ITV

Tag: Pepsi Co

  • TAM report: Top 10 sectors contributed 95 per cent of Jan-Jun’23 music genre ads

    TAM report: Top 10 sectors contributed 95 per cent of Jan-Jun’23 music genre ads

    Mumbai: TAM India has released a report on advertising on music genre for the period Jan-Jun 2023.

    Both H1 2023 observed nine per cent growth compared to H1 2022, but while comparing with Jan-Jun’21, the ad volumes dropped by two per cent in H1 2023 in the music genre.

    Food & beverages, personal care/personal hygiene & household products retained their first, second & third positions respectively during Jan-Jun’23 compared to Jan-Jun’22.

    ‘Auto’ was the only newly entered sector in the top 10 list of sectors during Jan-Jun’23.

    The top 10 sectors together contributed 95 per cent share of ad volumes in music genre during Jan-Jun’23.

    Toilet/floor cleaners ascended to first position during Jan-Jun’23 compared to Jan-Jun’22. Antiseptic creams/liquids & hair removers were the only new entrants in Jan-Jun’23 over Jan-Jun’22. Three out of the top 10 categories belonged to the food & beverages sector in Jan-Jun’23.

    Reckitt Benckiser (India) & Hindustan Unilever switched their positions during Jan-Jun’23 with Reckitt Benckiser (India) leading the list and had 27 per cent share of ad volumes. The top 10 advertisers together added 70 per cent share of ad volumes during Jan-Jun’23. Wipro & Colgate Palmolive India were the only new entrants in Jan-Jun’23 over Jan-Jun’22. Apart from Hindustan Lever, Pepsi Co & ITC all the advertisers in the top 10 list observed positive rank shift in Jan-Jun’23.

    Apart from Maaza, all the brands mentioned in the top 10 list belonged to Reckitt Benckiser (India). The top 10 Brands contributed 18 per cent share of television ad volumes.

    During Jan-Jun’23, the toilet soaps category experienced the most substantial increase in ad seconds, doubling its growth, followed by toilet/floor cleaners with a 77 per cent growth compared to Jan-Jun’22. Among the top 10 growing categories, Home Insecticides recorded a remarkable surge, growing by six times, while antiseptic creams/liquids and condoms each saw their growth triple, with a three-fold increase.

    During Jan-Jun’23, (Hindi + English) music was the leading subgenre for advertising with 34 per cent share of ad volumes. The top five channel subgenres accounted 80 per cent share of ad volumes during Jan-Jun’23.

  • Vivo furthers Indian localisation strategy with IPL; plans major marketing push

    Vivo furthers Indian localisation strategy with IPL; plans major marketing push

    MUMBAI: With an aim to expand its Indian localisation strategy as well as furthering its interest and association in sporting events, Chinese multinational manufacturer of smartphones Vivo has set sight on the Indian market field in a big way.

     

    As was reported earlier by Indiantelevision.com, Vivo hit a six by grabbing the title sponsorship for the multi-million dollar cricket tourney – The Indian Premiere League (IPL) for a period of two years. The move came in the wake of Pepsi withdrawing its title sponsorship deal.

     

    This is Vivo’s first and so far the largest brand association since its launch in the Indian market. With 2015 being Vivo’s 20th anniversary and the first anniversary in India, the company sees Vivo-IPL making the throttle of its development even stronger.

     

    In the coming two seasons (2016 and 2017), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations, media exposure and marketing campaigns.

     

    As a brand, Vivo has shown great interest in sports and had sponsored NBA’s live broadcasting in China last year. With an aim to enhance its brand awareness and reputation as well as get closer to its potential customers in the vast Indian market, Vivo will be utilising the IPL medium to the hilt over the next two years with a major marketing push. The Chinese company plans to launch 360 degree marketing campaigns, which will include athlete endorsements, television commercials (TVCs), venue advertisements, on-ground activation, digital and social media campaigns and fan meetings amongst others.

     

    Vivo Mobile India CEO Alex Feng said, “We always believe in supporting new talents and associated ourselves only with premium events globally. This investment reiterates how important Indian market is for us, and we are confident that Vivo will get returns from our investment in IPL, and this association will further advance our Love India, Love Vivo initiative.” 

     

    “Vivo is the pioneer of Hi-Fi music smartphone, and we strive to create smartphones combined with artistic design and technological innovation. Vivo’s spirit is to pursue excellence and create surprises. IPL, as the world’s premium cricket event, is also creating the ultimate sports experience to the world. It is this shared commitment to excellence that brought IPL and Vivo together,” he added.

     

    BCCI secretary Anurag Thakur said, “IPL is all about opportunities and exhibition of talent and with Vivo coming in as the title sponsor, it is yet another initiative to showcase a brand, which is young, full of life and looking for a platform to showcase its talent. Just like the IPL, Vivo in a very short span have created a niche and legacy in the smartphone market and I am sure this will be a long and enriching affiliation for both the stakeholders.”

