NEW DELHI: This sporting season, beverage brand Pepsi is joining the celebrations and paying tribute to India’s undying passion for cricket. The brand has unveiled a new digital film in a nod to India’s most loved sport, asking fans to enjoy Pepsi while they watch a game of cricket.
The film features Bollywood superstar Salman Khan talking about how every Indian will drink Pepsi, with the beverage now being available at Rs 50 for 1.25 litres.
A PepsiCo India spokesperson said, “Pepsi has always innovated and communicated with consumers through those passion points relevant to them – cricket being one of the key passion points for today’s generation. We are delighted to celebrate India’s love for cricket and the undying spirit of the cricket fan through the new film by asking every fan to drink Pepsi and enjoy the sport with family and friends.”
The ad film is an extension of the brand’s Har Ghoont Mein Swag campaign, and the introduction of the 1.25 litres pack at Rs 50 ensures moments of togetherness for friends and family during cricket matches and make them more memorable this season.
MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products.
Brands are trying to break the stereotypical notion of gifting roses, chocolates and teddy bears on this special day in favour of more relatable and tangible products and experiences.
Here’s a list of top brands that have come out with some innovative campaigns.
Kalyan Jewellers
One of India’s leading jewellery brands, Kalyan Jewellers, asks its consumer to gift her something that makes her feel deserving. Because, like diamonds, a girl as special as her is rare and impossible to find.
This Valentine’s Day brands are curating innovative strategies to garner eyeballs. This is what TSBI, the digital marketing partner for Shubh Mangal Zyada Saavdhan did for the film.
The video showcases Bollywood actors Ayushmann Khurrana and Jeetu’s romance amid family humour, staying true to the film proposition, ‘Jeetega Pyaar Seh Parivaar.’
Why should a couple have all the fun! Pepsi is all set to celebrate singlehood with its new ‘Swag Se Solo’ anthem.
The peppy, foot-tapping anthem features Bollywood superstar and Pepsi’s brand ambassador Salman Khan in a music single for the first time in over a decade.
Britannia Little Hearts
Britannia Little Hearts seems to have understood the need of staying attuned to the vibes of the youth. To break some hearts in this season of love Britannia has introduced #BreakSomeHearts Song, Valentine’s Day 2020 edition.
The brand-new song released on the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.
Mad Over Donuts
MOD is back with its Valentine’s campaign but this time it about celebrating love of every kind.
Valentine’s Day is approaching fast, so it is the time for love to be glorified! Ferrero Rocher launched a campaign based on the theme “#GoldenLove”.
The Ferrero Rocher campaign has kick-started involving key influencers to express their golden love for their precious ones as grandmother, mother, father, sister, brother and partner.
MUMBAI: Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today’s generation, as it has built strong connect with its consumers. The company has announced its collaboration with bollywood superstar Salman Khan
PepsiCo India spokesperson said, “We are excited to announce Pepsi’s collaboration with bollywood superstar Salman Khan. Over the last year, SWAG has been the underlying message throughout brand Pepsi’s campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brand’s "har ghoont mein swag" proposition with Salman in 2020.”
The year 2020 will see brand Pepsi create a scale 360 degree campaign that will reflect the self-confidence of today's youth in a manner that is as effortlessly cool as Salman.Salman will be next seen in the super successful Dabangg franchise. Pepsi will be launching its association with Salman by tying up with Dabangg 3. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like.
Mumbai, October 8, 2019: The SWAG LEVEL of fashionistas across the country is all set to rise as beverage brand PEPSI® readies for its runway debut.
The iconic brand will mark its foray into the world of fashion through a collaboration with homegrown Ready To Wear (RTW) label HUEMN. The collection, which will be launched at FDCI’s upcoming LOTUS INDIA FASHION WEEK celebrates the SWAG of the new generation.
The PEPSI® x HUEMN fashion collection builds on the beverage brand’s philosophy that INTERESTING IS THE NEW COOL. Each piece, created by designer duo Pranav Misra and Shyma Shetty, will reimagine and personify the brand’s philosophy of SWAG. It comprises of statement ath-leisure in classic HUEMN style incorporating the soul of Pepsi®.
The iconic PEPSI-COLA® logo will find its way across the collection’s distinctive, vibrant pieces evoking a sense of nostalgia, while at the same time being rooted in popular culture. All denim fabric used in the collection is made using recycled plastic, in line with PepsiCo’s ‘Winning with Purpose’ vision which aims to build a world where plastics never become waste.
Speaking about the collection, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, “PEPSI® is a brand which has always resonated with the voice of today’s generation. This new generation is armed with SWAG or an inherent confidence in their own abilities. They are not afraid to express themselves and are constantly on the lookout for ‘Interesting’ new ways of self-expression. Fashion has always been an important way of self-expression for Indian youth and our foray into the world of fashion is a step to celebrate this self-expression.
