Tag: PepsiCo

MIPTV: Digital fronts to showcase latest programming alongside content creation brands

MUMBAI: MIPTV 2017 will put a special emphasis on the new generation of digital content studios aiming at engaging with audiences as part of the Digital Fronts showcase.

The only international screenings showcase for digital studios and online publishers, Digital Fronts takes place in Cannes from 3-6 April as part of MIPTV, the global entertainment content market.

Launched in 2014 as the content industry’s first global distribution and acquisition market for high-quality original online productions and web series, MIPTV’s Digital Fronts’ purpose is to bridge the gap between the online video ecosystem and the traditional entertainment content sector. Digital native studios and brands that have turned into content houses themselves will be at the epicentre of the discussion on how to reach the youth audience, which is facing an ever-growing demand for screen-time attention.

Jukin Media, the global entertainment company powered by user-generated video content, and Zoomin Studios, the new production arm of MTG’s Zoomin, will be making their debut at Digital Fronts. They will join returning digital frontrunners AwesomenessTV, New Form, Studio 71 and Vice Media, who will also be showcasing their content to the MIPTV audience.

Alongside these digital studios, MIPTV will also feature a special spotlight on brands at the forefront of content creation that have launched their own studios. In a session entitled “Turning Brands into Content Studios” scheduled for Tuesday 4 April, Marriott Intl. (USA) VP Global Creative and Content Marketing David Beebe, Wargaming (Russia) project manager Valeriya Tsygankova and PepsiCo Content Studio (USA) GM Lou Arbetter will explore how brands can no longer be around the content but must be the content in a world where the audience is more solicited than ever. This panel is part of an overall brands initiative at MIPTV.

March 25, 2017
Thakur JWT Malaysia’s new planning head

MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head of strategic planning. He will lead the strategic planning for brands such as Nestle and Shell.

JWT Malaysia recently appointed Saurabh Saksena as the managing director.

Thakur has over 13 years of experience in creating categories, building brands and growing business across FMCG, financial services and technology brands along with leading brand marketing.

Thakur had joined OYO Rooms in October 2015. Earlier, he was the AVP and strategic planning director for JWT in Gurgaon. He had handled strategy for PepsiCo – Slice, Tropicana, Mountain Dew & Gatorage, Nestle, Kitkat, Munch, Milkybar, Alpino, and GSK. He has also worked in the strategic departments of Euro RSCG, Ogilvy & Mather and Publicis.

January 27, 2017
Thakur JWT Malaysia’s new planning head

MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head of strategic planning. He will lead the strategic planning for brands such as Nestle and Shell.

JWT Malaysia recently appointed Saurabh Saksena as the managing director.

Thakur has over 13 years of experience in creating categories, building brands and growing business across FMCG, financial services and technology brands along with leading brand marketing.

Thakur had joined OYO Rooms in October 2015. Earlier, he was the AVP and strategic planning director for JWT in Gurgaon. He had handled strategy for PepsiCo – Slice, Tropicana, Mountain Dew & Gatorage, Nestle, Kitkat, Munch, Milkybar, Alpino, and GSK. He has also worked in the strategic departments of Euro RSCG, Ogilvy & Mather and Publicis.

January 27, 2017
Magic ‘dawakhana’ TV ads to be curbed

MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

Among the ASCI banned ads are:

Rajvaidya Shital Prasad & Sons (Hempushpa)

Chetanta (Get Diabetes cured by acupressure Spring)

Olefia Biopharma Ltd (Votif Range of Products)

DHI-Hair Restoration

Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

Chetan Clinic

Shri Ram Hospital

Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

Divine Care

Nurture Health Care (Ayurex S Capsule)

Zenlabs Ethics (Zenovit Soft Gel)

Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

Jippo African Capsule and African Oil

Kerni Fitness Pvt Ltd (Fitness Universe)

Amba Health Clinic

Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

Mohak Bariatrics and Robotics

German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

Women’s Centre

Kudos Laboratories India Limited (Kudoos Range of Products)

S. S. Hospital

Pretti Slim Clinic

Avion Biotech (K lor Free)

Cadila Healthcare Ltd. (Zydus Acti Life)

N.I Education Trust (NIMS Blacumin Tea)

Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

Dr. Rana’s Health Care (Gaino Power Powder)

Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

Oshea Herbals (Oshea Sunblock Cream SPF 40)

Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”

