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Tag: PepsiCo

  • India gets pride of place at 43rd IAA World Congress

    India gets pride of place at 43rd IAA World Congress

    MUMBAI: The IAA Chapter Excellence Award is awarded to the IAA chapter judged to have made the best overall contribution to achieving the aims and objectives of the IAA over the previous two years. This year, four chapters competed – India, Austria, Lebanon and Serbia.

    According to Heather Leembruggen, Chairman of IAA Awards 2014 Committee, “IAA India Chapter had stiff competition from three other countries, but the variety of events across India and the quality of each event, put IAA India Chapter on top to win this coveted recognition.”

    The presentation of the 2014 IAA Chapter Excellence Award was made during the well attended 43rd IAA World Congress in Beijing on 10th May 2014.

    On behalf of IAA, Mr Faris Abouhamad,  Chairman & Worldwide President expressed his happiness and extended congratulations to the India Chapter and invited the Chapter President, Mr Srinivasan Swamy, to receive the award.  Mr Abouhamad praised the work the India Chapter had done in the past two years and said he was indeed pleased with the Chapter for making an outstanding contribution to the core values and mission of IAA – in particular, the providing of a forum for international industry debate, advocacy and professional development opportunities and an exceptionally healthy growth in memberships.  “The inventiveness shown by the India Chapter is commendable and will, I am sure, resonate to all other chapters so that we can hear about similar initiatives by IAA chapters in other countries” he said.

    While accepting the award, amidst a thunderous applause, Mr Swamy said that it was the cumulative result of the good work by all the Managing Committee members at IAA India.  He also thanked the IAA members in India for their continuous support and involvement in IAA initiatives.

    Some background to IAA Chapter Excellence Award

    The Chapter Excellence Award (formerly called the Golden Tulip Award) is presented to the IAA Chapter judged to have made the best overall contribution to achieving the aims and objectives of the IAA over the previous two years.  The award was established in 1957 by the IAA Holland Chapter. It was originally presented to the European company recognized for the best international advertising campaign.  Then, at an IAA Pan-European meeting in Amsterdam on 22 February 1973, it was decided it would in future be for IAA Chapters in the European Area.  From 1980 it was extended to embrace all Chapters worldwide.

    Former Recipients of IAA Chapter Excellence Award are :

    IAA India Chapter is also proud that Pardeep Guha its Past President and Area Director, IAA Asia Pacific was honored at the World Congress. He was the recipient of the Samir Faris Award  this year, making him the 12 beneficiary since its inception in 1990. IAA established the “Samir Fares Award” in recognition of IAA President Elect Samir Fares who had an untimely demise. It is awarded to professionals in recognition of their outstanding service in furthering the objectives of IAA.

    The past Samir Fares Award Winners are: 

    1990     Claude Chauvet                                             2002     Peter Combaz
    1992     Archie E. Pitcher                                            2004     David Hanger
    1994     Heather Leembruggen                                   2006     Michael Lee
    1996     Gohei Kogure                                                            2008     Jean Claude Boulos 
    1998     Loula Zaklama                                               2010     Hervé de Clerc
    2000     Senyon Kim          

    Commenting on the Award, Pradeep Guha said “I never expected this and I am humbled. I am thankful to the IAA Executive Committee and the Global Board for this honor. I do hope I can contribute more to further the cause of this respected body”. 

    Another important recognition went India’s way when Faris Abouhamad announced that Pheroza Bilimoria be given the Honorary Life Membership of IAA for all her contribution to the global body. Pheroza was till recently the Honorary Secretary of IAA Global and has been actively involved in IAA India Chapter since its inception.  Ms Billimoria could not attend the Congress in Beijing.  She was therefore given the certificate of IAA Honorary Life Membership at the IAA Young Turks Forum event in Mumbai on 13th May by IAA India President Srinivasan Swamy.  Said Ms Bilimoria “I am so deeply touched, honored and, most of all, humbled, by this gracious recognition. I  used to often sit in the audience at IAA World Congresses to admire and applaud those of my seniors who were the deserving recipients of this honour;  so it came to me as such an amazing delight to find that I have now joined their ranks!” 

    It was an Indian Summer at the 43rd IAA World Congress. In addition to the top three awards mentioned, the India born Indra Nooyi, Chairman and CEO of PepsiCo Worldwide was the recipient of the most prestigious IAA Award for her contribution to global marketing and advertising. 

  • Tata Global Beverages Q3-2014 ad spend at Rs 401 crore

    Tata Global Beverages Q3-2014 ad spend at Rs 401 crore

    BENGALURU: Tata Global Beverages Limited (TGBL) spent Rs 400.76 crore in Q3-2014 towards Advertisement and sales charges (Ad spend). This was the highest Ad spend by the company in the seven quarters staring with FY-2013 until Q3-2014. TGBL is the unifying entity of the Tata Group’s beverages interests under one umbrella. (Note : Rs 1 crore = Rs 100 Lakhs = Rs 10 million = Rs 100,00,000).

