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Tag: Pepsi

  • Fourth FEF India Fashion Awards x WION addresses sustainability through the lens of fashion

    Fourth FEF India Fashion Awards x WION addresses sustainability through the lens of fashion

    Mumbai: The highly anticipated 4th edition of the PEPSI presents FEF India Fashion Awards (FEF IFA) 2024 x WION, was inaugurated on 7 March 2024, by Sa’ad Al Qaddumi, president, World Crafts Council-International, Dr Darlie Koshy, ex. chairperson NIFT, creator, NDP, fashion designer, celeb stylist, entrepreneur, Sanjay Nigam, founder, FEF India Fashion Awards, Vinod Dugar, co-promoter of RDB Group, Honorary Consul of the Republic of Malawi, and Neeva Jain, chief public relations officer, FEF IFA.

    The first day of the two-day event held at St. Regis Hotel, Mumbai, saw a congregation of industry stalwarts coming together and having insightful conversations. Celebrities who added style and glamour to the ‘Fashion for good’ sessions on the inaugural day were, Tamannaah Bhatia, Actor, and Masaba Gupta, Fashion Designer and Actor.

    The event included a variety of sessions and panel discussions centred around the theme of “Fashion for Good” and its implications for the fashion industry. The agenda was both insightful and thought-provoking, covering topics that decoded the role of fashion in films and beyond.

    FEF India Fashion Awards chairman said, “ Fashion for good is not just a trend, but a conscious commitment to weave sustainability into the fabric of style. Fashion must echo the need for choices that are responsible, improving the lives of small artisans and craftsmen who play a very important role in keeping our heritage alive .”

    Talking about the fourth edition of the event, FEF India Fashion Awards, founder Sanjay Nigam said, “We are delighted that distinguished guests and speakers shared their thoughts about sustainability and fashion at the 4th edition of the FEF India Fashion Awards. Our theme, ‘Fashion for Good,’ is more than just a slogan; it represents a commitment to promoting sustainable fashion. We hope to spark transformative change in the industry through the thought-provoking conversations that took place today. Insights from today’s conversations will help pave a future in which fashion not only dazzles but also respects the environment and preserves our rich heritage.”

    World Crafts Council president Sa’ad Al-Qaddumi, said, “Following the impactful discussions at the FEF India Fashion Awards, it is evident that the industry is ready for a sustainable and culturally enriching shift. The “Celebrating WCC: Contributions towards Sustainability” panel showcased our united dedication to responsible fashion. Reflecting on these exchanges, I believe the momentum built will drive us towards a future where fashion becomes a positive force for both the planet and preservation of culture and heritage.”

    Dr Darlie Koshy, design management strategist, educationist, and author said, “The panel discussion has opened up new dimensions which will help to innovate a sustainable future for the fashion ecosystem from production to consumption and beyond.”

    While talking about the importance of fashion, Actor Tamannaah Bhatia mentioned, “In the past there was more individuality. Today, you try to find yourself through fashion, which is what happened to me. I am now able to make choices and not be apologetic about it.”

    Throwing light on the sustainable practices followed in her brand, Fashion designer and actor, Masaba Gupta said, “As a brand, we make small changes every day to make ourselves sustainable. With all the waste fabric that remained, we started making scarves, masks and scrunchies. We have put a strong system in place to recycle.”

    The Fashion Entrepreneur Fund panel, emphasised the need for a collaborative fashion ecosystem, inviting fashion entrepreneurs to showcase their business ideas and grab the opportunity to transform dreams into reality. FEF yet again showcased its commitment to shaping the future of fashion entrepreneurship, bridging the gap between an aspirant and a visionary.

    Presented by PEPSI, powered by Raj Niwas Silver Elaichi and Wild Stone Code, the 2-day event, co-powered by Mario Foods, Kuber Shoppe and Dromen & Co. Managed by Talent Factory, this fashion celebration is backed by sponsors, including Navnit Motors, Johnny Walker Refreshing Mixer (non-alcoholic), Baggit, Lakme Salon, Mitsubishi, EbixCash, Epic, 1 Magnolia Lane, Alphabet, and Triper.

