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Tag: Percept Picture Company

  • Percept Picture Company to be the main sponsor of Rain Dance Film Festival in UK

    Percept Picture Company to be the main sponsor of Rain Dance Film Festival in UK

    MUMBAI: Percept Picture Company (PPC) becomes India’s first motion picture company to be the prime sponsor of Raindance Film Festival 2006, to be held in UK. Percept Picture Company’s MD Shailendra Singh together with national award winning director Madhur Bhandarkar will share their insights on various aspects of the Indian Film Industry and its growing influence globally with prominent experts from the global cinema.

    PPC had joined hands with Madhur Bhandarkar to launch a 50:50 joint venture company named Madhur Bhandarkar Motion Pictures (MBMP) recently.

    As part of this exercise, two award winning films – PAGE 3 and Yahaan, both from PPC stable will be showcased at this festival.

    PPC has lined up various interactive activities during this festival. They would be exhibiting in the ‘State of The Art’ and showcasing the various past and future projects of the company.

    Interesting footage of the past work of PPC and the future films will be showcased in a gigantic audio visual screen at the venue. The prime attraction of this festival will be the showcasing of the promo of PPC and Madhur Bhandarkar’s much awaited film, Traffic Signal. PPC have also sponsored a script writing competition during the festival where the winner win a trip to Goa.

    Percept Picture Company MD Shailendra Singh added, “We couldn’t have asked for a better platform than this to associate ourselves with. Raindance film festival is a perfect window for any film maker to showcase and connect with the globe. We have selected Raindance after a detailed screening of various film festivals that happens all over the world. PPC looks forward for some interesting liaison and international business opportunities in this festival.”

    Adds an elated Mr. Madhur Bhandarkar, ” I am very excited to represent the Indian film industry and share my views and aspects of Indian film making with eminent members of the respected panel which will consist of global experts.”

    PPC will also display their recent AV campaign on Anti Piracy campaign at the festival. This Anti Piracy campaign is the beginning of a powerful movement against piracy to educate, increase awareness and awaken everybody from the producer to the director, the distributor, exhibitor, the end viewer and the accused pirates of how the epidemic of piracy is growing like a deadly virus and affecting everybody in an alarming way.

    Raindance is a prestigious film festival and since 1992 and has been well known for their objective to discover, foster and champion new talent and audiences. It has been imperative in igniting and over seeing major developments in the international film industry.

  • Percept Picture Company unveils anti-piracy documentary

    Percept Picture Company unveils anti-piracy documentary

    MUMBAI: Piracy is chewing into Indian movie profits! This has been a long lingering whine amongst stakeholders of the Indian movie business.

    In a bid to combat the menace, Percept Picture Company (PPC) has unveiled a documentary campaign. PVR Cinema has joined hands with PPC to convey the social message in an entertaining manner aimed at educating movie-goers.

    The two-minute documentary on anti-piracy will be aired across the PVR cinema chain. This is not the first time that PVR Cinemas has extended its hands towards such efforts. The multiplex major had also teamed up with BBC World Service Trust’s initiative Haath se Haath Mila to screen the music video in all its screens.

    The theme of the campaign Stop Piracy, showcases a woman on the delivery table giving birth to a child. On seeing the baby, the women utters, “Have you ever seen something so beautiful.” The husband reacts by saying that he has a copy. In agreement, the doctor says that he too has a copy. While the overwhelmed nursed informs that she has the ninth version from Bangkok and suggests that the couple can get multiple copies of it from Ahmed bhai.

    The husband points out that henceforth he would opt for copies. Listening to this, the poor mother is left weeping…

    “Every movie or song you copy is someone’s baby. Stop Piracy.” This subtle message has been conceptualised and directed by O&M senior creative director Rensil D’Silva and senior creative director Anup Chitnis.

    The scourge that is gnawing at the industry’s innards affects everyone in the film food-chain, points out PPC MD Shailendra Singh, who has joined hands with the Excel Home Video for this initiative and is in talks with other fraternity members to come together on this project. “Though the fraternity, judiciary and the government are all working to curb piracy, the epidemic has just been growing,” says Singh.

    Interestingly, the PPC also has a movie project in the pipeline with the theme of ‘piracy’ as the backdrop.

    For the industry, which churns out at least a 1,000 films per year, piracy of content is happening at the theatre level (camera prints), on cable networks and through distribution of illegal VCDs / DVDs. According to Sony BMG MD Shridhar Subramaniam, 90 per cent of all hit movies are hit by the scourge. Conversely, flop movies are barely scathed.

    Music revenues are affected to the extent of 50 per cent, while with DVDs it is to the tune of 80 per cent. As for theatrical receipts, it is affected by up to 50 per cent, Subramaniam points out.

    Pirated content copying and distribution costs the industry an estimated Rs 4.3 billion annually, which is as much as 42 per cent of the industry’s total revenues. The Indian audio-video market is estimated to be growing at an explosive pace of almost 300 per cent. However, this growth has not been reflected in a corresponding growth in the legitimate sale of CDs, VCDs and DVDs. The volume or pirated units has been rising consistently despite the falling prices of legitimate music, concludes Subramaniam.