    TGBL’s major brands include Tata Tea, Tetley, Good Earth, Jemca, Vitax, Eight O’Clock, Himalayan, Grand and Laager Roiboos.  The company has signed joint ventures with the global coffee company and brand Starbucks and with Pepsico . TGBL’s JV with Pepsico is Nourishco. TGBL is the second largest Tea company in the world. (Unilever is the biggest tea company in the world and its 100 year old tea brand Lipton that is available in about 100 countries).

    TGBL says that it’s ‘Starbucks-A Tata Alliance’ JV has expanded to 34 stores in the country during Q3-2014 with robust store profitability.  Among the winning moments for the company in Q3-2014 were a strong branded tea topline sales performance versus previous year in a slowing market and a continued good performance by its coffee plantations. The company claims a 17 per cent top line growth across the India tea portfolio mainly due to value and volume increases despite decline in tea category. Various consumer promotions were undertaken by TGBL to drive sales growth during the quarter keeping in mind the competition’s aggressive promotions.

    Let us look at the Total Net Income from Operations (Op Inc), Total Expense (Tot Exp), PAT and Ad Spend trends by the company from Q1-2013 to Q3-2014 (Note Q-o-q change figures for Q1-2013 with reference to Q4-2012 figures)

    As mentioned above, the company’s Ad Spend in Q3-2014 was the highest over seven quarters in terms of money value at Rs  400.76 crore as well as in terms of percentage of Op Inc (19.26 per cent of Op Inc). During the immediate trailing quarter, TGBL’s Ad Spend was Rs 366.37 crore (18.95 per cent of Op Inc), while during Q3-2013, it was Rs 316.02 crore (16.5 per cent of Op Inc).

    PAT for Q3-2014 at Rs 119.55 crore (5.75 per cent of Op Inc) was (-33.59) lower than the Rs 180.03 crore (9.31 per cent of Op Inc) in the immediate trailing quarter, but was 48.95 per cent higher than the Rs 80.26 crore (4.19 per cent of Op Inc) of a year ago quarter.

    Overall, Figure A shows an upward linear trend for both PAT and Ad Spend. Given the fact that the company said that Q3-2014 was a slowing market and the aggressive moves by the competition, TGBL’s further Ad Spend should be healthy. Also, Figure B shows that Op Inc is also on an upward trend. During Q3-2014, the company reported the highest Op Inc over the seven quarters under consideration at Rs 2080.74 crore, up 7.62 per cent from the previous quarter’s Rs 1934.48 crore and 8.62 per cent more than the Rs 1951.56 crore of a year ago quarter.

    TGBL says that its Op Inc growth has been understated due to revenue model for pods and restructuring. Also, its operating EBIT reflects significantly higher advertising and promotion spends as well as investments in new initiatives.

    Figure C shows the Q-o-q percentage change in Op Inc, Tot Exp, PAT and Ad Exp.

    Over the nine month period ended December 31, 2013, the company’s group income at Rs 5827.68 per cent was 5.93 per cent higher than the Rs  5030.94 crore in the corresponding nine month period of last year. PAT at Rs 411.21 crore (7.06 per cent of Op Inc) for 9M-2014 was 48.46 per cent more than the Rs 276.99 crore (5.03 per cent of Op Inc) in 9M-2013. The company’s Ad spend during 9M-2014 at Rs 1054.75 crore (16.85 per cent of Op Inc) was 13.05 per cent more than the Rs 932.97 crore (16.56 per cent of Op Inc) in 9M-2013. Pease refer to Figures D and E for Op Inc, Tot Exp, PAT and Ad Spend details for HY-2013, HY-2014, 9M-2013, 9M-2014, FY 2012 and FY 2013. All the numbers across all parameters clearly indicate an improvement over the respective time periods.

     

  • Disclaimer ends the PepsiCo vs. MSM dispute

    Disclaimer ends the PepsiCo vs. MSM dispute

    MUMBAI: The case filed by cola giant PepsiCo against MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures over use of the title ‘Youngistaan’ for their upcoming movie starring Jackky Bhagnani, Neha Sharma, Boman Irani and late Farooq Sheikh, has been dissolved with both parties agreeing to a settlement.

     

    Following a hearing at the Delhi High Court by Justice A K Pathak, it was agreed upon by both parties that a disclaimer will be displayed not only at the beginning of the movie when it releases in theatres on 28 March but also in non-theatrical trailers, the official website of the film, the official twitter account, official facebook account and the official YouTube page. The disclaimer reads: “This movie is not related to or associated with, sponsored or promoted in any manner by Pepsi or Pepsi’s Youngistaan Campaign” and will be effective 15 March onwards.

