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GURUGRAM: Paytm has appointed Saujanya Shrivastava as ceo, new initiatives, strengthening its leadership bench as the company sharpens its focus on building and scaling its next...
New Delhi: India’s biggest advertisers are gearing up for a spending spree. Fresh Adex estimates show marketing spends crossing Rs 1.15 lakh crore in 2026, with...
Gurugram: PepsiCo India has named Gayatri Kannan as director – innovation Commercialisation, tasking her with strengthening commercial strategies, driving end-to-end innovation, and accelerating growth across the...
GURUGRAM: PepsiCo has handed the strategy reins for India and South Asia to Nishant Gupta, appointing him vice president, chief strategy, transformation and deployment. In a...
MUMBAI: Saatchi & Saatchi India has strengthened its senior leadership bench with the elevation of Samir Shanbhag as executive director, effective January 2026. The move caps...
GURUGRAM: Pop the cap and pour one out—Harjyot Singh Arora has just landed himself a promotion that’s anything but flat. After six years of navigating PepsiCo’s...
BENGALURU: Biscuit maker shuffles dairy leadership as it looks to cream off more profitsBritannia Industries is stirring the pot. The Mumbai-listed biscuit behemoth announced on 15...
MUMBAI: Influence clearly has its day and now, thanks to the Indian Influencer Governing Council (IIGC), it finally has its own date on the calendar too....
MUMBAI: After more than a decade at the helm, Varun Berry, the driving force behind Britannia Industries’ modern growth story, has stepped down as chief executive...
MUMBAI: When it comes to loyalty, BigCity just levelled up this time, all the way Down Under. BigCity Promotions, one of India’s most awarded sales promotion...
NEW YORK: PepsiCo has binned the branding it has worn for a quarter-century. Out with the old, in with the grin. The company’s fresh corporate identity,...
MUMBAI: WPP Media has nabbed Vinish Mathews, former chief strategy officer at Mindshare India, to head its team Fulcrum operations across south Asia. The appointment marks...
CHENNAI: Media and entertainment executive Sanjay Subashchandran has been named chief operating officer of Vision Time India and TrendLoud Digital India, bolstering his already deep involvement...
MUMBAI: When brands talk clicks, The Mavericks wants to talk connections and its latest hire proves it’s serious. The integrated marketing communications agency has appointed Gaurav...
MUMBAI: McDonald’s Corp has appointed Saumya Mittal as chief people officer for Asia, handing her the keys to one of its most critical growth markets. Mittal,...
MUMBAI: YouTube has hired Shridhar Venkataramana as strategic partner manager for content partnerships, marking a significant coup for the Google-owned video platform in India’s lucrative cricket...
MUMBAI: Homegrown social media firm ShareChat (Mohalla Tech) has named Neha Markanda as its new chief business officer, handing her the mandate to scale revenues and...
MUMBAI: From Klueless to Klug influencer intelligence just got sharper. Klugklug, the influencer marketing SaaS platform that’s already making noise across boardrooms and brand plans, has...
BENGALURU: Hindustan Coca-Cola Beverages (HCCB), India’s largest Coca-Cola bottler, has named Hemant Rupani as its new chief executive, effective 8 September. Rupani takes over from Juan...
Mumbai: PepsiCo India has named Saakshi Verma Menon as its new chief marketing officer (CMO) for the foods division, as outgoing CMO Anshul Khanna moves into...
MUMBAI: 7UP is turning up the volume – literally. The fizzy favourite from PepsiCo has launched its first-ever sonic identity in India, giving its signature refreshment...
MUMBAI: India Inc’s ESG stars are set to walk the green carpet. Business Today Multiverse is rolling out a new kind of red carpet green, actually...
MUMBAI: Hold onto your monocles, folks, because a rather smashing partnership has just been announced that’s set to shake up the world of television and streaming...
MUMBAI: It’s not just athletes making headlines this time, it’s the boardroom getting the spotlight. TCM Sports, one of India’s most seasoned sports marketing companies, has...
