ITV

Tag: Pernod Ricard

  • Shaurya Sharma tunes Into Zee TV as new marketing head

    Shaurya Sharma tunes Into Zee TV as new marketing head

    MUMBAI: From hyperlocal deliveries to high-decibel dramas, Shaurya Sharma is making a channel change that’s set to shake things up. The marketing maven has officially joined Zee Entertainment Enterprises Ltd as head of marketing for Zee TV (vice president for marketing), bringing with him a powerhouse portfolio that spans Disney-Star, Sun TV Network, Pernod Ricard, and more. With this move, Sharma takes charge of one of India’s most iconic general entertainment channels at a time when content consumption and audience loyalty is shifting faster than TRP charts.

    Armed with more than a decade of cross-category experience from liquor to logistics to linear TV Sharma’s trajectory is defined by versatility and results. Most recently, he served as Cluster marketing head for Sun Neo, Sun Marathi, and Sun Bangla at Sun TV Network, leading communication planning, social media strategy, and content marketing across diverse audience bases.

    Prior to that, he helmed marketing at Shadowfax, where he not only curated the brand’s voice but also launched India’s first ad-film on delivery jobs featuring Aparshakti Khurana and Supriya Shukla, reducing CPO by 15 per cent with his loyalty-building initiatives.

    His Disney-Star stint was equally action-packed, leading digital marketing for brands like Star Bharat and managing subscription strategy for the network’s vast distribution footprint.

    From boosting NPS scores in hyperlocal delivery to driving channel loyalty in competitive regional markets, Sharma’s work reflects a razor-sharp focus on brand resonance and consumer behaviour, both essentials in the ever-evolving GEC space.

    With Zee Tv now under his marketing stewardship, the small screen is likely to see big moves. And if history is any clue, Sharma’s campaigns won’t just sell shows, they’ll start conversations.

  • Value 360 locks in Keshav Shanbhag as CFO for upcoming public listing

    Value 360 locks in Keshav Shanbhag as CFO for upcoming public listing

    MUMBAI: A company on the brink of a public listing needs a steady hand at the financial wheel enter Keshav Shanbhag, Value 360 Communications’ newly appointed as CFO. The firm prepares to make history as the first publicly listed PR company in the country, Shanbhag’s arrival signals a strategic push towards financial strength and investor confidence.

    The timing couldn’t be more significant. Value 360 Communications recently closed Its pre-IPO investment round, attracting heavyweight investors including film star Huma Qureshi and is set to file its Draft Red Herring Prospectus (DRHP) for its SME IPO. In this high-stakes moment, Shanbhag will oversee financial strategy, investor relations, and corporate governance, ensuring a smooth ascent to the stock market.

    With over 17 years of experience, Shanbhag isn’t new to the high-pressure world of IPOs, mergers, and turnarounds. He’s played pivotal roles at MCX, IN10 Media, and Dentsu Aegis Network, financial strategies that drove business transformations. His work at MCX, in particular, made waves when he spearheaded the company’s IPO, bagging the title of best mid-cap equity deal in the APAC region and earning himself the coveted most valuable player award.

    Value 360 Communications group CEO & co-founder Kunal Kishore said, “Bringing Keshav on board as CFO marks a strategic advancement in our journey. His proven expertise in managing IPOs, M&A transactions, and driving business transformation perfectly complements our ambitious five-year growth strategy. We are confident his management will be instrumental in creating substantial value for our stakeholders as we work toward scaling our operations exponentially as we complete 20 years of operations in 2027.”

    Shanbhag himself is no stranger to high-stakes financial management. Speaking about his new role, he remarked, “I’m honoured to join Value 360 Communications at such a transformative juncture in its corporate journey. The opportunity to steer the company’s financial strategy as it prepares for its public listing represents a unique challenge. I look forward to leveraging my experience in capital markets and investor relations to advance Value 360 Communications’ position as the market pioneer in integrated communications, while delivering exceptional value to our clients, stakeholders, and future shareholders.”

