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Tag: Performics

  • Mayoori Kango returns to Publicis to script an AI-powered new chapter

    Mayoori Kango returns to Publicis to script an AI-powered new chapter

    MUMBAI: From Bollywood spotlight to boardroom strategy, Mayoori Kango has never shied away from reinvention. The digital veteran has now rejoined Publicis Groupe as part of the global executive leadership team at Publicis Global Delivery (PGD), while also stepping in as CEO for PGD’s India Delivery Centre. The move marks a homecoming for Kango, who has already left her imprint on Publicis through earlier leadership roles at Performics (2016–2019) and Zenith (2012–2016). This time, her remit is bigger: driving global strategy across media, data-tech, and AI, and scaling PGD’s India operations into a hub of innovation.

    Kango arrives at Publicis fresh from Google, where she spent six and a half years. Most recently, she served as Industry head for AI, Martech & Media Solutions (Aug 2024–Aug 2025), and before that as head of industry for agency partnership (2019–2024). Her time at the tech giant placed her at the forefront of AI’s impact on marketing and media, a focus she is set to double down on at Publicis.

    Her career trajectory reads like a map of the digital advertising revolution: from 360i (2007–2009), where she worked on campaigns for Natgeo and Red Roof Inn, to Resolution Media (2009–2010), leading SEM for Pepsi, Monster, and Electrolux, to Digitas (2010–2012), running the Delta Search business. By the time she took the reins as chief digital officer at Zenith India, she was already recognised as one of the leading voices in digital transformation.

    Armed with an MBA in Marketing from Zicklin School of Business, Baruch College (2005–2007), Kango has built a rare global career that blends Silicon Valley tech with Madison Avenue storytelling and Indian market scale.

    Her dual role at Publicis is as much about the future as it is about continuity. As AI reshapes workflows, creativity, and consumer engagement, Kango will lead PGD’s efforts to position Publicis as the go-to partner for next-gen marketing solutions with India at its core.

    For an industry that thrives on reinvention, Kango’s return feels fitting. After all, who better to script a new chapter in AI-led marketing than someone who has lived through every act of digital’s ongoing drama?
     

  • Tonic Worldwide appoints Nishant Gopalia as senior vice president, media & martech

    Tonic Worldwide appoints Nishant Gopalia as senior vice president, media & martech

    MUMBAI:  Tonic Worldwide has announced the appointment of Nishant Gopalia as senior vice-president for media & martech.  Gopalia, who brings over 18 years of experience in digital media, marketing, and strategy, joins from Viacom18 Sports, where he served as senior director and lead for digital media.

    At Viacom18, Gopalia spearheaded digital strategies for major sports properties, including the Indian Premier League (IPL), FIFA, and the NBA. He was instrumental in driving user acquisition and retention for the company’s digital platform, JioCinema, through performance marketing campaigns, content innovations, and data-driven decision-making.

    Prior to Viacom18, Gopalia held leadership roles at Tata Communications, Mindshare India, Performics, Disney Star, Wavemaker, Hungama Digital Services, and Dentsu Webchutney. His expertise spans app marketing, social media management, programmatic advertising, performance marketing, and digital content strategy.

    In his new role at Tonic Worldwide, Gopalia will oversee media strategy and marketing technology initiatives, driving innovation and business growth for the agency’s clients. His appointment is expected to bolster Tonic’s capabilities in delivering comprehensive digital solutions.

    Said Gopalia : “I look forward to contributing to its vision of delivering impactful and data-driven digital strategies.”

  • Publicis Groupe partners with Digital India Foundation to launch ‘Decoding ONDC – Perspective For Marketers’ report

    Publicis Groupe partners with Digital India Foundation to launch ‘Decoding ONDC – Perspective For Marketers’ report

    Mumbai: Publicis Groupe India, in partnership with the Digital India Foundation (DIF), is all set to release its path breaking and insightful report on the commerce ministry-backed interoperable network, Open Network for Digital Commerce (ONDC), titled “Decoding ONDC: A Perspective for Marketers.” The report will be made public on 23 November.

    Powered by Publicis agencies Performics, Starcom, and Digitas, the intelligence report looks at simplifying and giving a 360-degree view of ONDC, aiding brands in leveraging open networks in commerce for optimum business results.

    The report is an in-depth playbook tailored for the c-suite and brand leaders, and it covers everything from ONDC architecture and the customer journey, to brand preparation, marketing opportunities and increased reach and discoverability, data policy and the data infrastructure required, and industry-specific perspectives, among other key areas.

    As India’s digital commerce grows at meteoric speed and is further set for a huge uptake with ONDC’s full-fledged launch, Publicis Groupe’s supercharged commerce and technology capabilities, depth of talent and expertise keep brands informed and well-ahead of the curve in a dynamic and evolving retail landscape.

    ONDC will further revolutionise the e-commerce environment by making it more inclusive and accessible to all, bringing buyers, sellers, and gateway service providers onto a single system, enabling further inroads into Bharat (tier II-III towns and rural areas), facilitating digital commerce for smaller and medium-sized businesses, and adding to the collective goal and vision of a self-reliant digital India.

