ITV

Tag: Percept/H

  • Percept/H bags Ditto TV’s creative biz

    Percept/H bags Ditto TV’s creative biz

    MUMBAI: Percept/H has won the creative mandate for Zee New Media’s OTT (over-the-top) TV distribution platform, Ditto TV, following a multi-agency pitch that took place in December last year.

    The account size is estimated to be at around 150 million.

    Percept/H chief growth officer Ayan Chakraborty confirmed the development to Indiantelevision.com.

    Since it’s a new category, Chakraborty feels that the challenge will be to establish the category. “It also holds an opportunity to do cutting edge work for the client and establish the brand,” he said.

    The agency has already started working on the account.

  • Percept/H creates new TVC for Good Morning International Tea

    Percept/H creates new TVC for Good Morning International Tea

    MUMBAI: Percept H has conceptualised a new TVC for Good Morning International Tea.

    The new TVC is a morning scene of a couple making their morning cup while dancing in synchronized movements. The sensuality between the dancing couple is matched with the making of the tea. The metaphor of a good morning is matched when the couple takes their first sip opening their eyes to a nice sunny morning. The music is a mix of tango and salsa with that hip swaying liquid feel.

    Percept/H CCO Ryan Menezes said, “Everybody wants to wake up to a good morning. Which is why the couple in the film wake up only when they sip the tea. Good Morning International Tea is not an ordinary tea, it‘s made with a lot of passion, and we wanted to portray that same passion in the tea making ritual shown in the film.”

    The film is made by Bang Bang Films, produced by Natasha Malhotra and directed by Siddarth Sikand.

    Good Morning International Tea executive director – sales and marketing Parag Desai said, “I felt that this would be a perfect showcase for Good Morning International Tea, one of our most premium blends. Just watching the film will give the audience a sense of how great the tea is – and make them want to not just try it but also make it! “

  • Dentsu to manage Canon India’s creative biz

    Dentsu to manage Canon India’s creative biz

    MUMBAI: Creative agency Dentsu Marcom will be in charge of all campaigns for Canon India for the year 2012.

    Confirming the news to indiantelevision.com, a spokesperson from the agency informed that Dentsu will be in charge of ATL and BTL activities while Allied Media holds the media mandate.

    The company has two agencies on its roster – Dentsu and Percept/H, the spokesperson said Percept/H handled the campaigns last year.

    The company is yet to decide the agency for its digital cameras business.

    In 2004, Dentsu Marcom won the creative account for Canon India. The incumbent agency at the time was Rediffusion Y&R.

    Canon India is a 100 per cent subsidiary of Canon Singapore and was launched in India on 2007. The company has products like digital copiers, multi-functional peripherals, fax machines, inkjet and laser printers, scanners, all-in-ones, digital cameras, digital camcorders, dye sub photo printers and multimedia projectors, semiconductors, card printers, and cable ID printers.

  • IBD strengthens creative team with 2 appointments

    IBD strengthens creative team with 2 appointments

    MUMBAI: Percept/H Company’s total communication solutions agency, Integrated Brand Development (IBD) India, has appointed Kartikeya Dixit and Soumya Nagabhushan as associate creative directors.


    Dixit and Nagabhushan will be based out of IBD’s Gurgaon office.


    The mandate for them would be to strengthen the creative team. They will work under Jai Singh and Akash Sharma.


    IBD India Sr. VP Srikant Rath said, “With both of them joining the growing team, IBD India will fortify its creative output and you can be assured of some more out-of-the box solutions for our clients.”


    Dixit brings in over seven years of experience in both ATL and BTL spaces. Prior to this he worked in Ogilvy, Rediffusion Y&R and Dentsu. He has worked on brands like LG (Home Appliance & Home Entertainment, FPDs), Sprite, Honda, Wild Stone Park Avenue and Religare.


    On his new role Dexit said, “I am really excited to join IBD India and work on internationally recognised brands like Panasonic and a host of others. I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here hungry to do good work.”


