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Tag: Perfect Relations

  • Sporshita Goswami shifts from fundraising to marketing at EAAA Alternatives

    Sporshita Goswami shifts from fundraising to marketing at EAAA Alternatives

    MUMBAI: Sporshita Goswami has joined EAAA Alternatives as director, marketing and communications, returning to pure-play communications after a stint straddling fundraising and PR at Modulus Alternatives Investment Managers.

    The October 2025 appointment marks a homecoming of sorts for Goswami, who spent the bulk of her career in public relations before moving into investor relations. At Modulus, where she spent two years and five months, she married her media savvy with capital-raising, pitching private credit opportunities whilst managing stakeholder communications.

    Before Modulus, Goswami logged nearly five years in group corporate communications at L&T Financial Services, handling messaging for the diversified financial conglomerate. That role followed a four-and-a-half-year stretch as associate director at Perfect Relations, the Mumbai PR shop, where she managed high-stakes client relationships across sectors.

    Her career foundations were laid at Adfactors PR, where she spent two and a half years generating story ideas, managing IPO communications and orchestrating product launches. She later moved through MSLGROUP and a brief independent consultancy before landing at Reliance Communications as manager, corporate communications.

    Goswami’s pitch is simple: the skills that win media coverage—narrative crafting, relationship building, market intelligence—translate seamlessly to wooing limited partners. Understanding what journalists want isn’t far from decoding what investors demand. Both require trust, transparency and knowing your audience cold.

    At EAAA Alternatives, she’ll deploy that crossover expertise in India’s increasingly crowded alternative investment space. The private credit market is heating up, capital is getting pickier, and everyone’s fighting for the same pool of sophisticated money. Goswami’s bet: the firms that tell the best stories will win the biggest cheques

  • Yojana Phadnis moves from Viacom18 to JioStar as manager, creative strategy

    Yojana Phadnis moves from Viacom18 to JioStar as manager, creative strategy

    MUMBAI: She began her career at one of our publications Tellychakkar.com more than a baker’s dozen years ago. And, in early February , seasoned marketing and communications specialist in the media and entertainment industry Yojana Phadnis, was  appointed manager, creative strategy at JioStar Network.
    Phadnis has played a pivotal role in brand building, marketing communications, and film promotions across Bollywood, Hollywood, and regional cinema.

    Prior to this, she served as marketing manager at JioCinema, where she contributed to strategic brand and creative marketing efforts for the platform. She previously spent six years at Viacom18, where she held key positions in marketing and corporate communications, managing promotional campaigns for major film releases.

    Her career also includes stints at Eros International, MSLGroup India, Perfect Relations, and Hanmer MSL, where she led public relations and corporate communications for major television and entertainment brands, including Star India and Life OK.

     

  • Sunaina Jairath joins Cred as communications lead

    Sunaina Jairath joins Cred as communications lead

    Mumbai: Sunaina Jairath has joined credit card payments app Cred as communications lead.

    Previously, Jairath was associated with Perfect Relations where she worked for more than 17 years as director of strategy and public policy.

    She is armed with over 18 years of experience in communication consultancy, public relations, and media management. Her other specialties are policy communication, crisis communication, entry strategies, corporate reputation management, project planning, issue management, public affairs and government relations, and D&I.

    Before Perfect Relations, Jairath was associated with agencies like Image PR, Image Inc, Convergys, and Destiji.

  • Perfect Relations co-founder Dilip Cherian talks about lockdown

    Perfect Relations co-founder Dilip Cherian talks about lockdown

    MUMBAI: COVID-19 has forced the population to stay indoors, and industries are moving their functions online. In this unprecedented situation,  citizens are counting on the essential service workers who are risking their health to keep the society running smoothly. Some of them have been working silently without us realising how important they are. Perfect Relations co-founder Dilip Cherian expresses his gratitude to healthcare providers and other essential services personnel for their support during the pandemic.

  • Perfect Relations introduces 24×7 War Room for clients Amid COVID 19 crisis

    Perfect Relations introduces 24×7 War Room for clients Amid COVID 19 crisis

    MUMBAI. As corporate India grapples real-time with the fallout of COVID; managing exigencies of business continuity, the challenges are many. But misinformation and fear are ever present risks that make the task more complicated.

    CEOs are faced with unprecedented interruptions that have no parallel in history. There is no way to forecast the timeline of this crisis or predict when it may taper off.

    Perfect Relations, the smartest go-to Comms & Image agency of 26 years, has nimbly turned around its inhouse top level strategic team into a 24×7 War Room. Partners & Specialists from its top management team are hands on in this crisis unit. About 2-3 senior management level meetings happen in this virtual war room which also stays connected with the media and other outreach communities.

