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Tag: Pernod Ricard India

  • Saksham Kohli hops over to FCB India as president of new venture

    Saksham Kohli hops over to FCB India as president of new venture

    GURGAON: Saksham Kohli has landed at FCB India as president of FCB NEO, marking the end of a nearly seven-year stint at Cheil Worldwide where he shepherded Samsung’s flagship mobile campaigns.

    The move, announced this month, sees Kohli swapping his associate vice-president perch at Cheil—where he orchestrated integrated campaigns for Samsung’s mobile portfolio and ecosystem products—for the top job at FCB’s new venture.

    At Cheil since 2019, Kohli climbed from director of client services to associate vice-president, spending his final months managing full-funnel marketing strategies that blended creative, digital and media. Before that, he put in three years at Ogilvy, steering brands including Perfetti Van Melle, Pernod Ricard India, BMW Mini and Dupont through 40-odd large-scale integrated campaigns.

    His advertising pedigree includes a two-and-a-half-year spell at FCB Global (2013-2016) handling Whirlpool’s India operations, plus stints at McCann on Aircel, Ogilvy & Mather on KFC India, Publicis on Beam Global Spirits & Wine, and BBDO India on Wrigley’s and Hewlett Packard.

    Kohli’s pitch: marketing that starts with understanding people and ends with measurable impact. Whether FCB Neo delivers on that promise remains to be seen—but with a Samsung-sized portfolio under his belt, he’s certainly had the practice.

  • Siddharth Suri returns to Moët Hennessy India as managing director

    Siddharth Suri returns to Moët Hennessy India as managing director

    MUMBAI: The champagne is flowing again. Siddharth Suri has been appointed managing director of Moët Hennessy India, marking a homecoming to the LVMH-owned spirits house where he previously spent over five years. Most recently business head for away-from-home, restaurant and travel retail at Hindustan Coca-Cola Beverages, Suri brings extensive leadership credentials from across the luxury and fast-moving consumer goods sectors.

    His career spans more than 20 years in sales, marketing and business development. At Diageo India, where he worked for four years until early 2024, he served as national head of strategic key accounts and country lead for Middle East, Africa and Asia-Pacific emerging markets, driving international sales from Dubai.

    Suri’s earlier tenure at Moët Hennessy included roles as sales director for India travel retail and domestic markets, overseeing operations across India, Sri Lanka, Maldives, Bangladesh, Nepal and Bhutan. He also held senior positions at Pernod Ricard India, including head of region operations and head of sales operations in New Delhi, and at PepsiCo India, where he rose to general manager for market development in Mumbai and zonal sales head for Maharashtra and Goa.

    A graduate of the International Management Institute with a postgraduate diploma in sales, distribution and marketing operations, Suri has built a reputation for transforming and scaling businesses across India and emerging markets.

  • William Grant & Sons brings in Pernod Ricard veteran to head India ops

    William Grant & Sons brings in Pernod Ricard veteran to head India ops

    MUMBAI: William Grant & Sons (WG & S) has snapped up spirits industry veteran Kartik Mohindra as managing director for India, eyeing a bigger slice of one of the world’s fastest-growing whisky markets. The former chief marketing officer and head of global business development at Pernod Ricard India takes charge on 30 September.

    The move signals a sharp play by the Scottish distiller, best known for brands like Glenfiddich and Monkey Shoulder, as it doubles down on India’s premium spirits surge. Mohindra brings over 20 years of experience across alcohol, beverages and FMCG – a seasoned hand to scale up WG&S’ ambitions.

    His appointment follows the elevation of outgoing India MD Sachin Mehta, who steps into the role of managing director for Canada – another priority market for the group.

    “These appointments reflect our continued investment in key growth markets,” said WG&S chief commercial officer Doug Bagley. “We’re thrilled to have Kartik join us in India – a critical market where Sachin and the team have already laid strong foundations.”

    As global booze giants race to tap rising affluence and shifting tastes in developing economies, India has emerged as a battleground for premium spirits – and WG&S is clearly in no mood to play catch-up.