  • Kantar launches Sensory eValuate in India as a part of its Innovation testing suite

    Kantar launches Sensory eValuate in India as a part of its Innovation testing suite

    Mumbai: – Having worked with marquee clients like, Loreal, Colgate Palmolive, Coca-Cola, Nestle, Pepsi, Johnson & Johnson, Bayer, Diageo, and Unilever globally, Kantar, the world’s leading marketing data and analytics company announces the launch of Sensory eValuate in India as a part of Innovation testing suite. It uses sensory research to help evaluate consumer products using the human senses – touch, smell, sight, sound and hearing.

    Strong brands generate superior shareholder returns, are more resilient in times of crisis and recover more quickly – those investing in innovation saw their brand value increase by 273 per cent. Innovation is the foundation for a brand’s growth and it’s imperative in challenging times, however, most innovation fails. As per Kantar’s Innovation Guide 2021, 15 per cent of new product launches contribute to top-line growth, however, only 20 per cent of new product launches survive. It is therefore more essential than ever to keep the consumer at the heart of product development and understand their modern-day pressure points and desires.

    Driven by scientific expertise, Sensory eValuate helps to develop and optimise superior products; explore, design, or optimise new and existing products to drive consumer satisfaction, repeat purchase and brand loyalty – giving marketers the ability to protect and maximise the value of their brand equity. The solution covers a broad range of categories including food & beverage, fragrance, personal care and beauty, cleaning products, automotive, physical environments, and consumer goods. Catering to three critical stages of innovation aligned to growth – Identity, Build and Launch, Sensory eValuate provides insights through the process in a layered approach. The new offer complements other solutions from Kantar’s eValuate suite of innovation tools, including Idea eValuate, Concept eValuate, Pack eValuate and Product eValuate, to help clients identify growth opportunities. These solutions are highly flexible and can be customised according to client needs.

    Speaking about Sensory eValuate, Kantar lead – innovation, South Asia, insights division Ranjana Gupta said, “Understanding what product formulation best meets expectations requires specific sensory expertise and methods. Sensory eValuate brings insight into the detailed attribute level of formulations, empowering the R&D capability within client organisations for the creation of the ultimate sensory experience. Understanding how flavour, fragrance, surfaces, or sounds interact with consumer perception is crucial for the success of a product. Getting these elements right has the power to positively impact brand equity, demand a premium price, create memories, and establish a sensory signature that underlies long-term success in the market. Complimenting this with salience and a congruent total offer is the secret.”

    Kantar MD & chief client officer, South Asia, insights division Soumya Mohanty added, “Innovation requires continual, ongoing effort to ensure that your pipeline delivers the products that will create growth opportunities. Since 1998, Kantar BrandZ has consistently identified three qualities that are the hallmarks of the strongest brands- meaningful, different, and salient. With the launch of Sensory eValuate in India, brand owners will benefit from staying meaningfully different and ahead of the pack. With a 30-year history in sensory and technical innovation and a total of one million plus consumers surveyed across 90 markets, Kantar’s Sensory eValuate solution can revolutionise product development in India.”

  • PepsiCo India to release NFT collection for Pepsi Black with Timea Balo 

    PepsiCo India to release NFT collection for Pepsi Black with Timea Balo 

    Mumbai: Soft drink giant Pepsi has announced the launch of its first-ever non-fungible tokens (NFTs) collection for Indian consumers. The NFT collection is an ode to the younger generation, which believes in self-expression and is deeply entrenched in technology.

    PepsiCo India Design Team has inked an exclusive partnership with illustrator Timea Balo to curate the NFT collection for Pepsi Black, which is anchored on the brand’s pillars of innovation, self-expression, and evolution. Pepsi will release a set of 20 NFTs minted on the Polygon blockchain.

