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Tag: Pepsi IPL 2015

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

  • Pepsi IPL 2015 reigns on Hot Star with 110 million views

    Pepsi IPL 2015 reigns on Hot Star with 110 million views

    MUMBAI: After setting the record for the largest sporting event on digital with the ICC Cricket World Cup 2015, Star India’s Video On Demand (VOD) platform Hotstar is blazing a new trail for the ongoing Pepsi Indian Premier League 2015.

     

    The platform has recorded more than 110 million views for the tournament to date. In comparison, the entire 2014 edition of the tournament registered 62 million views on starsports.com last year.

     

    With 13 million views on Pepsi IPL 2014 at a similar point in the tournament last year, Hotstar has registered an 8.5x growth in viewership.

     

    Hotstar is streaming all the 60 games of the IPL, as well as programming original sports shows including a made-for-digital pre show 20-Minute 20-Second Twenty20 as well as a weekly show, Juicy Half Volley.

  • ‘Bombay Velvet’ song to premiere on Hotstar

    ‘Bombay Velvet’ song to premiere on Hotstar

    MUMBAI: One of the most anticipated releases of Bollywood this year, Anurag Kashyap’s Bombay Velvet starring Ranbir Kapoor and Anushka Sharma, will be premiering one of its song on Star India’s video on demand (VOD) platform hotstar.

     

    In what is seen as a first for cinema anywhere in the world, Fox Star Studios will premiere the song titled ‘Mohabbat Buri Bimari’ on hotstar during the Indian Premier League (IPL).

     

    The song will play out at 7.45 pm on 17 April on hotstar, just before the Pepsi IPL 2015 match between Mumbai Indians and Chennai Super Kings.

     

    With the increasing popularity of the hotstar platform, the song premiere is likely to attract a few million fans and give a dramatic fillip to one of Fox Star Studios’ biggest movie releases of 2015.

     

    With a million downloads in the first six days and nearly 15 million downloads since launch, hotstar has seen one of the fastest adoption of any digital service anywhere in the world.

     

    Fox Star Studios India chief marketing officer Shikha Kapur said, “We are excited about this premier. We believe this innovation will be a trailblazer for Indian cinema and an example of how it can engage with an audience that is young and on a mobile phone. We live in times where the digital doorway is omnipresent and is fast becoming the most effective and astute way to reach out to consumers. Bombay Velvet is a special film. And its song is being launched on a special platform, hotstar.”

  • TheOneAlliance to switch off signals for Reliance Big TV

    TheOneAlliance to switch off signals for Reliance Big TV

    MUMBAI: TheOneAlliance has decided to suspend the signals of its premium channels to direct-to-home (DTH) service provider Reliance Big TV for non-payment of outstanding dues.

     

    According to TheOneAlliance, the DTH operator has failed to make payments of the outstanding amount despite constant follow ups and repeated reminders.

     

    This resulted in an issuance of a public notice for disconnection of signals on 18 March. In case the DTH operator fails to clear the outstanding dues, approximately 1.6 million Reliance Big TV subscribers will face a blackout after three weeks of the issuance of the public notice. 

     

    The switch-off could be a setback for sports enthusiasts, in view of the upcoming season of Pepsi IPL 2015, which commences on 8 April and will be aired on Sony Six and Max.

     

    In addition to the Pepsi IPL 2015, the subscribers of Reliance DTH platform will also miss viewing other channels including Sony Entertainment Television, Max2, Sab, Sony PAL, Mix, Pix, AXN, Animax and Aath.

     

    It seems as though Reliance BIG TV is making a habit of this. It may be recalled that last year too, TheOneAlliance had informed subscribers of Reliance Big TV via a public notice that the channels it aggregates can go off, if the DTH player doesn’t clear outstanding dues.

  • 123 players retained, 5 traded across teams for Pepsi IPL 2015 season

    123 players retained, 5 traded across teams for Pepsi IPL 2015 season

    MUMBAI: A total of 123 cricketers including 79 Indians and 44 overseas players were retained by the franchises for the 2015 Pepsi Indian Premier season. Five Indian cricketers have been traded during the window for player trade this year.

    The window for the franchises to extend the player contracts on existing terms for Pepsi IPL season closed on Dec 15, 2014.

     
    Ranjib Biswal, Chairman IPL, commented: ‘Teams have the right, at their sole election, to extend player contracts for another season. This allows for teams to make any course corrections to their squads as a way to strengthen their team ahead of the next season. It is a way to balance the need for continuity whilst allowing for churn which is very important from the league’s perspective. The released players will have the option to put their names up for the player auction for the 2015 season’.

     
    Teams have a total salary purse of Rs 63 crore for the 2015 season (5% increase over the 2014 season purse). The salaries of the players retained will be deducted from this amount.

     
    The details of players retained and released can be viewed at www.iplt20.com