  • Branded content is the new blockbuster, but marketers demand proof beyond the pitch

    Branded content is the new blockbuster, but marketers demand proof beyond the pitch

    MUMBAI: Some ideas are made in boardrooms. Others, like the “dream room experiment”, are made in hotels. At Indiantelevision.com’s Media Investment Summit 2025, a session titled ‘The Rise of Branded Content and Its Future in India’ sparked both nostalgia and next-gen debate, as industry leaders unpacked what content means in today’s fragmented, ad-skipping world.

    Moderated by Madison Loop VP Kosal Malladi the panel featured Suruchi Mahatpurkar Kore (Bajaj Group), Bhavin Devpuria (Triumph International), Megha Desai (Connect NXT), and Shetanshu Dikshit (Pernod Ricard India). Together, they questioned the currency of content and who, in this AI-powered era, really wears the crown.

    “Content is currently about Rs 10,000 crore, while the entire advertising ecosystem is valued at Rs 100,000 crore. That’s 10 per cent—and growing at 15 per cent YoY”, Malladi opened, drawing parallels to the early days of digital marketing. “We’re at the same inflection point. Questions around effectiveness, measurement, and relatability are piling up”.

    Relatable or forgettable? The definition war continues

    Each speaker was asked how they define content. Mahatpurkar Kore anchored it in emotional resonance. “It’s ultimately about being relatable. In an age where users skip ads, content needs to integrate into real life”.

    Desai added, “Content is anything that feels like daily conversation—whether it’s on a 55-inch screen or a six inch one. Instagram’s endless scroll is today’s biggest content binge”.

    For Dikshit, content had a clear distinction, “An ad is transactional. Content is emotional. Ads sell; content touches the heart. That’s the difference”.

    Devpuria referenced thumb-stoppers: short content formats designed to halt the scroll reflex. “Our thumbs travel 600 metres a day—content must work hard to make them stop”, he said, citing a five second content brief that forced creativity within constraints.

    Desai warned against oversimplification, “Good content isn’t always subtle. The Samay Raina campaign from Zomato worked because it was shock value wrapped in narrative. That punch leaves a dent”.

    Panelists discussed the thorny issue of content measurement. Kore highlighted a project with a rural brand targeting farmers, “We used AI to translate content into nine languages, focusing on emotional connect. The brand wasn’t chasing a big spike—it wanted long-term trust”.

    Desai offered a pragmatic breakdown. “If it’s a media reach film, I’ll measure it on impressions. If it’s a drama-driven story, I’ll pay the premium, push through creators, and measure shares—not cost-per-view”.

    For Devpuria, campaign objectives determine platforms. “B2B on Instagram isn’t bizarre anymore. Discovery and intent matter more than category stereotypes”.

    The panel agreed that AI plays a role—but not a starring one. “We’ve experimented with AI for content generation”, said Dikshit. “But for commercialisation, it still lacks originality and rights clarity”.

    Desai found value in AI’s efficiency. “It enhances personalisation, especially for language localisation and cost optimisation”.

    Despite the flood of reels and short videos, Devpuria noted, “Content fatigue is real. I can’t remember what I watched yesterday. But Cadbury’s ‘Kuch Khaas Hai’ still lingers”.

    The panel concluded that branded content cannot be boiled down to either subtle integrations or shocking reveals. It’s about creating moments of ‘serendipitous recognition’—where the audience doesn’t expect a brand, but welcomes it when it appears.

    Dikshit summed it up, “The story has to stay intact. Whether the hero is a farmer, a food delivery boy, or a wine bottle—don’t break the narrative for a logo”.

    As branded content muscles into the advertising spotlight, marketers are building the case for substance, not just style. The verdict? Storytelling sells—but only when it sticks.

     

  • Royal Stag Barrel Select Large Short Films continues association with Mami Mumbai Film Festival

    Royal Stag Barrel Select Large Short Films continues association with Mami Mumbai Film Festival

    Mumbai: Royal Stag Barrel Select Large Short Films is once again partnering with Mami Mumbai Film Festival 2024. As part of the association, the brand is championing select and distinctive narratives for discerning viewers. This initiative reinforces the brand’s focus on curating content “For the Select Ones” by celebrating creativity, originality, and collaborating with the choicest storytellers and renowned artists.