    Publicis Groupe South Asia CEO Anupriya Acharya says, “ONDC will bring in a whole new world of commerce. We expect open networks in commerce to trailblaze innovation and new business models around online retail and to deliver increased reach and additional customers for our clients. It will highlight a more evolved and empowered consumer with a plethora of options. The progress of ONDC and its success trajectory are also being viewed and monitored internationally, and this could likely lead to profound shifts in global commerce as well. Within this context, we felt it was imperative and timely to bring valuable insights, research, and data points around ONDC, which will transform the digital commerce journeys of brands and help marketers adapt and develop strategies, reinvent existing models, and keep their businesses responsive, resilient, and contextual.”

    ONDC co-founder & head of Digital India Foundation and board member Arvind Gupta said, “The success of digital public goods in identity, payments, and social welfare disbursements in India is based upon two principles: trust in technology, and co-creation of value. ONDC is a remarkable step to incorporate these principles to democratise e-commerce, to realise our aspirations for a Digital India, and to empower the millions of people in smaller towns and rural areas who will now have access to technology and digital commerce. Of particular note is what it can do for smaller and medium-sized businesses, putting them on the map nationally and making them discoverable and reachable.”

    “India, with its huge demographic dividend, entrepreneurial talent, and innovative thinking, is a true beacon of ideas for the rest of the world. ONDC will catalyse powerful and progressive social and economic shifts that will benefit not only India but potentially the entire world. DIF’s partnership with Publicis is an exemplary one, and we have collaborated successfully on an outstanding report that guides participant strategy, technology, data, content activation, and investment in the ONDC connected age of commerce,” he added.

    Performics India CEO Lalatendu Das stated, “Technology and commerce will continue to converge through ONDC, leading to exciting opportunities for brands and new avenues for spectacular growth. In view of the transformation in the environment and an entirely new ecosystem taking shape, Publicis can be a powerful enabler in decoding the immense possibilities in ONDC and aiding brands in re-imagining their commerce, revamping strategies, technology, and data infrastructure. We have been paying close attention to brands and their current state of preparedness for ONDC, capturing marked shifts and trends across categories and businesses through our survey and through close conversations with ONDC top executives, industry leaders, and decision-makers. The range and depth of information presented in the report is sure to help marketers gain actionable insights that strengthen and future-proof their businesses.”

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • ZenithOptimedia and Google present Zoogle Day

    ZenithOptimedia and Google present Zoogle Day

    MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in Gurgaon.

    The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic,  top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

    The conference will also have a key address by Performics Worldwide COO Craig Greenfield. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.

    Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.

    ZenithOptimedia Group CEO Anupriya Acharya says, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

    Performics and Resultrix managing director Tanmay Mohanty says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

    Mohanty added that the ZenithOptimedia Group has been on a growth curve. “Digital, particularly mobile has been top priority for us. The launch of Performics Mobile in 2014, setup of a media technology and analytics division in Bangalore last year, and creating Centre of Excellence teams out of Mumbai and Delhi, all help us augment our efforts on Mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”

    Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market. “

  • ZenithOptimedia and Google present Zoogle Day

    ZenithOptimedia and Google present Zoogle Day

    MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in Gurgaon.

    The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic,  top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

    The conference will also have a key address by Performics Worldwide COO Craig Greenfield. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.

    Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.

    ZenithOptimedia Group CEO Anupriya Acharya says, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

    Performics and Resultrix managing director Tanmay Mohanty says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

    Mohanty added that the ZenithOptimedia Group has been on a growth curve. “Digital, particularly mobile has been top priority for us. The launch of Performics Mobile in 2014, setup of a media technology and analytics division in Bangalore last year, and creating Centre of Excellence teams out of Mumbai and Delhi, all help us augment our efforts on Mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”

    Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market. “

  • Tanushree Radhakrishnan returns to ZenithOptimedia as SVP

    Tanushree Radhakrishnan returns to ZenithOptimedia as SVP

    MUMBAI: The ZenithOptimedia Group is expanding and consolidating its digital operations in India. The global media services network has recently hired media veteran Tanushree Radhakrishnan, who was serving GroupM India earlier, as MEC North digital head.  Radhakrishnan will report to Zenith Optimedia Group, digital companies Performics and Resultrix, MD Tanmay Mohanty. 

    This is her second innings with the ZenithOptimedia Group. She was previously employed with the organisation between 2008-2013 and was instrumental in the phase when Resultrix was being integrated into the group.

     

    Mohanty says that Radhakrishnan will help the group deliver holistic value to the clients and develop a 360-degree offering basket in line with the Live ROI philosophy. “The group is witnessing unprecedented growth all around, whether it is increase in spends from existing clients, the rush of new business or talent. Be it the setup of a media technology division in Bangalore this year or the launch of Performics Mobile last year or the Centre of Excellence teams, there is a lot of vibrancy and energy flowing within, and I am sure that Radhakrishnan will now be a part of it. She has rich and varied experience across all key verticals of digital marketing and we are delighted to have her on board. Her real strength lies in delivering high ROI for clients.” He explains.

    Radhakrishnan concludes, “After having spent fantastic five years during my earlier stint, I’m excited to be back with the ZenithOptimedia Group. Performics is one digital organisation that really invests into its products and has the best in class tools and technologies. So am really thrilled about setting up and leading their Programmatic offering and Product Standardization, which is the need of the hour and will help us add value to our clients. It’s indeed a splendid opportunity to work with people who have a great vision and contribute to bring the ZOG Live ROI philosophy to life.”