     

    Apparently, there was talk of the disclaimer even yesterday but PepsiCo finally relented only today. Asked about the same, a spokesperson for Singh & Singh, the law firm representing the cola company, simply said, “The defendants (MSM Motion Pictures and Pooja Pictures) worded the disclaimer the way we wanted it to be. Hence, we agreed to it.”

     

     It was in January this year that Singh & Singh sent legal notice to MSM Motion Pictures and Pooja Pictures, alleging that the title of their upcoming film, Youngistaan, was an infringement of their client’s (PepsiCo’s) registered trademark.  

     

    The objections raised by PepsiCo notwithstanding, MSM Motion Pictures and Pooja Pictures went ahead and announced the launch of their film on 6 February. PepsiCo then moved the Delhi High Court on 12 February, and its plea said, “Restraining them (the producers) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (PepsiCo) registered trademark.”

     

    The hearing was earlier slated for 24 February however, it was postponed to 3 March as the judge was on leave. On 3 March, the case was adjourned as MSM Motion Pictures and Pooja Pictures had sought more time.

  • PepsiCo, MSM fail to reach amicable settlement over ‘Youngistaan’

    PepsiCo, MSM fail to reach amicable settlement over ‘Youngistaan’

    MUMBAI: It’s been more than a fortnight since PepsiCo first objected to ‘Youngistaan’ as the title of a film jointly produced by MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures.

     

    The upcoming film slotted to release on 28 March has been the cause of the dispute as PepsiCo objected to its registered trademark Youngistaan being violated by the co-producers by choosing to go ahead with Youngistaan as the film’s title.

     

    In today’s hearing, in Justice A K Pathak’s court, the two parties made their own set of proposals (three each). As reported earlier, PepsiCo has sought an order from the court “restraining them (producers) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (Pepsi) registered trademark”.

     

    One of the proposals made by MSM Motion Pictures and Pooja Pictures was that they will play a disclaimer/give credit to the cola giant’s 2008 campaign with the same name.

     

    “In today’s hearing, both parties didn’t agree on any settlement and hence, the case will be argued tomorrow,” says a representative from PepsiCo’s law firm Singh&Singh.

     

    The case was first listed on 12 February in Delhi High Court. The hearing on 24 February was postponed as the Judge was on leave and then on 3 March, the case was adjourned as MSM and Pooja Pictures sought more time.

     

    Singh&Singh, the law firm representing PepsiCo, had sent a legal notice to the co-producers of the film in January against the use of Youngistaan as the title of their film.

     

    Notwithstanding the objections raised by PepsiCo, MSM Motion Pictures and Pooja Pictures, on 6 February, announced the launch of their upcoming film ‘Youngistaan’ featuring Jackky Bhagnani, Neha Sharma, Boman Irani and late Farooq Sheikh.

  • PepsiCo vs MSM hearing postponed to 3 March

    PepsiCo vs MSM hearing postponed to 3 March

    MUMBAI: The hearing for the PepsiCo dispute with MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures over the title of the film, Youngsitaan, has been postponed to 3 March.

     

    The matter was scheduled to be heard on 24 February in the court of Justice A K Pathak. But with Justice Pathak on leave, the matter has been pushed by a week.

     

    PepsiCo alleged that its registered trademark ‘Youngistaan’ has been violated by the co-producers of the film as they chose to go ahead with ‘Youngistaan’ as the film’s title.

     

    Singh&Singh, a law firm representing PepsiCo, last month sent a legal notice to the co-producers of the film against the use of the title.

     

    But the film that stars Jackky Bhagnani, Neha Sharma, Boman Irani and late Farooq Sheikh was announced on 6 February.

     

    Pepsi has pleaded for an order from the high court “restraining them (the co-producers of the film) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (Pepsi) registered trademark”.

  • PepsiCo, MSM attempting out of court settlement over ‘Youngistaan’

    PepsiCo, MSM attempting out of court settlement over ‘Youngistaan’

    MUMBAI: It was in 2008 that PepsiCo India came up with a new campaign around the theme ‘Youngistaan’, the land of youngsters.

     

    The campaign featuring cricketers and film stars was aimed at bringing alive the connect between the cola brand and the youth.

     

    PepsiCo India had then got ‘Youngistaan’ registered as its trademark. The trademark is now a matter of dispute between PepsiCo India and MSM Motion Pictures.

     

    The dispute is over the title of a film co-produced by MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures.

     

    Even after having received a notice in January from PepsiCo India against the use of Youngistan as the title of their film, the co-producers went ahead and announced the film with the same name.

     

    PepsiCo alleged that its registered trademark Youngistaan has been violated by the co-producers of the film by choosing to go ahead with Youngistan as the film’s title.

     

    Singh&Singh, a law firm representing PepsiCo, had last month sent a legal notice to the co-producers of the film against the use of Youngistaan as the title of their film.