    This year’s collaboration will feature a short film contest and the premiere of two original Royal Stag Barrel Select Large Short Films shorts on 23 October 2024.

    1.   Royal Stag Barrel Select Large Short Films Premieres: Royal Stag Barrel Select Large Short Films will premiere two new original short films at the festival, featuring renowned talent from the industry. The event promises a captivating evening, highlighted by a panel discussion, and select conversations with the cast.

    ●    Gul Panag’s Aloo Bhujia, starring Rannvijay Singha, Arnav Maggo, Padma Damodaran; directed by Lakshmi R Iyer.

    ●    Tigmanshu Dhulia’s The Promise, starring Jim Sarbh and Priya Mani.

    2.   Short Film Contest: The contest offered aspiring filmmakers an exciting opportunity to showcase their creativity and storytelling, with the top 10 shortlisted films scheduled to be screened at the festival. Of the shortlisted films, winners under the ‘Best Film’ category will also be announced. The special jury, comprising some of India’s top voices in the industry – Hansal Mehta, Aditi Rao Hydari and Rajshri Deshpande – will be present for the Royal Stag Barrel Select Large Short Films Premieres.

    Pernod Ricard India chief marketing officer and head of global business development Kartik Mohindra said, “Royal Stag Barrel Select Large Short Films has become ‘the’ destination for short films over the years for viewers to experience great filmmaking. The platform has been a pioneer in transforming the way individuals perceive the short film genre and has evolved to create an ecosystem for aspiring and established storytellers alike to bring select short films to our audiences. We are thrilled to continue our association with MAMI Mumbai Film Festival 2024, which is a testament to our dedication towards crafting the next chapter of select storytelling. This strengthens our endeavour of fostering a dynamic environment that empowers storytellers, and curating select narratives for our discerning audiences.”

    MAMI Mumbai Film Festival artistic director Deepti DCunha shared, “We are delighted to continue our long-standing association with Royal Stag Barrel Select Large Short Films, united by our shared passion for exceptional storytelling and empowering talented filmmakers. Together, we remain committed to curating compelling content that resonates with evolving audience preferences and shifting consumption trends.”

    The festival is set to take place from 19 October to 24 October 2024. 

  • ‘Solution-centric’ and ‘Medium-agnostic’ approach defines White’s success with experiential marketing

    ‘Solution-centric’ and ‘Medium-agnostic’ approach defines White’s success with experiential marketing

    Mumbai: Experiential marketing is not just a fleeting trend. According to a media report, Event and Entertainment Management Association (EEMA) forecasts that India’s experiential marketing industry will grow to Rs 10,000 crore by 2025, doubling its worth since 2020. In a similar report, data from the Event Marketing Institute reveals that 74 per cent of consumers have a more favourable view of a brand following an event or experience.

    One such “culture-first” experience company is White, specialising in creating immersive and inclusive brand experiences. With a strong commitment to innovation and a deep understanding of diverse cultures, White crafts unique narratives that resonate with audiences worldwide. The company employs an integrated approach, offering services that span branded immersions, intellectual properties, conferences and MICE events, retail installations, and visual theatre. Operating across all scales, White delivers these experiences pan-India and in regions like the Middle East, Asia, Europe, and the United States.

    The team, consisting of 80+ “custodians of culture” across creative strategy, design, account management, and operations, collaborates seamlessly to help clients forge meaningful connections with their audiences. Reflecting its commitment to staying at the industry’s forefront, White’s recent rebranding showcases its dedication to creating impactful relationships between brands and their customers.

    In a similar vein, White Label focuses on delivering innovative content solutions tailored to the unique needs of its clients. Broadening and crafting high-impact content strategies, White Label drives engagement and ensures that content resonates with target audiences across various platforms.

    Indiantelevision.com caught up with White founder & CEO Vishesh Sahni and White Label CEO Rohit Tugnait, where they both delved into White’s business strategy, their account wins and innovative campaigns, outlook on content solution market in India and lot more.

    Edited excerpts

    How does White leverage its unique selling propositions (USP) to attract and retain clients?

    Vishesh – Our USP lies in leveraging culture as a medium to connect some of the most innovative brands and exciting organisations in the world with their audiences. We do this by mining human insight and appealing to the most basic instinct of audiences – i.e, evoking a powerful emotional response within them.