    Dilip Cherian, Image Guru & Founder – Managing Partner at Perfect Relations, said, “Our objective is to allow Corporates access to a Single Source Solutions Provider with fresh approaches and rapid turnaround. We believe this is vital for clients to successfully navigate through the disruptions which now define the New Normal.”

    Perfect Relations is working on a war footing to offer solutions that matter the most to clients right now and will persist until the curve flattens & the citizens, economy & markets recover.

  • Advertising agencies keenly await Budget 2014

    Advertising agencies keenly await Budget 2014

    MUMBAI: Thanks to elections, the year started with a bang for the media and entertainment (M&E) industry.

    The political parties didn’t hesitate to spend on the various mediums – print, TV, digital, OOH – to woo the voters. Various studies by media agencies also estimated that advertising by political parties will boost the AdEx by up to +2.5 per cent.

    This apart, the year is estimated to be good for the industry. With ad spends of most FMCG companies on the rise to ride on the back of higher disposable income due to election spending and recent RBI policies leading to a more favourable business environment, the industry is hoping for healthy year even with various issues (digitisation, ad cap, service tax, FDI etc) gripping it.

    Indiantelevision.com spoke to various advertising agencies heads to know what they are expecting from the budget.

    Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin

    Service tax should be rationalised, the surcharge on it should be removed and also the quantum of it should be reduced a bit. It can be noted that the process and procedure of collecting service tax is cumbersome. What we as an industry want is transparency in this process. I am also keen to watch some FDI in media in the coming days.

    Perfect Relations founding partner Dilip Cherian

    Undoubtedly, there are high expectations from the Budget and it remains to be seen how Finance Minister Arun Jaitley goes about restoring growth while reining in the deficit. We need something that in the next six months will start generating revenue for the long run. A push in the infrastructure sector is vital because that will help growth of the core sectors — steel, cement, construction etc and create jobs. I would like to see Jaitley spell out his plans for this vital sector, which will also have a long lasting impact on the economy. The introduction of the goods and services tax (GST) has been delayed for far too long. Though this is a point of contention between the Centre and the states, I would be happy to see some positive movement on this front.

    FCB Ulka Group chairman Nagesh Alai

    The days of seeking specific tax sops or concessions are really over, more so when over the years a fair amount of tax rationalisation has already happened. How do you expect the government to run the country? However I do expect the government to stick to its promise of withdrawing the one time surcharge of 10 per cent which was imposed for the FY 2013-14, but there has been no notice of that withdrawal yet. Secondly, the authorities should also honour their commitment of timely refunds to assesses rather than putting counter pressures in the months running up to March every year by arbitrary add-backs and demands, which is just a ruse to keep refunds on hold.   In the interest of avoiding short termism and addressing the macro-economic issues effectively so that the fiscal and revenue deficits can be plugged, we should seriously consider having a fixed budget for say three or five years. This will bring about a stability of tax regime and also help all constituents plan better, including the government. The annual budget exercise has perhaps become a lobbying exercise for political and power brokers.  Lastly, agriculture income should be brought into the tax net. It is an anachronism – and is perpetuated for the benefit of the few rich politically powerful people.

    Madison World chairman and MD Sam Balsara

    I don’t think my expectations from the budget are unique or different from what the nation expects. I expect the budget to do more than its bit to grow the economy which is the major need of the hour. Whatever is required to give a shot in the arm to the economy, the budget must do. This year’s budget is going to be specially important because it is the first budget that the BJP will present after its landslide victory and all Indians, as well as global businesses are going to evaluate it and form an impression about the future of India. The Finance Minister is keenly aware of this and being an intelligent and practical man, I am sure he will not miss this opportunity, nor will he try to pull wool over our eyes. Whatever it takes to spearhead growth, he should do, be it GST, divestment, roping in more tax payers especially at the top end or abolishing retrospective tax loss, etc. What is good for the economy is good for the advertising industry.

    Global Advertisers MD Sanjeev Gupta

    After achieving a historic victory in General Elections 2014, we have high expectations from the newly-elected Modi-led government. From an outdoor advertising industry perspective, we believe that our growth is the reflection of development in our country.  Better infrastructure, improved road connectivity, advance transport mediums, enhanced public spaces give us opportunities to connect with end consumer. India is likely to emerge as the world’s largest middle class consumer market with aggregated consumer spends of $ 13 trillion by 2030. With increasing population and their demand, it has become essential for MNCs / SMEs to be visible on different advertising mediums to promote their services / products. Therefore, outdoor advertising industry needs government support to grow in the future. We would like the center government to focus on creating new opportunities for us, allow FDIs, develop transparent policies and reforms, and address tax issues and licensing procedure of public structures. We wish to see changing India, growing India.