NEW DELHI: Supporting the corporates to get accustomed to the ‘new normal’ and host virtual events on a scale, the newly launched full-service digital, virtual and hybrid experiential marketing & events unit of Percept ICE, Percept digitICE recently conceptualised and executed a virtual live conference and awards event for Aditya Birla Fashion and Retail Ltd (ABFRL).
The four-day virtual conference and awards ceremony was held from 7 to 10 December 2020 and saw the senior management and over 4,500 ABFRL employees virtually attend the show from pan India. The live stream bridged multiple digital platforms and seamlessly synchronised all these platforms across geographies on a specially designed micro-site for the occasion.
With the very best of technology, innovation and creative prowess deployed by Percept digitICE, employees were able to seamlessly interact and network with the senior leadership, speakers, jury panellists and awardees in real-time in the virtual world across the four days of the event.
Percept ICE EVP & business head Vidya Alva said, “The successful execution of this event highlights the growing importance of the digital era even as leading brands and companies aim to proactively connect with their stakeholders in the years ahead. With the world still battling the pandemic and physical distancing being a continuing reality, our swift leap into the digital frontier has certainly given us a massive advantage in the digital, virtual, and hybrid space to enable our clients to host virtual events, conferences, launches, awards, employee engagements and more, thereby ensuring an uninterrupted reach, narrative and growth of their business profile.”
Aditya Birla Fashion and Retail AVP – talent, learning and OE said, “The ABFRL Awards symbolise the quest for excellence and while in the interest of safety we could not do an in-person ceremony; it was important for us to realise impactful means to recognise our achievements. The successful live-cast of the 2020 Awards did exactly that and wonderfully endorsed our commitment to inspiring, rewarding and celebrating some of the best and finest work done by individuals and teams. Percept ICE pulled off a seamless virtual event that showcased our promise to spotlight excellence, seek inspiration and learn along with facilitating personal connects and conversations via creative innovation on the back of new-age technology.”