The Pepsi® x HUEMN COLLECTION reflects the cool attitude and SWAG of the youth. We are very excited to launch the collection at the upcoming India Fashion Week and are confident that it will find its way into the hearts and closets of India’s youth very soon.”
HUEMN’s co-founder Shyma Shetty said, “We are thrilled to be playing with the iconography of a legacy brand such as Pepsi®. The collection is an amalgamation of the ethos of both brands and an effort to bring both our audiences together, with an inclusive and fresh product line driven by both- popular culture and cutting edge fashion,”
HUEMN’s co-founder Pranav Misra said, ““The collection has a strong youthful appeal to a conscious customer as all denims in the line are made from recycled ocean plastics. There are handcrafted details and fun handcut applique but also lots of basics for every palate.”
He describes the collection as progressive and relevant and a line that will pave the way for more artistic collaborations between powerhouses to drive a fresh new aesthetic.
FDCI Chairman Sunil Sethi said, “Pepsi as a brand has always had a focus on pop culture and this reflects in their new campaign ‘Har Ghoont Mein Swag’. It finds harmony with HUEMN, which as a brand boosts self-confidence using diversity in fashion as a vehicle of communication. This proverbial swag is evident in both Pepsi and HUEMN, as they embark on creating a line which embodies the spirit of living life to the fullest, the omnipresent mantra for GenZ,”
The collection is an extension of part of Pepsi’s 2019 ‘Har Ghoont Mein Swag’ campaign and will be unveiled at the Pepsi® x HUEMN runway show at FDCI’s Lotus India Fashion Week on 9th October.
Pepsi®’s ‘Har Ghoont Mein Swag’ campaign was launched earlier this summer and aims to celebrate the confidence and self-belief of the Indian youth. The campaign is all about living in the moment, seizing new, interesting opportunities and doing it all with SWAG. It is based on the idea that when the self-belief of India’s youth leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful SWAG.
MUMBAI: Beverage brand Pepsi is celebrating the the undying passion of the Indian cricket fan this sporting season. The brand has given its ‘HAR GHOONT MEIN SWAG’ campaign a new twist with a unique FAN-ANTHEM that aims to be an ode to the unassailable SWAG of 1.3 billion Indian cricket fans.
Launched earlier this summer, the ‘Har Ghoont Mein Swag’ campaign reflects the self-belief of India today. The Fan-Anthem builds on the brand’s message that lliving in the moment, seizing new, interesting opportunities and doing it all with SWAG is an attitude that defies any age.
The PEPPY, FOOT-TAPPING Fan-Anthem also features 87 year old cricket fan, Charulata Patel. Charulata also took over Pepsi®’s Instagram page to showcase her own take on cricket, SWAG and the brand’s philosophy. The octogenarian also features in a series of CULTURALLY RELEVANT MEMES created by the brand.
The ‘Har Fan Mein Swag’ Fan-Anthem was launched on YouTube and will be supported by a 360 degree marketing plan spanning a challenge on VIDEO CREATION APP TIK TOK, advertising spots and news channel integrations on TELEVISION as well as topical content on SOCIAL MEDIA. Tik Tok users will be encouraged to share their version of SWAG steps set to the tunes of the Fan-Anthem.
MUMBAI: Temperatures are on the rise across North and South Campus as the cutoffs for this year’s academic session are set to be declared.
With over 3 lacs registrations for 62,000 seats across 90 colleges in Delhi University alone, 18 year olds across the country experience a range of emotions as they wait for the cut offs to be announced.
With this in mind, beverage brand Pepsi® is urging college-goers to add a new word to the dictionary this admission season – SWAG. The brand will become a part of their lives with a single, empowering philosophy – CUT OFF IS TEMPORARY AND SWAG IS PERMANENT.
Pepsi has introduced a series of engaging new creatives across digital and on ground, which bring alive this philosophy and reinstate the brand’s proposition of ‘Har Ghoont Mein Swag’.
Talking about the activity, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said, “Every year in India, the most important life event for an 18 year old is college admissions and students across the country are waiting with bated breath the cut-off announcement to see whether they will get the course and college of their choice. Intense competition only adds to the situation. As a brand¸ PEPSI® has always resonated with the voice of today’s generation and we understand that the ongoing admissions season is something that the youth are heavily invested in. At the same time, we want them to know that marks and admissions are only one part of life. If one follows their passion, and puts in their best towards something, they are bound to be successful. With the ‘Har Ghoont Mein Swag’ campaign, PEPSI® will be a part of this important life event of the youth and will enable them to spread their wings by reiterating the empowering message that ‘Cut Off Is Temporary and Swag is Permanent.”