December 12, 2016
Magic ‘dawakhana’ TV ads to be curbed

MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

Among the ASCI banned ads are:

Rajvaidya Shital Prasad & Sons (Hempushpa)

Chetanta (Get Diabetes cured by acupressure Spring)

Olefia Biopharma Ltd (Votif Range of Products)

DHI-Hair Restoration

Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

Chetan Clinic

Shri Ram Hospital

Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

Divine Care

Nurture Health Care (Ayurex S Capsule)

Zenlabs Ethics (Zenovit Soft Gel)

Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

Jippo African Capsule and African Oil

Kerni Fitness Pvt Ltd (Fitness Universe)

Amba Health Clinic

Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

Mohak Bariatrics and Robotics

German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

Women’s Centre

Kudos Laboratories India Limited (Kudoos Range of Products)

S. S. Hospital

Pretti Slim Clinic

Avion Biotech (K lor Free)

Cadila Healthcare Ltd. (Zydus Acti Life)

N.I Education Trust (NIMS Blacumin Tea)

Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

Dr. Rana’s Health Care (Gaino Power Powder)

Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

Oshea Herbals (Oshea Sunblock Cream SPF 40)

Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”

December 12, 2016
‘Sweat It To Get It’, recommends Gatorade

MUMBAI: The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat…In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’.

Gatorade, PepsiCo’s sports beverage brand which claims to be the world’s no.1 sports drink, has created a vending machine that senses your body heat before dispensing a Gatorade. The machine encourages users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispenses a Gatorade!

The machine was set up at the Fitness First Gym in New Delhi.

Gatorade, PepsiCo India region manager brand marketing Raghav Mehta says, “The brand promise is simple – Gatorade helps replace what you lose in sweat during exercise. This machine not only helps demonstrate that in a fun yet effective way but also explains how exactly the sports drink works for your body.”

The agency behind the idea Dentsu Webchutney chief creative technologist Gurbaksh Singh says, “The machine draws inspiration from the drink itself. When you exercise, muscles generate heat, increasing your body temperature. That’s precisely when you need Gatorade to restore the lost fluids in the process. We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. So in a way, it knows when you need a Gatorade!”

“What makes this idea different from other activities is that we have created something that not only explains the simple science behind the product but is fun, relevant and creates real-time human responses. The vending machine just makes you earn your Gatorade with your sweat. Sweat it, get it. Simple,” adds Dentsu Webchutney client services director Ashish Kaushik.

Gatorade’s proven, scientific formula has remained unchanged for more than 40 years and continues to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to help athletes get the most out of their performance. Gatorade comes in three distinct flavors: Orange, Lemon and Blue Bolt and is available in RTD (Ready to Drink) and Sports Mix (Powder sachet) formats.

December 8, 2016
‘Sweat It To Get It’, recommends Gatorade

MUMBAI: The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat…In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’.

Gatorade, PepsiCo’s sports beverage brand which claims to be the world’s no.1 sports drink, has created a vending machine that senses your body heat before dispensing a Gatorade. The machine encourages users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispenses a Gatorade!

The machine was set up at the Fitness First Gym in New Delhi.

Gatorade, PepsiCo India region manager brand marketing Raghav Mehta says, “The brand promise is simple – Gatorade helps replace what you lose in sweat during exercise. This machine not only helps demonstrate that in a fun yet effective way but also explains how exactly the sports drink works for your body.”

The agency behind the idea Dentsu Webchutney chief creative technologist Gurbaksh Singh says, “The machine draws inspiration from the drink itself. When you exercise, muscles generate heat, increasing your body temperature. That’s precisely when you need Gatorade to restore the lost fluids in the process. We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. So in a way, it knows when you need a Gatorade!”

“What makes this idea different from other activities is that we have created something that not only explains the simple science behind the product but is fun, relevant and creates real-time human responses. The vending machine just makes you earn your Gatorade with your sweat. Sweat it, get it. Simple,” adds Dentsu Webchutney client services director Ashish Kaushik.

Gatorade’s proven, scientific formula has remained unchanged for more than 40 years and continues to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to help athletes get the most out of their performance. Gatorade comes in three distinct flavors: Orange, Lemon and Blue Bolt and is available in RTD (Ready to Drink) and Sports Mix (Powder sachet) formats.

