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Tag: Percept

  • Percept OOH Bangalore appoints Rasiq Sultan as branch head South

    Percept OOH Bangalore appoints Rasiq Sultan as branch head South

    MUMBAI: Percept Out Of Home, Bangalore has appointed Rasiq Sultan as the branch head – Karnataka and Tamil Nadu.

    Prior to joining Percept, Sultan was working with Outdoor Advertising Professionals as branch head, Karnataka. He was also associated with companies such as Khodays Contact Center, India Nexus.

    Sultan said, “I am delighted to join the Percept family. The challenge is to grow business and to enhance the current business in Karnataka and Tamil Nadu. I also look forward to work with people and to build a good team here”

    Percept Out Of Home business head – Outdoor Rajneesh Bahl added, “Induction of Rasiq in South team will definitely add on to our growth in South. His overall exposure to Account & Media Management in South is incomparable. His capability of building teams and strategic planning will help us in more focused approach.”

  • IBD India wins creative duties of Radius Infratel

    IBD India wins creative duties of Radius Infratel

    MUMBAI: The integrated brand development division of Percept-Hakuhodo, IBD India, has won the creative duties of telecom infrastructure company, Radius Infratel.

    IBD will provide 360 degree communication plan to position Radius Infratel as a preferred brand in the FTTH domain and then establish the solution NANO (Neutral Access Network Operations) as a future-smart move.

    The basic plank for the entire communication plan for Radius is based on its proprietary and unique technology called NANO (Neutral Access Network Operations).

    The concept of NANO is to provide a unified last mile solution on optic fiber that allows users to access internet speeds up to 1 Gbps, video intercoms, IPTV HD networks, home automation solutions and much more.

    Radius Infratel MD H. S. Singh said, “When we set out to shortlist on an advertising agency for our growing communication requirements, we just had one dominant thought in our mind – comprehension and simplification. That’s because for the common man to benefit from Radius’ technology, it is important that it be taken to him in a lucid and insightful manner. After various rounds of scrutiny and discussions, we found IBD as a team of individuals who understood the nature of our business inside out and came up with simple but excellent solutions.”

    IBD India COO Jyotsna Chauhan added, “The basic concept of NANO itself is pretty exciting to say the least. Imagine surfing the internet at speeds that we’ve seen only on papers. It’s a big world of possibilities hosted in a single strand of fibre. And that for us is a big talking point – one that gives Radius an edge in their communications strategy. With our unique communications plan we are sure to strengthen the presence of Radius Infratel in the market.”

  • Percept Activ starts BTL activity to promote Bihar tourism

    Percept Activ starts BTL activity to promote Bihar tourism

    MUMBAI: Percept’s brand activation arm, Percept Activ, recently organised a two-day road show starting 5 May in Thimpu to promote the art, culture, cuisine and tourism of Bihar.

    The below-the-line activity was organised along with the Bihar State Tourism Development Corporation.

    The agency had won the BTL mandate for Bihar Government to develop the tourism in the state of Bihar in the beginning of this month.

    The road show and the exhibitions were inaugurated by Bihar Chief Minister Nitish Kumar. This was further followed by a traditional dance performance from Bihar. During the road show different art forms including the renowned Madhubani paintings and other types of handicrafts were exhibited along with the cuisines of Bihar.

    Percept Activ COO Sanjay Shukla said, “We are happy to be associated with Bihar Government. In the last few years the Bihar Government has taken lots of steps to encourage tourism in Bihar specially to Bhodh Gaya. We are working on some more plans to promote the same in the coming months and are in talks with the tourism board on the same. The idea is to create Buddhist Circuit.”

    Percept Activ aims to aid the Bihar Government to develop and promote Bihar as a major ‘Tourist Destination’ across India and in the various parts of the world.
     

     

  • Percept launches ‘Champions of the World’ campaign

    Percept launches ‘Champions of the World’ campaign

    MUMBAI: With the ICC World Cup just 15 days away, Percept Limited, along with Idea Cellular, kicked off its ‘Champions of the World‘ campaign on 2 February.

    Percept has roped in six former captains of World Cup winning cricket teams – Kapil Dev, Imran Khan, Arjuna Ranatunga, Clive Lloyd, Steve Waugh and Allan Border – for the campaign.

    As part of its programme, a 360-degree campaign will be undertaken during the entire duration of the competition to echo the message ‘Keep Cricket Clean‘ across the cricketing world.

    Said Idea Cellular managing director Sanjeev Aga, “Cricket is a microcosm of our society, and the challenges to clean cricket are not divorced from the challenges to a clean society. But true leadership responds to a challenge. Idea is privileged to partner six cricketing world leaders to take up the challenge to ‘Keep Cricket Clean‘.”

    The company also intends to rope in personalities from the entertainment world and is even close to sealing deals with some names in the Hollywood.

    Clarified Percept Limited joint managing director Shailendra Singh, “The idea behind the ‘Champions of the World‘ events is to bring together the most celebrated names in genre-specific bunches to India under one roof. We kick-started with cricket‘s six captains and we would be putting them together in an event that would go beyond what the IPL has to offer.”

    Percept has in the past brought together several veteran cricketers for the ‘Good Luck‘ campaign for World Cups in 1999 and 2003 with brands like Hero Honda and LG.

  • Percept creates new TVC for XXX Energy drink

    Percept creates new TVC for XXX Energy drink

    MUMBAI: Percept Pictures‘ Ad Films has created a new television commercial for XXX Energy Drink.