    The NFT art collectibles are centred on the alterations to the classic Pepsi® Black™ ‘Zero’ visual, inspired by the brand’s passion points to portray poignant nuances such as sustainability, rhythm, movement, creativity, art, the progressing world of social media, and gamification. With three variations of each theme and four variations inspired by music, the “Pepsi Black Zero Sugar” collection will be listed on Open Sea, the world’s first and largest web3 marketplace for NFTs and crypto collectibles.

    The NFTs will be given away to the winners of the “#PepsiBlackeffect” challenge conducted on the Indian homegrown social media platform, Moj. Consumers can enter the contest using the quirky Pepsi® Black lens and flaunt their max swag personas to get a chance to win Pepsi® Black’s maiden NFTs.

    Speaking on the NFT collection, PepsiCo India category lead Saumya Rathor said, “Pepsi has always been at the forefront of cultural evolutions, globally as well as in India. Our endeavour is to transform our product as well as our narratives to align with the evolving youth. Our foray into the world of non-fungible tokens (NFTs) for Indian consumers is a testimony to the same belief. The “Pepsi Black Zero Sugar” NFT collection will personify and bring alive the world of Pepsi Black by leveraging passion points that resonate the most with youngsters today, such as fashion, gaming, music, social media, dance, creativity, and environment. To present an accessible opportunity to our consumers, these NFTs will be given through an engaging “#PepsiBlackeffect” challenge on India’s homegrown social media platform, Moj.”

    Commenting on the NFTs, PepsiCo India design director Tanu Sinha said, “Pepsi has strongly associated popular culture and passion points such as music, dance, art, and the environment with its legacy of disruptive narratives over the years. Pepsi’s design strategy has also, over the years, witnessed a significant shift with the acceleration of a digital-forward and social-media-savvy world. We have evolved our design sensibilities to connect with the younger generation to further Pepsi’s mission to create a culture that propagates innovation. The launch of Pepsi’s first-ever “Pepsi Black Zero Sugar” NFT collection is another step in this direction. With Pepsi Black’s “Zero” sugar philosophy at its core, these collectible art NFTs have been designed keeping in mind the passion points those youngsters can connect and relate to.”

  • Pepsi announces new campaign ‘More Fizz, More Refreshing’

    Pepsi announces new campaign ‘More Fizz, More Refreshing’

    Mumbai: Pepsi has rolled out a new ad film that continues to elevate its philosophy of “More Fizz, More Refreshing,” featuring brand ambassador Salman Khan.

    The new film reiterates that Pepsi is the voice and choice of the swag generation. The campaign’s core message is to encourage young people to try Pepsi, which is now offering a more fizzy refreshing experience to consumers.

    The new Pepsi TVC will be amplified via a robust 360-degree campaign. Pepsi is available in single and multi serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.  

    The film opens with a young couple sitting at a diner, where a waitress serves them a bottle of chilled Pepsi. The guy gets up, walks to the waitress, and asks her to serve them a cola beverage with more fizz, and he is overheard by none other than superstar and swag ambassador Salman Khan, who is seated nearby.

    Khan, in his irreverent swagger, passes on a glass of cola and asks him to try it. The boy’s thirst is dramatically quenched, and he asks the waitress if he wants the same cola beverage as the one given to him just now. Hearing this, Khan says he was just given Pepsi, which surprises the boy because he hadn’t expected Pepsi to have so much fizz. The boy then picks up a bottle of Pepsi and is seen enjoying the more refreshing experience that it has to offer.

    Speaking on the film, PepsiCo India Pepsi Cola category lead Saumya Rathor said, “Pepsi’s new campaign brings alive the philosophy of swag and refreshment with more fizz. This campaign is pivoting on driving trials while maintaining the brand’s quintessential irreverent challenger spirit. Working with Salman has been an absolute delight, and we are sure all Pepsi lovers will enjoy his new swag avatar in the film.”

  • Pepsi unveils quirky film to celebrate partnership with Airtel

    Pepsi unveils quirky film to celebrate partnership with Airtel

    Mumbai: In line with PepsiCo India’s partnership with Bharti Airtel, Pepsi has unveiled a new film to mark the announcement. The partnership will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media.

