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Tag: Pepsi Indian Premier League

  • Hotstar notches record 340 million views during WC

    Hotstar notches record 340 million views during WC

    MUMBAI: The ICC Cricket World Cup 2015 has registered 340 million video views on Hotstar through the tourney making it the most viewed sporting event ever on digital in the world. The eleventh edition of the World Cup registered a record 87 million unique users on Star’s digital platforms – Hotstar and starsports.com, over the course of the tournament, the highest ever aggregation of users for a sporting event on digital, claims Star India.

    With 13.5 billion hits during the course of the event, the tournament registered an all-time high for any single digital broadcaster for a sporting event globally. The tournament also created global history for digital viewership with 50 million video views for the India Australia semi-final clash, the largest for a single event for any broadcaster anywhere in the world on digital. The game surpassed the previous record of 25 million video views set by the India – Pakistan league game of the WC.

    Speaking on the achievement, Star India COO Sanjay Gupta said, “The tournament logged record views on digital from the opening day itself and broke the internet during the India – Pakistan game. Mobile has emerged as a preferred platform for the 87 million Indians, and we will look to renew the fans’ relationship with their sport again with the Pepsi IPL on Hotstar.”

    Hotstar will stream all the 60 games of the Pepsi IPL live, including the qualifiers, eliminators and the final. With a dramatic surge in viewership on digital platforms in the last 12 months, Hotstar is likely to reach more than 100 million fans over the course of the IPL. Hotstar will also be programming a digital-only pre show that builds on the dramatic success of the two original shows it created for the WC, One Tip One Hand and Juicy Half Volley.

    The Pepsi IPL has also witnessed interest from a mix of large traditional advertisers as well as new advertisers looking to associate with cricket. Key categories of advertisers include two-wheelers, four-wheelers, e-commerce, FMCG, handsets and durables.

    Hotstar digital platform that has content across sports, TV shows and movies in seven languages, was launched on 1 February, 2015, 14 days before the ICC Cricket World Cup 2015. With over 12 million downloads in a month, the application has witnessed the fastest adoption of any digital service in the world.

  • IPL 2014 gets a special advisor in Deepak Parekh

    IPL 2014 gets a special advisor in Deepak Parekh

    MUMBAI: The Board of Control for Cricket in India (BCCI), at the instance of BCCI-IPL interim president Sunil Gavaskar has appointed Deepak Parekh as his special advisor, for the 2014 season of the Pepsi Indian Premier League (IPL). Parekh will be a special invitee to the governing council meetings of the IPL. 

     

    Parekh is the chairman of Housing Development Finance Corporation, one of India’s leading housing finance company, and is also on the boards of many Indian and international corporates. He also happens to be an avid cricket follower, and his management skills are well documented.

     

    “I am delighted that Deepak has accepted my invitation to come on board as a special advisor and special invitee to the Indian Premier League governing council. It is apt that an individual of the calibre of Parekh will be joining the BCCI-IPL’s leadership group. With a diverse combination of skills and experience, this appointment will result in a well-rounded senior management team at the IPL – one that will set the direction for a better and bigger league,” Gavaskar said in a statement.

     

    Parekh has been dubbed as the unofficial crisis consultant of the government. His role as special director on the Satyam Board in 2009, to revive the company and restore the confidence in the Indian IT industry, was greatly acknowledged.  He has always been willing to share his ideas and experience to formulate reform policies across sectors. This, at times, has also meant advising the government to take hard decisions. It is this quality of being a trouble-shooter that has made him a guiding force and an active member of various high-powered economic groups, government-appointed advisory committees and task forces.

     

    “We are pleased to have Deepak Parekh in our team. His expertise will enable us to deliver a memorable IPL,” said IPL governing council chairman Ranjib Biswal. 

    Accepting his appointment, Parekh added: “I am excited to be invited to be a part of the IPL. I look forward to fulfilling this challenging new role on the IPL’s senior leadership team as an advisor to Gavaskar, as we look to strengthen the Indian Premier League.”

     

    The government and industry, impressed by Parekh’s performance and sobriety, have honoured him with several awards. Some of the most important ones are; the Padma Bhushan in 2006, and the “Knight in the Order of the Legion of Honour,” one of the highest distinctions conferred by the French Republic, in 2010. He was the first international recipient of the Institute of Chartered Accountants in England and Wales’ Outstanding Achievement Award, in 2010.