    The XXX (Xperience Xtreme Xcitement) Energy Drink, a JMJ Group product, is high on life and is created for people who dare to venture into the unknown territory. 

    The TVC, launched on 5 November, shall go on air across all mediums subsequently and is being shown in theatres. Percept brought out the Triple X attributes of this extraordinary drink through this 60-second. The ad was shot in Bangkok and features stunt team Baan Rig.

    Said Percept Pictures chief production controller Priti Chawla, “The product lived up to its promise and working on the TVC was indeed extreme excitement. Best locations, casting from the world over and a stunt team like Baan Rig, Thailand topped the experience. We are already thinking of creating sequels to this film.”

    The ad executed by Percept Pictures was created in collaboration with director Marlon Rodrigues, music director Ram Sampath and cinematographer Kaka Tong.

  • Percept Talent Management to tap into CommonWealth Games winners

    Percept Talent Management to tap into CommonWealth Games winners

    MUMBAI: Percept Talent Management (PTM), the celebrity management division of Percept, is looking to cash in on the increase in brand value of athletes who have won medals at the recently concluded Commonwealth Games (CWG).

    PTM CEO Rajnish Sahay says that he is talking to 16 medal winners in the CWG across different disciplines to represent them for among other things endorsements. One of them is Saina Nehwal who is said to command Rs 10 million an endorsement. “We already represent Sushil Kumar, Vijender Singh, Jwala Gutta and Ashwini Ponappa. We will sign up deals for Kumar for a variety of products.”

    Kumar recently did a deal with the National Egg Co-ordination Committee.

    Deals between PTM and the athletes will be for three to five years. “Health, sports, fitness and lifestyle brands will be the ones most interested in associating with these athletes. Our job is to manage PR, appearances, events that sportspeople that we represent feature in. We will also look after their digital rights,” says Sahay.

    In terms of working with Indian sports federations to create more visibility for sports, Sahay says that they are talking to the Indian wrestling federation. The aim will be to have a grassroots programme as well as entertainment sports events featuring Indian and international stars. Percept will look at badminton and shooting.

    The challenge for any of the medal winners of the Commonwealth Games will be to maintain visibility across the year. “It cannot be that after the Asian Games the athlete disappears from the scene. They have to perform at an international level. They have to be visible in the media regularly. If it is just a one off then the sponsor who has done a one year deal might not get the desired value,” an analyst says.

    According to Sahay, the coverage of non cricket has grown especially if an Indian participant does well. “Things are changing in this respect. The push that Percept will give to different sports will also help give the athletes visibility. There are also international events that take place regularly,” Sahay says.

  • Percept Talent to manage Pooja Gandhi’s brand endorsements

    Percept Talent to manage Pooja Gandhi’s brand endorsements

    BANGALORE: Percept Talent has signed up South Indian actress Pooja Gandhi as an Exclusive Talent for a period of five years.

    Under the terms of agreement, Percept Talent will be solely responsible for strategizing and managing Pooja Gandhi’s brand endorsements, media activities and media rights, brand and image management, digital rights and licensing and merchandising rights as well.

    Pooja Gandhi shot to fame with ‘Mungaru Male’, the biggest grosser in the Kannada Film industry to date. She made her debut in Tamil film ‘Koki‘ and never looked back since then.

    Percept Talent CEO Rajnish Sahay, said, ‘‘Pooja Gandhi has carved a niche for herself and is the most sought after actress in the Kannada film industry. Her career has gained a foothold and fan following with all her films have taken good openings.”

    “We will adopt an aggressive, proactive, 360-degree strategy for this famous actress, and ensure all avenues of reach and exposure are explored and capitalized upon. Percept Talent will seek out new opportunities and avenues in the rapidly changing entertainment industry to ensure that Pooja receives unparalleled exposure across the global arena. We look forward to doing some good work with Pooja,‘‘ added Sahay
     

  • Percept to manage wrestler Sushil Kumar’s brand endorsements

    Percept to manage wrestler Sushil Kumar’s brand endorsements

    MUMBAI:Percept Talent has signed up with celebrated World Champion wrestler Sushil Kumar as an ‘Exclusive Talent‘.

    Under the terms of agreement, the company will be solely responsible for strategising and managing Kumar‘s brand endorsements, media activities and media rights, brand and image management, digital rights and licensing and merchandising rights and all promotional activities in the arena of wrestling.

    Percept Talent CEO Rajnish Sahay said, “Sushil is a shining star in the world of wrestling, and we are extremely fortunate to have him on board with Percept. We will adopt an aggressive, proactive, 360-degree strategy for an ace talent like Sushil and ensure all avenues of reach and exposure are explored and capitalised upon. Percept Talent will seek out new opportunities and avenues in the rapidly changing sports, entertainment, media and digital landscape to ensure that Sushil receives unparalleled exposure across the global arena.”

    Kumar recently made India proud by winning the Gold medal at FILA 2010 in Moscow and has gone on to become the highest-ranked wrestler on the international circuit. Apart from this colossal feat, Kumar has achieved many accolades including winning the bronze medal at the 2008 Olympics. In July 2009, he was awarded with the Rajiv Gandhi Khel Ratna, India‘s highest honour in Sports.

    Kumar has also been lapped up by National Egg Co-ordination Committee (NECC) as its brand ambassador by way of a three-year deal.