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MUMBAI: A total of 123 cricketers including players were retained by the franchises for the 2015 Pepsi Indian Premier season. Five Indian cricketers including Unmukt Chand...
MUMBAI: Integrated entertainment and retail marketing company Interactive Television, in collaboration with IPSOS-MEDIA CT released its CAM report for November 2014. CAM completed 16 rounds of audit with the movie Kill/Dil....
MUMBAI: One cannot deny the strong connection between brands and music in the ever evolving music industry. More and more labels, artists and musicians are becoming...
MUMBAI – The culmination of a 10-month partnership program, Pepsi® today debuts its latest global fashion collaboration, “The Pulse of New Talent” collection in partnership with...
With just couple of hours to go before people dress up to trick or treat for Halloween, one thing that comes to mind is the Pepsi...
MUMBAI: Taking a cue from Health Minister Dr Harsh Vardhan, who has been pushing for higher tax on tobacco products, the Finance Minister Arun Jaitley took...
MUMBAI: Yatra.com has announced its partnership with the Pepsi Indian Premier League (IPL) team Rajasthan Royals as official travel partner. Through this association, Yatra.com aims...
MUMBAI: Starting the upcoming IPL season on a positive note, Kings XI Punjab, has announced Tata Motors Prima as its title sponsor. The franchisee has...
MUMBAI: Indians love for cricket is inevitable. And nothing can come between the fans and the most-awaited entertainment tournament in the country: The Indian Premier League...
MUMBAI: Bringing the thrill and action, from Pepsi IPL 2014, to cricket lovers Oh Yes Abhi!, Pepsi has offered Brand Ambassador Ranbir Kapoor a nifty new...
By Ramanujam Sridhar It’s that time of year when we reflect on the old year, As an avid television viewer (and may my tribe flourish), I...
MUMBAI: After only an eight-month stint, the Rediffusion Y&R vice chairman and CCO Sam Ahmed has decided to go back to film making. He will leave...
MUMBAI: After IPL6, Pepsi has launched its all new social media campaign ‘Road to champions‘ for cricket fans remembering the defining moments in cricket history. Through...
MUMBAI: Times Mobile Limited has partnered, with Techfront, for their App – FollowOn which will provide a unique home experience to instadia fans at the Kotla...
MUMBAI: Film Farm, best known for its television series Uttaran on Viacom 18‘ Colors is now shifting all its focus on its advertising division. Under the...
MUMBAI: The sponsors of the sixth edition of Indian Premiere League (IPL) are to benefit significantly from the tournament, Pepsi being the bigger gainer, Ormax Trac20...
MUMBAI: Pepsi has launched a new leg of its ‘Oh Yes Abhi‘ campaign with Chris Gayle and Priyanka Chopra. The new ad takes forward the insight...
MUMBAI: Pepsi‘s aggressive Rs 1.5 billion marketing pitch around the Indian Premier League (IPL) seems to be paying rich dividends. The food and beverage major is...
MUMBAI: After winning the title sponsorship for the biggest annual sporting event in the subcontinent, PepsiCo India has associated with eight out of nine IPL teams...
MUMBAI: Multi Screen Media‘s (MSM) strategy of reducing ad rates for the sixth edition of the IPL appears to be paying off. It has already roped...
MUMBAI: Pepsi has launched the second leg of ‘Oh Yes Abhi!‘ ad campaign featuring the Under-19 Indian Cricket Team captain Unmukt Chand as its new brand...
MUMBAI: Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as group creative director. He comes in from JWT Delhi where he was...
MUMBAI: After a highly successful ‘Change the Game‘ positioning, cola major PepsiCo India has taken a new brand positioning ‘Oh yes Abhi‘ that seeks to bring...
MUMBAI: Multi Screen Media (MSM) has already roped in three sponsors for the sixth edition of the Indian Premier League (IPL). It has been learnt that...
