MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as senior directors to lead the SEO practice at the agency.
With more than eight years of experience, Khan has chiefly been responsible for expanding business for the Southeast Asian & Oceania markets and leading strategic planning for e-commerce portfolios. His core strengths lie in formulating data driven integrated search strategies using an agile marketing approach.
On joining iProspect, Khan says, “I’m happy to join the iProspect family. The agency’s belief in maintaining an open and transparent work environment, unrestricted access to knowledge and collaborative approach towards decision making is what gives them a competitive advantage and a clear path to continued growth. I'm eager to work with the team and help them grow the business.”
Shah, who has worked across domestic and international markets for more than eight years now, has been instrumental in strengthening core organic search offerings as per technological advancements and market evolution. His ability to plan, execute and deliver in complex brand ecosystems has helped him successfully play the strategic lead on several enterprise clients.
“With a worldwide presence, iProspect has been successful in driving digital performance in every corner of the globe. 20 years of rich digital experience has led the agency to the position that it enjoys today. I look forward to the new set of learnings at iProspect,” adds Shah.
On the new appointments, iProspect India CEO Rubeena Singh mentions, “Reinvigorating the team with new talent is crucial in driving business performance. Both Asad and Vishal have rich experience. With them leading the SEO teams, we hope to strengthen our service suite and accelerate our growth in the next phase.”
Prior to the move, both worked at Performics.Convonix as associate directors.
Founded in 1997, iProspect India offers brands an entire spectrum of result-oriented digital marketing strategies. This includes paid and natural search, performance display, content generation, structured data & feeds, conversion optimisation, data & insights, social media management, lead generation & affiliates, videos and mobile services.