     

    Speculations were rife that in the light of the match fixing controversy, which led to Pepsi pulling out of the IPL title sponsorship, the sponsorship rates might drop. However, Thakur informed that the IPL was still a coveted property in the eyes of many a brands. Thakur says that Vivo was not the only brand, which had bid for the IPL title sponsorship and that there were four brands, which were interested in coming on board as the title sponsor for the IPL and another three (apart from Vivo) were still interested in coming on board via different associations.. 

     

    Starting from 2014, Vivo initiated its global expansion including India. The company’s association with IPL is a strong sign of its ambition of the long term development in India. Moreover, Prime Minister Narendra Modi’s ‘Make in India’ initiative also resonates with Vivo’s plan. Its assembly unit in Greater Noida is the first step toward this commitment. With Rs 125 crore first-phase investment, this unit will be operational in November, 2015.

     

    The company employs 8,000 people in India and has associated with over 10,000 retailers, in over 300 cities in 22 states, with a strong focus on Hi-Fi Music. The company embedded Hi-Fi & Smart into its brand and product genes. It created the world’s first Hi-Fi smartphone, established smartphone Hi-Fi standard and upgraded it to Hi-Fi 2.0.

  • Askme bags advertising campaign of the year award at Indian eRetail Congress 2015

    Askme bags advertising campaign of the year award at Indian eRetail Congress 2015

    MUMBAI: Askme has won the marketing or advertising campaign of the year award at the Indian eRetail Congress 2015. The award recognises innovative marketing initiative by Askme, which has garnered positive results for the eRetailers.

     

    Askme Group CMO ManavSethi said, “Askme act as an enabler for SMEs across the nation and online retail provides variety and convenience to them. For every retailer or eRetailer, customer experience is the key and the differentiation is fading for the consumer because of their profile and demographics. At Askme, we strongly feel that online presence to small and medium business in India can benefit them greatly by opening up new market opportunities.”

     

    The Indian Retail Congress 2015 witnessed the participation from various industry stalwarts like Panasonic India president CEAMA & MD South Asia Manish Sharma; L’Oreal India director – Consumer Products Division SatyakiGhosh; Pepsi Co India senior director – Social Beverages RuchiraJaitly; Burger King India chief financial officer Tanmay Kumar; Future Group & Big Bazaar Direct director VivekBayani; Cardekho.com president and Gaadi.com CEO Umang Kumar.

     

    On receiving the award Sethi said, “We are honored to receive this esteemed recognition from Indian Retail Congress. This recognition sends a strong vote of confidence that at Askme, we are committed to providing the best services and create new benchmarks for the industry.”

  • Synopsis of Soft Drink Advertising on TV during Jan – Dec 2013

    Synopsis of Soft Drink Advertising on TV during Jan – Dec 2013

    Highlights:

    • Soft Drink Advertising accounted for 18% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    • February to May was the peak season for Soft Drink Advertising during Jan – Dec 2013

    Note:
    • The analysis is based on Ad Volume in Seconds

    • Soft Drink Category includes Soft Drink Aerated, Soft Drink Non-Aerated and Soft Drink range

    • Soft Drink Advertising on TV accounted for 18% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    • Soft Drink advertising on TV was high in ad volumes during Feb – May 2013

    • April 2013 accounted for 20% share of overall Soft Drink Advertising during Jan – Dec 2013

    • Soft Drink Aerated contributed for 68% share of Soft Drink TV Ad Volume during Jan – Dec 2013

    • Coca Cola India was number one advertiser whereas Pepsi Co was at number 2 in terms of Soft Drink Ad volume during Jan – Dec 2013

     

    For further information contact:

    Ashvini Khandekar

    Manager – Communications

    TAM Media Research Pvt. Ltd

    9th Floor, Hincon House (Tower B)

    247 Park, LBS Marg,

    Vikhroli (West)

    Mumbai – 400 083

    India

    Tel: +91 22 66531213

    E-mail: ashvini.khandekar@tamindia.com

    Website: www.tamindia.com

  • Arghya Chakravarty takes over as CEO Times OOH

    Arghya Chakravarty takes over as CEO Times OOH

    MUMBAI: Times Innovative Media has appointed Arghya Chakravarty as its CEO. He will be directly reporting to Times OOH MD Sunder Hemrajani.

    On the new appointment, Hemrajani said, “He comes from a great pedigree and I’m sure that with his rich experience and insightful business acumen, he is sure to take Times OOH to even greater heights!”

    Prior to this, Chakravarty was with Pepsi Co where he was working as executive director, sales and beverages. He has more than 15 years of experience during which he has worked with several organisations such as Asian Paints, Akzo Nobel Coatings and Tata Steel.

    Chakravarty began as a trainee at Tata Steel in 1995 and after completing his post graduation in management from IIM Calcutta, went on to join Asian Paints in 1997. He spent eight years at Asian Paints, and after a short stint with Akzo Nobel Coatings went on to join Pepsi Co where he served in different capacities during his six year stint with them.