    Can you discuss any recent changes or enhancements in White’s business strategy that have led to notable successes?

    Vishesh – White has rapidly made itself recognised as a company that approaches campaigns and briefs beyond the immediate task with the intent to create long term impact. In order to do this effectively, we have actively pursued a “solution-centric and medium-agnostic” integrated approach in our work.

    Rohit – Recently, we have set up a full-fledged content sister company – White Label – in order to provide holistic 360° solutions to clients. The aim of White Label is to provide engaging storytelling via video for brands. This could rest on digital, OTT or socials depending on the audience to reach and format of content.

    What innovative campaigns has White executed recently, and what made them stand out?

    Vishesh – We recently executed the global launch event of Pernod Ricard India’s first luxury Indian Single Malt – Longitude 77 in Gurgaon, India. The experience brought together some of the most illustrious names from music, cinema and fashion in an exploratory journey; which was paired with multisensory hospitality. The international launch in Dubai also captured the scale, grandeur and core message of “India Reimagined” amidst an illustrious global audience.

    Another memorable experience was the launch of Mexico’s most beloved tequila – Don Julio – which brought alive authentic Mexican culture and revelry in an immersive format. The immersive experience – themed around 5 expressions of love, which was inspired by the brand’s global “Por Amor” campaign – witnessed an impromptu parade, authentic cocktail and culinary carts and various bespoke handcrafted expressions.

    How do you anticipate consumer behaviour and technological advancements will impact experiential marketing strategies in the future

    Vishesh – In a space that vies for constant attention, experiential marketing – across events, activations, launches and conferences – the premise of bespoke hospitality in an experience cannot be overstated. From the first interaction of an invite to a personalised keepsake or immersion at the experience; driving equity and loyalty for a brand comes alive much more effectively when the individual feels actively “seen”; as opposed to passively “talked at”.

    Tech advancements and the advent of AI allows us to hyper-personalise experiences even more effectively.

    What role do you see White playing in shaping the future of experiential marketing in India?

    Vishesh – White has always been a custodian of representing culture – be it the culture of the brand; or harnessing the pulse of global action.  Owing to this approach, we have managed to introduce industry-first ideas, exciting innovations and experience formats that have been seen for the time in India. We intend to fortify this capability and further envision experiential marketing with a progressive perspective that eventually becomes an industry benchmark.

    How do you perceive the current trends and growth potential in the content solution market in India

    Rohit – Content plays a key role for any marketing/ brand manager as part of their campaign executions. While content does not show immediate ROI (as would an ad for example), it helps build saliency with the audience and if orchestrated well could lead to building a community. That is the ultimate holy grail for a marketeer because it leads to earned media as well as a loyal customer base over time.

    That said the content should not be produced for the sake of featuring in a brand plan. There needs to be careful crafting of a story around what the brand stands for and marry that with an audience’s affinity. So engaging storytelling + the brand supporting their TG’s beliefs/ philosophies lead to the audience willing to sacrifice their precious time to engage with your message in a more purposeful manner. This is what we help facilitate for our partners.

  • COLORS with Seagram’s Imperial Blue and Wavemaker goes hi-tech to launch AI-powered fun-filled #FansWaliHoli

    COLORS with Seagram’s Imperial Blue and Wavemaker goes hi-tech to launch AI-powered fun-filled #FansWaliHoli

    Mumbai: This Holi sparked celebrations that are unique and innovative! Viacom18’s flagship Hindi entertainment channel COLORS hit a hatrick, marking their third collaboration with Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India for an unforgettable #FansWaliHoli campaign, powered by cutting-edge generative AI technology. This initiative delivers a personalized and interactive Holi experience for the fans, unprecedented in its scope.

    This festive campaign, brought to life by Viacom18’s Network Branded Content in collaboration with Wavemaker India, empowers fans to create personalized Holi posters featuring their favorite celebrities: Karan Kundrra (Actor), Kanika Mann (Actor), Harsh Gujral (Comedian), and Raj Barman (Singer). Through an interactive microsite (www.becausemenwillbemen.com), fans can effortlessly select their preferred artists and generate custom posters with playful messages, encapsulating the essence of the vibrant festival of Holi, all while staying true to the brand ethos. These posters are then conveniently delivered to users’ WhatsApp for easy sharing with loved ones or posting on social media.