Bollywood’s favorite star of the new generation, Tiger Shroff, and superstar rapper Badshah have also joined the brand as it asks students to follow their passion and let their SWAG do the talking.
Sharing his memories, Tiger Shroff said, “It doesn’t matter what one chooses to do, as long as you give it your 100%. I dropped out of college because I wanted to follow my passion for martial arts and acting. I knew that it was the one thing I was ready to give my 100% to. It took years of hard work to get to where I am today, but it seemed easy all through the way because I was doing what I loved.
I only have one message for all those college aspirants who are eagerly waiting for the cutoffs to be announced – believe in yourself and your passion, carry yourself with swag and success will follow. Don’t let a number write off your dreams!”
Badshah said, “I was an all-rounder at school and loved studying through college as well. In fact, not many people know but I have worked as a civil engineer in the past. But throughout my life there was only one thing that gave me pure joy, and that was music. A lot of people questioned my choices when I wanted to pursue it as a career, but I knew that my passion combined with hard work would take me far. I’m glad I could prove that following your passion can take one places. It’s all about believing in yourself and carrying yourself with ‘swag’. To all the kids who await the cut offs, dream big, be your confident self, work hard and make your dreams come true.”
Mumbai : Put on your dancing shoes, set your SWAG LEVEL high as the sensational HAR GHOONT MEIN SWAG ANTHEM is here to rock your next party.
PEPSI® is all set to celebrate the spirit of the new generation with a PEPPY, FOOT-TAPPING NEW SONG this summer. Part of the brand’s HAR GHOONT MEIN SWAG campaign, the anthem features THREE OF THE BIGGEST MILLENNIAL ICONS OF TODAY – DISHA PATANI, TIGER SHROFF AND BADSHAH. Choreographed by the inimitable AHMED KHAN, the Har Ghoont Mein Swag anthem will give today’s generation a soundtrack that defines their life and times. The anthem is a part of Pepsi’s 2019 campaign and follows the successful Har Ghoont Mein Swag TVC.
The anthem was launched at a STAR STUDDED EVENT at Mumbai’s iconic PVR JUHU. Tiger Shroff and Disha Patani set the stage ablaze as they grooved to Badshah’s beats.
Speaking about the song, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable SWAG. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.”
Disha Patani said, “Everything about Pepsi’s Har Ghoont Mein Swag reflects the cool attitude and Swag of the youth. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I can honestly say I have never enjoyed shooting for a song so much in my life. I hope people enjoy watching the song as much as I have enjoyed performing for it!”
Sharing his excitement on the Har Ghoont Mein Swag anthem, Tiger Shroff said, “I am confident that Pepsi’s Har Ghoont Mein Swag anthem is going to be the next chartbuster. It is a supercool dance number that perfectly defines today’s generation – its uninhibited, confident and full of swag. I can’t wait to showcase the magic which Badshah, Disha, Ahmed and I have created together with Pepsi”
Badshah echoed his thoughts and said, “I am thrilled to be continuing my association with Pepsi. This year, we have built on Pepsi’s philosophy of self-belief and are celebrating the self-confidence of India’s youth through our new song. At the core of it, ‘Har Ghoont Mein Swag’ is a party anthem that is going to set the dance floors on fire throughout the country. It was a lot of fun performing with Tiger Shroff and Disha Patani and I am confident that our fans will love watching us groove to the anthem.”
Director of the music video, Ahmed Khan said, “Har Ghoont Mein Swag is exactly what it sets out to be – a youth anthem. Today’s new generation is armed with self-belief and Swag, they’re effortlessly cool and don’t hesitate to stand up for what they believe in. We have showcased this very attitude in the music video. I had an absolute blast working with Disha, Tiger and Badshah and that fun translates on screen. Stay tuned, Har Ghoont Mein Swag is all set to rock India.”
The anthem that is released by Bhushan Kumar, Chairman and Managing Director, T-Series, said, “T-Series has always been a pioneer in music creation and distribution in India. We have always innovated and tried to give audiences exposure to different kinds of music. Har Ghoont Mein Swag is a one-of-its-kind launch. It’s an anthem which will define an entire generation and give a new meaning to the word swag.”
Har Ghoont Mein Swag launched on 7th April and will be released by T-Series. The song is available for streaming on YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, Apple Music. The anthem will be played across clubs and bars by DJ’s across the country this summer.
MUMBAI: April fool’s day gives everyone a chance to enjoy some hearty laughs and pranks at the expense of friends, colleagues or families. This is the day when you trust no one and nothing. But sometimes, the trickery is so fine that it takes forever for one to realise that they have been fooled. This 1 April, a number of brands played their best cards. Here are some of the best specimens we saw on our social media handles.
