ITV

Tag: PepsiCo

  • ‘Koffee with Karan’ to simulcast on Star One, World

    ‘Koffee with Karan’ to simulcast on Star One, World

    MUMBAI: Attempting to aggregate eyeballs, Star is bringing back the second season of filmmaker Karan Johar’s candid talk show Koffee with Karan on two of its upscale channels.

    The show will kick off on 11 February at 9 pm every Sunday and be simulcast on Star World and Star One.

    “Given its huge popularity, the show will for the first time be aired across our two channels Star One and Star World. Koffee with Karan has just the right mix of fun and excitement coupled with Johar’s own unique style. The show became a topic for coffee table discussions for everyone across the nation and we are delighted to have it back,” said Star Entertainment India CEO Sameer Nair.

    Star One is clearly planning to evolve a time band strategy, hoping to navigate eyeballs from Colgate Maxfresh Antakshari at 8 pm to Koffee… that will follow on the Sunday line up. The musical talent hunt show Antakshari will be aired on Friday, Saturday and Sunday on the channel.

    Along with the change in sets and look of the show, another addition is the title sponsorship deal that has been bagged by DTH service provider Tata Sky. Star Group owns 20 per cent in the DTH venture.

    Star has roped in PepsiCo, Colgate, HLL, Candila Healthcare and HDFC as associate sponsors, said Star India executive vice president and head, interactive media Ajay Vidyasagar.

    A SOL production, Johar will kick of the first episode with his three personal favourites Kajol, Rani and Shahrukh. Most of the second season episodes will consist of “celeb combos,” from a mix of entertainment, sport and corporate backgrounds.

    “We will have some rather interesting matches such as Mallika Sherawat and Sanjay Leela Bhansali, Vijay Mallya and Shobha De,” Johar said while addressing the press on Friday.

    The only episode having a single celebrity will be with Hollywood actor Richard Gere. “I have tried to make the show more irreverent, more tongue in cheek, more fun… and I am sure everyone will have fun watching it. The guests on my show will include a lot of my friends from the first season but in unusual combinations and will also feature big names from the corporate and sports world. I am sure that the show will recreate the same magic, as it did in the first season,” said Johar.

  • MTV multi-platform debut in Canada from 21 March

    MTV multi-platform debut in Canada from 21 March

    MUMBAI: It’s a historic day not just for Canadian audiences, but for Canada’s creative and production communities too. The MTV brand debuts today in Canada. The Toronto based CTV will replace the name of its talktv speciality channel with the MTV brand.

    The MTV launch represents the biggest multi-platform launch among all 49 worldwide MTV services comprising the MTV Networks International family, according to MTV Networks International president and MTV Networks vice chairman Bill Roedy.

    The MTV brand will debut in 360 degree fashion, across six different platforms. The ‘Six Arms of MTV’ will incorporate numerous distribution strategies including conventional and specialty channel platforms, mobile, Video On Demand (VOD) and in pioneering fashion, across a newly created premium broadband service, MTV Overdrive, the first of its kind in Canada.

    MTV is a newly branded Canadian analog specialty service and offers a winning schedule, infused with lifestyle, talk and documentary programming.

    In an official statement, the networks claims that the channel will immediately be available in 6 million Canadian households via all major cable and DTH services.

    Newly created MTVonCTV branded blocks of programming will be seen six nights a week across Canada on CTV’s conventional stations.

    MTV Overdrive is a new broadband channel that represents a
    first-of-its-kind in Canada. The free premium video service harnesses the latest in technology to deliver MTV content to anyone at broadband speeds. On demand are full-length MTV programs, daily MTV News, custom short-form programming, movie and game reviews and much more. In addition to providing MTV-branded content, Overdrive is MTV’s answer to music authenticity in Canada with exclusive MTV music events, artist interviews, live performances and thousands of music videos.

    On Mobile will have exclusively produced MTV mobisodes and made for mobile programming by individual carriers and also via cross-carrier mobile distribution, MTV Mobile showcases a range of MTV programs that include video, soundtrack ring-tones, wallpapers and more, all available for download via mobile phones and directly off the mtv.ca website.

    Video on Demand comes with an extensive line-up of MTV hit programs immediately available. In addition, MTV is now underway with plans for an additional distribution strategy to make MTV’s hit programs available to portable video devices.

    “A new chapter in Canadian media, employing multiple platforms and
    interactivity, begins. The future is now,” said Bell Globemedia president and CEO and CTV Inc CEO Ivan Fecan.

    “It’s a landmark day for Canada’s creative community and viewers from coast-to-coast. A culturally vibrant country like ours deserves its own MTV. Sharing Canada’s creative talent with the world through MTV’s worldwide network puts Canada on the world stage. It’s where we belong,” said CTV programming president Susanne
    Boyce.

    MTV, in the official statement revealed an extensive list of 23 advertising partners who have inked multi-platform sponsorship deals to be on-board for day one. They include Bell Mobility, Cadbury Adams, Clean & Clear and Neutrogena Deep Clean, Coca Cola, Colgate Palmolive Canada Inc., Columbia Brewery, Dairy Farmers of Canada Milk, General Motors of Canada, KFC Canada, Kraft Canada, Labatt Breweries of Canada, McDonalds Restaurants of Canada Limited, Mission: Impossible III, Molson Canadian, Motorola, Nike, Nokia Products Limited, Pepsico, Sony Entertainment – the Benchwarmers, Taco Bell, Telus and West 49.

    MTV’s multiplatform advertising opportunities will allow clients’ brands to reach millions of consumers via an array of on-air and digital assets,
    including the broadband service MTV Overdrive.

    “The incredible response from clients and the agency community is confirmation that we are on target with the brand, our content and the distribution strategy,” said MTV Canada sr VP and general manager Brad Schwartz. “We want to acknowledge all 23 partners who have joined the MTV business from day One. Our goal is to make MTV the preferred destination for advertisers, large and small, and we look forward to growing together with all of our partners.”