    Nagabhushan has to his credit over six years of advertising experience. He has worked on brands Like LG, Nestle, Frito Lay’s, Maruti Suzuki, Dabur, Honda and Havell’s. “It’s going to be both an interesting and challenging time in IBD. IBD is an exciting place with an enthusiastic bunch of people believing in doing great creative work. What’s more, the client mix offers you great opportunity to do good work,” he added.


    IBD has been in the news lately for picking up businesses like Pure Home+ Living, Iinstinct Deodorants, Shlipa Cosmetics, Saks Salons and Radius Infratel.

  • Orris Infrastructure awards creative duties to Yang Communication

    Orris Infrastructure awards creative duties to Yang Communication

    MUMBAI: Starting the year on a winning note, Yang Communication, the agency from the house of Saints and Warriors, has bagged the creative duties of Orris Infrastructure following a multi-agency pitch.


    The incumbent agency on the account is Percept/H.


    The size of the business is estimated to be Rs 150 million.


    Yang managing partner Sanjay Sharma said, “Orris has been very aggressive in the hospitality sector and wants to expand its presence in other infrastructure areas. This will be a very challenging assignment for us.”


    Anil Verma, managing partner Yang remarks, “This will be a creative lead business since communication in this sector looks similar. The client liked the breakthrough work that we presented during the pitch.”


    Recently, the agency has won the creative duties of the life insurance brand DLF Pramerica, a joint venture between DLF and Prudential International Insurance Holdings Ltd (PIIH), a fully-owned subsidiary of Prudential Financial Inc.


    Orris Infrastructure was founded by Vijay Gupta in 2008 and has expanded its services from being a real estate player to other sectors such as energy, hospitality, golf and education.

  • Percept/H bags creative mandate of Next Care’s Deo

    Percept/H bags creative mandate of Next Care’s Deo

    MUMBAI: Percept/H has been awarded the creative mandate of Next Care‘s to-be-launched perfumed body deodorant brand – Next.

    The agency won the account following a multi-agency pitch initiated in July 2011. The size of the business is estimated to be around Rs 30 million.

    Gouri Group, the parent company, plans to formally launch the new brand in February 2012.

    Percept/H is planning to devise a creative strategy which will be prominent in the already cluttered deodorant market, the agency said.

    It will also start various activities like Above the Line (ATL), Below the Line (BTL), Out of Home (OOH) and Digital as a part of integrated brand building exercise to increase their consumer connect.

    Percept/H CEO Prabhakar Mundkur said, “We at Percept, have always had the entrepreneur living inside us. Therefore, going with this belief, we decided to partner the company for the launch of Next brand in India. Our endeavour would be to create a distinct imagery for the brand which is closer to the real world.”

    Next Care Managing Partner Parminder Sadhu added, “To start with, the agency needs to chalk out a roadmap for NEXT. They need to create a new identity and brand strategy which will enable the brand to meet a turnover of Rs 240 million in the first year of its launch.” Sent on my BlackBerry® from Vodafone.

  • Percept/H Delhi appoints Rajiv Agrawal as ECD

    Percept/H Delhi appoints Rajiv Agrawal as ECD

    MUMBAI: Percept/H has appointed Rajiv Agrawal as executive creative director for its Delhi branch. He joined the agency on 13 September and will report to Percept/H chief creative officer Ryan Menezes.


    Formerly, Agrawal was creative director at Lowe Lintas, Delhi and before that senior creative director at JWT. He has also worked with Ogilvy and Draftfcb Ulka.
     
    Agrawal said the creative freedom he was to get as the ECD was one of the primary reasons he moved.


    “Everyone’s take on creativity differs. In bigger agencies this problem seems to exacerbate, as too many people are involved in the creative process. In the field of advertising its very important to have the elbow room; and here as the ECD I will get that,” Agrawal added.