    Vivek Mohan Sharma – Head, Branded Content, Viacom18 commented on the campaign, “We are constantly striving to push boundaries and explore innovative ways to connect brands with audiences. Building on Viacom18’s vision of adopting technology every step of the way, we are approaching content marketing through the lens of technology as well. By leveraging generative AI, we have created a fun and interactive experience for fans to celebrate Holi with their favorite COLORS stars, while seamlessly integrating the Seagram’s Imperial Blue Packaged Drinking Water brand message. This campaign is a perfect example of how we are marrying content solutions with cutting-edge tech to deliver a holistic brand and content experience.”

    Ishwindar Singh, Pernod Ricard India said, “Seagram’s Imperial Blue packaged drinking water stands for embracing life with a smile and Holi, the festival of colors, is the perfect occasion to showcase our brand’s commitment to inspiring smiles and light-hearted moments. Partnering with Wavemaker & Viacom18 has allowed us to merge technology with celebrations to amplify the consumer experience through developing engaging campaign around key festivals like Holi..

    Shekhar Banerjee, Wavemaker India said, “At Wavemaker we are extremely proud to partner with our client Pernod Ricard India and brand Imperial Blue packaged Drinking Water to have continuously deliver on engaging innovatively with our consumers. Holi wishes delivered through an AI led campaign which puts you in the same frame with your favourite celebrity and recreates a beautiful poster which can be shared on social, go up as a poster in your room, be your wallpaper or give you bragging rights within your circle, is simply magical.”

    The campaign kicked off on 22 March and will run till 31 March.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ColorsTV (@colorstv)

     

  • Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Mumbai: Seagram’s 100 Pipers Glassware Play for a Cause is an initiative that aims to spread awareness about eye donation and the impact it can have to eradicate corneal blindness in the country. Championing the initiative are renowned celebrities including Bhumi Pednekar, Harmanpreet Kaur, Randeep Hooda, Dia Mirza and others, who will inspire people to learn more about the cause and support the initiative.

    As per official sources, there are approximately 1.5 million people suffering from corneal blindness in India, with 40 thousand new cases added every year. Sight for these individuals can be restored by corneal transplantation. However, only about 25 to 30 thousand eyes become available through donations every year – which is negligible compared to the need. This is a disappointing statistic, especially in a country like India where with our population, we need only a minor fraction of people to be donors to eradicate corneal blindness completely from the country. The Play for a Cause campaign seeks to make people aware about the problem and inspire them to be part of the solution.

    This initiative focuses on making an impact by driving awareness and intent towards this critical cause. Seagram’s 100 Pipers Glassware has also partnered with Mohan Foundation, an NGO that has been a pioneer in the realm of organ donation in India for the last 25 years. Inspired by the campaign, people can also go to the Mohan Foundation page to know more about the process of actually becoming eye donors.

    Another key advocate for this initiative is India’s Iconic Rock Band, Parikrama. All members of this legendary rock band have pledged to be organ donors. In fact, last year they also released ‘Translucent Night’, an original song in support for organ donation. As part of this initiative, Parikrama will also perform magical live events in Hyderabad, Bangalore, Chandigarh, Jaipur, Gurgaon, Kolkata, and other cities where they will play Translucent Night among other iconic rock hits.

    100 Pipers Glassware has scaled up The Play for a Cause initiative over many years to support agendas that create a positive impact on society such as fundraising for the Kerala flood victims, aiding Nepal Earthquake relief efforts, and initiatives like providing food for the underprivileged, tree plantation drives among many other.

    “Seagram’s 100 Pipers has always inspired people to go beyond material markers of success to make a positive impact on the world. With Play for a Cause we have, over many years, created a platform where consumers can actively participate in creating that impact – be it raising funds for natural disaster relief, helping feed the underprivileged, or through many other relevant causes. This year, 100 Pipers Glassware Play for a Cause aims to spark a movement that not only spreads awareness about the critical need of corneal donation in our country, but also inspires people to help bring India closer to becoming free from corneal blindness.” commented Pernod Ricard India CMO Kartik Mohindra.