December 8, 2016
Emerging female visionaries: Fox, PepsiCo announce contest, award up to $200,000

MUMBAI: PepsiCo and 21st Century Fox, in partnership with the New York Academy of Sciences (NYAS), has announced “The Search for Hidden Figures” – a new scholarship contest designed to help uncover the next generation of female leaders in science, technology, engineering and math (STEM).

The program is inspired by the highly-anticipated feature film “Hidden Figures”, in theaters nationwide on 6 January, 2017, produced by Pharrell Williams, starring Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, and Jim Parsons. The film tells the ‘untold’ story of three African American female NASA mathematicians during the Space Race of the 1960s. This contest will support today’s emerging STEM visionaries by awarding over US$200,000 (Rs 1.35 crore) in scholarships and other prizes to over 20 winners.

Taraji P. Henson plays Katherine Coleman Goble Johnson, American physicist, space scientist, and mathematician in “Hidden Figures.”

“PepsiCo is incredibly proud to work with 21st Century Fox and the New York Academy of Sciences to shine a light on women and girls doing outstanding but unheralded work in science, technology, engineering and math,” said PepsiCo’s vice chairman and chief scientific officer – global research and development Mehmood Khan. “The ‘Hidden Figures’ story is being told at a time when advances in each of these fields are creating unprecedented opportunities to develop solutions for many of the world’s biggest challenges. PepsiCo is proud to actively support the discovery of STEM talent and the development of STEM skills in the workforce.”

Beginning today through 10 December, 2016, online entries will be accepted directly at www.SearchforHiddenFigures.com. Semi-finalists will be selected in mid-December, and each will be asked to provide a video submission for continued consideration. Top video submissions will then be judged by a notable panel of judges that include: “Hidden Figures” Producer Pharrell Williams; “Hidden Figures” Producer Donna Gigliotti; Fox 2000 President Elizabeth Gabler; and President of the New York Academy of Sciences Ellis Rubinstein.

On January 12, 2017, two grand prize winners will be announced. Winners will receive access to the NYAS STEM skills training materials and programs, up to $200,000 in scholarships, and a trip to the Kennedy Space Center in Orlando, Florida.

“We are honored to have the opportunity to share the story of Katherine Johnson and her peers whose contributions have remained hidden for too long,” said 21st Century Fox executive chairman Lachlan Murdoch . “At 21CF, we believe in the power of storytelling to inspire the next generation of talent to dream bigger and unlock their full potential, and through The Search for Hidden Figures contest we are excited to give young women across the country the encouragement to pursue those dreams.”

To help encourage participation, PepsiCo and 21st Century Fox will be supporting the campaign with a national TV and digital media campaign featuring the film’s lead actress, Taraji P. Henson, as well as messages of encouragement from the film’s actresses and exclusive behind-the-scenes footage from “Hidden Figures” on the contest’s website. To further discussion around STEM, PepsiCo will also be launching a collection of STEM mobile and web games, quizzes and challenges for students and fans of the film to test their skills. The mobile and web games can be found at http://searchforhiddenfigures.com/stem-challenges/.

At PepsiCo, deep scientific and technological expertise is critical to meeting the company’s Performance with Purpose goals. Unlocking new ways to create more nutritionally advantaged foods and beverages or delivering tangible plans to increase production while reducing the company’s environment footprint, all rely on STEM leadership. By investing in today’s emerging talent, PepsiCo is playing a role in inspiring the next generation of STEM leaders who will likely become the driving force behind the company’s future innovation and topline growth.

PepsiCo recently announced a commitment to improve the lives of 12.5 million women and girls by 2025, as part of its Performance with Purpose goals. Given that women represent only 24 percent of the STEM workforce, PepsiCo is particularly committed to expanding and encouraging STEM opportunities among female students and professionals.

Prior to the Search for Hidden Figures contest, PepsiCo was the founding chair of the STEM Innovation Taskforce, a coalition on of more than 35 industry, government, educator and NGO partners who work cross functionally to develop and implement programs to help solve the STEM shortfall. Additionally, PepsiCo holds a longstanding relationship with NYAS and continues to support “The Junior Academy of the New York Academy of Sciences” – a virtual program dedicated to engaging exceptional STEM students. For more information about The Junior Academy of NYAS, please visit www.thejunioracademy.org.