    The quirky TVC showcases Pepsi’s and Airtel’s latest data offerings on its PET bottles where consumers can avail Airtel recharge benefits worth Rs 10 to 20.

    With the launch of this new TVC, Pepsi aims to bring a streak of celebration with its distinct value-for-money offering through its collaboration with Airtel.

    Speaking on the comical take of the campaign, PepsiCo India’s Pepsi Cola category lead Saumya Rathor said, “Consumers today, more than ever, are seeking value for money. Ahead of the festive season, the partnership with Airtel is an endeavour to bring people together, help them stay connected and bring more smiles with every sip.”

    The light-humoured TVC opens at a basketball practice, where a girl cheekily says hello to a boy. The boy is convinced that the girl loves him because she has asked him to recharge her talk time. However, his friend, who is sitting next to him, asks sarcastically, “If she truly loves you, who is she talking to and spending the talk time on?” The question gives the boy a reality check. However, his friend hands him a chilled bottle of Pepsi to calm him down. Seeing the Airtel recharge discount offer on the Pepsi bottle leaves the boy puzzled, to which his friend smartly responds that the next time you recharge her phone, it will hurt you less as you can use the redeemable discount coupons that come with every Pepsi bottle. Both look at each other, smile, and take another sip of the Pepsi with ‘swag.’

  • Pepsi Black new campaign celebrates balance between taste & health

    Pepsi Black new campaign celebrates balance between taste & health

    Mumbai: Pepsi for the first time, launches a brand campaign for its zero-calorie variant Pepsi Black featuring bollywood actress Jacqueline Fernandez. The new “Max Taste with Zero Sugar” campaign celebrates the balance of taste and health. The campaign recreates Pepsi’s most iconic Cindy Crawford commercial with Bollywood actor Jacqueline Fernandez.

    The film is set at a secluded vintage gas station where two young boys are seen filling their tanks. A girl on a bike soon pulls over at the gas station. She is then seen parking her bike and removing her helmet only to reveal that the girl on the bike is Jacqueline Fernandez, sporting cut-off jean shorts and white tank top. The film shows Jacqueline taking a swig from the Pepsi Black can. The boys are seen being awestruck, and the film keeps you guessing whether they are enthralled by Jacqueline’s presence or by the new Pepsi Black can – only to innocently reveal that all this while the boys were mesmerised by new Pepsi Black.  The captivating film ends by reinstating that new Pepsi Black promises you maximum taste with zero sugar.

     

     

    The new Pepsi Black takes the brand’s commitment to constant innovation and reiterates its belief of ‘Winning with pep+.’ The new Pepsi Black TVC will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media. The new matte cans are available across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.

    Speaking on the launch, PepsiCo India  category lead – Pepsi Cola Saumya Rathor said, “With more and more people looking for sugar-free alternatives especially post the pandemic, and with an intent to bring more positive choices to our consumers, we are all geared to launch the new Pepsi Black that brings max taste with no sugar.”

    “It has also been wonderful to collaborate once again with the beautiful Jacqueline Fernandez who fit perfectly into our vision of recreating the iconic Cindy Crawford commercial. We are confident that this campaign will make waves here as it did globally and will be loved by our audiences,” she further added.

    Commenting on the new film, Jacqueline Fernandez said, “I have always admired the iconic Pepsi commercial and have always looked forward to collaborating with the brand. It has been very special to recreate the timeless Cindy Crawford ad and I am honoured to bring this to life for the new SWAG generation of today. It’s been great shooting for this commercial and I am certain that the new Pepsi Black with zero sugar is going to appeal to consumers across India, like it did to me.”

  • Salman Khan urges youngsters to own singlehood in Pepsi’s V-Day campaign

    Salman Khan urges youngsters to own singlehood in Pepsi’s V-Day campaign

    Mumbai: Ahead of Valentine’s Day, beverage brand Pepsi has launched a digital film featuring Bollywood star and brand ambassador Salman Khan that encourages the youngsters to own their singlehood with ‘Swag.’ As a part of the campaign, the brand has unveiled a limited edition set of ‘Swag Se Solo’ cans.

