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Tag: Percept Ltd

  • Brand new innings! Abhik Chakraborti joins Ileseum as marketing head

    Brand new innings! Abhik Chakraborti joins Ileseum as marketing head

     MUMBAI: From Hungama to Ileseum marketing maverick Abhik Chakraborti is back in the spotlight, this time with a brand playbook that’s as bold as it is brilliant. Ileseum Clubs has roped in seasoned marketing strategist Abhik Chakraborti as its new head of marketing, signalling a high-impact move as the lifestyle and leisure brand gears up for its next growth sprint. With a career spanning over 19 years, Abhik brings to the table a powerful blend of branding finesse, content vision, and campaign muscle.

    From orchestrating big-ticket IPs like IIFA at Wizcraft International to crafting luxury narratives at Shazé, his stints read like a marketing masterclass. He’s also held top roles at Percept Ltd, Rhiti Group, Hungama, and even steered digital-first strategies as CMO at Bedbathmore making him well-versed in the art of blending entertainment with enterprise.

    At Ileseum, his mandate is clear: supercharge brand visibility, build cultural capital, and drive marketing innovation across physical and digital touchpoints.

    “We’re thrilled to welcome Abhik to the Ileseum family,” the team announced, describing his arrival as pivotal to the brand’s journey into uncharted territories of consumer experience and storytelling.

    A Mumbai native and marketer by instinct, Abhik is known for balancing the boardroom and the backstage building brands that not only perform but perform with flair. Whether it’s managing strategic alliances at Promo Sapiens or crafting content ecosystems, his career is a showcase in adaptability and narrative-driven growth.

    As Ileseum Clubs expands its footprint, expect Abhik to spin more than just campaigns, this one’s all set to script a brand renaissance.

  • Jayaram Nair sparks Intensity in Tribes JV, relocates to Bangalore for brand blitz

    Jayaram Nair sparks Intensity in Tribes JV, relocates to Bangalore for brand blitz

    MUMBAI: Jayaram Nair, a seasoned brand activation guru, has launched Intensity, a joint venture with Tribes Communication, and is relocating to Bengaluru to spearhead the new venture. Nair, who boasts 26 years of experience in the cut-throat world of BTL media, is promising to deliver “high impact solutions” across India’s sprawling marketing landscape.

    “I’m excited to announce my new gig,” Nair declared on LinkedIn, “Intensity is a fresh venture, a JV with the award-winning Tribes Communication. We’re talking integrated brand building, folks, and we’re ready to get going.

    Nair’s resume reads like a who’s who of Indian advertising, with stints at Cheil India, Percept Ltd, and Publicis Groupe. He’s a self-proclaimed “growth specialist,” “motivator,” and “change leader,” with a knack for P&L management and a “practical approach” to problem-solving.

    “I’ve been around the block,” Nair quipped, “From Mumbai to Gurgaon, I’ve seen it all. Now, I’m bringing that experience to Bangalore, but let’s be honest, the whole world’s my playground.”

    Intensity, backed by Tribes’ extensive network across 14 cities, is set to offer a full suite of brand building services, from live events and retail branding to loyalty programs and gaming events. Nair’s experience in “dark marketing” (read: cigarette promotions) suggests he’s not afraid to tackle tricky briefs.

    “With a handpicked team and a pool of top-notch partners, we’re ready to fuel growth,” Nair asserted. “We’re not just building brands; we’re building empires.”

    He will be operating from Bengaluru, but it is clear his ambition is to take on the whole of the Indian market.
    This move marks a bold step for both Nair and Tribes, as the duo aims to carve out a significant slice of India’s burgeoning marketing pie. With Nair’s experience and Tribes’ reach, they are setting their sights high.