MUMBAI: WPP‘s communication agency Rediffusion has appointed Sam Ahmed as vice chairman and chief creative officer. He currently lives in Dubai but will now move to...
MUMBAI: Global beverage giant Pepsi has announced creative and wide-ranging global collaboration with worldwide music icon Beyoncé. The company made the announcement on its website in...
MUMBAI: The Brand IPL has once again proved that it hasn‘t lost its sheen despite the pessimism as soft drink major Pepsi poured in a Rs...
MUMBAI: Sistema Shyam TeleServices Limited (SSTL), which nationally operates its telecom services under the MTS brand, pioneered the launch of its new service called ‘MTS mAd‘....
MUMBAI: After getting the Rs 1 billion media account of Larsen & Toubro last year, DDB MudraMax has pocketed the company‘s full service digital mandate. DDB...
MUMBAI: Beverage conglomerate Pepsi and the National Football League (NFL) in the US have announced that Pepsi will sponsor the Super Bowl XLVII Halftime Show set...
Mumbai: Vodafone, Pepsi, Kingfisher, Volkswagen and Hero are the five top recalled brands during IPL5, as per the cricket advertising recall and effectiveness research – Day...
MUMBAI: PepsiCo India, the leading food and beverage company, has renewed its strategic partnership with multiplex major PVR Limited. As part of this 5-year partnership, PepsiCo...
MUMBAI: Indian cricketers will face-off with international football stars in Pepsi’s new campaign film as it takes the Twenty20 Football theme forward as part of its...
MUMBAI: Pepsi recently announced the launch of its first ever football themed campaign in India with a new ad film featuring Ranbir Kapoor. The brand takes...
MUMBAI: A total of 800 delegates have registered for AdAsia 2011, Asia‘s biggest management, marketing, media, advertising and communications congress that takes place in Delhi later...
MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and...
MUMBAI: English movie channel WB has posted a 56 per cent ad revenue growth in the first quarter of this year compared to the year-ago period,...
MUMBAI: Food and beverage company, PepsiCo India, has appointed actor Sharman Joshi as brand ambassador for its natural lemon flavoured drink, 7Up. The brand has also...
MUMBAI: Pepsi has emerged as the most recalled brand advertised (unaided level) after the first Cricket World Cup match, which was played between India and Bangladesh...
MUMBAI: Soft drink conglomerate Pepsi has announced the launch of a media campaign for the upcoming Cricket World Cup featuring five Indian players – skipper Mahendra...
MUMBAI: With the buzz building around the cricket World Cup, ESPN Star Sports (ESS), has roped in five sponsors for the event that kicks off on...
MUMBAI: The controversy over the role TV ads play in kids obesity in the US is growing. US Senator Sam Brownback, and US media watchdog Federal...
MUMBAI: The History Channel (THC) is looking at different ways in which to build a closer brand connect with viewers. Last month it had announced a...
MUMBAI:The phenomenon of social networking is growing rapidly in the US and MTV is the latest media firm looking to take advantage of this phenomenon. It...
MUMBAI: US music broadcaster MTV has announced that Christina Aguilera, Beyonce, Justin Timberlake and The All-American Rejects are among the performers for the 2006 MTV Video...
MUMBAI: Soft drink major Pepsi has launched a mobile portal called the ‘Pepsi Globe Smart Client’ for the youth. Powered by Yahoo! India., this portal will...
Having been in the country for nine years now LG Electornics is for the first time using a Bollywood star as its brand ambassador. It has...
MUMBAI: Ten Sports is now going the movies way. The channel will air five greatest sports movies of recent times during April and May. As part...
MUMBAI: Anil Ambani, Rahul Dravid and Shahrukh Khan. What do these three have in common? Well, apart from being in the spotlight as a successful businessman,...
MUMBAI: Zee Network has scheduled Zee Cine Awards 2006 on 4 March at the Swami Vivekananda International Convention in Mauritius. LIC has been roped in as...