“Hidden Figures,” directed by Theodore Melfi, is the incredible untold story of Katherine G. Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer) and Mary Jackson (Janelle Monáe)—brilliant African-American women working at NASA, who served as the brains behind one of the greatest operations in history: the launch of astronaut John Glenn into orbit, a stunning achievement that restored the nation’s confidence, turned around the Space Race, and galvanized the world. The visionary trio crossed all gender and race lines to inspire generations to dream big. The film was written by Allison Schroeder and Melfi and is based on the book by Margot Lee Shetterly. The film opens wide on 6 January, 2017.

November 15, 2016
Emerging female visionaries: Fox, PepsiCo announce contest, award up to $200,000

MUMBAI: PepsiCo and 21st Century Fox, in partnership with the New York Academy of Sciences (NYAS), has announced “The Search for Hidden Figures” – a new scholarship contest designed to help uncover the next generation of female leaders in science, technology, engineering and math (STEM).

The program is inspired by the highly-anticipated feature film “Hidden Figures”, in theaters nationwide on 6 January, 2017, produced by Pharrell Williams, starring Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, and Jim Parsons. The film tells the ‘untold’ story of three African American female NASA mathematicians during the Space Race of the 1960s. This contest will support today’s emerging STEM visionaries by awarding over US$200,000 (Rs 1.35 crore) in scholarships and other prizes to over 20 winners.

Taraji P. Henson plays Katherine Coleman Goble Johnson, American physicist, space scientist, and mathematician in “Hidden Figures.”

“PepsiCo is incredibly proud to work with 21st Century Fox and the New York Academy of Sciences to shine a light on women and girls doing outstanding but unheralded work in science, technology, engineering and math,” said PepsiCo’s vice chairman and chief scientific officer – global research and development Mehmood Khan. “The ‘Hidden Figures’ story is being told at a time when advances in each of these fields are creating unprecedented opportunities to develop solutions for many of the world’s biggest challenges. PepsiCo is proud to actively support the discovery of STEM talent and the development of STEM skills in the workforce.”

Beginning today through 10 December, 2016, online entries will be accepted directly at www.SearchforHiddenFigures.com. Semi-finalists will be selected in mid-December, and each will be asked to provide a video submission for continued consideration. Top video submissions will then be judged by a notable panel of judges that include: “Hidden Figures” Producer Pharrell Williams; “Hidden Figures” Producer Donna Gigliotti; Fox 2000 President Elizabeth Gabler; and President of the New York Academy of Sciences Ellis Rubinstein.

On January 12, 2017, two grand prize winners will be announced. Winners will receive access to the NYAS STEM skills training materials and programs, up to $200,000 in scholarships, and a trip to the Kennedy Space Center in Orlando, Florida.

“We are honored to have the opportunity to share the story of Katherine Johnson and her peers whose contributions have remained hidden for too long,” said 21st Century Fox executive chairman Lachlan Murdoch . “At 21CF, we believe in the power of storytelling to inspire the next generation of talent to dream bigger and unlock their full potential, and through The Search for Hidden Figures contest we are excited to give young women across the country the encouragement to pursue those dreams.”

To help encourage participation, PepsiCo and 21st Century Fox will be supporting the campaign with a national TV and digital media campaign featuring the film’s lead actress, Taraji P. Henson, as well as messages of encouragement from the film’s actresses and exclusive behind-the-scenes footage from “Hidden Figures” on the contest’s website. To further discussion around STEM, PepsiCo will also be launching a collection of STEM mobile and web games, quizzes and challenges for students and fans of the film to test their skills. The mobile and web games can be found at http://searchforhiddenfigures.com/stem-challenges/.

At PepsiCo, deep scientific and technological expertise is critical to meeting the company’s Performance with Purpose goals. Unlocking new ways to create more nutritionally advantaged foods and beverages or delivering tangible plans to increase production while reducing the company’s environment footprint, all rely on STEM leadership. By investing in today’s emerging talent, PepsiCo is playing a role in inspiring the next generation of STEM leaders who will likely become the driving force behind the company’s future innovation and topline growth.

PepsiCo recently announced a commitment to improve the lives of 12.5 million women and girls by 2025, as part of its Performance with Purpose goals. Given that women represent only 24 percent of the STEM workforce, PepsiCo is particularly committed to expanding and encouraging STEM opportunities among female students and professionals.

Prior to the Search for Hidden Figures contest, PepsiCo was the founding chair of the STEM Innovation Taskforce, a coalition on of more than 35 industry, government, educator and NGO partners who work cross functionally to develop and implement programs to help solve the STEM shortfall. Additionally, PepsiCo holds a longstanding relationship with NYAS and continues to support “The Junior Academy of the New York Academy of Sciences” – a virtual program dedicated to engaging exceptional STEM students. For more information about The Junior Academy of NYAS, please visit www.thejunioracademy.org.