     

    Notwithstanding the objections raised by PepsiCo, MSM Motion Pictures and Pooja Pictures, on 6 February, announced the launch of their upcoming film ‘Youngistaan’ featuring Jackky Bhagnani, Neha Sharma, Boman Irani and late Farooq Sheikh.

     

    Pepsi then took the matter to the Delhi High Court on 12 February. “Since MSM didn’t comply with the legal notice, we had to take a step and file a case against them for violation of (PepsiCo) trademark,” says a source from the law firm.

     

    Pepsi has pleaded for an order from the high court “restraining them (the co-producers of the film) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (Pepsi) registered trademark”.

     

    The next hearing in the matter is scheduled on Monday, 24 February in the court of Justice A K Pathak.

     

    While PepsiCo India continues to pursue the legal course, the two parties have not completely given up hope of an amicable settlement.

     

    PepsiCo India and MSM Motion Pictures are in talks to try an out of court settlement, as per industry sources.

     

    Officials of MSM Motion Pictures were unavailable for a comment.

     

    The dispute is interesting as a corporate is attempting to prevent one of its promotional trademarks from being used as the title of a film.

  • Tupperware gets a new CMO in Chandan Deep Singh Dang

    Tupperware gets a new CMO in Chandan Deep Singh Dang

    MUMBAI: The household name in home products, Tupperware, has brought on board Chandan Deep Singh Dang as chief marketing officer.

     

    In his new role, Dang is responsible for conceptualising, designing and implementing strategic initiatives to drive the company’s growth in India. This includes developing and launching India-specific products and programmes, building consumer insights, creating relevant communication, brand building, and driving effective incentive and loyalty programmes for the field force. Dang will also handle institutional sales for Tupperware.

     

    Dang said, “Tupperware has built a strong brand and business in India with its unique combination of fascinating and innovative products, a motivated team, and a wonderful direct selling system. It is a privilege to be associated with Tupperware and I look forward to developing the business to the next level and beyond.”

     

    Prior to joining Tupperware, Dang was working with Wrigley as sales director (India & south east Asia).

     

    He started his career as a management trainee with Hindustan Unilever, where over eight years he worked in different Sales and Marketing roles. Thereafter, he moved to PepsiCo India as General Manager, marketing, and category head for the Indian snack foods category (featuring brands Kurkure and Lehar). After two years in PepsiCo, he joined Nokia India, where he spent seven years in different roles.

  • Network18 group gets back on expansion track

    Network18 group gets back on expansion track

    MUMBAI: Gujaratis are known to be good business men and hoping to add to their business acumen is one of India’s leading media companies – Network 18. It has decided to launch a Gujarati business news channel called CNBC Bazaar as well as an online business website called firstbiz.com.

     

    When contacted, Network 18 group CEO B Sai Kumar confirmed the news. While additional details on CNBC Bazaar were not available, firstbiz.com will be led by Firstpost editor R Jagannathan.

     

    2013 was a tough time for the entire news industry and even the network as it underwent rationalisation and consolidation with some employees being laid off.  Network 18 already runs several other news channels- CNN-IBN, IBN7, CNBC TV 18, CNBC Awaaz, IBN Lokmat. 

     

    On the other hand, Network 18 subsidiary Viacom 18 is all set to launch two new channels as well in the coming few weeks. One is its second Hindi GEC  Rishtey that has already got on board several platforms and the other is a new music channel in partnership with PepsiCo called MTV Indies.

     

    The flurry of launches this year indicates that the TV network has once again got into expansion mode and the days of overhanging debt are far behind it now.  

     
     
  • Ranbir Kapoor joins the Lay’s bandwagon

    Ranbir Kapoor joins the Lay’s bandwagon

    MUMBAI:  Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of snacks.

    The latest to enter the bandwagon is Ranbir Kapoor. The new campaign will follow Lay’s advertising trend which has always been about youth and moments of friendship. The actor was chosen as the brand thinks he fits in perfectly with its persona of youthful energy & international appeal that continues to grow in the minds of consumers.

    PepsiCo India western category food category director Gaurav Mehta said, “We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay’s brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of ‘Pal Banaye Magical’. We believe that this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India’s youth. We look forward to a great new year and are confident that this partnership will be mutually rewarding.” The new face of Lay’s Ranbir Kapoor said, “Lay’s is one of the brands I have grown up with! It is such a popular & universally loved brand and I am excited to be associated with Lay’s. As a brand, Lay’s stands for youthfulness & spontaneity and seeking simple joys in life’s ordinary moments. Lay’s belief of ‘Pal Banaye Magical’, which has always celebrated the joy in life’s little moments – is something I can identify with and I genuinely believe that many a magical moment is hidden in life’s ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead.”

    While Ranbir becomes the face of the new campaign, actor Saif Ali Khan will continue to endorse Lay’s.