Kingfisher
Kingfisher announced the launch of a new product – Kingfisher’s Instant Beer mix, a revolutionary product which would change the beer industry. People were asked to register for free samples, which they did in abundant numbers. As per the brand, people also made WhatsApp groups discussing the product, hence making it a trending topic on the messaging app too.
Netflix India
Netflix India’s April fool’s prank started 14 days in advance as it started sharing cryptic messages that seemed to be pointing towards the much awaited season 2 of the popular original series Sacred Games.
Calendar nikaal. Tareekh likh le. 14 din mein kuch bada hone wala hai.
Ride-hailing platform Ola came up with an interesting solution to the one big problem that the generation, which is ‘always on the go’ faces, the lack of public toilets. It announced Ola Restroom facilities on its social media handles attracting a lot of eyeballs. However, after telling people that it was indeed an April Fool’s prank, they also shared that from now onwards, people can opt to donate Re 1 to Gramalya and help it build toilet across India.
India’s premium smartphone brand One Plus released a small teaser of its Warp Car, an electric supercar printed using SLS 3D and ABS 3D printing that can also can be customised. The car doesn’t have a steering wheel and relies on smartphone control. It also asked people to participate on Twitter and Facebook with the hashtag #WarpCar to win one.
Get your hands on the fastest-charging electric car in the world. Available April 31. #WarpCar
Pepsi used its influencer network to position its ‘Har Ghoont Mein Swag’ motto via a unique prank where a group of friends tricked a guy into a fake meet and greet with Bollywood actress Disha Patani. The video of the prank got viral as it was also shared on Disha Patani’s official Instagram handle.
7 UP took its April Fool’s prank to the streets of Chennai as it teamed up with popular Tamil actor Sathish Muthukrishnan who posed as a local taxi driver in the city and drove around town, pranking unassuming passengers.
Mumbai: UEFA is bringing the UEFA Champions League to India through an exclusive fan event hosted by UEFA Champions League Ambassador Luís Figo. As part of a series of global fan initiatives, this event will offer a premium UEFA Champions League experience for Indian fans who will journey through the most iconic moments of the world’s most prestigious club football tournament.
Taking place at Tote on the Turf on Friday, 8th March 2019, the evening will also feature an interactive “Best of the Best” quiz which will pit attendees against each other in the hopes of winning an unforgettable photo experience alongside the UEFA Champions League trophy and the Portuguese superstar himself. Fans will be challenged to match Figo’s answers through an interactive voting pad, and the fan with the fastest and most accurate response will be crowned the winner.
UEFA Champions League ambassador, Luís Figo said: “It’s a great honour to be able to bring the symbol of the UEFA Champions League to Mumbai. Fans in India are so knowledgeable and passionate about football and I’m excited to meet some of them and test their knowledge of this incredible competition.”
"UEFA's decision to hold a UEFA Champions League global fan event in Mumbai was an easy one,” said UEFA's director of marketing Guy-Laurent Epstein. "Over 125 million fans globally follow the existing UEFA Champions League social media accounts and we want to be in a position to give football fans in India the opportunity to connect with this competition.”
The exclusive evening will be hosted by Arpit Sharma and will include a set from local DJ Shireen and a series of engaging activations from UEFA Champions League partners Nissan, PepsiCo through their Lays and Pepsi brands, PlayStation and UEFA’s Broadcast Partner in India, Sony Pictures Networks India.
The event in Mumbai is the first in a series of global events that will take the iconic trophy on a journey to emerging markets, with events in Rio and Shanghai taking place later in this year.
MUMBAI: Carbonated soft drink manufacturer, Pepsi is celebrating the confidence of Indian youth in its latest campaign ‘Har Ghoont Mein Swag’. Created by Wunderman Thompson, the TVC celebrates the audacious spirit of the new generation.
PepsiCo India director-marketing, hydration and cola Tarun Bhagat said about the campaign, “Pepsi is a brand which has always resonated with the voice of today’s generation. This summer Pepsi is acknowledging and celebrating a word that defines today’s millennials’ – SWAG. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”
Wunderman Thompson creative chief Senthil Kumar mentioned, “Pepsi has always been the cult brand that creates and curates culture for the young and the restless with every new campaign and the result has always been popular content that echoes the self-belief and celebrates the self-confidence of youth. This new generation is armed with self-belief and Swag, read as effortless cool, in every step of their individual and collective journeys. They don’t hesitate to stand up for what they believe in and stand out because they right the wrong themselves, not waiting for course correction from others. This ssummer, Pepsi celebrates this bubbling self-belief and sizzling Swag of India’s young with the campaign “Har Ghoont Mein Swag“. And when this spirit of self-belief leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful Swag.”