“Hidden Figures,” directed by Theodore Melfi, is the incredible untold story of Katherine G. Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer) and Mary Jackson (Janelle Monáe)—brilliant African-American women working at NASA, who served as the brains behind one of the greatest operations in history: the launch of astronaut John Glenn into orbit, a stunning achievement that restored the nation’s confidence, turned around the Space Race, and galvanized the world. The visionary trio crossed all gender and race lines to inspire generations to dream big. The film was written by Allison Schroeder and Melfi and is based on the book by Margot Lee Shetterly. The film opens wide on 6 January, 2017.

November 15, 2016
Mindshare and HUL partnership dominate Emvies 2016

MUMBAI: The Hindustan Unilever and GroupM’s Mindshare India partnership has proved to be as good as gold – yet again.

For the second year in succession, the WPP group outfit walked away with the Agency of the year Emvies award with a solid unbeatable 395 points in its bag. That was courtesy the eight gold, 18 silver and fifteen bronze metals it pocketed.

There are no prizes for guessing who the client of the year was: Hindustan Unilever.

With seven bronze, fifteen silvers and 11 golds, Hindustan Unilever maintained a massive lead over everyone else with its 310 point tally.

Straggling several laps behind was PepsiCo with just 75 points; yes, that’s how one sided Emvies 2016 results were. But to Pepsico’s credit, it along with GroupM, snared the grand Emvie for Best Integrated Campaign in Consumer Products : ‘when consumers became co marketers.’

Surprisingly, Mindshare did not take its Emvie wins lightly, considering the fact that it had already bagged the Cannes Lions 2016 Grand Prix with its work on Brooke Bond Red Label Six Pack Band. Theirs were the loudest cheers heard during the evening.

The Pepsico-Mindshare combine pocketed the Grand Emvie

If one were to go by metal tally, the second best media agency at Emvies 2016 was Lodestar UM with six gold, three silver statuettes and three bronze. Its point tally: a pale 135.

The third placed agency – though it tied with Lodestar on the points tally of 135 – was Maxus with four gold, five silver and five bronze.

Commenting on the wins Mindshare south Asia CEO Prasanth Kumar said: “The awards are a direct result of the effort and hard work put in by each and everyone in the team. We at Mindshare believe in recognizing our employees’ skills and commitment, which is further driven to a level of aspiration that leads to rewarding experiences such as the Emvies. Winning these awards by such a large margin is not only a testimony to our accomplishments so far, but also significantly adds to the quality of service we intend to deliver. Creating ground-breaking innovations and strategies has been Mindshare’s forte and this has kept us at the forefront in the industry.”

Added GroupM south Asia CEO CVL Srinivas: “GroupM agencies have had a dream run at the Emvies this year like most other years. I must first of all congratulate our clients who push us to keep raising the bar year after year. Clients who believe in innovation and back our teams to take risks are the ones who win and in turn help us win. Our teams have worked very hard to keep delivering client delight year after year. We have a strong HR and Talent management culture at GroupM and on days like this we realize how important it is to keep the focus on talent development.”

Hindustan Lever walked away with the client of the year Emvie

“In today’s day and age of extensive media exposure, the greatest challenge is to create clutter breaking communication that is impactful, optimal and delivers the brand message,” exclaimed Emvies committee chairperson Punitha Arumugam. “ As always this year too at the EMVIES we have seen works by media agencies that have not only been pioneering and engaging but also helped change mindsets and helped drive resonance for the brand.”

“The response to EMVIES this year have been the highest ever with record number of entries clearly indicative of popularity of the awards,” pointed out EMVIES Committee co-Chairperson Vikas Khanchandani, “The works entered has been extremely encouraging and impactful showcasing the changing dynamics of both clients and agencies towards curating campaigns through content to deliver ROI, outreach and execution scale.”

In his welcome address, The Advertising Club President Raj Nayak said “In its 16th year. The EMVIES has grown from strength to strength and this year has established a new record in the number of entries. With a jury consisting of over 225 media professionals and clients with judging held across Mumbai, Bangalore and Delhi, this has been a mammoth exercise in making the process transparent.”

September 2, 2016