectable blend of Indian spirits and imported Scottish malt, Royal Stag set an industry benchmark by becoming the first liquor brand in India without artificial flavouring. With this award, Pernod Ricard intends to continue to its strategy of building strong premium brands.

January 21, 2015