    Brand ambassador, Bhumi Pednekar said, “As the brand ambassador of 100 Pipers Glassware, I am truly grateful for the opportunity to represent a brand that aligns with my values and convictions. I’m dedicated to fostering positive transformation in every way possible. I firmly believe in the importance of contributing to the greater good of our world through my actions. Leading the 100 Pipers Glassware Play for a Cause initiative signifies my endeavour to embrace a future where we strive towards ensuring that we give the gift of sight to every individual suffering from corneal blindness.”

    “I am part of the 100 Pipers Glassware ‘’Play for a Cause’ initiative to highlight my commitment to a vision where every pledge brings us closer to eliminating corneal blindness in India.” Randeep Hooda quotes.

    “Being part of the 100 Pipers Glassware Play for a Cause initiative underscores my dedication to spreading awareness and fostering a future where sight knows no boundaries.” commented Harmanpreet Kaur.

    Dia Mirza also expressed “Proud to stand in support of the 100 Pipers Glassware Play for a Cause initiative, advocating for a society where the gift of sight is a universal right.”

    “Music has the power to touch the deepest parts of our souls and serves as a universal language that unites people from all walks of life. Through our collaboration with 100 Pipers Glassware Play for a Cause initiative, we would like to harness the emotive power of music to inspire individuals, motivating them to pledge as donors and become part of a movement dedicated to eradicating corneal blindness.” commented MOHAN Foundation executive director Pallavi Kumar.

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  • KelpHR marks 10 years with 4th edition of KelpHR PoSH Awards 2023 for safer workplaces

    KelpHR marks 10 years with 4th edition of KelpHR PoSH Awards 2023 for safer workplaces

    Mumbai: KelpHR, one of India’s leading HR solutions provider, is delighted to unveil the much-anticipated fourth edition of the KelpHR PoSH Awards 2023. This event will shine a spotlight on the top 25 safest workplaces in India. The award ceremony will be held in Mumbai on 7 December 2023, in attendance will be global organisations, industry experts, and luminaries to recognise and honour the pillars of workplace safety and inclusion.

    KelpHR takes a significant stride this year by introducing “The Torchbearers” or the Triple Safety Award. This distinctive accolade acknowledges organisations that have been consistently honoured as the top 25 safest workplaces in India at the KelpHR PoSH Awards for three consecutive years, commencing in 2021. The Triple Safety Award aims to commend organisations that have displayed an unwavering commitment to preventing sexual harassment.

    The KelpHR PoSH Awards 2023 will be presided over by chief guest – Director General of Police, Railways, Maharashtra State, Dr. Pradnya Saravade (IPS), and keynote speaker Kashish Mumbai International Queer Film Festival director Sridhar Rangayan. This event will be MC’d by Nishtha Nishant, a prominent transgender personality who embodies the event’s distinctive and inclusive culture. The event will also draw attendance from essential stakeholders, including HR heads/CXOs of the 50 finalist organisations, jury members, well-wishers, and the KelpHR team and board members.

    The fourth edition showcases an esteemed panel of judges providing valuable insights for the creation of inclusive environments. This year’s jury comprises Dr. Dharaniikota Suyodhan, International commercial and corporate lawyer; Pernod Ricard India chief inclusion & diversity Zainab Patel; VIDHI Centre for Legal Policy co-founder and lead Alok Prasanna Kumar; practising lawyer & chevening scholar Vaishali Shintre-Bhagwat; Bombay High Court advocate CJ Joveson; Aspire for Her founder & CEO Madhura Dasgupta Sinha; and Diversity Simplified founder & chief consultant Tina Vinod.

    KelpHR recently released the results of its employee survey conducted across the 30 organisations who were finalists at the KelpHR PoSH Awards 2022; which garnered an impressive 15,206 responses. The survey sheds light on the prevalence of workplace harassment and the imperative need for proactive measures. Among the key findings:

    1   409 individuals out of 15,206 respondents reported being victims of sexual harassment in the workplace.

    2   119 of the victims held managerial positions, underscoring the need to address this issue at all levels of the organisation.