    Value 360 Communications isn’t just preparing for an IPO it’s gearing up for exponential growth. The company’s five-year roadmap focuses on expanding operations, investing in technology, enhancing capacity, and pursuing strategic acquisitions. Its impressive client roster already features Tata Motors, Pernod Ricard, Kia Motors, Skoda, Fedex, Digi Yatra, Poco, Zupee, Mondelez, Audi India, and Easemytrip, among others.

    With Shanbhag at the financial helm, the company is set to break barriers, redefine communications, and make waves on the stock market.

  • Value 360 gears up for IPO with pre-listing boost

    Value 360 gears up for IPO with pre-listing boost

    MUMBAI: Value 360 Communications is dialling up its next big move—preparing to become India’s first publicly listed PR firm. The integrated communications powerhouse has successfully closed its pre-IPO investment round, attracting interest from key investors, including Hindi movies actor Huma Qureshi. In a move signalling its evolution, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.

    With this latest development, Value 360 Communications is set to file its draft red herring prospectus (DRHP), accelerating its journey toward an SME IPO. The milestone aligns with India’s rapidly transforming corporate landscape, where businesses are prioritising strategic communications to enhance reputation and audience engagement. The firm, known for its extensive client portfolio that includes Tata Motors, Pernod Ricard, Poco, Skoda, Fedex, Digi Yatra, Kia Motors, and Zupee, aims to capitalise on the growing demand for integrated communications solutions.

    The pre-IPO investment is expected to fuel Value 360’s expansion plans, enabling the company to broaden its service capabilities, integrate cutting-edge technology into its operations, and extend its geographic footprint. Additionally, the firm is actively exploring strategic acquisitions to accelerate its vision of becoming a future-ready communications powerhouse.

    With India’s digital-first economy fuelling an unprecedented demand for PR and marketing solutions, Value 360 Communications has unveiled an ambitious roadmap to scale fivefold over the next five years. The strategy centres on strengthening core and emerging service areas, investing in AI-driven media intelligence and automation for data-led PR strategies, expanding into new markets and industry verticals, and pursuing strategic acquisitions to diversify offerings and reinforce market leadership.  

    “As India’s business landscape matures, PR is evolving from a traditional function to a strategic business enabler,” said Value 360 Communications group CEO & co-founder, Kunal Kishore. “Our IPO aligns with our long-term vision to not only grow but also redefine the communications industry with innovation, scalability, and impact. This pre-IPO investment brings us one step closer to building a company that is five times our current scale, integrating strategic advisory, digital intelligence, and technology-driven storytelling to shape the future of brand engagement.”

    Since its founding in 2009, Value 360 Communications has continuously evolved, expanding beyond traditional PR into high-growth areas such as digital creative agency Popkorn and influencer marketing platform ClanConnect. The firm is now doubling down on technology, investing in AI-driven media intelligence, advanced analytics, and integrated storytelling solutions that blend PR with emerging digital formats.

  • Pernod Ricard becomes Paris Saint-Germain’s official partner

    Pernod Ricard becomes Paris Saint-Germain’s official partner

    Mumbai: Pernod Ricard has announced its official partnership with Paris Saint-Germain. This new global partnership, the first of its kind for Pernod Ricard, will feature the entire portfolio of the group’s premium brands. The four-year agreement is set to begin this 24/25 season and will span across PSG’s professional teams; men’s and women’s football as the official partner and handball, as an official provider.

    Pernod Ricard has been the official wine and spirits provider for PSG’s hospitality program for over a decade. With more than 218 million followers worldwide, PSG is a global club and iconic brand, ranked third in Deloitte’s Money League. Pernod Ricard is now a worldwide official partner and will exclusively supply champagne and spirits for the club, gaining dedicated visibility, communications rights, and the opportunity to create tailored experiences.