    According to a recent poll that was conducted by Pepsi on a social media, more than 80 per cent people mentioned that they would be single this year on Valentine’s Day. Hence the campaign urges the young generation to live their life on their own terms and revel in their singlehood status – without paying attention to the societal pressures that this day encompasses.

    In the brand film, Salman Khan urges youngsters to fall in love and make a commitment to themselves. He further nudges them to take themselves out for dinner, eat their favorite dish and buy flowers/chocolates for themselves. Salman is seen talking to the youngsters as he says, ‘Is Valentine’s Day, apne aap ko single mat bolo. Tum ho Swag Se Solo!’

     

     

    “Over the years, Pepsi has had its pulse on the ever-evolving beliefs and feelings of the younger generation. Keeping this in mind, this Valentine’s Day, we are excited to put forward a unique twist to what is traditionally seen as a week of celebrating couples,” commented PepsiCo India category lead (cola) Saumya Rathor. “The brand endeavors to empower the singletons and not bow down to the peer pressure that they may feel. The intent is to urge the youngsters to have a relationship with themselves that is filled with self-confidence, unshakeable self-belief and irrefutable swag.”

    Commenting on the digital film, Salman Khan said, “The Swag Se Solo ideology resonates strongly with me and the generation of today, who are confident, have the right attitude and don’t shy away from being who they really are. The launch of this new campaign is close to my heart given its intention of empowering youngsters and thereby celebrating the youth of today.”

    The limited-edition Pepsi cans are available across select retail stores and e-commerce channels till February.

  • Brands pay homage to nation’s martyrs on Kargil Vijay Diwas

    Brands pay homage to nation’s martyrs on Kargil Vijay Diwas

    MUMBAI: As the nation remembered the sacrifices made by the soldiers in the 1999 Kargil War, brands also came up with stirring tributes to mark the Kargil Vijay Diwas on 26 July. The historic day marks the end of the war with neighbouring Pakistan, and the success of ‘Operation Vijay’, which was launched by the Indian Army to reclaim the Kargil peaks captured by Pakistan forces.

    Bharat Petroleum Corporation Ltd

    BPCL in collaboration with renowned writer and lyricist, Manoj Muntashir marked the momentous occasion by paying a tribute to our martyrs through a rousing, moving poem recited by the writer.

    Going a step ahead, Bharat Petroleum also provided Fuel Station dealerships to families of 59 martyrs and Bharatgas distributorships to 32 of them to ensure continuity of a steady life ahead, despite the loss of their loved ones in the war.

    PepsiCo India

    The beverage brand has recently launched a set of limited-edition cans as homage to ‘SherShaah’ of Kargil, Captain Vikram Batra and many other bravehearts, who led India to victory during one of the country’s harshest clashes. The cans are in hues of blue and gold featuring Pepsi’s ‘yeh dil maange more’ slogan, immortalised by Captain Batra.

    The limited-edition cans also feature a QR code, through which consumers will be able to view Pepsi’s tribute to Capt. Batra. The ode is narrated by the Kargil martyr’s identical twin brother, Vishal Batra. Through the video, Batra reminisces about his life with his brother and his tale of heroism.

    “22 years ago, Vikram’s powerful voice rang out over a radio and inspired patriotism in Indians of all ages as he said ‘Yeh Dil Maange More’. Today, ahead of Kargil Vijay Diwas, I am both proud and grateful that Pepsi is taking the story of his selflessness and courage across the country. It was an emotional experience for me to record the ode which is dedicated to my twin brother as it brought back many fond memories of him. I am hopeful that the story of his valour will inspire millions of Indians and remind them of the sacrifices by the brave souls who are on the border, so that we can feel safe back home”, said Batra.