    3   69 per cent of the victims chose not to report the incidents, emphasising the necessity for a more conducive environment for reporting.

    4   Out of 5,217 surveyed women, three per cent reported facing workplace harassment.

    5   Among 9,921 surveyed men, three per cent also reported harassment.

    These statistics highlight the critical importance of fostering a workplace culture that actively addresses and prevents harassment, ensuring a safe and inclusive environment for all employees. The KelpHR PoSH Awards serve as a platform to recognise organisations actively working towards eliminating harassment and championing the cause of safer workplaces.

    KelpHR CEO & co-founder Smita Shetty Kapoor stated, “As we commemorate the 10-year anniversary of the POSH Act on December 9, 2023, we stand firm in our belief that every employee deserves to work in an environment that is not only compliant but goes above and beyond to create a culture of safety. The KelpHR PoSH Awards are our way of recognising and celebrating organisations that share this commitment. It is an honour to be part of a movement that encourages the continuous improvement of workplace safety and inclusivity.”

    The esteemed recipients of the KelpHR PoSH Awards in 2023 comprise prominent entities such as Indigo Airlines, Uber India, DBS Technology Solutions India, Tata Consulting Engineers Ltd, Swiss Re, Aditya Birla Fashion & Retail Limited and numerous other organisations spanning a wide array of sectors, including automotive, aviation, consulting, IT, ITES, Pharma, manufacturing, financial services, and social service.

  • Imperial Blue Superhit Nights partners with Harrdy Sandhu for his ‘In My Feelings’ tour

    Imperial Blue Superhit Nights partners with Harrdy Sandhu for his ‘In My Feelings’ tour

    Mumbai: Renowned singer and performer, Harrdy Sandhu, is set to embark on his first-ever India tour in partnership with Imperial Blue Superhit Nights. The tour promises to be an electrifying celebration of music and culture, spanning across seven incredible cities. Harrdy will be kicking off his tour in Indore on the 9 December, followed by Mumbai on 17 December, Kolkata on 24 December, Jaipur on 31 December, and Pune on 20 January 2024. Dates for Bhubaneswar and Gurugram will be announced shortly. Tickets for the tour concert will be available for purchase on Paytm Insider.

    Imperial Blue Superhit Nights has a remarkable history of curating sensational live music experiences. For years, it has been at the forefront bringing legendary musicians to the stage, creating unforgettable memories for fans across India. The partnership with Harrdy Sandhu marks a significant milestone in the platform’s ongoing commitment to deliver the very best in live music entertainment.

    With the core brand purpose of encouraging our consumers to embrace life with a smile the platform of Imperial Blue Superhit nights has always been committed to delivering superlative experiences that enable our audience to see beyond life’s challenges and immerse themselves in moments of conviviality that showcase their passion for music. Working with Harrdy Sandhu for his first ever India tour is a decisive step forward in that direction.” added Pernod Ricard India general manager – marketing Ishwindar Singh.

    Harrdy Sandhu shared his excitement for the tour, saying, “The association with Imperial Blue Superhit Nights has offered me an ideal opportunity to embark on my first India Tour, covering seven eminent cities, including Mumbai, Gurugram, Pune, Kolkata, and more. I’ve been diligently rehearsing steps on some of my most-loved tracks, with the determination to provide an unparalleled, innovative, and distinctive experience. Through this maiden tour, my aim is to deliver an international experience that leaves an enduring imprint on the hearts of all my fans.”

    Harrdy Sandhu, known for his soulful voice and remarkable stage presence, has captured the hearts of music enthusiasts across the country. With a string of chart-toppers, including “Bijlee Bijlee,” “Kudiyan Lahore Diyan,” and “Jee Karr Daa,” he has become a sensation in the music industry, and his live performances are nothing short of magic. Even the response from his fans to his latest EP ‘Pleasures,’ which features five songs, has been overwhelmingly positive.

    Harrdy is determined to bring a groundbreaking experience resonating to international concerts to India on this tour, pioneering the use of special hydraulic effects for the first time in the country. His unforgettable performances will set the stage ablaze, accompanied by a dynamic troupe of dancers, creating a uniquely immersive experience that will undoubtedly leave audiences yearning for more.