    This partnership brings together two globally recognized brands with a shared mission to celebrate victories, sportsmanship, and human connections. Together, they will create on-the-ground experiences that reflect the values of French savoir-faire and culture on a global scale.

    Pernod Ricard EVP global brands Philippe Guettat said, “In recent weeks the whole world has observed how sport is about audacity, passion, and coming together; values that fully resonate with Pernod Ricard’s purpose of being Créateurs de Convivialité. Through this partnership with Paris Saint-Germain, we want to celebrate the beauty of togetherness and achievement, through the magic of sport. We will be cheering on PSG and their great ambitions for the upcoming seasons.

    Paris Saint-Germain director of partnerships and sponsorships Nicola Ibbetson said, “We are delighted to collaborate with Pernod Ricard, a prestigious partner that embodies the same passion for excellence, conviviality, and elegance as Paris Saint-Germain. This partnership is a perfect synergy, where each brand enhances the other, and together, we will elevate the PSG and Pernod Ricard experience to new heights on the international stage.”

  • Value 360 secures Rs 10 crore in new contracts in Q1 2024-25

    Value 360 secures Rs 10 crore in new contracts in Q1 2024-25

    Mumbai: Value 360, part of V360 Group, a PR and communications consortium, has closed the first quarter of FY 2024-25 with a strong client acquisition streak. Riding a steady wave of growth, the firm has added Rs 10 crore worth of new business to its portfolio.

    Successfully navigating highly competitive multi-agency pitches, V360 Group has onboarded industry giants such as FedEx, Digi Yatra, ResMed, Pernod Ricard, Central Park, Omega Watches, 4700 BC, Novotel, and FNP (formerly known as Ferns and Petals) The stellar line-up of new clients underscores the agency’s rich expertise in creating comprehensive, end-to-end communication strategies for clients across industries.

    V360 Group, group CEO & co-founder Kunal Kishore said, “These new partnerships are not merely ‘wins’ for us, they represent the trust and confidence that leading global brands have placed in V360 Group. We are grateful to our new partners, and will collaboratively craft impactful narratives to accelerate their growth journey and elevate their brand value. The first quarter of the fiscal year has been replete with significant milestones for us, giving us the impetus for continued growth in the future.”

    Through its multiple wins, V360 Group has demonstrated exceptional adaptability and capability of managing a diverse clientele. The distinctive set of new clients – global logistics leader FedEx, healthcare innovator ResMed, alcoholic beverage giant Pernod Ricard, and lifestyle front-runner Omega Watches, among others – is a testament to the agency’s ability to tailor its approach and craft compelling, industry-specific narratives that spark meaningful engagement.

    V360 Group’s reputation as a partner of choice for industry-leading brands is further solidified through its integrated approach towards communication. The agency puts forth an end-to-end strategy, encompassing digital marketing, traditional PR, and influencer marketing, strengthening its ability to connect with target audiences across channels. In doing so, the agency is transforming the landscape of PR and digital marketing, while providing award-winning campaigns for its partners.

  • Universal Music Group felicitates partner brands amidst India’s largest Artist showcase in Delhi

    Universal Music Group felicitates partner brands amidst India’s largest Artist showcase in Delhi

    Mumbai: The Universal Music Group in India recently announced big growth moves including upping of its regional leadership during the visit of Adam Granite – CEO Africa, Middle East and Africa (AMEA) – to Mumbai & the Capital last week.

    Chairman CEO Devraj Sanyal, along with Sanujeet Bhujabal, MD Universal Music India & South Asia & Preeti Nayyar, SVP & Business Head UMG for Brands, India & South Asia hosted two big celebrations in both cities in honour of Adam’s visit, which saw the who’s who of the artist, composer, producer, singer writer community in attendance, in respect to Universal Music’s always-on, artist- first way of life.