MUMBAI: PepsiCo has opened its corporate wallet to quench its thirst for growth in the better-for-you drinks market. The American beverages giant announced it will acquire...
MUMBAI: Publicis Groupe has pinched Coca-Cola’s lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed yesterday. The French advertising giant...
MUMBAI: In a splashy move that coincides with the festival of colours, corporate affairs veteran Viraj Chouhan has jumped ship from PepsiCo to join the RP-Sanjiv...
MUMBAI: The tantalising tangerine-tinted Mirinda, PepsiCo India’s zesty citrus sensation, is splashing onto screens with a captivating campaign that promises to make this year’s Holi celebrations...
MUMBAI: In the sweltering heat of India’s bustling metropolises, where street vendors hawk their wares amid a cacophony of honking horns and animated chatter, PepsiCo has...
MUMBAI: Five and a half years ago, Om Jha took his first sip of Pepsico’s high-energy corporate culture—nervous, excited, and ready to shake things up. Now,...
MUMBAI: It’s looking at pumping up a rather placid Indian sports hydration drink market which has not seen much innovation from major players who have gotten...
It’s been 11 years since Varun Berry has been serving as managing director of food company Britannia Industries. Since then, the designation of vice-chairman has been...
MUMBAI: Quest Retail, a key omnichannel player in the beauty, fashion, and lifestyle sectors, has announced the appointment of Rahul Shanker as group CEO. Shanker will...
MUMBAI: Nitin Bhandari has taken on the role of vice-president & general manager, India & south Asia beverages at PepsiCo. Based in Gurugram, Haryana, Bhandari will...
MUMBAI: In her 17 years of employment, Mili Kapoor has worked in various trades, verticals and product categories – as a jeans designer, a retail...
MUMBAI: Just a couple of weeks after the Jubilant Bhartia group said that it would be taking a 40 per cent stake in Hindustan Coca-Cola Holdings...
Mumbai: Honouring its 125-year-long legacy, Pepsi, a brand that has been at the centre of global pop culture, unveiled its new identity in Sri Lanka today...
Mumbai: On 19 July, EkDesh and House of Omkar founder Poonam Kaul celebrated the launch of her latest artistic endeavor- a short film titled Pinky Ka...
Mumbai: Masters’ Union, the new-age business school, and PepsiCo, the global f&b corporation, recently organised a Winter Week Bootcamp from 18 to 22 December focusing on...
Mumbai: Masters’ Union, the new-age business school, and PepsiCo, the global f&b corporation, recently organised a Winter Week Bootcamp from 18 to 22 December focusing on...
Mumbai: VML has announced Babita Baruah will join as chief executive officer of India from March 1, 2024, and will partner with Saurabh Saksena, who has...
Mumbai: Flaming up the snack aisle, PepsiCo India, one of the leading players in snack and beverage industry, has introduced a new TVC to celebrate the...
Mumbai: The Delhi high court on 18 September 2023 refused to restrain Parle from using the trademark ‘For the Bold’ on its products in a suit...
Mumbai: Pepsi has rolled out a new ad film that continues to elevate its philosophy of “More Fizz, More Refreshing,” featuring brand ambassador Salman Khan. The...
MUMBAI: Mountain Dew brand has always focused on facing one’s fears to achieve exemplary results. Targeted at the youth of India, the beverage brand has unveiled...
Mumbai: The quirky snack brand, Kurkure, has unveiled an entertaining new TVC campaign to introduce its latest flavour innovation ‘Kurkure Chatpata Cheese’. Crafted by the creative...
MUMBAI: David Pross has joined the Elite Pro Basketball, a first of its kind in India a 5×5 Pro Basketball League as an advisory board member...
MUMBAI: Pepsico has long been associated with India’s food service industry, ever since the beverage brand entered India in the 1990s. Amidst inflationary pressures and a...
Mumbai: The biggest rivalry in advertising history is in full view once again as the two beverage giants PepsiCo and The Coca-Cola Company engage in an...
Mumbai: In a bid to double the swag quotient, beverage brand Pepsi has unveiled its latest campaign featuring brand ambassador Salman Khan in a dual role....