    “‘Yeh Dil Maange More’, a phrase that has always been synonymous with Pepsi, took on a new meaning when Capt. Batra adopted the line as his rallying cry. We are proud to honour the valour and selflessness of Capt. Batra and many other soldiers like him through the new limited-edition cans and a special heartfelt video. This Kargil Vijay Diwas, we are remembering all those brave heroes and saluting their indomitable spirit and resilience,” PepsiCo India said in a press statement.

    Several other brands came up with creatives to mark the day and pay homage and gratitude to the heroes, who guard our borders so we can sleep peacefully at night:

    Tata Green Batteries

     

     

    Cipladine

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Cipladine (@cipladine_in)

     

    Croma Retail

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Croma Retail (@croma.retail)

     

    Bajaj Allianz General

     

     

  • Pepsi signs Blackpink as its APAC brand ambassador

    Pepsi signs Blackpink as its APAC brand ambassador

    NEW DELHI: Latching on to the growing K-pop craze gripping the region, Pepsi has recently named South Korean girl group Blackpink its brand ambassador for APAC. Pepsi will work with the popular group for its  "Go all in for what you love" campaign, which encourages GenZ to be bold and push the boundaries of possibility when it comes to pursuing their passion in life.

    PepsiCo senior marketing director, Asia Pacific, Salman Butt said, “Blackpink perpetuates a uniquely youthful attitude and zest for life that perfectly embodies the Pepsi brand.”

    Butt added that the group's story of grit, tenacity and resilience over the years to realise its dream is exactly the admirable traits that can resonate with the younger generation and inspire them to emulate their idols.

    Blackpink and Pepsi have co-produced an ad and a 360-degree marketing campaign will launch alongside to raise brand awareness through various media platforms. At the same time, limited-edition products featuring Blackpink members will launch in all participating 7-11 outlets in Malaysia and Singapore.

  • Pepsi continues to advertise its lower SKU prices

    Pepsi continues to advertise its lower SKU prices

    NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns.

    During the IPL, the brand released #BadiPepsiBadaSwag campaign with star endorser Salman Khan talking about how the 1.25 litre bottle now costs only Rs 50. The creative was pushed across all mediums and with Khan at the helm, the message reached to larger audiences.

    Now, the brand has launched an ad spot that aims to communicate that its 600 ml SKU is now priced at Rs 30 instead of Rs 35. Both the campaigns are under the #Swag umbrella.

    The new film showcases Shroff trying to impress Patani with the help of the new Pepsi friendship pack and oodles of swag. The duo engages in fun banter, with Patani saying at the end, “Impress hi karoge ya Pepsi bhi pilaoge.”

    The campaign is based on the simple belief that friends come together and look for effortless ways to add memorable moments to each other’s life.

    PepsiCo India director – marketing, hydration and cola Tarun Bhagat said, “Pepsi understands the pulse of the young generation and believes in creating campaigns that are most relatable to the youth. The new ad featuring Disha and Tiger reflects the confidence and irreverence that friends share between themselves. With the intent to celebrate the emotion of friendship, Pepsi has also launched a special pack that friends can enjoy together.”

    Shroff said, “It's an absolute pleasure to join Pepsi to celebrate the undying spirit of friendship and swag and to translate those emotions through our fun new film. It’s been great to share screen space with Disha and working with Ahmed sir is always an amazing experience."

    Patani added, “Everything about this new film is about swag and friendship. It is relatable, fun and will resonate with the youth. Working with Tiger and Pepsi has always been a wonderful experience and we are hopeful that our audiences will show love to this campaign as well.”

    The new campaign is amplified extensively across TV, digital, outdoor, and social media.

    Pepsi brought on Shroff, Patani and Khan as brand ambassadors in 2019 and has done a massive #Swag campaign with them.

    The films are clearly aimed at drawing a differentiation in terms of pricing with its arch rival Coca Cola, which sells its 1.25 litre SKU at Rs 65 and 750 ml SKU at Rs 40 in retail outlets.

    Traditionally, the two players have been in a fierce battle to acquire a leadership position in the market and spend huge amounts on marketing and advertising.