    Badshah, Neha & Tony Kakkar, Harrdy Sandhu, Divine, Jaani, Kanika Kapoor, MC Stan, Kanishk & Kavita Seth, Dino James, Dhanda Nyoliwala (who flew in special from Australia), MC Square, Paradox, DG Immortals, Raga, Gulzar Cheniwala, Vilen were some of the stars that showed up and discussed the future of an artist-centric economy to come.

    Amidst the performances from some of the most promising emerging stars of tomorrow, UMG for Brands felicitated three of their partners – also some of the biggest global majors in their respective categories – Hyundai, Coca Cola, Pernod Ricard.

    Team UMGB along with Adam & Devraj celebrated these special partnerships for taking the lead in enabling cultural change through music & music-led IPs in partnership with Universal Music Group.

    In an increasingly cluttered environment of consumers’ mind-space that exists today, brands across categories are resorting to differentiated thinking and marketing vehicles to capture share-of-voice.

    Music has always been at the heart of engaging the consumer with the brand’s narrative. But the trio of brands: Hyundai, Coca Cola, Pernod Ricard – as diverse as automobile, alcoholic and non-alcoholic beverages – are taking this several steps further, by using the undeniable power of music and artistry as a focal point in their marketing strategy. These three brands have consistently collaborated with UMG for Brands over the last few years, to produce some incredible and distinctive music led IPs and getting together artists across a wide spectrum and languages. Thus, they have been at the forefront of effecting a cultural paradigm shift through music, with UMG for Brands being a solid partner all through.

    Through Hyundai’s Spotlight, Coca Cola’s Coke Studio Bharat (Season 1 and 2) and Pernod Ricard’s “Royal Stag Boombox” (Season 2) – some of the most sought-after names in the music and entertainment business have churned out some chartbuster tracks. These brands have effectively used music to communicate their core messaging, bring fans closer to the artists and drive brand love. UMG for Brands appreciates their association and the evening that was to bring all these entities together to formally recognise their contribution.

    Sanyal said, “Globally our Music & Brands business is the biggest & the most recognised because we partner with some of the smartest & most innovative CXOs in the world over & even here it’s really no different. My friends Tarun from Hyundai, Arnab from Coke & Karthik from PR are the best-in-class marketeers in their categories, willing to push the envelope every day to be better, ahead of the curve & absolutely world class and I couldn’t be more honoured to celebrate that especially in the presence of my boss & partner Adam.

    Hyundai Motor India Ltd COO Tarun Garg said :  Hyundai Spotlight is our one-of-a-kind enabler platform, that aims to discover, incubate, and promote emerging musical talent in India. Through Hyundai Spotlight, we are connecting with the young aspirational generation of India that wants authentic brand experiences. Collaborating with UMG India has been an incredible journey, where both brands have come together to blend their passion for innovation in musical heritage. Together, Hyundai Motor India and UMG India are harmonizing technology and artistry to create unforgettable experiences for the audiences, ensuring that each interaction leaves a lasting impression. This initiative not only uplifts young artists but also enhances the overall customer experience by providing exclusive, high-quality musical content. We are glad to be associated with UMG India and we are always looking to motivate young artists to blossom and come forward to showcase their talent.

    Roy said : It has been a fantastic journey with UMG on Coke Studio Bharat – our number one vehicle to build the cultural connect  in an authentic way . UMG has been helping us with powerful insights on the musical front that helped deliver super hits like Khalasi, Holi Re Rasiya amongst many other songs.

    Mohindra said, “Boombox is a critical part of our youth outreach for Royal Stag #Liveitlarge and we’re super pleased that our partnership with UMGB has helped evolve this incredibly important property in a holistic and future forward manner setting it up for the next few years to become the most valuable and exciting music led IP, not just for India but for Bharat.”

    Nayyar said: It’s encouraging and reassuring to see our partners and our artists coming together for both of our showcase events . We thank them all for trusting us over the years with their precious brands.