    Besides managing the brands – agency’s Delhi branch handles – such as Hero Honda, Canon and Delhi Police, Agrawal’s mandate also includes getting new businesses and amplifying brand Percept/H’s creative portion. 
     
    “Percept/H is a strong creative agency with a sound business model. Besides getting new business, we are also working towards enhancing the creative side of our agency – strike balance between business and creativity. We will do that by getting new businesses,” Agrawal concluded.


    In his over 17 years of experience Agrawal has worked for brands such as Pepsi, Mountain dew, SBI cards, Horlicks, Monster.com, GE Money, and Hero Honda.

  • Daki Brands assigns creative duties to Percept/H

    Daki Brands assigns creative duties to Percept/H

    MUMBAI: Daiki Brands has assigned its creative duties to Percept/H.


    Confirming the same to indiantelevision.com, Daiki Brands assistant manager Shilpa Rathi said,” Though we had offers from agencies like Cornerstone Advertising and Six Inches Communications among others, our CEO opted for the latter because he had earlier worked with them and knew their capability amply well.‘


    Percept/H has won the creative duties of the newly-set up innerwear company. The agency won the business on the basis of its understanding of the strategy required to advertise and popularise Daiki Brands.


    Rathi, however, refused to divulge on the size of the business, adding, ” I can only say that Percept would handle creative duties like designing, strategising, conceptualising and positioning among others of three of our new innerwear brands like Peri Peri, Daiki and Biara.”


    Also, Daiki Brands is believed to be in consultation with Allied
    Media, Percept‘s sister agency, for its media duties.


    Daiki is the men‘s innerwear range catering to the premium segment and competing with the likes of Hanes and Jockey.

  • Percept bags media & creative mandates of FedEx

    Percept bags media & creative mandates of FedEx

    MUMBAI: Percept Limited has bagged the media and creative mandates of logistic services company, FedEx.


    Percept’s media buying and planning arm, Allied Media, will handle the media duties. Percept/H, the companys advertising arm, will take care of the creative mandate.


    An official from the agency confirmed the news.


    Earlier, Dentsu Media handled the media duties, while Dentsu Communications oversaw the creative duties of FedEx.

  • Rediffusion – Y&R appoints Parag Shahane as creative head – art

    Rediffusion – Y&R appoints Parag Shahane as creative head – art

    MUMBAI: Rediffusion – Y&R has further strengthened its creative team in Mumbai by hiring Parag Shahane as creative head – art department.

    Shahane will report to Rediffusion Y&R national creative director N Padmakumar.

    Shahane has previously worked with Mudra Communications, Lowe, FCB Ulka, Percept and Forefront. He also had an international stint with JWT Colombo for a span of three years.

    Rediffusion – Y&R VP Neville Medhora said, “Parag brings a lot of energy and passion in to our Mumbai team. His cross-category experience will surely add a lot of value to our clients’ brands. I am confident that Parag will continue to carve out some great work and add value to our clients.”

    Shahane started his career with Forefront Advertising in Mumbai and later moved to FCB Ulka. After a two-stint at FCB Ulka, Shahane joined Lowe, from where he moved to Sri Lanka to join JWT Colombo.

    Shahane returned to India three years later and joined Percept H. After working for close to three years at the agency, he moved Mudra in August 2007 and worked there for over three years.

    Shahane stated, “The scope of work that most of Rediff’s brands have to offer is remarkable. They have built some great iconic brands and continue to partner them in their journey. I am glad to be a part of a very positive and visionary creative team headed by Paddy. I am looking forward to this new phase in my career and am optimistic that it will indeed be fruitful.”

    In a career spanning more than 15 years, Shahane has handled various brands such as Union Bank, MTDC, Pepsi, Sunsilk, Unilever Corp, Idea, Red Cross, Novartis, Mahindra Two Wheelers, BNP Paribas Mutual funds, HCC, Inorbit Mall, Filmy, Gini & Jony and Mother‘s Recipe.