  • Pernod Ricard, Viacom18 & Wavemaker’s Holi campaign garners eight million views

    Pernod Ricard, Viacom18 & Wavemaker’s Holi campaign garners eight million views

    Mumbai: Viacom18 has partnered with Pernod Ricard – Seagram’s Imperial Blue packaged drinking water and Wavemaker India for its latest campaign for Holi.  The campaign has already clocked eight million views and counting on digital, the media company said.

    Conceptualised and executive by Viacom18 with Wavemaker India, the campaign is being extensively marketed across platforms including Colors, Colors Marathi, on their OTT platform Voot and on the network’s social media handles.

    The campaign films cater to Hindi and Marathi-speaking markets. It features national celebrities Rubina Dilaik, Karan Kundra, Umar Riaz, Nishant Bhat, and Marathi stars Jay Dhudhane, Meenal Shah, Vikas Patil and Vishal Nikam.

    “Given the brand identity of our marquee platform, celebrating the festival of Colors is a natural fit for us,” said Viacom18 head – branded content Vivek Mohan Sharma. “Seagram’s Imperial Blue is an iconic brand with some memorable campaigns and taking forward the nature of playfulness we take a dig at celebrating holi with friends. With the roster of popular television celebs that we have, and the way we have captured the spirit of this festival, we are sure this campaign will strike a chord with our viewers and the brand’s target audience.”

    “Holi is a great moment of conviviality, wherein friends and family come together, and we wanted to capture this and create a campaign that embodies the spirit of Holi,” said Pernod Ricard India GM – marketing Iswindar Singh. “This collaboration with Viacom18 captures the mood of the occasion in the light humour space that we have always operated in, while keeping the ethos of our brand alive. Combined with the 360-degree network amplification and Viacom18 stars, we hope to recreate the magic of our iconic campaigns with this campaign”

    “The whole idea and execution of the video was a beautiful amalgamation that resonates with the brand messaging of humour and partners ideology of ‘Celebrating relationship with Colors’,” said Wavemaker India chief client officer Karthik Nagarajan. “It has been a great collaboration by Wavemaker India in bringing this initiative to life . With the platform reach- the spread across TV, OTT and Social, I am certain the campaign videos will connect, create an instant impact and bring cheer to our audience”.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ColorsTV (@colorstv)

     

  • Chivas urges people to stay safe at home & enjoy responsibly

    Chivas urges people to stay safe at home & enjoy responsibly

    NEW DELHI: Chivas India has launched its latest digital campaign ‘Celebrate Within’ to revive the true meaning of celebration. The campaign features five eminent personalities who through individual films express the joy of celebrating what is within.

    India’s reputed designer duo Shivan and Narresh; actor Kunal Kapoor; acclaimed Indian architect and designer Rooshad Shroff; renowned Indian stylist and fashion entrepreneur Pernia Qureshi; and prominent entrepreneur Kalyani Chawla came together in a series of immersive films that elucidate how moments of celebration are defined by lasting bonds and meaningful relationships that each one enjoys within: at home and with their loved ones. During these unprecedented times, the greatest celebration is one in which you express gratitude, embrace a healthy life, and rejoice the safety of loved ones. This is the lifeblood of celebration and responsible enjoyment.

    Pernod Ricard India CMO Kartik Mohindra said, “True festivities are about a generosity of heart. It is about a gracious giving and gratitude for all that we have: hope, health, happiness, love of family and friends. And wishes for universal wellbeing. Of sharing what we have by opening our hearts and lighting up lives. Expanding the circle of joy by including all in our extended family called humanity. Celebrate the spirit of giving. Enjoy responsibly.”

  • Tata Sky ShortsTV to premiere royal stag barrel select large short films

    Tata Sky ShortsTV to premiere royal stag barrel select large short films

    MUMBAI: Tata Sky ShortsTV will start showcasing the Royal Stag Barrel Select Large Short Films (LSF) catalogue on its platform 9th March onwards. It marks the first time these shorts format films will be seen on TV along with mobile & laptop in India on Tata Sky.

    LSF has established itself as one of the leading online short film platforms in India with some of the most original and inspiring short stories made by Indian directors. These include some of the most watched and talked about shorts in the country, created by young and aspiring directors and featuring big stars.

    ShortsTV is the world’s first and only TV channel dedicated to short movies and is available in India exclusively on Tata Sky. Launched in India in November 2018, the service Tata Sky ShortsTV has about 600 hours of unique and captivating short format stories on a single platform and is available to subscribers 24X7 on their television, the Tata Sky Mobile App & their web version

    Commenting on the initiative, Mr. Carter Pilcher, Chief Executive of ShortsTV We are thrilled to partner with Royal Stag Barrel Select Large Short Films. Large Short Films have ushered in a revolution in the short film industry in India, and it is the perfect partner for ShortsTV in India.  In the next 12 months, we will be showcasing amazing titles from short films by Royal Stag Barrel Select, bringing in a flood of India’s best shorts exclusively on”.

    Commenting on the partnership, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said “We are delighted to partner with ShortsTV, the world’s first and only 24/7 TV channel dedicated to short films. The short film industry has been growing dramatically owing to the changing viewer habits. Our platform Royal Stag Barrel Select Large Short Films has been at the helm of the evolving short film industry and has now become the torchbearer for original, powerful and perfect content. This partnership is a great opportunity for us to reach out to a wider audience”

    The LSF catalogue to broadcast on Tata Sky ShortsTV includes acclaimed titles such as ‘Chutney’, starring Tisca Chopra and Rasika Dugal, ‘Juice’, starring Shefali Shah, and ‘Shunyata’, starring Jackie Shroff to name a few.

    In addition, the films will be accompanied by exclusive interviews with the filmmakers behind the shorts, offering Indian audiences a glimpse into the making of these celebrated short stories.

    The series will begin on 9th March at 9pm with ‘Juice’ and ‘White Shirt’ and will be followed by ‘The School Bag’ and ‘Ahyla’ at 9pm on 16th March. The rest of the catalogue and interviews will be broadcast in the same timeslot in the coming months.

  • Royal Stag becomes associate sponsor for Asia Cup 2018

    Royal Stag becomes associate sponsor for Asia Cup 2018

    MUMBAI: India’s cricket lovers are in for a sporty and luxurious treat this cricket season as Royal Stag makes it large in the international cricket space – bagging its spot as the associate sponsor for the upcoming Asia Cup 2018.

    Watching a live cricket match between India and Pakistan is always a dream for any cricket fan. Strengthening its association with cricket, the iconic brand provides a once-in-a-lifetime opportunity to cricket enthusiasts across the country to travel to Dubai and get a chance to witness India take on Pakistan live at the Asia Cup. Fans can participate in the ‘India’s Largest Fan’ contest by Royal Stag and be among the 100 lucky winners from India to see the live clash between the two arch-rivals in Dubai.

    Cricket is more than just a sport in our country and Royal Stag is all set to provide this opportunity to the die-hard cricket worshippers by fulfilling their wishes of witnessing an international Indo-Pak match and cheer for the men in blue in Dubai cricket grounds.

    Pernod Ricard India chief marketing officer Kartik Mohindra says, “Royal Stag’s ‘India’s Largest Fan’ contest is the perfect opportunity for our patrons to fulfill their dream of watching India play Pakistan live at the cricket stadium and we will leave no stone unturned in making this a once in a lifetime experience for them. Cricket is worshipped like a religion in India and we understand the passion people have for the sport in this country. Our association with Asia Cup 2018 will further reinforce our association with cricket. Royal Stag has always lived up to its brand philosophy of ‘Make it large’. With India’s Largest Fan, we hope to give cricket lovers a ‘money can’t buy experience’ in Dubai, truly making it large in full glory.”